论坛 › 友链交换 › 问题处理 |：为么速卖通店铺申请始终被拒？

1fy07h 发表于 2024-8-26 23:20:43

问题处理 |：为么速卖通店铺申请始终被拒？

<img src="https://mmbiz.qpic.cn/mmbiz_png/fgnkxfGnnkQHrbiaR05ibWjdTib5rVzbZRE7f8VcgckIV4tiaVMvquMYiaQkJj2VfdGuO34ZTGqIqqjzMkDfEsbx9TA/640.png?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从今年速卖通规则<span style="color: black;">调节</span>后，卖家们纷纷感叹店铺申请简直难于上青天，尤其是服装等竞争激烈的类目。更要命的是，连续三次不<span style="color: black;">经过</span>后就只能再等三个月。可是，卖家又不是卖军火，怎么速卖通店铺申请就这么难？到底是因<span style="color: black;">为何</span>申请<span style="color: black;">始终</span>被拒？</p><img src="http://mmbiz.qpic.cn/mmbiz_png/KchnvlicJicytDHvb2HjbvzGNQZEHblg26uCMSg599FibaazhBgsWQSszRCcUNU5ibniar9iaQEpllHc3HeLVWdm1wag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/KchnvlicJicytDHvb2HjbvzGNQZEHblg26exyFaSBLjaNSAr9TP4scaicYvibKRyONyUcyEovSfDVj1QtqeKQicTOfg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">原由</span>：<span style="color: black;">制品</span>不符合<span style="color: black;">需求</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、&nbsp;相同<span style="color: black;">制品</span>在平台<span style="color: black;">已然</span>有较多商家在<span style="color: black;">营销</span>的，审核<span style="color: black;">经过</span>概率不高。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">包含</span>以下场景：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同一品牌一模<span style="color: black;">同样</span>的<span style="color: black;">制品</span>在平台有众多卖家在<span style="color: black;">营销</span>的；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>品牌名未必<span style="color: black;">同样</span><span style="color: black;">然则</span>款式一模<span style="color: black;">同样</span>，且在平台有众多卖家在<span style="color: black;">营销</span>的；新发<span style="color: black;">制品</span>“品牌属性”必须<span style="color: black;">选取</span>商标。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">箱包<span style="color: black;">制品</span>在款示上有轻微改动<span style="color: black;">然则</span>跟在售<span style="color: black;">制品</span>有90%以上的<span style="color: black;">类似</span>度的的,如<span style="color: black;">海量</span>同款在售<span style="color: black;">制品</span><span style="color: black;">运用</span>圆形扣子，新申请品牌商品改为了D型扣<span style="color: black;">制品</span>依然算是同质化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、&nbsp;授权<span style="color: black;">太多</span>的品牌审核<span style="color: black;">经过</span>概率不高，即一个品牌已被授予超过十个卖家在平台经营的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">制品</span>设计侵权。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通有官方店、专卖店以及专营店三种，你的<span style="color: black;">制品</span>的属性<span style="color: black;">亦</span>决定了你<span style="color: black;">选取</span>的店铺的类型。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_png/KchnvlicJicytDHvb2HjbvzGNQZEHblg26Yq9XPGLDvEcpEIS2smdQ3XX6D9EwliawDvQXWKXA5IIeaPrkVa8FQYQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">照片</span>不符合<span style="color: black;">需求</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年速卖通走品牌化之路，连带着对<span style="color: black;">照片</span>的<span style="color: black;">需求</span><span style="color: black;">亦</span>越来越高，<span style="color: black;">需求</span>卖家自己拍摄，展现品牌。<span style="color: black;">因此</span>店铺申请时提交的listing<span style="color: black;">名单</span>中的<span style="color: black;">制品</span><span style="color: black;">照片</span>是卖家向平台展示品牌商品的核心方式，<span style="color: black;">必定</span>要清晰，能够展示<span style="color: black;">制品</span>外观、细节、材质等，且足以看清实物上的品牌logo。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/KchnvlicJicytDHvb2HjbvzGNQZEHblg26mIvibWI37k1MiaCxCibgPzKVuhbQLiag4tTmlFaETSmviahFIfs6b15AbQw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">详细</span>应参考以下标准：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">照片</span>要清晰且展示品牌logo：请卖家在明亮的光线<span style="color: black;">状况</span>下拍摄商品实物图，<span style="color: black;">包含</span>能够清晰、完整展示商品的<span style="color: black;">照片</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的实物上需要有申请经营的品牌logo。不<span style="color: black;">准许</span>申请经营A品牌<span style="color: black;">实质</span>实物上却为B品牌，或实物上无品牌的商品。<span style="color: black;">不可</span><span style="color: black;">经过</span><span style="color: black;">照片</span>处理方式将品牌logo加到实物上，任何弄虚作假手段一经<span style="color: black;">发掘</span>，立即取消入驻资格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">供给</span><span style="color: black;">最少</span>10款典型<span style="color: black;">制品</span>实物图： <span style="color: black;">倘若</span><span style="color: black;">制品</span>数太少，平台<span style="color: black;">没法</span>完整查看品牌<span style="color: black;">背面</span>的<span style="color: black;">制品</span>，请卖家<span style="color: black;">供给</span>申请品牌（商标）<span style="color: black;">最少</span>10款典型<span style="color: black;">制品</span>实物图。3C行业，即手机配件&amp;通讯、电脑&amp;办公、消费电子、安防、办公文教用品、电子烟、平板、手机、汽摩配，<span style="color: black;">最少</span>5款。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注： 箱包行业下各品牌的每款商品应<span style="color: black;">最少</span><span style="color: black;">供给</span>2张照片（一张正面，其他可为侧面或细节图）；鞋行业每款商品应<span style="color: black;">最少</span><span style="color: black;">供给</span>3张（一张正面，其他为侧面或细节图）；</span></p><span style="color: black;"><span style="color: black;">3、</span>提交资料不规范</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、填写的商标名应与商标网<span style="color: black;">表示</span>的商标名一致：卖家提交<span style="color: black;">制品</span><span style="color: black;">名单</span>时，商标名务必填写准确，否则商标资质申请<span style="color: black;">没法</span><span style="color: black;">经过</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、excel中标*号的字段必须填写；<span style="color: black;">制品</span><span style="color: black;">名单</span>中必须<span style="color: black;">包含</span>商标名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、提交形式必须是EXCEL表格，<span style="color: black;">倘若</span>是截图、PDF，JPG 等形式因<span style="color: black;">没法</span>放大<span style="color: black;">照片</span>查看，平台<span style="color: black;">没法</span>进行审核。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、实物<span style="color: black;">照片</span>一栏应以<span style="color: black;">照片</span>形式放在EXCEL文件中。若为链接因可能<span style="color: black;">没法</span>正常打开则影响审核结果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">尽可能</span>在一个EXCEL中展示<span style="color: black;">制品</span>的信息，提交<span style="color: black;">太多</span>的excel，可能因信息分散使平台<span style="color: black;">没法</span>做出综合判断。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、平台会<span style="color: black;">按照</span>品牌风格、<span style="color: black;">特殊</span>、消费者群体、货单价及当前行业<span style="color: black;">已然</span>营<span style="color: black;">状况</span>、服务水平等其他<span style="color: black;">原因</span>综合<span style="color: black;">评定</span>卖家的申请。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>店铺类型都有各自的申请<span style="color: black;">要求</span>，只要您符合申请<span style="color: black;">要求</span>，您就<span style="color: black;">能够</span>申请修改为相应的店铺类型，但店铺类型30天仅可变更一次。想要申请速卖通店铺的卖家<span style="color: black;">必定</span>要做好准备，店铺申请是一个考验耐心的事情，<span style="color: black;">必定</span>要仔细研读平台入驻指南，规范申请资料。</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/FkyE2tnk6w88fj28oeJ4aTNXtmmibGiaiaibvdsNb8Akts1WGXJLLMxRrgEJXEYZJMvWptjydMytjxsvken0mV4TBw/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/FkyE2tnk6wicntlnHkicpkYnUiarq5mOnDxrF7Cic7tJsDpWm9I4tkmOXWw0C3PDEicbm9FBpCKqL69JvgBIbw3HxJg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

nykek5i 发表于 2024-10-10 08:15:29

感谢楼主的分享！我学到了很多。

4zhvml8 发表于 2024-10-24 17:12:14

期待与你深入交流，共探知识的无穷魅力。

7wu1wm0 发表于 5 天前

这夸赞甜到心里，让我感觉温暖无比。

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