论坛 › 香港 › 速卖通发布制品的过程及技巧①

j8typz 发表于 2024-8-26 23:03:50

速卖通发布制品的过程及技巧①

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/RZq3bY7B649uxsSNQdzdTaChZ8UNvVTfqUzV1o1P9oYv90Bu4Tua4rV71eCHFEDhtiakEDfKXoPia1VibmQQ8SpAg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">前言</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的商品你<span style="color: black;">不可</span>藏着掖着，要会发出来。当然<span style="color: black;">这儿</span>的会，并不是简简单单的只写个标题传个<span style="color: black;">照片</span>就好了。你要学会从下面我<span style="color: black;">说到</span>的这些点去，一点点<span style="color: black;">调节</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品发布流程<span style="color: black;">重点</span>分为这几步：类目<span style="color: black;">选取</span>，商品编辑，定价，制定运费模板和服务模板。</p>若是细分的话：类目<span style="color: black;">选取</span>-基本商品信息-价格与库存-<span style="color: black;">仔细</span>描述-包装与物流-其他设置-提交发布。今天<span style="color: black;">咱们</span>就<span style="color: black;">重点</span>讲讲<span style="color: black;">第1</span>点<span style="color: black;">-</span><span style="color: black;">基本商品信息</span><span style="color: black;">-</span>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">PART<strong style="color: blue;">01</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">类目<span style="color: black;">选取</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4RywcicI4hu9GSHiaKW9aaZjbMHIhYiaKMV3KlCeH007icPibDABkJFdquZ9DuzZg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">发布商品时，点击商品导航栏，<span style="color: black;">选取</span>类目，点击要做的小类，确定进入下一环节，<span style="color: black;">重视</span>，这个时候标题<span style="color: black;">能够</span>暂时<span style="color: black;">不消</span>写，后期编辑中<span style="color: black;">能够</span>再设置标题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">PART02</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商品标题-<span style="color: black;">照片</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4RywcicNLf8CkohkQVS7MEh7D6Pkz5vxeULpL0vgFtHzAyX4icxRQ4k9dPNLicA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>共有五个导航栏，商品发布一期先讲解基本信息栏</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品标题：输入商品标题，关键词，品牌名等信息<span style="color: black;">构成</span>，平台<span style="color: black;">需求</span>是128个字符，写满更有<span style="color: black;">优良</span>，<span style="color: black;">根据</span>平台<span style="color: black;">需求</span>来</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主图：<span style="color: black;">通常</span>平台<span style="color: black;">需求</span>六张主图，最好主图<span style="color: black;">尽可能</span>完整</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销图（重要）：首图为白底图+场景图<span style="color: black;">构成</span>，营销图平台有严格的<span style="color: black;">需求</span>，<span style="color: black;">由于</span>报名平台活动，营销均是以营销图为主，以下是营销图的<span style="color: black;">重视</span>事项和规范</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>基本规范</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">纯白色／或全透明<span style="color: black;">照片</span>尺寸</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">少于</span>800px X 800px</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">照片</span>比例</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正方形（宽高比 1:1）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">照片</span>格式</span></strong><span style="color: black;">jpg、jpeg、png</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>支持<span style="color: black;">体积</span></span></strong><span style="color: black;">不超过5MB</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>设计说明</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、<span style="color: black;">照片</span>背景必须为纯白色或全透明；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、商品主体需居中正面展示，与四边保持<span style="color: black;">必定</span>间距，<span style="color: black;">意见</span>不<span style="color: black;">少于</span>50px；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c、<span style="color: black;">准许</span>表达多SKU、套装、配件等<span style="color: black;">制品</span>属性信息，需<span style="color: black;">保准</span><span style="color: black;">制品</span>主体清晰可识别；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、不<span style="color: black;">准许</span><span style="color: black;">显现</span>品牌LOGO、水印、任何形式的边框以及促销牛皮癣等信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、不<span style="color: black;">准许</span><span style="color: black;">显现</span><span style="color: black;">敏锐</span>类目、违禁商品、政治<span style="color: black;">敏锐</span>、宗教<span style="color: black;">敏锐</span>等<span style="color: black;">制品</span>信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c、如下图<span style="color: black;">需求</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/z300bmibOTAiaBhPEVALnfjRawbHKCuNVxIwgib9M9e6u10Lg1W7XldelH0QRuLUPvsWqOJlVKLcscNaujDNTLhDQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4Rywcicl0uHC4knMcKg0BrZTicrH5qicf8MPLmGtVdXNic5lUTG8LfZVwPaG09Mw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4Rywcica9VcK4hicRky9eRVEnn45RuGffhDWQs671ibVuOWD2axYnoiaKxO8TYvA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4RywcicspCPsd29SXLibNwkra07A7TDHvOSSgPFPBF6VSnLbicQFQbHloy13NsA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">PART03</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">类目<span style="color: black;">选取</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4RywciczTtRtCq0ibFYRXffCrjvib6vUeibdTrMvCs9iaQJZiaruw2TVBcOmymozIA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/z300bmibOTAiaBhPEVALnfjRawbHKCuNVxIwgib9M9e6u10Lg1W7XldelH0QRuLUPvsWqOJlVKLcscNaujDNTLhDQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频：</span></strong><span style="color: black;"><span style="color: black;">倘若</span>你有<span style="color: black;">制品</span>视频，<span style="color: black;">能够</span>上传视频</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌勾选：</span></strong><span style="color: black;">品牌带*号为必须，<span style="color: black;">倘若</span><span style="color: black;">无</span>品牌可联系<span style="color: black;">博主</span>，获取商标授权书，<span style="color: black;">文案</span>参考：<a style="color: black;">速卖通商标授权怎</a>么弄？入驻速卖通<span style="color: black;">无</span>商标怎么办？新注册卖家必知</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">产地：</span></strong><span style="color: black;">中国制造，就<span style="color: black;">选取</span>中国</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用途：</span></strong><span style="color: black;">可参照列表进行<span style="color: black;">选取</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span>想要的<span style="color: black;">选取</span>，<span style="color: black;">能够</span><span style="color: black;">自动</span>填充</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">材质：</span></strong><span style="color: black;"><span style="color: black;">选取</span>商品对应的材质</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商品型号：</span></strong><span style="color: black;">输入商品型号信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">特点：<span style="color: black;">例如</span>环保等<span style="color: black;">明显</span><span style="color: black;">制品</span>特点<span style="color: black;">优良</span>，<span style="color: black;">根据</span><span style="color: black;">实质</span><span style="color: black;">制品</span>特点<span style="color: black;">选取</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">制品</span>发布页面填写信息时可随时点击“<span style="color: black;">保留</span>”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">已<span style="color: black;">保留</span>的该条<span style="color: black;">制品</span>信息可以在商品管理-草稿箱中查看和操作编辑、删除。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下一期分享---速卖通发布<span style="color: black;">制品</span>的<span style="color: black;">过程</span>及技巧 【第二步】-【价格与库存】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-END-</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">{Jason观跨境}</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">【</strong></span><span style="color: black;">跨境电商运营六年之余，成功<span style="color: black;">帮忙</span>中小型企业实现品牌出海累计500多家。&nbsp;以数据化运营为理念，励志<span style="color: black;">帮忙</span>国内中小型企业<span style="color: black;">处理</span>跨境电商出口<span style="color: black;">困难</span>。跨境廷<span style="color: black;">供给</span>专业、全面的技术支持，一站式<span style="color: black;">处理</span>您从开店入驻，商标注册，商标授权，店铺装修，再到运营，营销，客服等多方面问题。致力于打造中国跨境电商的摇篮，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span><span style="color: black;">更加多</span>的中小型企业增砖添瓦。专业的事，交给专业的人来做。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境服务专员</span></strong></span></p><span style="color: black;">一对一<span style="color: black;">在线<span style="color: black;">帮忙</span><span style="color: black;">处理</span>商家<span style="color: black;">处理</span>答疑，随时随地，等你来撩<strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">】</strong></strong></strong></span></span>长按二维码添加作者<span style="color: black;">微X</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商一站式品牌出海<span style="color: black;">处理</span><span style="color: black;">方法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请-咨询<span style="color: black;">Jason观跨境</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibufDrV3SbRtsI8h2edLSA9lL7qaynrvDwQeOvuhNLdvyb2DzSM4NCw4dSQ0FzgG7TpdjiceoBqnyg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span></span></strong><strong style="color: blue;"><span style="color: black;">阅读</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通（aliexpress）卖家入驻必知</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">Shopee（虾皮）卖家入驻必知</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">Lazada（来赞达）卖家入驻必知</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【欧盟责任人|卖家必知】速卖通关于欧盟市场监督条例的合规公告说明</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">强力<span style="color: black;">举荐</span>【lazada卖家】必不可少的一款数据分析软件</p><span style="color: black;">做一个有氧公众号，<span style="color: black;">帮忙</span>商家一点点<span style="color: black;">处理</span>跨境出口<span style="color: black;">困难</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如需转载<span style="color: black;">文案</span>请联系作者开白：恶意抄袭转载内容必究&nbsp;。</span><span style="color: black;">码字<span style="color: black;">很难</span>，</span><span style="color: black;">顺便动动小手点个赞</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEicJd6ib64Qmk3ujQkkWCb013WGS1e1Z4qQS3cKPPcXrh6ZygpxcEzbJogh4bKyIp9siagUgVNY6ibgQQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4RywcicBKFxR6qpA18pRw2lqoDoQPia3bFpM0fbgBtNykYBBjysKnKdOA6SOibw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3MxdfbtVsEibcHicOFmltASehAwZ4RywcicFoibEdCOdGnIanROHKxRebpmr7LoqMbIVuyelIeS0oBNDyiaM4zxkm6w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>

查看完整版本: 速卖通发布制品的过程及技巧①