2022速卖通跨境电商好欠好做？用数据告诉你
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通生意好做吗？2022年速卖通还能做吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">始终<span style="color: black;">处在</span>速卖通运营一线的卖家告诉你答案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">是不是</span><span style="color: black;">晓得</span>前两年速卖通网站的流量是<span style="color: black;">怎么样</span>的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前年和去年，速卖通上半年的月活跃用户数<span style="color: black;">通常</span>在4.5亿<span style="color: black;">上下</span>，<span style="color: black;">而后</span>从6月份<span style="color: black;">起始</span>，大盘流量就会<span style="color: black;">逐步</span>上涨。等到了双十一的时候，月活跃用户数<span style="color: black;">通常</span>会有6.5亿<span style="color: black;">上下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对应到卖家端,下半年大<span style="color: black;">都数</span>卖家的业绩相比上半年都会<span style="color: black;">明显</span><span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gibh1aq5fh9fHWMYLvxcPEbtYUV3eLrgPYLxN7IOYkZvzKsa57ZicIjoTKOia42czCTsn0teWogUE0OGyf9ez65Bg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">能够</span>从图中看到，今年速卖通网站的月活跌落到了4亿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>说，这几年我是看着速卖通从月活6.5亿跌到<span style="color: black;">此刻</span>的4亿的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这说明了什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说明从平台<span style="color: black;">方向</span>看,速卖通<span style="color: black;">已然</span>过了流量红利期,以前随便铺点货就能出单的时代<span style="color: black;">已然</span>过去,平台<span style="color: black;">已然</span>进入了相对<span style="color: black;">安稳</span>的时期。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>去年速卖通官方主要在做些什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">奋斗</span><span style="color: black;">提高</span>物流服务，<span style="color: black;">包含</span>X日达、优选仓、海外仓等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.官方<span style="color: black;">举荐</span>的物流<span style="color: black;">途径</span>, 下线了<span style="color: black;">非常多</span>第三方物流<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>国家强制必须符合无忧标准包邮<span style="color: black;">才可</span>报名平台活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 单号管控更加严格。<span style="color: black;">近期</span><span style="color: black;">非常多</span>国家做人工<span style="color: black;">干涉</span>, EMS和DHL单号都<span style="color: black;">没法</span><span style="color: black;">运用</span>。速卖通无货源店铺的方式今年基本玩不下去了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4,FD之后推出SD, 进一步把流量集中在热销商品上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 从前年<span style="color: black;">起始</span>，<span style="color: black;">逐步</span>放宽了法国、土耳其、俄罗斯、巴西等国的卖家入驻的限制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年速卖通官方的重心是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，新推出AE MAll， 要把流量进一步集中到头部卖家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，重点运营巴西、美国和韩国这几个国家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通官方这么做的目的是什么，<span style="color: black;">将来</span>会有<span style="color: black;">那些</span>趋势？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>知道,既然整体流量基本不增长了,平台要<span style="color: black;">增多</span>收入,只能想办法从现有客户里提取<span style="color: black;">更加多</span>的价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化物流系统，引入国外卖家都是为了这个目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>就会<span style="color: black;">显现</span>两种趋势：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.速卖通会越来越像天猫，平台卖家会陷入存货竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span><span style="color: black;">制品</span><span style="color: black;">优良</span>和资金<span style="color: black;">优良</span>的卖家将会被慢慢淘汰出局。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 流量会更加集中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个品类的流量会更集中在头部商家,一个店铺的流量会更集中在几个数据表现最好的爆款上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span><span style="color: black;">做为</span>卖家应该<span style="color: black;">怎样</span><span style="color: black;">调节</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">倘若</span>你想<span style="color: black;">经过</span>速卖通快速<span style="color: black;">挣钱</span>，<span style="color: black;">此刻</span>就<span style="color: black;">能够</span>死了这条心了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span><span style="color: black;">制品</span><span style="color: black;">优良</span>的卖家<span style="color: black;">此刻</span>不<span style="color: black;">意见</span>入局。<span style="color: black;">倘若</span>有人跟你说速卖通很好做,<span style="color: black;">能够</span><span style="color: black;">容易</span>赚大钱,<span style="color: black;">那样</span>他<span style="color: black;">必定</span>是想赚你的钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">制品</span>至上。速卖通铺货式玩法会玩不转了,<span style="color: black;">尽可能</span>转向单品爆款模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我老东家<span style="color: black;">便是</span>典型的铺货大卖,今年本来打算上市的。今天我看了看原来的店铺销量,<span style="color: black;">此刻</span>都非常惨淡。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>转变一个思路,<span style="color: black;">能够</span>把铺货当做一种低成本测款的方式。而不是<span style="color: black;">加强</span>店铺<span style="color: black;">营销</span>额的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、在某个品类具备<span style="color: black;">必定</span><span style="color: black;">优良</span>后,想要继续扩张,就要去拓展<span style="color: black;">更加多</span>的流量<span style="color: black;">途径</span>。而不是死守速卖通这一个<span style="color: black;">途径</span>。</p><span style="color: black;"><strong style="color: blue;">- End -</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后送<span style="color: black;">大众</span>一个福利：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一本<span style="color: black;">包括</span>了<strong style="color: blue;">速卖通<span style="color: black;">基本</span>知识</strong>、<strong style="color: blue;">选品<span style="color: black;">研发</span></strong>、<strong style="color: blue;"><span style="color: black;">制品</span>优化</strong>、<strong style="color: blue;">数据分析、爆款打造</strong>和<strong style="color: blue;">实操案例</strong>的「<span style="color: black;"><strong style="color: blue;">2022速卖通运营实操手册</strong></span>」 电子书</p>
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