5ep9lzv 发表于 2024-8-27 01:30:41

速卖通买家拍下不付款？试试这些沟通技巧！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通买家拍下商品后不付款，在店铺的<span style="color: black;">平常</span>运营中非常<span style="color: black;">广泛</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其是<span style="color: black;">针对</span><span style="color: black;">哪些</span>订单量不多的新店铺<span style="color: black;">来讲</span>，这种<span style="color: black;">状况</span>会<span style="color: black;">显出</span>尤为<span style="color: black;">明显</span>，影响<span style="color: black;">亦</span>更大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要<span style="color: black;">知道</span>，买家下单却不付款在速卖通是很<span style="color: black;">平常</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使是头部卖家的店铺，日均订单量动辄上千，<span style="color: black;">一样</span><span style="color: black;">亦</span>面临着这个问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>部分中小卖家<span style="color: black;">来讲</span>，<span style="color: black;">倘若</span><span style="color: black;">每日</span><span style="color: black;">仅有</span>寥寥几单，却<span style="color: black;">发掘</span>一两个订单迟迟<span style="color: black;">无</span>付款，心里的滋味可想而知。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">面对这种<span style="color: black;">状况</span>，<span style="color: black;">咱们</span>首要的任务是搞清楚买家不付款的<span style="color: black;">原由</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gibh1aq5fh9deMAHM74kD3V9iacrZI1hicfnsmECAYUTjct2uxohudBdvsL1oRd4icmganFdiaqialoAoN7uKq0s5dPg/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">重点</span>有以下几种可能：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，买家在浏览<span style="color: black;">制品</span>时一时冲动<span style="color: black;">或</span>手误，并非真的想购买。这部分人<span style="color: black;">一般</span><span style="color: black;">火速</span>就会取消订单<span style="color: black;">或</span>等订单过期取消。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，买家在付款时<span style="color: black;">发掘</span>账户余额不足。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">状况</span>下，<span style="color: black;">倘若</span>买家确实想买，<span style="color: black;">一般</span>会尽快充值，否则就会放弃购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，买家在下单后<span style="color: black;">忽然</span>改变主意，<span style="color: black;">或</span><span style="color: black;">发掘</span>其他更划算的<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4，买家在下单后被其他事情打断，<span style="color: black;">短期</span>内忘记付款。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了钱<span style="color: black;">不足</span>，支付<span style="color: black;">原由</span>付不了款这些客观<span style="color: black;">原因</span>，其他<span style="color: black;">原由</span>都隐含着一个信息：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">买家其实还在犹豫<span style="color: black;">是不是</span>要购买这个商品。<span style="color: black;">此时</span>候，<span style="color: black;">做为</span>卖家的<span style="color: black;">咱们</span>就要<span style="color: black;">即时</span>出击了。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">数年</span>的运营经验告诉我，虽然现在<span style="color: black;">非常多</span>速卖通买家都不看<span style="color: black;">信息</span>，<span style="color: black;">然则</span>一个简单的催付有时候还是能促进成交的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像<span style="color: black;">咱们</span>的速卖通运营<span style="color: black;">一般</span>会在买家下单后的1-2小时内，给<span style="color: black;">她们</span>发送<span style="color: black;">这般</span>一条信息：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"</span><span style="color: black;"><strong style="color: blue;">亲爱的买家，感谢您选购<span style="color: black;">咱们</span>的商品。<span style="color: black;">咱们</span><span style="color: black;">重视</span>到您的订单<span style="color: black;">已然</span>下单但还未付款。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">请问是遇到什么问题了吗？<span style="color: black;">倘若</span>有任何疑问或需要<span style="color: black;">帮忙</span>，请随时联系<span style="color: black;">咱们</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>将竭诚为您服务，<span style="color: black;">保证</span>您<span style="color: black;">持有</span>一次美好的购物体验。期待您的回复。</span></strong></span><span style="color: black;">"</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这条看似普通的<span style="color: black;">信息</span>，其实<span style="color: black;">包括</span>了四个关键点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢：让买家感受到<span style="color: black;">咱们</span>的热情和<span style="color: black;">注重</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注：<span style="color: black;">显示</span><span style="color: black;">咱们</span>时刻关注订单动态，给人专业、负责的印象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">询问：委婉地提醒买家付款，<span style="color: black;">同期</span>给买家一个表达疑虑的机会。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">承诺：向买家承诺<span style="color: black;">优秀</span>服务，消除<span style="color: black;">她们</span>的后顾之忧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">从<span style="color: black;">咱们</span>测试的效果来看，超过一半的买家在收到<span style="color: black;">这般</span>的<span style="color: black;">信息</span>后，会立即完成付款<span style="color: black;">或</span>与<span style="color: black;">咱们</span>沟通<span style="color: black;">她们</span>的顾虑。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">倘若</span>买家回复说觉得贵了，能<span style="color: black;">不可</span>给折扣，那<span style="color: black;">咱们</span><span style="color: black;">亦</span>能<span style="color: black;">即时</span>在订单页面<span style="color: black;">调节</span>价格，<span style="color: black;">加强</span>店铺的转化率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gibh1aq5fh9deMAHM74kD3V9iacrZI1hicfiaEibBDicOI3koFOcfImhpSgXLFYZphR9IOviaVSgETTg2TZ7ehAMqblMw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，面对拍下不付款，"催付"只是<span style="color: black;">第1</span>步。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从长远来看，<span style="color: black;">咱们</span>还需要从其他方面优化<span style="color: black;">咱们</span>的店铺和服务，<span style="color: black;">例如</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化商品描述和<span style="color: black;">照片</span>，减少买家下单后反悔的可能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>优惠券、限时折扣等促销手段，<span style="color: black;">加强</span>下单后的付款动力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">改善物流体验，让买家<span style="color: black;">安心</span>购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完善售后服务，让买家感受到<span style="color: black;">咱们</span>的专业和贴心。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把自己该做的事情做好了，所未付款订单<span style="color: black;">即时</span>发催付<span style="color: black;">信息</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于有部分买家不看<span style="color: black;">信息</span><span style="color: black;">或</span>看到了<span style="color: black;">亦</span>不回复。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种就<span style="color: black;">不消</span>管了，少量订单<span style="color: black;">亦</span>不会对店铺产生什么直接影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是</span><span style="color: black;"><strong style="color: blue;">天民</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>深入交流和学习，欢迎加入<span style="color: black;">咱们</span>的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【<span style="color: black;"><strong style="color: blue;">速卖<span style="color: black;">通告</span>识星球</strong></span>】</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gibh1aq5fh9d4fPJqzO3fAWlKhDcn3B0D6Iehyib8nD9CWwE7H8ibhkEMvohrOFLUz1h4Rw2gfgg07rCTrypgYMmQ/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gibh1aq5fh9fGXmbkBV4fFAQLLsO7J8MUGN5ibNJlicIDq0QMJdLoZeiaHKNBt2PoD6OKpzCIetzbSAl8Vfb0pFAGw/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">- End -</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后送<span style="color: black;">大众</span>一个福利：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一本<span style="color: black;">包括</span>了<strong style="color: blue;">速卖通<span style="color: black;">基本</span>知识</strong>、<strong style="color: blue;">选品<span style="color: black;">研发</span></strong>、<strong style="color: blue;"><span style="color: black;">制品</span>优化</strong>、<strong style="color: blue;">数据分析、爆款打造</strong>和<strong style="color: blue;">实操案例</strong>的「<span style="color: black;"><strong style="color: blue;">2024</strong><strong style="color: blue;">速卖通运营实操手册</strong></span>」 电子书</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">精选了<span style="color: black;">&nbsp;<span style="color: black;"><strong style="color: blue;">30</strong></span></span>&nbsp;篇<span style="color: black;">文案</span>，总计<span style="color: black;">&nbsp;<span style="color: black;"><strong style="color: blue;">3</strong></span></span>&nbsp;万字</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iboj59cNZxbM8QEOSF369V6lLmiccbwVKnHnYluTSt0qgPc5cMeQCUudS3EuDn2TwQiapNgEbElmd0EI0aeQHZ5Nw/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iboj59cNZxbM8QEOSF369V6lLmiccbwVKnGpaHaN5BCSLVmxquoerUpsdQBSQrsZQ6bPsC2bpWeH5VNJNjdBDUGA/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iboj59cNZxbOsjmv88ocDLC9FFxQVeYicH9EmT2MjEBPuQiaRP5HHDnkumlHWDgMzlh5nYibESqzAM0AW613JR2tZg/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">请加<strong style="color: blue;">助理-索隆</strong><span style="color: black;">微X</span>，备注“</span><span style="color: black;"><strong style="color: blue;">电子书</strong></span><span style="color: black;">”免费领取。&nbsp;&nbsp;<span style="color: black;">已然</span>添加的卖家<span style="color: black;">不消</span>重复添加~</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">·······END·······</span><a style="color: black;">速卖通直营和全托管，合并还是模式升级？</a><a style="color: black;">速卖通巴西订单清关失败该怎么办？</a>




流星的美 发表于 2024-8-29 20:35:23

一看到楼主的气势，我就觉得楼主同在社区里灌水。

nykek5i 发表于 2024-10-2 10:33:28

楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/

7wu1wm0 发表于 2024-11-1 07:35:26

你的见解真是独到，让我受益匪浅。

qzmjef 发表于 2024-11-16 20:39:56

你的话深深触动了我，仿佛说出了我心里的声音。
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