速卖通三十六问之三——速卖通哪些类目小卖家能够无门槛入驻？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通从2022年1月<span style="color: black;">起始</span>，大Fashion 类目需要运营审批方可入驻。<span style="color: black;">为么</span>要<span style="color: black;">起始</span>实行审批制？<span style="color: black;">按照</span>知情人士透露，一方面是<span style="color: black;">由于</span>SHEIN<span style="color: black;">针对</span>Fashion类目流量侵蚀太过严重，使得速卖通不得不<span style="color: black;">加强</span>入驻门槛，<span style="color: black;">否则</span>流量就<span style="color: black;">不足</span>分。另一方面<span style="color: black;">亦</span>是为了稳住现有的大卖，不至于流量太低而放弃速卖通，才出台这些政策。那么，速卖通<span style="color: black;">日前</span>有<span style="color: black;">那些</span>类目需要审批呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibwico2J6JRcFcYyYL29oaooutVpYzqmLgxUR8sKKmMxHLULibfeiagATQeXIJSDkZY7pn0AGkOcgdfnwLReJuXs9Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图一：SHEIN 女装畅销<span style="color: black;">全世界</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>是大Fashion类目，<span style="color: black;">包含</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 运动娱乐(含电动滑板车)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 服装服饰，<span style="color: black;">其中，大码女装类目需要提交额外资质进行审核（审核时间<span style="color: black;">通常</span>为5个工作日，审核<span style="color: black;">经过</span>后才可发布<span style="color: black;">关联</span>类目商品）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 珠宝手表(含精品珠宝)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 箱包鞋类</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 婚纱礼服</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibwico2J6JRcFcYyYL29oaooutVpYzqmLgxibosxfvN9YUHl16qeZlOSh4UY7icBN8oIngFr2grawhsuSw460F15PQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图二：服装类目需要运营审核</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上这五个大类的入驻<span style="color: black;">保准</span>金都是1万元，<span style="color: black;">保准</span>金虽然不多，<span style="color: black;">然则</span>门槛挺高。速卖通<span style="color: black;">根据</span>入驻卖家的身份<span style="color: black;">区别</span>，分为三个门槛。<span style="color: black;">第1</span>类是独立站卖家，需要<span style="color: black;">供给</span>交易证据，证明年营业额大于500万人民币以上。第二类是跨境大卖和工厂商家，<span style="color: black;">需求</span>年营业额大于1000万以上。第三类是优选品牌，<span style="color: black;">需求</span>年营业额5000元以上。为了防止弄虚作假，提交的证明资料中证据主体必须与速卖通注册主体一致或存在控股关系。否则，审核<span style="color: black;">没法</span><span style="color: black;">经过</span>。这个门槛，把一大批中小卖家拒之门外。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibwico2J6JRcFcYyYL29oaooutVpYzqmLgz0g7ibdqY0JRZViaI59uVvVePMsPT1FQ3uN71xqRt5LRW5HPB3o0fS8A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图三：证据<span style="color: black;">需求</span>入驻主体一致</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除以上大Fashion 类目外，还有<span style="color: black;">有些</span>类目<span style="color: black;">亦</span>是需要审批的。这第二类统<span style="color: black;">叫作</span>为非Fashion类目，<span style="color: black;">包含</span>以下九个类目。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.3C数码类目下的：平板、电脑组件和硬件、服务器、工控<span style="color: black;">制品</span>、台式电脑、防护/防尘口罩面罩、游戏电脑、网络<span style="color: black;">制品</span>、Mini PC、笔记本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 内置存储,移动硬盘,U盘,刻录盘 类目下的：移动硬盘、U盘、刻录盘、内置存储。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 电子元器件类目</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 美容个护(含护肤品)下的牙科用品一类、护肤品、牙科用品二类、专业美容仪器等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 母婴玩具类目下的：婴童防护口罩、体温计、母婴玩具大件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6. 化纤发</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7. 健康保健(含医用口罩)类目下的：隐形眼镜、中式医疗、医疗防疫物资（含血氧仪、制氧机等）、口罩（非医用）、保健食品、医疗防疫物资（含医用口罩、人体体温计等）、家用健康监测器。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8. 手机</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9. 电子烟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibwico2J6JRcFcYyYL29oaooutVpYzqmLgTpzp1HRb27w8KqUVqptRZG7kk8LwymGo2hQy3h2DcbmRJmzBAKoXeQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图四：入驻证明文件<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上类目都实行审核入驻机制，必须<span style="color: black;">供给</span><span style="color: black;">关联</span>证明资料，符合<span style="color: black;">需求</span>方可开店。<span style="color: black;">那样</span>，普通的小微卖家，<span style="color: black;">倘若</span><span style="color: black;">没法</span><span style="color: black;">供给</span>资料，还有<span style="color: black;">那些</span>类目<span style="color: black;">能够</span>入驻呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span><span style="color: black;">能够</span>无门槛入驻的类目<span style="color: black;">亦</span>是比较多的，<span style="color: black;">包含</span>：3C数码，家居用品，家具，家装，照明灯饰，五金工具，美容健康，玩具，汽摩配，家用电器，办公用品等十一个大类，<span style="color: black;">每一个</span>大类下面有众多小类目。<span style="color: black;">那样</span>这些类目<span style="color: black;">那些</span>还有机会？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下一篇<span style="color: black;">文案</span>将专门分析<span style="color: black;">日前</span>的这些类目中，<span style="color: black;">重点</span>热卖的是<span style="color: black;">那些</span>类目，<span style="color: black;">那些</span>细<span style="color: black;">归类</span>目市场比<span style="color: black;">很强</span>，机会比较多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibwico2J6JRcFcYyYL29oaooutVpYzqmLgbDKF4BedsjlDkbHxFGOiaIY8nzAO73v6Ygr3dxBHd64TnQJCia9RsRUw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图五：<span style="color: black;">日前</span><span style="color: black;">能够</span>入驻的类目</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自己</span>是速卖通卖家，有<span style="color: black;">数年</span>、多平台运营经验。每周输出<span style="color: black;">文案</span>，<span style="color: black;">发布</span>自己<span style="color: black;">针对</span>跨境电商行业的看法，分享实操经验，交流运营<span style="color: black;">办法</span>。期待<span style="color: black;">经过</span>这个平台与<span style="color: black;">大众</span>互相交流。欢迎<span style="color: black;">大众</span>点赞、关注、转发！</p>
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