论坛 › 谷歌SEO › 跨境电商平台选取攻略：Temu，Shein，TK、亚马逊、独立站、shopee虾皮、速卖通、Etsy，要怎么选？

f9yx0du 发表于 2024-8-26 23:47:42

跨境电商平台选取攻略：Temu，Shein，TK、亚马逊、独立站、shopee虾皮、速卖通、Etsy，要怎么选？

<img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCMEyeqY0PmMDfvU0WYjYj3j8YDWdoxqgCy8Yxn4NEEu55eBbibvz6qyQ/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商平台就跟<span style="color: black;">咱们</span>国内的电商平台其实是一个道理，虽然都是卖货的，<span style="color: black;">然则</span><span style="color: black;">每一个</span>平台的规则和运营法则都不<span style="color: black;">同样</span>，<span style="color: black;">每一个</span>平台又都有各自的优缺点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天就亚马逊、独立站、Temu，Shein，Tiktok、shopee虾皮、速卖通的入驻<span style="color: black;">需求</span>和优劣势给<span style="color: black;">大众</span><span style="color: black;">仔细</span>介绍，<span style="color: black;">瞧瞧</span>自己适合做哪个平台。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCf1FFgvEl2c2DkXXiayibDDNKYrXMOhAEgk6liaJPHVFSmeROgNibf6pwlQ/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">1、</span>Amazon</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCCzldNKmrf9Fpiam0qvickq7Mz9L3hBMgze7Fd0iavUEPCJMUmu4b5z6vQ/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊（NASDAQ：AMZN），2022年营收为5140亿美元。亚马逊是一家<span style="color: black;">全世界</span>网络零售商，<span style="color: black;">更加是</span>一家大数据<span style="color: black;">机构</span>，<span style="color: black;">亦</span>是一家云计算、云<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">机构</span>等，<span style="color: black;">此刻</span>最火的人工智能（AI）在亚马逊平台上<span style="color: black;">亦</span>有广泛应用。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChQmucabyqZw2FO93ibKB0zfaECoY0HsZFwpu1P6n4rswbPAtxV7oEj4AibrxsDpgIoNzZDu7sDkdiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.法人实体营业执照扫描件或复印件；</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.身份证正反两面的扫描件；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">机构</span>账单<span style="color: black;">或</span>法人个人账单 (入驻美国站点必须<span style="color: black;">供给</span>，欧洲/日本站点暂不需要)；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.一张 VISA 信用卡；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.一个海外收款账号；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.具备ISO9001质量标准认证。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">亚马逊的<span style="color: black;"><span style="color: black;">优良</span></span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">1.亚马逊平台卖家少，买家多，竞争低</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家在<span style="color: black;">全世界</span>有300万，买家在<span style="color: black;">全世界</span>活跃用户4个亿，覆盖65个国家。第三方卖家<span style="color: black;">营销</span><span style="color: black;">制品</span>数量占亚马逊平台总销量百分之55以上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">全世界</span>购物平台亚马逊平均客单价最高</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>购物网站平均客单价对比 ：速卖通平均客单价10美元，ebay平均客单价12美元，wish平均客单价12美元，亚马逊平均客单价超过17美元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">3.物流覆盖<span style="color: black;">全世界</span>185个国家地区</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊专用物流，<span style="color: black;">全世界</span>123大运营中心将商品配送<span style="color: black;">全世界</span>185个国家地区。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">4.利润高</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊欧洲站客户生活质量高，大部分人都会网络购物，平均客单价<span style="color: black;">亦</span>都非常高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">5.退货率低</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">买家消费水平、综合素质相对比较高，退货率极低，并且利润有<span style="color: black;">保证</span>。亚马逊永久拉黑高退货率买家，对卖家扶持力度比<span style="color: black;">很强</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">6.人工成本低</span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">无</span>即时通讯工具，和客户交流是<span style="color: black;">经过</span>邮件往来24小时回复客户<span style="color: black;">就可</span>，减轻客服压力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">7.店铺<span style="color: black;">优良</span></span></strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店铺数量<span style="color: black;">无</span>限制，一套资料<span style="color: black;">能够</span>在各个站点各开一个店铺。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚马逊的<span style="color: black;">劣势</span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.门槛<span style="color: black;">加强</span>，审核难</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.信息真假难辨，入门常踩坑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.资金压力大，库存压力大</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.欧洲站VAT税号问题</span></p><strong style="color: blue;"><span style="color: black;">2、</span>eBay</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCFG5X61AjTGiajAP3TLOWbg7iclibkBr8mjX08n0WhHicogynFicdHy1k87A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">eBay<span style="color: black;">亦</span>是一家美国的跨境电商平台，是一个可让<span style="color: black;">全世界</span>民众上网买卖物品的线上拍卖及购物网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>eBay站点分布在:美国，英国，澳洲，中国，中国(香港)，阿根廷， 奥地利， 比利时， 巴西，加拿大， 德国，法国， 爱尔兰，意大利，马来西亚， 墨西哥， 荷兰，新西兰， 波兰，新加坡， 西班牙，瑞典， 瑞士， 泰国，土耳其。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChQmucabyqZw2FO93ibKB0zfaECoY0HsZFwpu1P6n4rswbPAtxV7oEj4AibrxsDpgIoNzZDu7sDkdiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.工商税务信息，无<span style="color: black;">反常</span>的注册企业</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.申请账号需<span style="color: black;">经过</span>eBay卖家账号认证且连接到已认证的PayPal账号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.准备一张双币信用卡(VISA、MasterCaed)，信用卡开通网上银行方便日后操作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.最好在<span style="color: black;">跨境</span>认证之后，再进行<span style="color: black;">营销</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">跨境</span>认证需要的资料：身份证资料、个人近照、<span style="color: black;">位置</span>证明资料(<span style="color: black;">位置</span>证明要和注册<span style="color: black;">位置</span>一致)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.<span style="color: black;">运用</span>hotmail、gmail、163等国际通用的邮箱<span style="color: black;">做为</span>注册邮箱，以<span style="color: black;">保证</span>顺利接受来自ebay及海外买家的邮件。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">ebay的<span style="color: black;"><span style="color: black;">优良</span></span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.有专业客服</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>，eBay<span style="color: black;">拥有</span>专门的客服，可<span style="color: black;">经过</span><span style="color: black;">tel</span>联系<span style="color: black;">或</span>是网络会话的形式进行沟通交流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.低门槛</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相较于在亚马逊开店<span style="color: black;">来讲</span>，eBay开店的门槛较低</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.定价方式多样</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">eBay的定价方式有多种，<span style="color: black;">包含</span>无竞标、有竞标、定价出售、一口价成交</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.&nbsp;排名相对公平，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>拍卖获取<span style="color: black;">揭发</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">营销</span>模式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">eBay拍卖模式<span style="color: black;">亦</span>是其最大的<span style="color: black;">优良</span>，这个是<span style="color: black;">能够</span>为卖家带来<span style="color: black;">更加多</span>的关注度和转化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.一个站点实现<span style="color: black;">全世界</span>业务支持</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家开通一个站点后，<span style="color: black;">制品</span>在其他站点<span style="color: black;">亦</span><span style="color: black;">能够</span>展现，实现<span style="color: black;">全世界</span>业务的；<span style="color: black;">全世界</span>物流服务<span style="color: black;">能够</span><span style="color: black;">帮忙</span>卖家更好的实现货物运输，而海外仓的话，则能<span style="color: black;">保准</span><span style="color: black;">制品</span>的运输效率，从而大大<span style="color: black;">提高</span>卖家的竞争力，降低物流成本的。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">eBay的<span style="color: black;">劣势</span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.收款方式单一</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>eBay仅支持PayPal一种收款方式，方式是单一的，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>PayPal绑定其他账户收款。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.店铺有等级之分</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">eBay的店铺是分为四个等级的，等级越高<span style="color: black;">得到</span>的权益<span style="color: black;">亦</span>是越多的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.操作较<span style="color: black;">繁杂</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>eBay后台<span style="color: black;">仅有</span>英文界面，<span style="color: black;">针对</span>英语<span style="color: black;">欠好</span>的卖家是没那么友好的。</span></p><strong style="color: blue;"><span style="color: black;">3、</span>速卖通</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCdIEUlZ463dzJibxETMlrmMCI21OxLREIltI5DaQxibiaziaseG8w9roWyA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通（AliExpress）是阿里巴巴旗下的面向国际市场打造的跨境电商平台，被广大卖家<span style="color: black;">叫作</span>为“国际版淘宝”。有着中国基因的平台，依托于阿里巴巴系庞大的流量和用户<span style="color: black;">基本</span>，发展迅猛。<span style="color: black;">全世界</span>速卖通面向海外买家客户，<span style="color: black;">经过</span>支付宝国际账户进行担保交易，并<span style="color: black;">运用</span>国际物流<span style="color: black;">途径</span>运输发货。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChQmucabyqZw2FO93ibKB0zfaECoY0HsZFwpu1P6n4rswbPAtxV7oEj4AibrxsDpgIoNzZDu7sDkdiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.营业执照</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是个体工商户<span style="color: black;">或</span>是企业营业执照都<span style="color: black;">能够</span>入驻速卖通。<span style="color: black;">况且</span>一个营业执照能开六家店<span style="color: black;">然则</span>最多能开三个同类目的店。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.对公的账号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对公的银行账户，<span style="color: black;">便是</span>指以<span style="color: black;">机构</span>名义在银行开立的账户。将营业执照，组织<span style="color: black;">公司</span>代码证，税务登记证，法人证，开户证，经理证，公章，法人章，财务章带到银行就<span style="color: black;">能够</span>办理了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.法人的身份证</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.品牌的商标</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌商标<span style="color: black;">能够</span>自己到国家商标局上注册，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">拜托</span>商标代理<span style="color: black;">机构</span>来帮您办理都<span style="color: black;">能够</span>，不管商标是TM还是R标，都是<span style="color: black;">能够</span>入驻速卖通的，个人<span style="color: black;">意见</span>商标最好是英文的<span style="color: black;">或</span>是中英结合的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.品牌</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家最好能<span style="color: black;">按照</span>品牌类型<span style="color: black;">选取</span>店铺类型。<span style="color: black;">通常</span>有以下几种<span style="color: black;">状况</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①官方店：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个品牌只能开一个官方店，店里只<span style="color: black;">准许</span>有这一个品牌，必须是注册<span style="color: black;">机构</span>自有R标，并最多授权30家店铺。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②专卖店：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>速卖通平台<span style="color: black;">能够</span>有多家，30家同一品牌的专卖店，一个专卖店只<span style="color: black;">准许</span>有这一个品牌，专卖店<span style="color: black;">能够</span>是自有R标或自有TM标或别人的品牌授权，TM标<span style="color: black;">亦</span>可授权。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③专营店：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入驻门槛较低，卖家有商标就可入驻了，一个店铺可运营多个商标，对品类的<span style="color: black;">选取</span><span style="color: black;">亦</span>相对比较丰富，相对更为灵活。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">tip：各位商家们<span style="color: black;">倘若</span>要入驻<span style="color: black;">全世界</span>速卖通的话，<span style="color: black;">针对</span>入驻<span style="color: black;">全世界</span>速卖通的<span style="color: black;">花费</span><span style="color: black;">必定</span>要有所<span style="color: black;">认识</span>，<span style="color: black;">同期</span>还有必要去<span style="color: black;">认识</span>一下<span style="color: black;">全世界</span>速卖通的入驻<span style="color: black;">要求</span>是什么哦!</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通的<span style="color: black;"><span style="color: black;">优良</span></span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.速卖通是阿里系列的平台<span style="color: black;">制品</span>，<span style="color: black;">全部</span>页面操作中英文版简单整洁，适合初级卖家上手。<span style="color: black;">另一</span>，阿里巴巴<span style="color: black;">始终</span>有非常好的社区和客户培训体系，<span style="color: black;">能够</span>快速入门。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.速卖通平台适合初级卖家，尤其是其<span style="color: black;">制品</span>特点符合新兴市场的卖家，<span style="color: black;">制品</span>性价比较高，有供应链<span style="color: black;">优良</span>，寻求价格<span style="color: black;">优良</span>的卖家，最好是供应商直接拿货<span style="color: black;">营销</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.速卖通的特点是价格比较<span style="color: black;">敏锐</span>，低价策略比较<span style="color: black;">显著</span>，这<span style="color: black;">亦</span>跟阿里巴巴导入淘宝卖家客户策略<span style="color: black;">相关</span>，<span style="color: black;">非常多</span>人<span style="color: black;">此刻</span>做速卖通的策略就类似于前几年的淘宝店铺。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.速卖通作为阿里巴巴<span style="color: black;">将来</span>国际化的重要战略<span style="color: black;">制品</span>，已<span style="color: black;">作为</span><span style="color: black;">全世界</span>最活跃的跨境电商平台之一，并依靠阿里巴巴庞大的会员<span style="color: black;">基本</span>，<span style="color: black;">作为</span><span style="color: black;">日前</span><span style="color: black;">全世界</span><span style="color: black;">制品</span>品类最丰富的平台之一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.速卖通的侧重点在新兴市场，<span style="color: black;">尤其</span>是俄罗斯和巴西。<span style="color: black;">针对</span>俄罗斯市场，每月登录<span style="color: black;">全世界</span>速卖通服务器的俄罗斯人近1600万，<span style="color: black;">此刻</span>的注册更加容易。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通的<span style="color: black;">劣势</span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. </span><strong style="color: blue;"><span style="color: black;">利润率低：</span></strong><span style="color: black;">进入门槛低，<span style="color: black;">引起</span>杀价严重</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. </span><strong style="color: blue;"><span style="color: black;">单店产出低：</span></strong><span style="color: black;">平台调控流量严重，尤其是<span style="color: black;">优秀</span>的流量，单店<span style="color: black;">无</span>上第四层级很难出大爆款(日均100单以上链接)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 阿里<span style="color: black;">爱好</span>拥抱变化，多变的平台规则是最让卖家头痛的。</span></p><strong style="color: blue;"><span style="color: black;">4、</span>Wish</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCyEcrccx0MrsAicKCI96A6eVuSHdBsbbZwnqkIibmskArib2OqVpRia0qQg/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Wish是手机端的APP跨境电商平台，<span style="color: black;">重点</span>的市场是欧美地区客户，<span style="color: black;">重点</span>面向<span style="color: black;">青年</span>的个人消费者，它<span style="color: black;">供给</span>了丰富的商品类别和价格<span style="color: black;">选取</span>，并<span style="color: black;">定时</span>推出<span style="color: black;">各样</span>优惠和促销活动。<span style="color: black;">重点</span><span style="color: black;">营销</span>家居用品、服装、电子<span style="color: black;">制品</span>及玩具等等。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChQmucabyqZw2FO93ibKB0zfaECoY0HsZFwpu1P6n4rswbPAtxV7oEj4AibrxsDpgIoNzZDu7sDkdiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.大陆<span style="color: black;">机构</span>注册：营业执照、法人身份证（原件扫描/拍照）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.个人注册：个人身份证</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.香港<span style="color: black;">机构</span>注册：营业执照（CR证及NC，股本和创始人），税务登记证（<span style="color: black;">商场</span>登记证，董事/法人）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.企业账号认证需要准备好企业营业执照，法人身份证信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Wish收取每次<span style="color: black;">营销</span>15％的收益分成，占总订单价值（<span style="color: black;">包含</span>运输<span style="color: black;">花费</span>）的固定百分比。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Wish商户平台是一个<span style="color: black;">全世界</span>跨境移动电商平台，<span style="color: black;">有效</span>的方式让商品跨境出海，能直通<span style="color: black;">全世界</span>移动购物。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Wish的<span style="color: black;"><span style="color: black;">优良</span></span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.移动用户多，有98%的订单来自移动客户端，<span style="color: black;">日前</span>是北美跟欧洲最大的移动电商平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.页面操作简单，商家上货架<span style="color: black;">重点</span>运用标签进行匹配</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">精细</span>营销，点对点个性化推送，<span style="color: black;">帮忙</span>卖家更好地<span style="color: black;">得到</span>消费受众</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.出单速度快，运营规则简单直接，<span style="color: black;">制品</span>初始权重分配一致公平，随着<span style="color: black;">制品</span>运营指标<span style="color: black;">调节</span><span style="color: black;">举荐</span>权重分配流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">能够</span><span style="color: black;">经过</span>Facebook引流，<span style="color: black;">帮忙</span>卖家扩大消费者群体，营销定位更加清晰</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Wish的<span style="color: black;">劣势</span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.Wish更偏向于消费者，卖家在退货这一方面<span style="color: black;">处在</span>劣势，只要消费者提出退款，基本都<span style="color: black;">经过</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.Wish的商品审核时间长，大概在2个星期到2个月不等，<span style="color: black;">能够</span>说是很久了，<span style="color: black;">况且</span>收取的平台佣金较高，商家的每笔交易中按<span style="color: black;">必定</span>百分比或按<span style="color: black;">必定</span>金额的平台佣金。</span></p><strong style="color: blue;"><span style="color: black;">5、</span>Shopee</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCD69BqesIXG6VEfx3R1ASved9x31zKrAFiaDxJXTL77xEibDk7uMOButg/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopee东南亚及台湾的电商平台，<span style="color: black;">日前</span>Shope的市场<span style="color: black;">重点</span>在新加坡，马来西亚、台湾、印度尼西亚、泰国、越南和菲律宾这7个站点。其中越南还<span style="color: black;">无</span>开通跨境电商<span style="color: black;">营销</span>服务。Shopee基本<span style="color: black;">亦</span>是全品类的电商平台，商品<span style="color: black;">包括</span>消费类电子<span style="color: black;">制品</span>、家居生活，美妆，母婴，时尚与健身<span style="color: black;">器具</span>等。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChQmucabyqZw2FO93ibKB0zfaECoY0HsZFwpu1P6n4rswbPAtxV7oEj4AibrxsDpgIoNzZDu7sDkdiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注册台湾站点需要提交的材料：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.法人身份证原件（正反面各一张）叠放在营业执照原件右上角照片</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.开店时长超过3个月的<span style="color: black;">关联</span>内贸平台链接及流水订单截图（淘宝，拼多多，京东等）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.验证店铺的真实性<span style="color: black;">关联</span>材料（审核人员会联系您并<span style="color: black;">通知</span>材料）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">机构</span>办公<span style="color: black;">位置</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注册马来西亚站点需要提交的材料：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.香港或大陆有限<span style="color: black;">机构</span>的营业执照（个体工商暂不接受）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.开店时长超过3个月的<span style="color: black;">关联</span>外贸平台链接及流水订单截图（eBay，亚马逊，速卖通等）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">机构</span>办公<span style="color: black;">位置</span></span></p><strong style="color: blue;"><span style="color: black;">6、</span>Lazada</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/TSv9ZHCJsBlCbyT5MZkhKvdbox7M53FCicI8MkFQx24mutibNlFciaATwUV9jbNvOHJ3BUqlEXicpCriamIndNoYCicg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Lazada是成立于2012年B2C跨境电商平台，总部设在新加坡，业务范围<span style="color: black;">重点</span>在东南亚国家，大<span style="color: black;">大概</span>5亿消费者。2018年3月，阿里巴巴追加20亿美金投资，持股达83%，彭蕾出任董事长，Lazada完全<span style="color: black;">作为</span>阿里平台，代替速卖通征战东南亚市场。倾向于走高端形象路线，更为<span style="color: black;">注重</span>引导卖家<span style="color: black;">明显</span>自己的品牌，强调<span style="color: black;">照片</span>的专业规范，在品牌策略风格上与速卖通较为<span style="color: black;">类似</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChQmucabyqZw2FO93ibKB0zfaECoY0HsZFwpu1P6n4rswbPAtxV7oEj4AibrxsDpgIoNzZDu7sDkdiaA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.登记表（<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>和申请人名<span style="color: black;">叫作</span>应以中英文书写，<span style="color: black;">位置</span>以英文书写）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.New MP Seller Account Information表格</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.企业营业执照；申请<span style="color: black;">机构</span>的营业执照和申请人的或<span style="color: black;">机构</span>的身份证复印件</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">运用</span>相同的<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>注册一个Payoneer企业帐户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.卖家必须要有<span style="color: black;">必定</span>的电商<span style="color: black;">营销</span>经验，如在amazon、速卖通、wish、ebay等有开店经验</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Lazada的<span style="color: black;"><span style="color: black;">优良</span></span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.平台不会随意地罚款</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.不会随意的接受买家退货，要经过严格的审理再决定退货</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.付款到账<span style="color: black;">即时</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">制品</span>的质量<span style="color: black;">能够</span>得到<span style="color: black;">保证</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">不消</span>和用户沟通，平台负责和用户沟通</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.开店前期<span style="color: black;">无</span>任何的收费</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Lazada<span style="color: black;">劣势</span>：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.退货成本高</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要从Lazada香港库房拿回退货，需交纳20美元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.缺乏给力的ERP软件支持</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>为止，还<span style="color: black;">无</span>Lazada官方认可的ERP软件，极<span style="color: black;">少许</span>能够对接的<span style="color: black;">亦</span>不太给力。订单多的时候，处理起来非常的<span style="color: black;">不方便</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.物流太繁琐</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Lazada的订单并不是想走什么物流<span style="color: black;">途径</span>都<span style="color: black;">能够</span>的。得<span style="color: black;">运用</span>Lazada认可的货运物流，提交申请后才<span style="color: black;">能够</span><span style="color: black;">运用</span>。<span style="color: black;">因此呢</span>，即便你有自己很便宜的<span style="color: black;">途径</span>，但不是Lazada的物流<span style="color: black;">途径</span>，就没法了。</span></p><strong style="color: blue;"><span style="color: black;">7、</span>OZON</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ozon是俄罗斯的一家B2C电商平台，俄罗斯最大的在线零售商，成立于1998年，常被<span style="color: black;">叫作</span>为“俄罗斯亚马逊”或“俄罗斯版淘宝”。Ozon比其他俄罗斯电商平台<span style="color: black;">拥有</span>更加丰富的<span style="color: black;">营销</span>品类，涵盖书籍、电子、服装、家庭、儿童、美妆、<span style="color: black;">食品</span>及宠物、运动等商品类目，让卖家<span style="color: black;">持有</span><span style="color: black;">更加多</span>铺货<span style="color: black;">选取</span>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.中国大陆或香港<span style="color: black;">机构</span>营业执照（需要中英文版）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.法人身份证</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.经营亚马逊或速卖通店铺不<span style="color: black;">小于</span>2年</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.商品价格<span style="color: black;">包含</span>物流不高于其他俄罗斯电商平台（Yandex、Joom、速卖通俄罗斯）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.能<span style="color: black;">供给</span>俄文客服</span></p><strong style="color: blue;"><span style="color: black;">OZON的<span style="color: black;"><span style="color: black;">优良</span></span>：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.俄罗斯市场<span style="color: black;">独一</span>的多品类电商平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.最高的自发品牌认知度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.APP端、PC端互相协同</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.多种推广工具<span style="color: black;">提高</span>销量</span></p><strong style="color: blue;"><span style="color: black;">8、</span>Temu</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu 是在2022年成立的一家独立电商<span style="color: black;">机构</span>，总部<span style="color: black;">位置于</span>波士顿，它<span style="color: black;">供给</span>从家居用品到服装到电子产品等<span style="color: black;">各样</span>商品，自去年9月在美国上线<span style="color: black;">败兴</span>，<span style="color: black;">已然</span><span style="color: black;">作为</span>该国最受欢迎的应用程序，<span style="color: black;">持有</span>数千万美国用户。继美国、加拿大以及澳大利亚之后，Temu 已于 4 月 21 日在英国正式上线，而德国、法国、意大利、荷兰、新西兰、西班牙等欧洲市场版块<span style="color: black;">亦</span><span style="color: black;">已然</span>在扩张中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一边是社交<span style="color: black;">媒介</span>上的美国消费者满屏的“真香”体验，另一边是中国卖家面临着国内物流平摊、商品重量违约金等新规的实施，让本就狭小的利润空间正在进一步收紧。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.营业执照、<span style="color: black;">机构</span><span style="color: black;">实质</span>经营照片（<span style="color: black;">机构</span>门头、车间等）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.有跨境平台经验的卖家还要准备：平台名<span style="color: black;">叫作</span>、店铺链接。<span style="color: black;">制品</span><span style="color: black;">照片</span>及报价（<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">供给</span><span style="color: black;">制品</span>的价格）</span></p><strong style="color: blue;"><span style="color: black;">Temu 的<span style="color: black;"><span style="color: black;">优良</span></span></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.不需要卖家标商品定价，平台统一定价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.不需要卖家负责跨境物流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.不需要卖家负责<span style="color: black;">制品</span>推广，<span style="color: black;">例如</span><span style="color: black;">宣传</span>运营。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.不需要卖家负责活动营销，只需要选品——发布上架。</span></p><strong style="color: blue;"><span style="color: black;">Temu 的<span style="color: black;">劣势</span></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">由于</span>平台回款是有<span style="color: black;">必定</span>周期的，<span style="color: black;">因此</span>卖家是有备货的成本压力的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">制品</span>既要质量好，<span style="color: black;">亦</span>要供货价格低，利润低</span></p><strong style="color: blue;"><span style="color: black;">9、</span>独立站</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以shopify为例，它是一站式SaaS软件的电商服务平台。致力于为电商卖家<span style="color: black;">供给</span>搭建网店的技术，<span style="color: black;">供给</span>营销、售卖、支付、物流等服务。<span style="color: black;">因为</span>Shopify平台本身是<span style="color: black;">无</span>流量的，<span style="color: black;">因此</span>需要从类似于Google，Tiktok等流量<span style="color: black;">途径</span>引流。<span style="color: black;">因此</span>前期是需要<span style="color: black;">海量</span>的引流，资金投入大。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">所需材料</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 邮箱。入驻Shopify的邮箱需要是Outlook、Hotmail、Yahoo、Gmail等国外的邮箱，被封的概率会比较小，个人、企业邮箱均可，但<span style="color: black;">不可</span>是注册过Shopify的邮箱。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 信用卡。如Visa、MasterCard等支持双币或多币种支付的信用卡。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 收款账户。Paypal、Alipay等第三方收款账户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. 域名。与其他电商平台<span style="color: black;">区别</span>，Shopify是<span style="color: black;">需求</span>卖家自备域名的，虽然Shopify会免费赠送一个域名，但还是<span style="color: black;">意见</span>卖家要有一个自己的域名。</span></p><strong style="color: blue;"><span style="color: black;">Shopify的<span style="color: black;"><span style="color: black;">优良</span></span></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.平台竞争小</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">无</span>规则限制</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.客户资源归卖家所有</span></p><strong style="color: blue;"><span style="color: black;">Shopify的<span style="color: black;">劣势</span></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.Shopify<span style="color: black;">自己</span><span style="color: black;">无</span>流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.Shopify的应用程序<span style="color: black;">花费</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.网站程序<span style="color: black;">运用</span>Liquid语言，专业<span style="color: black;">研发</span>程序员少</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.Shopify备份转移后很难恢复博客内容、联系<span style="color: black;">咱们</span>、返回和交换策略等页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.批发功能基本不<span style="color: black;">触及</span>，多语言支持不是很好</span></p><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>适合自己的平台</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>到各个平台的优劣势之后，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>以下几点去<span style="color: black;">选取</span>适合自己的平台。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、 <span style="color: black;">目的</span>市场</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>要<span style="color: black;">思虑</span>你的<span style="color: black;">目的</span>市场是哪里。<span style="color: black;">区别</span>的跨境电商平台在<span style="color: black;">区别</span>的国家和地区都有自己的<span style="color: black;">优良</span>。例如，亚马逊和eBay在美国和欧洲市场都非常强大，而速卖通和Wish则在亚洲市场有很大的影响力。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、平台规则</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>平台以后，<span style="color: black;">便是</span>你要对自己平台的规则先做充分的<span style="color: black;">认识</span>。<span style="color: black;">熟练</span>规则的深浅很大程度决定你<span style="color: black;">是不是</span><span style="color: black;">能够</span>运营好这个平台，就如同玩游戏<span style="color: black;">熟练</span>游戏规则的道理<span style="color: black;">同样</span>。其实比较跨境电商哪个平台最好，<span style="color: black;">便是</span>比较哪个平台的规则对自己更有利。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">制品</span>类型</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的跨境电商平台更适合<span style="color: black;">区别</span>类型的<span style="color: black;">制品</span>。例如，速卖通和Wish适合卖小件、轻量级的商品，而亚马逊和eBay更适合卖大件、重量级的商品。<span style="color: black;">因此呢</span>，要<span style="color: black;">思虑</span>你的<span style="color: black;">制品</span>类型<span style="color: black;">是不是</span>适合在某个平台上<span style="color: black;">营销</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、平台<span style="color: black;">花费</span></span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的跨境电商平台收取的<span style="color: black;">花费</span><span style="color: black;">亦</span><span style="color: black;">区别</span>。<span style="color: black;">有些</span>平台可能需要你支付注册费、手续费、<span style="color: black;">营销</span>佣金等。<span style="color: black;">因此呢</span>，在<span style="color: black;">选取</span>平台时，要仔细<span style="color: black;">认识</span>平台的<span style="color: black;">花费</span>结构并进行比较。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、支付方式</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的跨境电商平台可能支持<span style="color: black;">区别</span>的支付方式，例如信用卡、PayPal、支付宝等。在<span style="color: black;">选取</span>平台时，要<span style="color: black;">认识</span>平台支持<span style="color: black;">那些</span>支付方式，并确认这些支付方式<span style="color: black;">是不是</span>适合你的<span style="color: black;">目的</span>市场。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、物流服务</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流服务是跨境电商中一个非常重要的环节。在选择平台时，要<span style="color: black;">认识</span>平台的物流服务质量、<span style="color: black;">花费</span>和速度等方面的<span style="color: black;">状况</span>，并确认这些服务<span style="color: black;">是不是</span>适合你的<span style="color: black;">制品</span>和<span style="color: black;">目的</span>市场。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，在<span style="color: black;">选取</span>合适的跨境电商平台时，切记<span style="color: black;">茫然</span>跟风，<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span><span style="color: black;">选取</span>适合自己的平台才是最重要的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">上下<span style="color: black;">上下</span>轮播-飞王海外仓实景</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">扫码<span style="color: black;">认识</span><span style="color: black;">更加多</span></strong></span><span style="color: black;">TEL：15558105901</span>

情迷布拉格 发表于 2024-9-9 10:31:17

论坛是一个舞台，让我们在这里尽情的释放自己。

b1gc8v 发表于 2024-10-7 04:35:41

你的见解真是独到，让我受益匪浅。

b1gc8v 发表于 4 天前

你说得对，我们一起加油，未来可期。

查看完整版本: 跨境电商平台选取攻略：Temu，Shein，TK、亚马逊、独立站、shopee虾皮、速卖通、Etsy，要怎么选？