干货 | 速卖通卖家起步海外仓的好处是什么？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/eyu1BnnzI8Tc1GS4M73XFe0yMDa5Iwjlj2ibUqKOFvH2eqia5TP6MRRpibIBEAOeiaZicEtAoYKxiclE0x316MLj6BGA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2015年1月份，速卖通就<span style="color: black;">起始</span>招募首批海外仓卖家，并在2月份开启了海外仓功能模块。同年2015年6月17日起正式考核卖家的海外仓服务水平。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而速卖通<span style="color: black;">亦</span>据此给予海外发货的商品三大扶持资源：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">1、</span>专属标识资源：</span></strong><span style="color: black;">海外发货商品在搜索及详情页都有专属标识，速卖通海外仓的买家<span style="color: black;">能够</span>在搜索页一键筛选海外发货商品；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">2、</span>平台活动资源：</span></strong><span style="color: black;">速卖通平台会针对<span style="color: black;">区别</span>国家举办专场活动，而卖家商品支持海外本地发货及服务的将有机会入选各国的促销专场活动；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第<span style="color: black;">3、</span>站外推广资源：</strong>速卖通平台会出资进行站外推广，对符合<span style="color: black;">要求</span>的商品单独进行SEO、PPC等推广。虽然速卖通给海外仓卖家给予<span style="color: black;">海量</span>资源扶持，但有卖家认为，有<span style="color: black;">非常多</span>中小卖家是不具备海外仓实力的，速卖通推出海外仓卖家资源扶持计划，对中小卖家<span style="color: black;">来讲</span>的确“伤不起”。而有部分卖家为了获取速卖通对海外仓商品的扶持，就<span style="color: black;">起始</span>设置虚假海外仓，把从中国发货的商品冒充为海外仓发货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，<span style="color: black;">针对</span>跨境电商<span style="color: black;">来讲</span>，海外仓是再普通<span style="color: black;">不外</span>了。不是有句俗语是：你为客户节省多少时间，你<span style="color: black;">挣钱</span>的速度就能快多少时间！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，速卖通做海外仓有啥<span style="color: black;">尤其</span>之处呢？我个人觉得有这几点猜想，当然<span style="color: black;">亦</span>只是个人观点，仅供<span style="color: black;">大众</span>参考！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、卖家性质</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，速卖通做的是属于“eBay”中国直发的品类和市场，<span style="color: black;">因为</span>平台对卖家的考核绩效<span style="color: black;">区别</span>，<span style="color: black;">因此</span>卖家发力点<span style="color: black;">亦</span>各不相同，再加上速卖通“淘宝”模式的流量分配布局，就造<span style="color: black;">成为了</span><span style="color: black;">日前</span>的格局。这就使得“红花（垂直化的品牌<span style="color: black;">制品</span>）”和“绿叶（和eBay<span style="color: black;">同样</span>杂货铺定位的店铺）”都有呈现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通布局海外仓，其实是把<span style="color: black;">日前</span>的品类扩充，这些品类都是有重量和大件门槛的，<span style="color: black;">日前</span>中国卖家<span style="color: black;">无</span>办法在速卖通上面做这些，<span style="color: black;">倘若</span>速卖通开启了海外仓，这部分中国卖家就会入驻速卖通，<span style="color: black;">导致</span>和eBay及亚马逊的争夺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实速卖通的海外仓布局是“亚马逊FBA”模式，所有卖家的本地物流其实很透明，<span style="color: black;">无</span>滑头可玩，<span style="color: black;">那样</span>势必就造<span style="color: black;">成为了</span>“供应链”和“国内运营成本”这两个关键<span style="color: black;">原因</span>的竞争了！最可怕的是，所有的卖家其实都是<span style="color: black;">咱们</span>国内卖家，平台里面<span style="color: black;">无</span>国外的文化，就好比<span style="color: black;">大众</span>在国内课堂学英语<span style="color: black;">同样</span>，这换来的是可怕的中国式采购思维价格战来得更加厉害，加上阿里对速卖通国外的宣传力度，给到其他几个平台的中国同质化卖家更加<span style="color: black;">显著</span>的冲击！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">制品</span>性质</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>速卖通有“红花”和“绿叶”，这就形<span style="color: black;">成为了</span>“杂货铺”型的性价比为平台引流，卖家的利润可能越来越尬尴。“国内垂直化品牌”型的<span style="color: black;">制品</span>登陆海外仓市场，阿里会用国内成熟的淘品牌策略再次为国内品牌完成国际速品牌，这使得<span style="color: black;">咱们</span>国内<span style="color: black;">非常多</span>优秀的垂直化品牌借助阿里巨大的影响力登陆国际，这个是非常好的<span style="color: black;">措施</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这<span style="color: black;">便是</span><span style="color: black;">日前</span>Amazon 做的“<span style="color: black;">全世界</span>开店计划”，<span style="color: black;">仅有</span>把有<span style="color: black;">必定</span><span style="color: black;">基本</span>和售后<span style="color: black;">制品</span><span style="color: black;">保证</span>的卖家引入，才是平台<span style="color: black;">存活</span>之道！<span style="color: black;">因此</span>，“杂货铺”其实<span style="color: black;">便是</span>直接把客户锁定在特定的价位段，好比<span style="color: black;">大众</span>去某一条街实体购物一个道理，客户心理明白这个<span style="color: black;">地区</span>的<span style="color: black;">制品</span><span style="color: black;">便是</span>这个价格，<span style="color: black;">最后</span>性价比高的肯定是<span style="color: black;">营销</span>最好的 ，而“垂直化的国内品牌”是“小而美”策略的再次<span style="color: black;">连续</span>跟进，<span style="color: black;">逐步</span>让速卖通在欧美发达国家中的客户群中，为“Made In China ”做可信赖的代言！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台不会去推只想赚快钱的卖家和模式，必须布局让客户产生信赖认可的服务型模式卖家！这<span style="color: black;">便是</span>阿里心理明白的，eBay和Amazon有纯国外卖家文化品牌在里面，而速卖通有的是纯中国卖家的特有文化，衔接点<span style="color: black;">便是</span>“助力国内垂直化品牌”！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、客户诉求</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正<span style="color: black;">由于</span>互联网的<span style="color: black;">全世界</span>化，<span style="color: black;">区别</span>国家对电商的扶持以及民众对电商的依赖性，<span style="color: black;">因此</span><span style="color: black;">倘若</span><span style="color: black;">不可</span><span style="color: black;">处理</span>本地化的运作就好比两个两情相悦的恋人却不<span style="color: black;">思虑</span>结婚<span style="color: black;">同样</span>！<span style="color: black;">因此呢</span>，不管是哪个平台，都不敢不<span style="color: black;">思虑</span>“客户的真正诉求”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个人觉得速卖通布局海外仓是非常好的<span style="color: black;">措施</span>，让<span style="color: black;">爱好</span>玩性价比<span style="color: black;">优良</span>的卖家更加如鱼得水；让<span style="color: black;">茫然</span>看到跨境热，想<span style="color: black;">经过</span>侥幸获利的卖家趁早放弃；<span style="color: black;">亦</span>给予想打造品牌却<span style="color: black;">没法</span>在国外平台<span style="color: black;">经过</span>付费流量模式布局的快速成长型卖<span style="color: black;">必定</span>的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">值得<span style="color: black;">重视</span>的一点是：</span></strong><span style="color: black;"><span style="color: black;">日前</span>，尚未有一家海外仓是<span style="color: black;">速卖通平台上官方认证的，<span style="color: black;">因此</span><span style="color: black;">选取</span><span style="color: black;">优秀</span>的海外仓服务商，<span style="color: black;">亦</span>是卖家开通海外仓之前的重要抉择！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">( 本文<span style="color: black;">转载</span>：速卖通草帽</span></span></span><span style="color: black;">，内容不<span style="color: black;">表率</span>本号观点，如有侵权，请<span style="color: black;">即时</span>与<span style="color: black;">咱们</span>联系予以删除。)</span></p>
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你的见解真是独到，让我受益良多。 这夸赞甜到心里，让我感觉温暖无比。 你的见解独到，让我受益匪浅，非常感谢。
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