1分钟认识全世界速卖通 五步走容易入驻
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着<span style="color: black;">全世界</span>经济一体化的发展和“一带一路”政策的提出，我国的跨境电商行业企业进入了高速发展期，并逐步<span style="color: black;">作为</span>推动我国外贸经济的一个重要突破口。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，跨境电商在我国正<span style="color: black;">处在</span>高速发展期。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 这么多跨境电商平台 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> <span style="color: black;">为何</span><span style="color: black;">选取</span>速卖通？_ </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">阿里巴巴速卖通（AliExpress）</strong>是阿里巴巴集团<span style="color: black;">将来</span>国际化的重要战略<span style="color: black;">制品</span>，于2010年正式上线，被<span style="color: black;">叫作</span>为<strong style="color: blue;">国际版的淘宝</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9c29bec606254a71b878d412bd7d39a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282296&x-signature=0rRHbwN8M5dYa51ipMP2cgV7Kd8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，速卖通平台已<span style="color: black;">作为</span><span style="color: black;">全世界</span>最活跃的跨境电商平台之一，<span style="color: black;">况且</span>是<strong style="color: blue;">中国本土以出口为主的最大的跨境电商平台</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通平台的特点是价格比较<span style="color: black;">敏锐</span>，<strong style="color: blue;">低价策略比较<span style="color: black;">显著</span></strong>。其重点市场是俄罗斯、美国和巴西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 从速卖通<span style="color: black;">起始</span>发展跨境电商_ </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">速卖通平台是中国本土最大的跨境电商出口B2C平台。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8e719ecb523946eb856776be4ee96ec2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282296&x-signature=MW2k34dps3js6YNAOT49%2FSbVJbc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最<span style="color: black;">起始</span>，平台是<span style="color: black;">准许</span>个人注册开店的，从2016年<span style="color: black;">起始</span>，速卖通的平台规则<span style="color: black;">出现</span>了变化，从最<span style="color: black;">起始</span>的C2C平台转为了B2C平台，开店政策<span style="color: black;">亦</span>变<span style="color: black;">成为了</span>只<span style="color: black;">准许</span>企业身份入驻了，<span style="color: black;">再也不</span><span style="color: black;">准许</span>个人开店了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>速卖通平台的后台操作有一个<strong style="color: blue;">淘代销</strong>操作，<span style="color: black;">能够</span><strong style="color: blue;">一键导入天猫、淘宝的商品</strong>到速卖通平台，非常方便。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">针对</span>国内的新手卖家<span style="color: black;">或</span>淘宝、天猫的大卖家<span style="color: black;">来讲</span>，在做跨境时都<span style="color: black;">能够</span>优先<span style="color: black;">思虑</span>速卖通平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">速卖通是国内卖家尝试跨境电商的首选</strong>，<span style="color: black;">不仅</span>是<span style="color: black;">由于</span>它门槛低，还<span style="color: black;">由于</span>它有<strong style="color: blue;">全中文后台</strong>操作系统，操作规则和流程，店铺运营方式，<span style="color: black;">宣传</span>投放体系和国内淘宝天猫非常<span style="color: black;">类似</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 5个重点市场和行业_ </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手卖家入驻时<strong style="color: blue;"><span style="color: black;">首要</span>要确定要售卖的国家</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>速卖通官方资料<span style="color: black;">表示</span>：<strong style="color: blue;">俄罗斯，美国，西班牙，巴西，法国</strong>，这五个国家的<strong style="color: blue;">成交额</strong>，<span style="color: black;">已然</span><strong style="color: blue;">占到平台总额的三分之二</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/27007f1e4a17458fbb675758875a342e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282296&x-signature=zu1LCnOf61%2FtzPbLvOUTrte6tsM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> 速卖通入驻<span style="color: black;">需求</span>_ </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> 企业</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人工商户或企业身份均可开店，必须<span style="color: black;">经过</span>企业支付宝账号<span style="color: black;">或</span>企业法人支付宝账号在速卖通完成企业分身份证，请先注册一个企业支付宝<span style="color: black;">或</span>企业法人支付宝。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*注：平台<span style="color: black;">日前</span>有<span style="color: black;">基本</span><span style="color: black;">营销</span>计划和标准<span style="color: black;">营销</span>计划供商家<span style="color: black;">选取</span>，个体工商户商家在入驻初期时仅可<span style="color: black;">选取</span><span style="color: black;">基本</span><span style="color: black;">营销</span>计划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> 品牌</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家若<span style="color: black;">持有</span>或代理品牌，可<span style="color: black;">按照</span>品牌资质，<span style="color: black;">选取</span>经营品牌官方店、专卖店或专营店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通3种店铺类型：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">官方店：商家以自有品牌或由权利人<span style="color: black;">独霸</span>性授权（仅商标为R标）入驻速卖通开设的店铺；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专卖店：商家以自有品牌（商标为R标或TM状态），<span style="color: black;">或</span>支持他人品牌授权文件在速卖通开设的店铺；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专营店：经营1个及以上他人或自有品牌（ 商标为R标或TM状态 ）商品的店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> 技术服务年费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家需缴纳技术服务年费，各经营大类技术服务年费<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经营到自然年底，<span style="color: black;">持有</span>良好的服务质量及<span style="color: black;">持续</span>壮大经营规模的<span style="color: black;">优秀</span>店铺都将有机会<span style="color: black;">得到</span>年费返还奖励。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通2019年度各类目技术服务年费一览表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（点击查看大图）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▽</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a9ece202084c49e39ec95a98a134a8d3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282296&x-signature=B7VTSyYYb4WVoLf3MhMDgw31Ci8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五步走轻松入驻<span style="color: black;">全世界</span>速卖通_</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">入驻链接：</strong></p><strong style="color: blue;">https://sell.aliexpress.com/__pc/procedure.htm
</strong>（点击<strong style="color: blue;">“阅读原文”</strong>入驻~）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> Step1 开通账号</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">运用</span>企业或个体工商户身份进行卖家账号注册账号注册。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b27448289265404598ec58e5ff200055~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725282296&x-signature=EQgs0rZb6j9Nw3xTLJVslavqWLQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> Step2 提交入驻资料</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个别类目需<span style="color: black;">供给</span>类目资质，审核<span style="color: black;">经过</span>方可经营，需类目资质的行业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若要经营商标，需<span style="color: black;">供给</span>商标资料，等待平台审核<span style="color: black;">经过</span>。若商标在商标资质申请页面<span style="color: black;">查找</span>不到，请<span style="color: black;">按照</span>系统引导进行商标添加。若不经营，可跳过这个<span style="color: black;">过程</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> Step3 缴纳年费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>所选的经营类目缴纳对应的年费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> Step4 完善店铺信息</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费完成后，进入卖家后台-店铺-店铺资产管理设置店铺名<span style="color: black;">叫作</span>和二级域名《速卖通店铺二级域名申请及<span style="color: black;">运用</span>规范》，若您申请的是官方店，请同步设置品牌官方直达及品牌故事内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ▎<strong style="color: blue;"> Step5 开店经营</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入驻基本完成，请<span style="color: black;">起始</span>发布商品，对店铺进行装修，恭喜您的店铺正式开张~</p>
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