【干货】速卖通制品照片/主图尺寸需要、优化技巧
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">速卖通</strong><strong style="color: blue;"><span style="color: black;">制品</span><span style="color: black;">照片</span>统一规范</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1 <span style="color: black;">意见</span>背景底色为白色或纯色,<span style="color: black;">照片</span>尺寸800*800及以上,<span style="color: black;">照片</span>横向和纵向比例<span style="color: black;">意见</span>1:1-1:1:3之间</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2.<span style="color: black;">照片</span><span style="color: black;">需求</span>无边框和水印,不<span style="color: black;">准许</span>拼图</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3. LOG0统一放在<span style="color: black;">照片</span>左上角</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">女装行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1.无杂乱背景，统一背景颜色，最好是白色<span style="color: black;">或</span>浅色底, (注:除有统一背景的品牌店铺，且<span style="color: black;">全部</span>店铺的商品有定位,呈现出<span style="color: black;">必定</span>的调性)</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2.<span style="color: black;">照片</span>上除了英文logo统一放在左上角，不<span style="color: black;">准许</span><span style="color: black;">安置</span>任何尺码、促销、水印,文本等信息</span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3.<span style="color: black;">照片</span>主体比例<span style="color: black;">需求</span>占<span style="color: black;">全部</span><span style="color: black;">照片</span>70%以上，禁止<span style="color: black;">显现</span>任何形式的拼图,尤其是商品多色<span style="color: black;">运用</span>多宫格的展示方式(注:多sku商品平台会<span style="color: black;">经过</span><span style="color: black;">另一</span>的方式实现买家端的展示。)</span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4.<span style="color: black;">意见</span>上传六张<span style="color: black;">照片</span>，<span style="color: black;">次序</span>依次为:模特或实物正面图、背面、侧面、细节图</span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUCwrVEQEqEMjHAWz229hWBbhNTTTBM9ia59uXtQKvVxicH8yCP1icdkaMQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">男装行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1.主图像素必需大于800*800,尺寸必须为正方形</span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2.主图不<span style="color: black;">准许</span>拼图</span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3.商品<span style="color: black;">照片</span><span style="color: black;">意见</span>上传5-6张，<span style="color: black;">第1</span>张为衣服(或模特)正面图，第二张为衣服背面图，第三张为侧面图(如有)，再加一到两张细节图和一张商品实拍图</span></span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4.商标所有人可将品牌LOG0<span style="color: black;">安置</span>于主图左上角,<span style="color: black;">体积</span>为主图的1/10寸</span></span></span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5.<span style="color: black;">照片</span>上不<span style="color: black;">准许</span><span style="color: black;">显现</span>中文字体,水印,促销信息等</span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUWnZpMjniam8kwmfmdK8bia9l9sSia3fb2tvzq9dKOBlHbZWZBup2oAiagA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">童装行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">照片</span>背景<span style="color: black;">需求</span>白底，或纯色背景，但<span style="color: black;">需求</span>店铺统一背景风格，模特居中展示需要占主体70%以上，不<span style="color: black;">准许</span>有杂乱背景展示，不<span style="color: black;">准许</span>加边框和中文水印，logo统一放在左上角</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">准许</span>两张拼图，左图模特右图实物图，但不<span style="color: black;">准许</span>三张以上的拼图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.实特图<span style="color: black;">能够</span>平铺，但背景色和风格必须统一，且主图中只能<span style="color: black;">显现</span>一张主体<span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.主图<span style="color: black;">意见</span>为正方形、800*800，<span style="color: black;">意见</span>上传6张<span style="color: black;">照片</span>，<span style="color: black;">第1</span>张为正面图，第二张侧面图，第三张背面图，第四至五张<span style="color: black;">制品</span>的细节图，第六张实物图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUf7DNk66SlBibaFUHPxXDkm341dLoODDZPtsWFV9bKXhwCzORAEZPWUQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">婚纱礼服行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.主图像素必须大于等于800*800</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.主图背景<span style="color: black;">意见</span>为浅色、纯色或是白色</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.主图须达到6张，<span style="color: black;">第1</span>张为正面全身图，第二张为背面全身图，且不得少于3张细节图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.主图中的真人模特必须露出头和脸，禁止将头剪裁掉或是在脸部<span style="color: black;">显现</span>马赛克</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.主图不得拼接，不得添加边框，不得<span style="color: black;">显现</span>除店铺编号以外的水印(水印必须是浅色)，不得<span style="color: black;">包括</span>促销、夸大描述等文字说明，该文字说明<span style="color: black;">包含</span>但不限于秒杀、限时折扣、包邮、*折、满*送*等;品牌logo<span style="color: black;">安置</span>于主图左上角</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">制品</span><span style="color: black;">体积</span>占<span style="color: black;">照片</span>比例80%以上，多色<span style="color: black;">制品</span>主图禁止<span style="color: black;">显现</span>九宫格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUEoSfYukxZHF2NCByACC2Z5yiaPoGcq6aiacdJLDxdDkqJ9WJIX5IOXYw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">鞋行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">照片</span>背差简单(自然场景)<span style="color: black;">或</span>纯白底，以不妨碍商品主体为<span style="color: black;">独一</span>原则;<span style="color: black;">意见</span>不要用深色背景及光线较暗的实拍<span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.重点展示单只<span style="color: black;">或</span>一双鞋子(占据<span style="color: black;">照片</span>60%以上的<span style="color: black;">地区</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.Logo固定在<span style="color: black;">照片</span>左上角，且Logo不宜过大，最好整店保持统一，鞋子上<span style="color: black;">不可</span><span style="color: black;">显现</span>水印</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">照片</span>上<span style="color: black;">不可</span><span style="color: black;">显现</span>多余文字，严禁<span style="color: black;">显现</span>汉字，<span style="color: black;">不可</span><span style="color: black;">显现</span>任何促销信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">照片</span>不要自己打图标<span style="color: black;">或</span>加边框</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">照片</span>尺寸800*800及其以上，<span style="color: black;">照片</span>长宽比例保持1:1，<span style="color: black;">照片</span>数量必须5张以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.不要用拼接的<span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.多颜色展示(毎张只展示1种颜色,<span style="color: black;">咱们</span>会上线List页面展示SKU颜色的功能，不需要在一张<span style="color: black;">照片</span>上展示多种颜色)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUK6QGYptqXal4tZpU7lric5DeF6yByU4yQOlrFeh1zdaKwDNn4KZ1SCA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">包行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.主图像素大于等于800*800，正方形等比例为佳，背景清晰，以不妨碍商品主体为<span style="color: black;">独一</span>原则;<span style="color: black;">举荐</span>白底或纯色底背景，避免杂乱、非商品实物、深色背最、其他类目商品背景等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">照片</span>中不得<span style="color: black;">显现</span>除品牌外的中文字，不得加水印、不得<span style="color: black;">显现</span>文字说明(SKU/款式/价格/尺寸)等牛皮癣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.主图主体必须唯<span style="color: black;">1、</span>主体清晰、细节可观，不得<span style="color: black;">显现</span>九宫格、<span style="color: black;">制品</span>堆叠等情況;避免対主图添加边框，避免多图拼接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.主图主体<span style="color: black;">体积</span>占整体国片2/4-3/4，居中摆放，正面为佳，必须完整<span style="color: black;">显现</span>单一商品主体，避免主体过大或过偏而<span style="color: black;">导致</span>商品被折扣标<span style="color: black;">或</span>logo遮挡，主体过小或不完整而<span style="color: black;">导致</span>商品细节展示不全;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.品牌LOG0统一居于<span style="color: black;">制品</span>左上角，L0G0不<span style="color: black;">意见</span>过大,<span style="color: black;">意见</span>以英文为优</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.主图<span style="color: black;">第1</span>张不<span style="color: black;">意见</span><span style="color: black;">选取</span>模特<span style="color: black;">照片</span>或背带<span style="color: black;">照片</span>，<span style="color: black;">尤其</span>是<span style="color: black;">没法</span>展示商品整体的模特图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.<span style="color: black;">照片</span>数量<span style="color: black;">意见</span>5张以上,可<span style="color: black;">包含</span>包各面图(六面最佳，<span style="color: black;">最少</span>正反面)，身细节图，包内部细节图等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUrEnNU5qpcKM54kh1sefxBFMUW7U5cmvcPy5IbPRX4c3PoxWkicWDcSg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">配饰行业<span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.主图像素必须大于800*800，尺寸<span style="color: black;">意见</span>为正方形</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.主图不<span style="color: black;">准许</span><span style="color: black;">显现</span>九宫格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.南品主图<span style="color: black;">意见</span>不得少于5张<span style="color: black;">构成</span>，<span style="color: black;">第1</span>张为商品正面图，第二张为侧面图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.主图主体数量不宜<span style="color: black;">太多</span>，主体清晰，不得添加边框。<span style="color: black;">由于</span>拍照造型需要在一张<span style="color: black;">照片</span>中<span style="color: black;">显现</span>多个<span style="color: black;">制品</span>是可接受的，但不<span style="color: black;">准许</span><span style="color: black;">显现</span>拼图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.商标所有人可将品牌logo<span style="color: black;">安置</span>于主图左上角</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">照片</span>上不<span style="color: black;">准许</span><span style="color: black;">显现</span>中文字体</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUiaR0ibqWwVYlhzIibia62iblTMvKkwUnmVlzZEFVVE8RHxBR04lPibMWyxTQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMEwy54c8dsDUCZa9OY1LF8vUPwKcsOZtl4OT3jWIp0z0oyqQGa0ok9iaokYOqWwl1rYPpJ8DbXZ11MQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">爱好</span><span style="color: black;">咱们</span>的<span style="color: black;">文案</span>，<span style="color: black;">能够</span>顶置公众号哦~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/cuCpicdvdMExEmp9hGLibN9YWZwnFFm1SSzA2Isk1xaae0AmlHJqGaoicJiaQCe6kkmlKWTv2ibsGXrqLwbicoFMXic6g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">点击下方“阅读原文”查看<span style="color: black;">更加多</span></span>
你的话语如春风拂面，让我感到无比温暖。 对于这个问题，我有不同的看法... 感谢楼主的分享！我学到了很多。
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