外贸企业网站建设学习过程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Sb85EEsl6uwBmzt9IHl9C0ICO9cSLUKZggRTqqBVXA8JrOxhEJxRTb0wUnqHzHw6U30n9HXviaps4ibN7wcibEMLA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸<span style="color: black;">机构</span>网站建设学习过程</span></strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span> </span></span><span style="color: black;">参考资料</span></h2>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">1.1 </span></span><span style="color: black;">资料<span style="color: black;">源自</span></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 一文读懂外贸网站建设，手把手教程，适合外贸新手小白【三万字长文】</span><span style="color: black;"><https://zhuanlan.zhihu.com/p/662011777></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">1.2 </span></span><span style="color: black;">资料重点内容摘录</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">域名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）、 </span></span><span style="color: black;">问：先申请域名还是先创建网站服务？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：域名申请需要在工信部备案，备案时需要网站服务器</span><span style="color: black;">IP</span><span style="color: black;">。<span style="color: black;">因此</span>还是先创建网站，网站创建完成</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）、 </span></span><span style="color: black;">外贸网站域名在哪里注册？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">能够</span>在知名域名注册商如<span style="color: black;">GoDaddy</span>、<span style="color: black;">Namecheap</span>等处注册。<span style="color: black;">选取</span>时要<span style="color: black;">思虑</span>价格、客户支持和附加服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）、 </span></span><span style="color: black;">外贸网站域名</span><span style="color: black;">.cn</span><span style="color: black;">和其它的区别是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">.cn</span>域名<span style="color: black;">重点</span>用于中国市场，可能有助于本地<span style="color: black;">SEO</span>和可信度。与<span style="color: black;">.com</span>等其他顶级域名相比，<span style="color: black;">.cn</span>可能更能反映对中国市场的承诺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（4）、 </span></span><span style="color: black;">外贸网站域名的申请过程与普通域名的注册大致相同：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的</span>市场决策：确定你的<span style="color: black;">重点</span><span style="color: black;">目的</span>市场，以便<span style="color: black;">选取</span>相应的域名后缀</span><span style="color: black;">（如</span><span style="color: black;">.com</span><span style="color: black;">、</span><span style="color: black;">.cn</span><span style="color: black;">等）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名决策：思考一个与你的业务<span style="color: black;">关联</span>、简洁、易记的域名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>注册商：<span style="color: black;">运用</span>知名的域名注册商进行注册。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">检测</span>可用性：<span style="color: black;">查询</span>你的所选域名<span style="color: black;">是不是</span>可用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提交申请：<span style="color: black;">倘若</span>域名可用，<span style="color: black;">根据</span>注册商的提示提交申请，填写必要的信息，并完成付款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">主机服务器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（5）、 </span></span><span style="color: black;">外贸网站主机有<span style="color: black;">那些</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：有<span style="color: black;">非常多</span>知名的主机<span style="color: black;">供给</span>商，例如</span><span style="color: black;">Bluehost</span><span style="color: black;">、</span><span style="color: black;">HostGator</span><span style="color: black;">、</span><span style="color: black;">DigitalOcean</span><span style="color: black;">、</span><span style="color: black;">SiteGround</span><span style="color: black;">等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（6）、 </span></span><span style="color: black;">外贸网站用什么服务器？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：外贸网站<span style="color: black;">能够</span><span style="color: black;">运用</span>共享主机、</span><span style="color: black;">VPS</span><span style="color: black;">、专用服务器或云服务器。<span style="color: black;">选取</span>哪种取决于网站的<span style="color: black;">体积</span>、流量和预算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">建站平台</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（7）、 </span></span><span style="color: black;"><span style="color: black;">平常</span>的建站平台有以下几种：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 自建站平台：自建站平台是企业自己搭建的网站，<span style="color: black;">拥有</span>更高的灵活性和可扩展性，但需要企业有<span style="color: black;">必定</span>的技术能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开源建站平台：开源建站平台是免费<span style="color: black;">供给</span>的建站平台，<span style="color: black;">拥有</span>较高的性价比，但需要企业有<span style="color: black;">必定</span>的技术能力进行二次<span style="color: black;">研发</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SaaS</span><span style="color: black;">建站平台：<span style="color: black;">SaaS</span>建站平台是<span style="color: black;">供给</span>在线建站服务的平台，<span style="color: black;">拥有</span>较高的易用性和便利性，适合中小企业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（8）、 </span></span><span style="color: black;">1. </span><span style="color: black;">外贸网站建站平台有<span style="color: black;">那些</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：<span style="color: black;">平常</span>的外贸网站建站平台有</span><span style="color: black;">Wix</span><span style="color: black;">、</span><span style="color: black;">Shopify</span><span style="color: black;">、</span><span style="color: black;">BigCommerce</span><span style="color: black;">、</span><span style="color: black;">Magento</span><span style="color: black;">、</span><span style="color: black;">WordPress</span><span style="color: black;">、询盘云等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（9）、</span></span><span style="color: black;">2. </span><span style="color: black;">外贸网站建站开源平台有<span style="color: black;">那些</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：外贸网站的开源建站平台<span style="color: black;">包含</span></span><span style="color: black;">Magento</span><span style="color: black;">、</span><span style="color: black;">WordPress</span><span style="color: black;">、</span><span style="color: black;">PrestaShop</span><span style="color: black;">、</span><span style="color: black;">OpenCart</span><span style="color: black;">等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（10）、 </span></span><span style="color: black;">4. </span><span style="color: black;">外贸网站建站工<span style="color: black;">拥有</span><span style="color: black;">那些</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答：建站工具<span style="color: black;">包含</span>像Elementor、Divi、Beaver Builder等WordPress页面构建器；还有独立的工具如W</span><span style="color: black;">ebflow</span><span style="color: black;">、</span><span style="color: black;">Dreamweaver</span><span style="color: black;">等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网站的内容与策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（11）、 </span></span><span style="color: black;"><span style="color: black;">制品</span>展示和描述的<span style="color: black;">详细</span><span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>高质量的<span style="color: black;">照片</span>和视频，展示<span style="color: black;">制品</span>的细节。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>高分辨率的<span style="color: black;">照片</span>和视频，以便在<span style="color: black;">区别</span>设备上查看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>多<span style="color: black;">方向</span>的<span style="color: black;">照片</span>和视频，展示<span style="color: black;">制品</span>的<span style="color: black;">区别</span>方面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>清晰的标题和副标题，吸引用户的<span style="color: black;">重视</span>力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>简洁明了的语言，易于理解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>关键词，<span style="color: black;">加强</span>网站在搜索引擎中的排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">明显</span><span style="color: black;">制品</span>的卖点，吸引潜在客户的关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（12）、 </span></span><span style="color: black;"><span style="color: black;">制品</span>展示和描述的<span style="color: black;">重视</span>事项</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>展示和描述应与<span style="color: black;">制品</span>的<span style="color: black;">目的</span>市场相匹配。<span style="color: black;">制品</span>展示和描述应与网站的整体风格相协调。<span style="color: black;">制品</span>展示和描述应<span style="color: black;">定时</span>更新，以<span style="color: black;">保证</span>信息的准确性和<span style="color: black;">鲜嫩</span>度。<span style="color: black;">运用</span>360度全景图或虚拟现实技术，让潜在客户<span style="color: black;">能够</span>身临其境地感受<span style="color: black;">制品</span>。<span style="color: black;">运用</span>图表、动画、视频等方式，让<span style="color: black;">制品</span>展示更加生动有趣。<span style="color: black;">运用</span>社交<span style="color: black;">媒介</span>等<span style="color: black;">途径</span>，让潜在客户<span style="color: black;">能够</span>参与<span style="color: black;">制品</span>展示和评论。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（13）、 </span></span><span style="color: black;">优化文本内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准确：文本内容应准确、无误，避免<span style="color: black;">显现</span>错误和语法错误。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简洁：文本内容应简洁明了，易于理解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吸引力：文本内容应<span style="color: black;">拥有</span>吸引力，能够吸引潜在客户的<span style="color: black;">重视</span>力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span>性：文本内容应与<span style="color: black;">目的</span>市场相匹配，满足潜在客户的<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>关键词：在文本内容中<span style="color: black;">运用</span><span style="color: black;">关联</span>的关键词，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业<span style="color: black;">加强</span>网站在搜索引擎中的排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>结构化化标签：<span style="color: black;">运用</span>结构化化标签，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎更好地理解文本内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span><span style="color: black;">照片</span>和视频：<span style="color: black;">运用</span><span style="color: black;">照片</span>和视频<span style="color: black;">能够</span>使文本内容更加生动有趣，吸引潜在客户的<span style="color: black;">重视</span>力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定时</span>更新：文本内容应定期更新，以<span style="color: black;">保证</span>信息的准确性和<span style="color: black;">鲜嫩</span>度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（14）、 </span></span><span style="color: black;">优化视觉内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清晰：视觉内容应清晰明亮，能够清晰地展示信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">准确：视觉内容应准确地反映文本内容，避免误导潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">吸引力：视觉内容应<span style="color: black;">拥有</span>吸引力，能够吸引潜在客户的<span style="color: black;">重视</span>力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>性：视觉内容应与文本内容相匹配，<span style="color: black;">加强</span>信息的传达效果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>高质量的<span style="color: black;">照片</span>和视频：<span style="color: black;">照片</span>和视频应清晰、高分辨率，能够清晰地展示信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>合适的尺寸：<span style="color: black;">照片</span>和视频的尺寸应适合网站的设计，避免影响网站的性能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span><span style="color: black;">关联</span>的标签：为<span style="color: black;">照片</span>和视频添加<span style="color: black;">关联</span>的标签，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎更好地理解视觉内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定时</span>更新：视觉内容应<span style="color: black;">定时</span>更新，以<span style="color: black;">保证</span>信息的准确性和<span style="color: black;">鲜嫩</span>度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外贸网站设计与用户体验</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（15）、 </span></span><span style="color: black;">响应式设计</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在当今移动互联网时代，网站的响应式设计越来越重要。响应式设计<span style="color: black;">能够</span>让网站在<span style="color: black;">区别</span>设备（电脑、手机、平板电脑等）上都能呈现最佳效果，从而满足用户的<span style="color: black;">区别</span><span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">（16）、 </span></span>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站响应式和非响应式的区别是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">响应式网站: 能够<span style="color: black;">按照</span><span style="color: black;">拜访</span>者的设备（如桌面、平板、手机等）自动<span style="color: black;">调节</span>布局、<span style="color: black;">照片</span><span style="color: black;">体积</span>和导航。响应式设计<span style="color: black;">运用</span>一个网站<span style="color: black;">位置</span>和一份内容代码，<span style="color: black;">经过</span>CSS<span style="color: black;">媒介</span><span style="color: black;">查找</span>来动态改变布局。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">非响应式网站: 设计固定，<span style="color: black;">一般</span>为桌面浏览器设计。在移动设备上<span style="color: black;">拜访</span><span style="color: black;">这般</span>的网站可能会<span style="color: black;">引起</span>用户需要放大、缩小或滚动屏幕<span style="color: black;">才可</span>查看内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">响应式布局有几种<span style="color: black;">办法</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流式布局 (Fluid grids): <span style="color: black;">运用</span>相对单位如百分比，而不是固定像素。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">媒介</span><span style="color: black;">查找</span> (Media queries): <span style="color: black;">经过</span>CSS来检测<span style="color: black;">区别</span>的设备特性，如宽度、高度或颜色。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可变尺寸的<span style="color: black;">照片</span> (Flexible images): 使<span style="color: black;">照片</span>在不超出其容器的<span style="color: black;">状况</span>下<span style="color: black;">调节</span><span style="color: black;">体积</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">灵活的<span style="color: black;">媒介</span>: 如视频，<span style="color: black;">保证</span>其在<span style="color: black;">区别</span>设备上正确<span style="color: black;">表示</span>。</p>
回顾历史，我们感慨万千；放眼未来，我们信心百倍。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 你的见解真是独到，让我受益匪浅。
页:
[1]