注意！速卖通整顿手机配件商品类目错放及不规范发布行径，即日生效
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通草帽</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>号：</span><span style="color: black;">smt_caomao</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【关于速卖通草帽】<span style="color: black;">每日</span>分享最实用的速卖通原创干货<span style="color: black;">文案</span>，直通车、操作技巧、营销、团队......做速卖通中小卖家最有影响力的订阅号！</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通将对手机配件行业加大商品规范化治理，<span style="color: black;">包含</span>错放类目、发布非约定商品（发布a品牌<span style="color: black;">实质</span><span style="color: black;">营销</span>b品牌），以及商品发布严重不规范的<span style="color: black;">行径</span>。 <span style="color: black;">详细</span>整改范围如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>错放类目：</strong></span><span style="color: black;">1</span><span style="color: black;">．背景：基于商品发布类目<span style="color: black;">独一</span>性原则，商品应该发布在最准确<span style="color: black;">关联</span>的类目，有利于商品获取更好的自然<span style="color: black;">揭发</span>，<span style="color: black;">保证</span>良好的客户体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span><span style="color: black;">．典型案例：</span><span style="color: black;"><span style="color: black;">移动电源</span></span><span style="color: black;"><span style="color: black;">➤</span>准确发布类目：<span style="color: black;">tel</span>和通讯</span><span style="color: black;">-</span><span style="color: black;">手机配件和零件</span><span style="color: black;">-</span><span style="color: black;">移动电源。</span><span style="color: black;"><span style="color: black;">不该</span>发布在消费电子、手机充电器等类目。</span><span style="color: black;">车载充电器</span><span style="color: black;"><span style="color: black;">➤</span>准确发布类目：<span style="color: black;">tel</span>和通讯</span><span style="color: black;">-</span><span style="color: black;">手机配件和零件</span><span style="color: black;">-</span><span style="color: black;">手机充电器。</span><span style="color: black;"><span style="color: black;">不该</span>发布在汽配、消费电子等类目。</span><span style="color: black;"><span style="color: black;">手机数据线</span></span><span style="color: black;"><span style="color: black;">➤</span>准确发布类目：<span style="color: black;">tel</span>和通讯</span><span style="color: black;">-</span><span style="color: black;">手机配件和零件</span><span style="color: black;">-</span><span style="color: black;">手机线材。</span><span style="color: black;"><span style="color: black;">不该</span>发布在消费电子、电脑办公等类目。</span><span style="color: black;"><span style="color: black;">背夹电池</span></span><span style="color: black;"><span style="color: black;">➤</span>准确发布类目：<span style="color: black;">tel</span>和通讯</span><span style="color: black;">-</span><span style="color: black;">手机配件和零件</span><span style="color: black;">-</span><span style="color: black;">背夹电池。</span><span style="color: black;"><span style="color: black;">不该</span>发布在手机壳、消费电子等类目。</span><span style="color: black;">手机车载支架</span><span style="color: black;"><span style="color: black;">➤</span>准确发布类目：<span style="color: black;">tel</span>和通讯</span><span style="color: black;">-</span><span style="color: black;">手机配件和零件</span><span style="color: black;">-</span><span style="color: black;">手机支架。</span><span style="color: black;"><span style="color: black;">不该</span>发布在汽配等类目。</span><span style="color: black;">a. </span><span style="color: black;">行业将加大巡查力度，<span style="color: black;">包含</span>但不仅限于以上所列类目。</span><span style="color: black;">b. </span><span style="color: black;">如<span style="color: black;">触及</span>多功能合一的商品，需<span style="color: black;">知道</span>其最核心的功能属性进行发布。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>发布非约定商品</strong></span><span style="color: black;">发布非约定商品，<span style="color: black;">指的是</span>卖家<span style="color: black;">经过</span>速卖通平台发布或出售未经速卖通许可的品牌的商品。</span><span style="color: black;">典型案例：在<span style="color: black;">已然</span>实施品牌邀约制的类目例如移动电源、数据线等，利用已申请的品牌资质，<span style="color: black;">实质</span>发布未经授权许可的品牌或白牌商品。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>处罚规则</span></strong><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEx8vfwooz2CAF7J1Pt5QUXAia0OIY0Xuia8UErNw0rCqUI2whV5IlEqgyQIRm81ZUUYlogNXMcS25TQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上规则即日起生效。</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>商品发布规范</span></strong><span style="color: black;">手机配件类目下商品，仍存在<span style="color: black;">许多</span>不规范的发布<span style="color: black;">行径</span>，对于买家购物体验并不友好，基于此，卖家在发布商品时需要<span style="color: black;">注重</span>的规则：</span><span style="color: black;">1. </span><span style="color: black;"> 商品如实描述。标题、属性、<span style="color: black;">照片</span>等如实展示，禁止过度宣传及不实夸大。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"> 发布专属机型配件，须用for+适用品牌或机型的描述形式。 </span><span style="color: black;">如case for iPhone 7 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;"> 发布通用型配件，严禁堆砌适用品牌热搜词。 </span><span style="color: black;">如不<span style="color: black;">意见</span>power bank for Samsung xiaomi iphone huawei等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;"> 严禁多个<span style="color: black;">区别</span>SKU集合在一条listing发布的<span style="color: black;">行径</span>。 </span><span style="color: black;">例如专属机型的手机壳，发布商品应当适配单系列机型，如for iPhone 6/6s是可取的，for iPhone 5/6/7<span style="color: black;">乃至</span>设置多个适配品牌是禁止的。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.</span><span style="color: black;">严禁<span style="color: black;">乱用</span>属性，填写不<span style="color: black;">关联</span>的内容。</span><span style="color: black;">例如严禁在材质属性中，设置适配机型。 </span><span style="color: black;">针对严重不规范的商品发布<span style="color: black;">行径</span>（<span style="color: black;">包含</span>但不仅限于以上），行业将会严查，视违规情节严重程度，<span style="color: black;">按照</span>平台规则进行处罚，请尽快整改，减少不必要的买家纠纷，<span style="color: black;">供给</span>直观<span style="color: black;">方便</span>的购买体验。 </span></p><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEx8vfwooz2CAF7J1Pt5QUXAZib1d7jEIVjGvZicTsX3QUrVa5gPYoPoykNVCPGI6x1Lq7ic85A7yYUKg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SStLo3Sooa6jkuYfEsJsVGcQBTquwLuYhnpBDibxo9qN815w7cT5DCdHA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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