【速卖通新手开店】速卖通直通车开户流程、收费、推广技巧详解!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通草帽</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>号:</span><span style="color: black;">smt_caomao</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【关于速卖通草帽】<span style="color: black;">每日</span>分享最实用的速卖通原创干货<span style="color: black;">文案</span>,直通车、操作技巧、营销、团队......做速卖通中小卖家最有影响力的订阅号!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讨论请加qq群:</span> <span style="color: black;">343155867</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">速卖通直通车是阿里巴巴<span style="color: black;">全世界</span>速卖通平台会员<span style="color: black;">经过</span>自主设置多维度关键词,免费展示<span style="color: black;">制品</span>信息,<span style="color: black;">经过</span><span style="color: black;">海量</span><span style="color: black;">揭发</span><span style="color: black;">制品</span>来吸引潜在买家,并<span style="color: black;">根据</span>点击付费的全新网络推广方式。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyJQP9Ba8x4Am00FDH0GdOsZnfuNicvy1ZT3Qj1jRzwSVLQxibuugK3sEI18gSxP8SBRDaak72Bsp7w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>展现位置</strong></span><span style="color: black;">1</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyJQP9Ba8x4Am00FDH0GdOsOicicnnu0nsZz1xlrhSaKLuhWKvMBsy4dib1Up38CV3R9Micln7Xsl41eQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">开户流程</strong></span><span style="color: black;">2</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">作为</span>速卖通卖家,<span style="color: black;">倘若</span>您<span style="color: black;">已然</span>是速卖通卖家<span style="color: black;">能够</span>进去下一步</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.进入My AliExpress后台营销中心,点击“速卖通直通车”菜单,并<span style="color: black;">根据</span>引导完成开户流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.在直通车中创建专属的推广计划,充值后<span style="color: black;">就可</span>上线推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEyJQP9Ba8x4Am00FDH0GdOsq8Hia6uOEgM6RDI9fiaFH8yuPlj4MhL8CiaEGFQPkAs5FAK1uuens1BzQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">速卖通直通车推广<span style="color: black;">花费</span></span></strong><span style="color: black;">3</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.开户<span style="color: black;">花费</span></strong>:首次开户可<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">选取</span>缴纳500元、1000元。开户<span style="color: black;">花费</span>直接用于消耗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.消耗<span style="color: black;">花费</span></strong><span style="color: black;">:按点击付费,每次点击<span style="color: black;">花费</span>取决于您为关键词设定的出价、关键词推广评分和排名<span style="color: black;">状况</span>,最高不会超过您为关键词所设定的出价。无点击不扣费,仅海外买家点击才收费,您<span style="color: black;">能够</span><span style="color: black;">得到</span>海量的免费展示机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费方式:<span style="color: black;">能够</span><span style="color: black;">经过</span>网上支付方式付款,<span style="color: black;">详细</span>操作<span style="color: black;">根据</span>速卖通直通车充值引导。<strong style="color: blue;">3.续充<span style="color: black;">花费</span></strong>:续充金额可缴纳500元、1000元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMEyJQP9Ba8x4Am00FDH0GdOswtialMQOic7MzEIOwEqFuUiaUPgKL3yibSxaG6wibkL1KED2DR7JicbJZywg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通直通车推广技巧</span></strong></span></strong><span style="color: black;">4</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">►</span>销量(<span style="color: black;">保藏</span>量)大的商品,有<span style="color: black;">必定</span>历史<span style="color: black;">累积</span>,买家容易有信任感;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">►</span>转换率高的商品,店铺转换率高的商品<span style="color: black;">常常</span>比较受买家<span style="color: black;">喜爱</span>;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">►</span>有独家的<span style="color: black;">制品</span>货源和基本销量的<span style="color: black;">制品</span>;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">►</span><span style="color: black;"><span style="color: black;">选取</span>利润、价格相对有<span style="color: black;">优良</span>的<span style="color: black;">制品</span>。过于便宜和利润过低的<span style="color: black;">制品</span>,就不要做直通车推广了,无论销量再怎么多,<span style="color: black;">亦</span><span style="color: black;">没法</span>赚回直通车<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">制品</span>优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对你要推广的<span style="color: black;">制品</span>做好<span style="color: black;">制品</span>优化工作,<span style="color: black;">包含</span>: </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选对类目,错放类目后果很严重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题<span style="color: black;">规律</span>清晰,无语法错误,不要乱加没相干的词汇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">属性填写准确,自定义10个属性要填满,且属性与标题、宝贝描述<span style="color: black;">相关</span>联而<span style="color: black;">无</span>冲突。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主图6张要放满,创意标题与<span style="color: black;">照片</span>要提前做好,放在最后一张主图上,<span style="color: black;">意见</span>做2张,创意标题与<span style="color: black;">照片</span>不止是良推优的重要<span style="color: black;">办法</span>之一,<span style="color: black;">更加是</span><span style="color: black;">加强</span>点击率的有效方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.选词<span style="color: black;">办法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)系统<span style="color: black;">举荐</span>词:系统<span style="color: black;">举荐</span>中的关键词,是针对你推广的<span style="color: black;">制品</span><span style="color: black;">举荐</span>的,<span style="color: black;">意见</span><span style="color: black;">所有</span>添加!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)数据纵横:在“搜索词分析”里下载EXCEL列表,除了系统<span style="color: black;">举荐</span>词外,<span style="color: black;">这儿</span>的关键词是首选的!<span style="color: black;">能够</span><span style="color: black;">根据</span>自己商品主推的市场,针对性的找出相应国家的热搜词,飙升词,零少词做添加!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)直通车里的系统<span style="color: black;">举荐</span>词、搜索<span style="color: black;">关联</span>词。<span style="color: black;">这儿</span>的有些词<span style="color: black;">关联</span>性甚差,<span style="color: black;">重视</span>筛选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">以上</span><span style="color: black;">办法</span>,像是类目词、买家热搜词等都是<span style="color: black;">能够</span>参考的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.点击价格设置</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于单次点击价格的设置,<span style="color: black;">区别</span>的关键词,要<span style="color: black;">经过</span>系统比照设置<span style="color: black;">区别</span>的价格,<span style="color: black;">意见</span>宽泛关键词的单次点击价格设置稍微低一点,在前几页就行,<span style="color: black;">精细</span>关键词和长尾关键词的单次点击价格设置高一点,抢在前两页最好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEyJQP9Ba8x4Am00FDH0GdOsqtobpVOiazqWFjD14Mrg46LfRUm354sXRnjYfciajwwlbpDtica52qiaNA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SStLo3Sooa6jkuYfEsJsVGcQBTquwLuYhnpBDibxo9qN815w7cT5DCdHA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">往期精彩</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<a style="color: black;"><span style="color: black;">《干货分享》 | 速卖通<span style="color: black;">怎样</span>打造爆款?</span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;"><span style="color: black;">指尖</span></a>陀螺 : 一个不起眼的解压玩具是怎么这么火?(在速卖通某些指尖陀螺商品禁止<span style="color: black;">营销</span>)</span></p><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SSW8aPKoXo0icL8MyqDNy1ezKUERwe2wPYV2DSHSbF1jJyyWWaibgvcpVw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">爱好</span><span style="color: black;">咱们</span>的<span style="color: black;">文案</span>,<span style="color: black;">能够</span>顶置公众号哦~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SSzA2Isk1xaae0AmlHJqGaoicJiaQCe6kkmlKWTv2ibsGXrqLwbicoFMXic6g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SSHXv3oLkQHup0Zu1fhLFh54pFY44xr6fDB71e9lgIlzK3gTBwh8tqIg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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