Temu、速卖通、Shein哪家强？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Temu让你心碎，速卖通让你流泪，Shein全托管让你陶醉。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这几天总有新手卖家问我，Temu、速卖通和Shein，哪个平台更好做？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个问题真<span style="color: black;">无</span>标准答案。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">和亚马逊等国外平台相比，这三个平台有一个<span style="color: black;">一起</span>的<span style="color: black;">优良</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>都是<span style="color: black;">咱们</span>中国<span style="color: black;">机构</span>的跨境平台，<span style="color: black;">针对</span><span style="color: black;">咱们</span>卖家<span style="color: black;">来讲</span>，资金相对会更安全些。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更<span style="color: black;">不易</span><span style="color: black;">显现</span>像Ozon回不了款<span style="color: black;">引起</span>卖家人心惶惶的问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">至于Temu、速卖通、Shein哪家更强？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们看数<span style="color: black;">据述</span>话~</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/f4f78d9e919649319b8816f646ebb06a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282817&x-signature=QhLHTu4jnnDzb7nH915%2FAAmpsxY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span><span style="color: black;">一月</span>，这3个平台里总<span style="color: black;">拜访</span>量最高的是速卖通，有4.96亿的月活。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/671d68e6f3fd4acaa7779beb71714e45~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282817&x-signature=GeyS0m1xkQizm6sjEyjDi71z0G4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Temu的流量在去年12月份短暂超越速卖通之后，今年1月份又被速卖通反超。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且从3月份<span style="color: black;">起始</span>，与速卖通的流量差距进一步拉大了，<span style="color: black;">此刻</span>的总月<span style="color: black;">拜访</span>量是4.29亿。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">原由</span>很可能是我在上篇<span style="color: black;">文案</span>分析过的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Temu为了降低地缘<span style="color: black;">危害</span>，刻意放缓了在美国和欧盟的<span style="color: black;">宣传</span>投放。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而3月份，速卖通则<span style="color: black;">显著</span>加大了在中东和欧洲市场的投放力度。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shein在3个平台里，总<span style="color: black;">拜访</span>量是最低的。1.93亿的<span style="color: black;">拜访</span>量，还不到Temu和速卖通的一半。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/371857b51ae249f5acd7504828960ac7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282817&x-signature=07XrQQLVLuq6F0Osnv96%2BTtbPpo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">然则</span>从平均停留时间和跳出率来看，Shein的用户黏性<span style="color: black;">显著</span>比Temu和速卖通更强。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">与前两者一<span style="color: black;">起始</span>就背靠大<span style="color: black;">机构</span>，以平台模式起步<span style="color: black;">区别</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shein是以女装独立站模式起家，<span style="color: black;">而后</span>才推出全托管模式，<span style="color: black;">逐步</span>转型为全品类的综合性电商平台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">希音能有<span style="color: black;">此刻</span>的流量表现，<span style="color: black;">亦</span>算很亮眼了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3ab1b7d46ddb462e92cffe282b344882~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282817&x-signature=3Sj24sZx1eh2d6tKq1uOg%2B4%2FCzA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">重点</span>市场的流量份额上：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美国市场， Temu>Shein>速卖通。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日本市场，Temu远超速卖通，Shein在日本的流量非常少。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">法国市场，Temu和速卖通流量相当，Shein的<span style="color: black;">拜访</span>量约为前两者的一半。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">巴西市场，速卖通的流量是Shein的两倍； 而Temu<span style="color: black;">日前</span>在巴西几乎<span style="color: black;">无</span>什么动作。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">西班牙市场，速卖通>Shein>Temu。 </span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f4ebff0ce24c46a3b06aa61ce7a630c4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282817&x-signature=KLSxqw7UsWUryBoWR7LI086oRew%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">从三个平台的流量<span style="color: black;">源自</span><span style="color: black;">途径</span>来看：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通<span style="color: black;">做为</span>老牌跨境平台，知名度最高。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有超过一半的用户是直接<span style="color: black;">拜访</span>它的APP<span style="color: black;">或</span>域名进入的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而在付费<span style="color: black;">宣传</span>投放力度上，</span><strong style="color: blue;"><span style="color: black;">Temu>Shein>速卖通。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/071edffee5b14c7394954522a6b8065f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282817&x-signature=AApHQKB7ZEzA%2Fiti2BfDufjfDVg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后是综合排名</span></strong><span style="color: black;">：</span><strong style="color: blue;"><span style="color: black;">Temu>速卖通>Shein。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（数据来自第三方平台，可能会有数据延迟，不<span style="color: black;">必定</span>完全准确，仅供参考）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看完以上数据，<span style="color: black;">针对</span>Temu、速卖通、Shein哪家强。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想必<span style="color: black;">每一个</span>人都有自己的答案了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">说下我对这三个平台<span style="color: black;">日前</span>的看法：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>无货源商家<span style="color: black;">来讲</span>，Temu的红利期今年就要结束了。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>工厂<span style="color: black;">来讲</span>，则还有<span style="color: black;">必定</span>机会。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">速卖通这几个月的政策变动非常大，但发货<span style="color: black;">需求</span>和罚款政策这个月有所松动。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">有货源的卖家<span style="color: black;">意见</span>先观望，<span style="color: black;">瞧瞧</span>平台接下来的方向；无货源卖家就不<span style="color: black;">意见</span>做了。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Shein在备货、<span style="color: black;">制品</span>价格方面的表现都相对友好，压价<span style="color: black;">亦</span>不会太狠；</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但入驻门槛会高些，适合工厂型卖家。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后说一句，<span style="color: black;">此刻</span>是<span style="color: black;">制品</span>为王的时代，这三个跨境平台只是<span style="color: black;">咱们</span>的<span style="color: black;">营销</span><span style="color: black;">途径</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">仅有</span>说哪个平台更适合自己，<span style="color: black;">无</span>说哪个平台最好。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>真正牛逼的跨境卖家，其实无论做哪个平台，都照样牛逼。</span></strong></span></p>
回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。 外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！ 你的话语如春风拂面，让我感到无比温暖。 顶楼主，说得太好了！ 楼主发的这篇帖子，我觉得非常有道理。
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