一文教你容易学会速卖通开店运营全流程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全世界</span>速卖通（英文名：AliExpress）是阿里巴巴旗下<span style="color: black;">独一</span>面向<span style="color: black;">全世界</span>市场打造的在线交易平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户覆盖230多个国家，是中国最大的跨境出口B2C平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span><span style="color: black;">亦</span>是在俄罗斯、西班牙排名<span style="color: black;">第1</span>的电商网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且<span style="color: black;">此刻</span>速卖通<span style="color: black;">已然</span>覆盖了“一带一路”沿线的65个国家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这般</span><span style="color: black;">好处</span>的形势下，虽然速卖通<span style="color: black;">此刻</span><span style="color: black;">已然</span>过了红利期，但依然值得所有企业<span style="color: black;">入住</span>掘金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5bbcfd537c8441a7991d9104146adf25~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=zHd8BcnY001SiF5Y1BuGupPWa9I%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>入驻速卖通</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.入驻<span style="color: black;">需求</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 有营业执照</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通<span style="color: black;">日前</span>仅支持企业或个体工商户开店，个人<span style="color: black;">没法</span>开店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② <span style="color: black;">持有</span>或代理一个品牌，有商标</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商标<span style="color: black;">能够</span>是R标或TM标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">旗舰店只能用R标开店，且店铺内只能<span style="color: black;">营销</span>这一个品牌的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专卖店R标<span style="color: black;">或</span>TM标都<span style="color: black;">能够</span>，<span style="color: black;">亦</span>是只能<span style="color: black;">营销</span>一个品牌的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专营店R标<span style="color: black;">或</span>TM标都<span style="color: black;">能够</span>，<span style="color: black;">同期</span><span style="color: black;">能够</span>有多个商标，卖多个品牌的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/47190f96538e49e0834385fd7a7d0e9d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=eDrd9MVOpRH1dJLxujCRR1umAv8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">得到</span>商标的三种方式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">a.自己注册商标</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家可到工商局申请商标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TM商标<span style="color: black;">一般</span>2个月可申请成功，R标的申请<span style="color: black;">一般</span>需要1年<span style="color: black;">上下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">b.品牌授权</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">能够</span>找到供货商<span style="color: black;">或</span>品牌商申请授权<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">c.租商标</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">市面上有<span style="color: black;">有些</span>商标租赁的服务商，<span style="color: black;">能够</span>花钱租一个商标来用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">租商标<span style="color: black;">一般</span>按年付费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ <span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通的入驻是免费的，卖家只须缴纳<span style="color: black;">必定</span>的<span style="color: black;">保准</span>金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以及交易时的佣金（每笔成交的5%-8%）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.入驻流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 官网注册</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入<span style="color: black;">全世界</span>速卖通官网，点击注册。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p6-sign.toutiaoimg.com/pgc-image/41fe16754cfa434890e785a73be25a7d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=rZCdHtb1bY3jP%2FDP6QWWmcoIUMw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">填写和完善账号信息，<span style="color: black;">就可</span>注册成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的是，<span style="color: black;">咱们</span>的注册邮箱中<span style="color: black;">不可</span><span style="color: black;">显现</span>aliexpress、taobao或alibaba<span style="color: black;">这般</span>的字母，会注册失败。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：淘宝<span style="color: black;">或</span>天猫卖家可直接点击下方的快速入驻按钮入驻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e6f350e433b747fda3bf000691fb4c51~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=EUKoyo%2FtU0cbTl%2FO6m%2BWcMbsHrE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册完成之后，还需要进行实名认证。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业支付宝授权认证，需要提前在支付宝申请企业支付宝账户（有营业执照<span style="color: black;">就可</span>申请）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">申请完成之后在速卖通认证页面登陆企业支付宝账号<span style="color: black;">就可</span>认证成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业法人个人支付宝认证，无需有企业支付宝账号，只要在认证页面提交<span style="color: black;">关联</span>资料+法人的个人支付宝账号授权<span style="color: black;">就可</span>（需要2天<span style="color: black;">上下</span>的审核时间）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">两种认证方式选其一<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0ffc99a758254f65a8c0d45607da6f49~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=0d7i6bclV2dM7hwMvZykedG0Q8M%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 填写入驻信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账号认证成功之后，<span style="color: black;">首要</span>，<span style="color: black;">咱们</span>需要申请经营大类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">选取</span><span style="color: black;">咱们</span>要<span style="color: black;">营销</span>的<span style="color: black;">制品</span>类目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个店铺只能<span style="color: black;">选取</span>一个类目来经营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：在<span style="color: black;">选取</span>时， <span style="color: black;">倘若</span><span style="color: black;">显现</span>需要额外勾选的类目，证明该类目需要额外<span style="color: black;">供给</span>资质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dce336471eea40f6ba615aad2cdc6e9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=qNHUAtfD2gZZ7zKZiZD44DARwXs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的类目，需要冻结的<span style="color: black;">保准</span>金会有<span style="color: black;">必定</span>的区别。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>”确认“之后，<span style="color: black;">就可</span>进行下一步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dc69138d8ed94405b86310a77d06b583~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=dNkOPRohvWncodr6Vxj%2FpFnnwGE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下一步<span style="color: black;">咱们</span>需要进行品牌授权，<span style="color: black;">亦</span><span style="color: black;">便是</span>商标资质审核。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只需要在招商准入系统中找到商标，<span style="color: black;">而后</span><span style="color: black;">选取</span>，提交申请<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>系统找不到商标的话：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是<span style="color: black;">咱们</span>的自有商标，<span style="color: black;">能够</span>进入卖家后台 → “账号及认证”→ “商标添加”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是品牌授权的商标，<span style="color: black;">能够</span>进入卖家后台 → “账号及认证”→ “商标资质申请” → 填写授权申请。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/baa16310f7784ed1a545402f7ebcfd44~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=83CrR53WUcEL5C95Jk2vc6DyjKo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">咱们</span>需要缴纳<span style="color: black;">保准</span>金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“品牌商标”下的“我的申请”中，<span style="color: black;">选取</span>“绑定账号”<span style="color: black;">就可</span>绑定支付宝账号，<span style="color: black;">而后</span>缴纳<span style="color: black;">保准</span>金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保准</span>金确认冻结之后，<span style="color: black;">咱们</span><span style="color: black;">选取</span>的<span style="color: black;">制品</span>类目<span style="color: black;">就可</span>开通上传功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：30天内<span style="color: black;">无</span>缴纳<span style="color: black;">保准</span>金的话，申请会取消。可重新申请。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4b978ded921f4560864627ea36330c4e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=2R7m2ihHTXG016ypatZhvgIidnI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>速卖通运营流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，速卖通<span style="color: black;">此刻</span><span style="color: black;">已然</span>过了红利期了，几乎<span style="color: black;">每一个</span>品类都有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>选品，<span style="color: black;">更加多</span>的是要<span style="color: black;">思虑</span>物流问题等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>含有液体的<span style="color: black;">制品</span><span style="color: black;">不可</span>选，有酒精的<span style="color: black;">制品</span><span style="color: black;">不可</span>选......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，选品要结合<span style="color: black;">咱们</span>的店铺定位来做，<span style="color: black;">而后</span>打造细分<span style="color: black;">行业</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或</span><span style="color: black;">便是</span>卖热卖<span style="color: black;">制品</span>的互补商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，关于选品的<span style="color: black;">详细</span>办法，<span style="color: black;">能够</span>点击下方的链接，查看<span style="color: black;">咱们</span>之前的<span style="color: black;">文案</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">怎样</span>用一套犀利的选品思维与精细化的选品工具，找到有利润空间的跨境电商爆品？》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接<span style="color: black;">位置</span>：<a style="color: black;"><span style="color: black;">https://articles.zsxq.com/id_cmtgolh37tqe.html</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.店铺装修</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺装修，是<span style="color: black;">提高</span>买家对店铺的认知和信任的重点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的店铺装修，是<span style="color: black;">能够</span>留住流量，<span style="color: black;">增多</span><span style="color: black;">制品</span>转化的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ff889b348dec42c6b9df02d2887c7ccb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=gtKsGz4QiWF%2FlK6Nu1CUPx7gWYE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 确定店铺风格</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通的后台有<span style="color: black;">供给</span><span style="color: black;">非常多</span>的店铺模板，<span style="color: black;">咱们</span><span style="color: black;">能够</span>购买<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的是，<span style="color: black;">咱们</span>的店铺风格，要和<span style="color: black;">咱们</span>的店铺名和<span style="color: black;">制品</span>保持一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>才会<span style="color: black;">更易</span>被记住，<span style="color: black;">亦</span><span style="color: black;">更易</span>打造品牌效应。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 设置店招、导航</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺装修入口：进入卖家后台 → “店铺” → “店铺装修及管理”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自定义店招设置<span style="color: black;">需求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC端<span style="color: black;">需求</span>店招图宽度1920像素，高度90像素，JPG、PNG<span style="color: black;">照片</span>格式，<span style="color: black;">体积</span>不得超过2MB。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无线端<span style="color: black;">需求</span>店招<span style="color: black;">照片</span>宽750像素，高度200像素，JPG、PNG<span style="color: black;">照片</span>格式，<span style="color: black;">体积</span>不得超过2MB。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导航设置<span style="color: black;">需求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">系统自带导航8个，还可自定义添加2个导航。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.设置物流模板</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 物流模板需符合官方政策</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通对每一个国家和地区的物流，都设置了<span style="color: black;">仔细</span>的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>在设置物流模板的时候，有一个大前提<span style="color: black;">便是</span>要符合官方的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完整版物流政策链接：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">https://sell.aliexpress.com/zh/__pc/12EJybn5p9.htm?spm=</a></p><a style="color: black;">5261.8115697.2341.1.631b489bKNQdIR
</a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f74d8c069a80478cb0027a5c4c904326~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=yC27xtaK3YsPR9nZhRgBAV3%2BTzg%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 设置流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入卖家后台，<span style="color: black;">选取</span>“商品” → “模板”→ “物流模板”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>点击右上角的“新建运费模板”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/849667caf2484aba8660d41a937a61f6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=STFp9i6HmUTnwDh4UVzyp41QkjM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要<span style="color: black;">选取</span>发货地区。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除中国以外，别的地区发货需要申请权限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（到商家工作台 → “交易” → “我有海外仓”下申请权限）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e33093bb97144a5d81cd450aa4689565~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=hxT%2FCfme2d3kYWgn04j6xqpNzAA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">区别</span>的物流线路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：<span style="color: black;">仅有</span>符合官方物流<span style="color: black;">需求</span>的线路，才会在前台<span style="color: black;">表示</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">咱们</span>在设置的时候，要<span style="color: black;">针对</span>官方的<span style="color: black;">需求</span>，为<span style="color: black;">区别</span>的国家，设置<span style="color: black;">区别</span>的物流线路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9c1f78638fc44af49970b4f6fdd0be9c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=flLSR492E2wVlJj7XHVZMvoajr4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，<span style="color: black;">咱们</span><span style="color: black;">能够</span>就<span style="color: black;">选取</span>的物流线路，设置相应的运费模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/894d488c24514833aae4fbcc1997b4af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=l2fqm1fMWjN1hhj%2BqmDjtXtlgjA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标准运费，即<span style="color: black;">根据</span>速卖通官方运费计算方式收取运费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">能够</span>设置<span style="color: black;">必定</span>的运费减免，和自定义送达时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家承担，即包邮。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不收取买家的邮费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自定义运费，<span style="color: black;">能够</span>分别设置<span style="color: black;">区别</span>目的地的运费计费方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>将包邮（卖家承担运费）、不包邮（自定义运费）、不发货的国家分别分批次设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/3423b428a1724b06a5ec33159d6fc9ed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=Dr56KQOD%2F5yS3eLC%2F1ouCAUq1O8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ 结合推广策略设置运费模板</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通会有<span style="color: black;">非常多</span>活动供卖家申请参与，但<span style="color: black;">常常</span>会有<span style="color: black;">要求</span>限制，即6国包邮（英国、美国、俄罗斯、法国、西班牙、波兰）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，为了不妨碍<span style="color: black;">咱们</span>参加<span style="color: black;">各样</span>平台活动，<span style="color: black;">必定</span>要记得设置这几个国家的包邮模板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想要<span style="color: black;">经过</span>低价策略<span style="color: black;">加强</span>点击率的话，就在前台设置低价，<span style="color: black;">而后</span>用不包邮模板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.发布商品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 官方<span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通<span style="color: black;">需求</span>必须将<span style="color: black;">制品</span>放入正确的商品类目，并设置正确的商品属性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>错误的类目和属性，会影响平台的准确性，破坏买家的购物体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得<span style="color: black;">乱用</span>标题和关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即<span style="color: black;">制品</span>的标题、描述等文字信息不得虚构或存在夸张<span style="color: black;">成份</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得<span style="color: black;">乱用</span>商品价格和邮费设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品的价格和运费需真实有效，<span style="color: black;">不可</span>存在误导信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>的标题、<span style="color: black;">照片</span>和描述要保持一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题、<span style="color: black;">照片</span>、描述不一致的发布可能影响买家的购物体验，<span style="color: black;">乃至</span>对买家产生误导，从而影响平台的安全性与公平性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得重复铺货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同一件商品同一时间一个卖家只<span style="color: black;">准许</span>在平台发布一次，<span style="color: black;">况且</span>一个卖家不<span style="color: black;">准许</span><span style="color: black;">经过</span>多个账户分别或<span style="color: black;">同期</span>发布同一件商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得<span style="color: black;">显现</span>联系信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">任何字段或<span style="color: black;">照片</span>中禁止<span style="color: black;">显现</span>联系方式，如邮箱、QQ、MSN等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他<span style="color: black;">欠妥</span>发布<span style="color: black;">行径</span>其他<span style="color: black;">欠妥</span>发布<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：在商品标题、描述中<span style="color: black;">运用</span>攻击性、亵渎性、或其他违法的内容；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在商品标题、描述中<span style="color: black;">运用</span>其他与商品不<span style="color: black;">关联</span>的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">已然</span>发布的信息，阿里巴巴有权对其进行退回或删除处理； <span style="color: black;">全世界</span>速卖通平台<span style="color: black;">保存</span>追究违规责任，进行处罚的权力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/65ecd0af37484c99a4986cc337fe31e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=s%2FEJv24HNxPyzmjOQzCOIbLUd%2BU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 优化标题关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>标题是店铺的免费流量入口，一个好的标题<span style="color: black;">能够</span>激发用户的兴趣，这对<span style="color: black;">提高</span><span style="color: black;">咱们</span>的店铺自然搜索排名有很大的<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>的每一个标题里面，都必须要<span style="color: black;">包括</span>一个核心关键词，<span style="color: black;">亦</span><span style="color: black;">便是</span>搜索量比较高的词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个核心词最好是<span style="color: black;">咱们</span><span style="color: black;">制品</span>的属性词+类目词，<span style="color: black;">必定</span>要和<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>高度<span style="color: black;">关联</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，要在运营过程中<span style="color: black;">一直</span>换掉<span style="color: black;">无</span>流量和<span style="color: black;">揭发</span>的词，<span style="color: black;">连续</span>优化标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题<span style="color: black;">亦</span><span style="color: black;">不可</span>单纯的是关键词的堆砌，还要符合阅读习惯，通顺连贯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">不可</span><span style="color: black;">相关</span>键词重复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">咱们</span><span style="color: black;">能够</span>参考相同类型的<span style="color: black;">制品</span>的关键词描写，<span style="color: black;">恰当</span>的结合运用大<span style="color: black;">咱们</span>的标题中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ 发布技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题首字母大写，<span style="color: black;">制品</span>描述每句话<span style="color: black;">第1</span>个字母大写；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>描述中<span style="color: black;">制品</span>参数、尺寸、描述和属性等准确无误；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>尺寸<span style="color: black;">体积</span>、像素<span style="color: black;">体积</span>、底色、水印等信息符合平台<span style="color: black;">需求</span>，且适配移动端；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">需求</span>：5M 以内 ，JPG、JPEG 格式，横向与纵向比例 1:1（像素大于800*800） 或3:4（像素大于750*1000）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置<span style="color: black;">制品</span>批发价，<span style="color: black;">增多</span><span style="color: black;">制品</span>多下单的机率；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>数量尽可能多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">④ <span style="color: black;">制品</span>上传流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>进入卖家后台，<span style="color: black;">选取</span><span style="color: black;">制品</span> → 添加<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f18ac429c44e435898242044811b9c11~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=KZJ1uoqtQPHwGOP%2FfAPHaL996Yo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来是<span style="color: black;">选取</span><span style="color: black;">制品</span>上传的语言，和填写<span style="color: black;">制品</span>标题及类目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a08cfb4769174d6aad2d8bdf2f003a72~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=1Zzq13GOw5rliMLAU4uySdZUy8w%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>是填写<span style="color: black;">制品</span>的基本信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span><span style="color: black;">制品</span><span style="color: black;">照片</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/47b914396ea643da876cc6c3967dd2ff~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=IyTavw7mcNOqXC%2BiF3slyFMAL5c%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>价格和颜色、型号：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63422466e7c946b08104f16d998cdb11~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=OOvY50miF%2B7DAoIi9XdHe96xtqg%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情和描述：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情描述<span style="color: black;">能够</span>用空白模板自己拖拽版块（图文、<span style="color: black;">照片</span>、视频、文字）设置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>用已有的行业模板来编辑<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/20af7f4539844101b0f8f5ffe17de1a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=i6difC3mWiDR2U8OTr0AMUd1GyE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">包装与物流信息：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7ff8e689efc4426ca1bd086feb004caa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=zBwgaKFFDKSGddaFnNQa9fh7oLo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品信息填写完成之后，还需要有1-3个月的审核时间，才会<span style="color: black;">表示</span>在前台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.支付方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>速卖通支持51个国家的20多种海外支付方式，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>店铺<span style="color: black;">重点</span>的<span style="color: black;">目的</span>市场，来<span style="color: black;">选取</span><span style="color: black;">咱们</span>需要添加的支付方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些支付方式<span style="color: black;">重点</span>有3种类型：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 国际信用卡</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span><span style="color: black;">包含</span>VISA、MasterCard、美国运通卡（American Express）等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 电子钱包</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">俄罗斯的QIWI（相当于支付宝）、WebMoney；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">德国的Sofortbanking；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">巴西的Boleto；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">......</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ 网银转账</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Sofortbanking是德国主流的在线支付方式，支持德国、奥地利、瑞士、意大利、荷兰等10多个个国家的网银转账。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">iDEAL是荷兰当地主流的一种在线支付，支持当地大部分主流银行，如ABN AMRO、ASN Bank、Bunq等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Przelewy24是波兰当地比较主流的在线支付方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">④ 其它支付方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Boleto是巴西本地最常用的账单支付方式，在巴西占据主导地位，客户<span style="color: black;">能够</span>到任何一家银行或<span style="color: black;">运用</span>网上银行授权银行转账。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8135aae0205b458196b3d9e577cd76b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=ElGheGXCD2qwXnGpFtqaMWsPXjs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.店铺营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 店铺活动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺活动的<span style="color: black;">重点</span>方式有4种：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">限时折扣、全店铺打折、店铺满立减和店铺优惠券。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">限时折扣<span style="color: black;">重点</span>用于推爆款，频率<span style="color: black;">亦</span><span style="color: black;">能够</span>相对高一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全店铺打折要是店铺折扣最大的活动，<span style="color: black;">意见</span>一年一次或两次，还要对<span style="color: black;">区别</span>折扣的<span style="color: black;">制品</span>进行分组，方便客户<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺满立减<span style="color: black;">重点</span>用来<span style="color: black;">加强</span>客单价，可<span style="color: black;">长时间</span>进行。满减金额<span style="color: black;">亦</span><span style="color: black;">能够</span>设置得小一点，<span style="color: black;">例如</span>满21减1<span style="color: black;">这般</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺优惠券<span style="color: black;">重点</span>用于再营销，<span style="color: black;">亦</span><span style="color: black;">能够</span>结合<span style="color: black;">实质</span><span style="color: black;">状况</span>，灵活发给有需要的买家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注：店铺装修要<span style="color: black;">协同</span>店铺营销，<span style="color: black;">例如</span>充分利用店招、轮播图进行爆款的<span style="color: black;">连续</span>推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7f493c046190465c85b01caa89414896~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=GwDo9xEx9CYEH4VhWaAtftuIdS8%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 站内<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，速卖通有三种<span style="color: black;">宣传</span>类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分别是直通车、灵犀<span style="color: black;">举荐</span>和钻展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">伴侣</span>们<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span><span style="color: black;">选取</span>其中一种或几种<span style="color: black;">宣传</span>形式，来进行推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直通车展示位如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/13a676604cdd42f4a045fb536f1bf564~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=L37mhs3NByqHcA%2BUzLxpuSbLs1o%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直通车是速卖通站内搜索型<span style="color: black;">宣传</span><span style="color: black;">制品</span>，消费者将以搜索特定关键词的方式看到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合<span style="color: black;">制品</span>测试<span style="color: black;">周期</span>和主推<span style="color: black;">制品</span>时<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化的重点的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">灵犀<span style="color: black;">举荐</span>展示位如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3128bcde96704b368ab0d24a177818b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=IVWOna9KETYP8i1u8MatoU8w2rU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">灵犀<span style="color: black;">举荐</span>是对特定消费人群进行定向推送的<span style="color: black;">举荐</span>型<span style="color: black;">宣传</span><span style="color: black;">制品</span>。消费者不需要搜索关键词就能看到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合拉新、种草，<span style="color: black;">或</span>是卖爆款的<span style="color: black;">弥补</span>品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化的重点是受众的<span style="color: black;">精细</span>度和<span style="color: black;">宣传</span>创意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">钻展的展示位置如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2f6254813dac4bf5872a3b9db85ebc0f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=V%2BwOIDYVBrXY0B828gcLNBfR7bM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">钻展<span style="color: black;">宣传</span>是速卖通<span style="color: black;">宣传</span>中首个强势<span style="color: black;">揭发</span>资源位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">钻展<span style="color: black;">制品</span>能够<span style="color: black;">帮忙</span>品牌商家满足品牌<span style="color: black;">揭发</span><span style="color: black;">需要</span>，满足卖家想要<span style="color: black;">加强</span>品牌知名度和影响力的<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化重点是和店铺落地页<span style="color: black;">或</span>活动<span style="color: black;">协同</span>好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ 站外推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">联盟营销是除了站内<span style="color: black;">宣传</span>以外，速卖通卖家最重要的推广方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>之前<span style="color: black;">已然</span><span style="color: black;">仔细</span>的写过关于联盟营销的内容了，需要的<span style="color: black;">伴侣</span><span style="color: black;">能够</span>点击下方链接查看：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《无论你想<span style="color: black;">挣钱</span>还是想推广，都别<span style="color: black;">错失</span>联盟营销》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接<span style="color: black;">位置</span>：<a style="color: black;"><span style="color: black;">https://articles.zsxq.com/id_ml2ej8ksqlbf.html</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了联盟营销以外，社交<span style="color: black;">媒介</span>推广和刷单<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">能够</span>做的站外推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.发货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>的店铺产生了订单之后，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在卖家后台的交易列表中看到等待发货的订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">需要</span>来<span style="color: black;">选取</span>物流服务，<span style="color: black;">而后</span>创建<span style="color: black;">仔细</span>的物流订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当订单创建完成后，系统会自动生成国际物流单号，<span style="color: black;">同期</span>会将单号发送至卖家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>只需要将货物打包后寄送给物流商，<span style="color: black;">而后</span>填写发货<span style="color: black;">通告</span>，发货流程就完<span style="color: black;">成为了</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/190419a5c68543059509d29d8229c811~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=FoksDZg5aj0%2BPtp5GROl9ZpsRGM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>速卖通运营技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">增多</span><span style="color: black;">制品</span><span style="color: black;">揭发</span>量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 发布200+<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据网上的统计数据<span style="color: black;">表示</span>，速卖通卖家<span style="color: black;">倘若</span><span style="color: black;">制品</span>达到200+的话，<span style="color: black;">得到</span>的<span style="color: black;">揭发</span>机会比不到200个<span style="color: black;">制品</span>的卖家<span style="color: black;">增多</span>了1-3倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，为了<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>机会，<span style="color: black;">咱们</span>要<span style="color: black;">最少</span>上传201个<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>需要<span style="color: black;">重视</span>的是，<span style="color: black;">制品</span>上传<span style="color: black;">不可</span>急，最好<span style="color: black;">每日</span>上传几个，保持在一段时间内，<span style="color: black;">每日</span>都有新<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>还能<span style="color: black;">提高</span><span style="color: black;">咱们</span>的店铺排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 设置正确的<span style="color: black;">制品</span>类目和属性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为<span style="color: black;">制品</span>设置正确的<span style="color: black;">制品</span>类目和属性，<span style="color: black;">不但</span>是速卖通官方的<span style="color: black;">需求</span>，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">加强</span><span style="color: black;">制品</span><span style="color: black;">揭发</span>量的<span style="color: black;">基本</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕竟<span style="color: black;">仅有</span>正确的类目和属性，<span style="color: black;">才可</span>让买家快速正确的找到<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ 用买家<span style="color: black;">方向</span>编写商品信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要站在买家的<span style="color: black;">方向</span><span style="color: black;">思虑</span>问题，要<span style="color: black;">按照</span>买家的<span style="color: black;">需要</span>，编写商品的属性、尺码、细节和<span style="color: black;">平常</span>的问题答疑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>让买家看到<span style="color: black;">她们</span>想<span style="color: black;">认识</span>的信息，<span style="color: black;">她们</span>才更愿意下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">④ 积极参加活动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参加速卖通平台各类<span style="color: black;">制品</span><span style="color: black;">举荐</span>活动是获取更高<span style="color: black;">揭发</span>的重要途径。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参加活动能给卖家带来30%—200%不等的<span style="color: black;">揭发</span><span style="color: black;">提高</span>从而快速拉动<span style="color: black;">咱们</span>的交易量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b86c48ea5c7a4643a6fbe5c92987077a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=4ye40TyEQQaOYha4NBepGncf9BQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">增多</span><span style="color: black;">制品</span>点击率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① <span style="color: black;">制品</span><span style="color: black;">照片</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要参考已有的订单，<span style="color: black;">认识</span>各个国家的人对<span style="color: black;">制品</span>颜色的偏好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">目的</span>地区的用户，设置<span style="color: black;">她们</span>喜欢的<span style="color: black;">制品</span><span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span>描述中<span style="color: black;">亦</span>最好是图文结合，<span style="color: black;">这般</span>会更有可读性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② <span style="color: black;">制品</span>标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>标题<span style="color: black;">必定</span>要经常进行关键词优化，让<span style="color: black;">咱们</span>的标题越来越有吸引力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ 善用“动态多图”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">科研</span><span style="color: black;">显示</span>，在进入<span style="color: black;">制品</span>详情页面时，<span style="color: black;">制品</span><span style="color: black;">照片</span>是买家首要关注的<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“动态多图”功能<span style="color: black;">准许</span><span style="color: black;">咱们</span>为<span style="color: black;">每一个</span>商品上传6张展示<span style="color: black;">照片</span>，能够更加全方位、多<span style="color: black;">方向</span>的展示您的<span style="color: black;">制品</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d516174e915c432389404b68789e627b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=EiaQlXtB5HDSS2JLPz1IWfBeKik%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.善用工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① <span style="color: black;">制品</span>互链工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>互链工具<span style="color: black;">指的是</span>在<span style="color: black;">制品</span>信息展示页中添加其他近似或<span style="color: black;">区别</span>类型<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家<span style="color: black;">能够</span><span style="color: black;">经过</span>展示页面中的其他<span style="color: black;">制品</span>入口进入到他感兴趣的其他<span style="color: black;">制品</span>展示页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用这个工具，<span style="color: black;">咱们</span><span style="color: black;">能够</span>用热销品带动<span style="color: black;">有些</span>新<span style="color: black;">制品</span>，全面<span style="color: black;">提高</span>商品的<span style="color: black;">揭发</span>度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② <span style="color: black;">制品</span>邮件推送工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>邮件推送功能是速卖通平台为买家和卖家双方搭建起来的一个沟通<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家订阅后，每周都<span style="color: black;">能够</span>收到平台最新的<span style="color: black;">优秀</span><span style="color: black;">制品</span>和<span style="color: black;">优秀</span>店铺信息，以及买家<span style="color: black;">经过</span>关键词或行业订阅的<span style="color: black;">关联</span>信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>利用这个功能，<span style="color: black;">举荐</span>买家订阅店铺，方便<span style="color: black;">咱们</span>之后进行再营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9156fa54ef294534a31a7a2e157b9f34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=Ou4Zl%2BPRVEQS9OXVo4XBFZoxQdU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">怎样</span>降低成本?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.节约物流成本</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">① 选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在选品的时候，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要<span style="color: black;">思虑</span>到物流成本的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">越小越轻的<span style="color: black;">制品</span>，物流会更便宜，<span style="color: black;">咱们</span>的利润率<span style="color: black;">亦</span>会更大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">② 打包</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对<span style="color: black;">制品</span>进行包装的时候，<span style="color: black;">咱们</span>要结合物流对商品尺寸和重量的限制，<span style="color: black;">尽可能</span>在不<span style="color: black;">过重</span>和超宽的<span style="color: black;">状况</span>下，多放入<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用一个包裹的钱，寄<span style="color: black;">更加多</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③ <span style="color: black;">选取</span>合适的物流商</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要对物流线路和物流商多进行<span style="color: black;">认识</span>，<span style="color: black;">而后</span><span style="color: black;">按照</span>商品的邮寄目的地，<span style="color: black;">选取</span>最实惠性价比最高的物流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dda59554754b45b4a2f3d35776e1a638~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=8s8hNyd3q%2FIjYA9tAvF54lyAMUU%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">恰当</span>库存</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">库存<span style="color: black;">不但</span>会占用<span style="color: black;">非常多</span>现金，还会产生仓库租赁费和管理费等额外<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要结合自己的<span style="color: black;">制品</span>销量和<span style="color: black;">营销</span>规律，做出<span style="color: black;">恰当</span>的库存规划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把库存<span style="color: black;">花费</span><span style="color: black;">掌控</span>在<span style="color: black;">恰当</span>的范围内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/94bfd0ecc9b244849c1bc4018ebd6794~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=3ckIPRc%2FREGKkNCPYjEEHfPMHmw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.<span style="color: black;">掌控</span>采购价</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在采购的时候，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要找到源头工厂，<span style="color: black;">这般</span><span style="color: black;">才可</span>避免中间商赚差价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>还要货比三家，<span style="color: black;">选取</span>价格和质量都很好的供货商。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最好再和供应商们搞好关系，争取<span style="color: black;">经过</span><span style="color: black;">长期</span>的合作换取更优惠的价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9f03419fd40a45da90b7a6f73ef61647~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=FDVDDC3hBZL3PmR%2FgLnCyxrWHEY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>市面上有<span style="color: black;">非常多</span>代运营的<span style="color: black;">机构</span>，专门为有自己的工厂，<span style="color: black;">然则</span><span style="color: black;">无</span>时间经营速卖通的企业做代运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>里面不乏存在<span style="color: black;">有些</span>黑心商家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>小伙伴们要<span style="color: black;">选取</span>代运营的话，<span style="color: black;">必定</span>要仔细的判断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>代运营<span style="color: black;">机构</span>，最好<span style="color: black;">选取</span>官方服务商，<span style="color: black;">由于</span>这<span style="color: black;">表率</span><span style="color: black;">她们</span>的能力是<span style="color: black;">得到</span>了官方认可的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，还要看他们<span style="color: black;">是不是</span>有一个专业的完整的团队，<span style="color: black;">例如</span>运营人员、美工人员、推广人员。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有，<span style="color: black;">一般</span>正规的代运营<span style="color: black;">机构</span>都是<span style="color: black;">基本</span>服务费+佣金提成的收费模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他店铺做得越好，<span style="color: black;">得到</span>的提成就越多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>对方肯定会更用心的为<span style="color: black;">咱们</span>经营店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，我<span style="color: black;">始终</span>的观点都是，既然都<span style="color: black;">选取</span>做跨境电商了，那多几个<span style="color: black;">营销</span><span style="color: black;">途径</span>肯定是没错的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">期盼</span><span style="color: black;">大众</span>在速卖通这个平台上，<span style="color: black;">亦</span>能有好的收获！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/de72cf49a2164a098c50ff5b4f3ae187~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725285077&x-signature=4T7%2BEBVNoVy957xhlQ3B3g7cWPI%3D" style="width: 50%; margin-bottom: 20px;"></p>
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