跨境电商多店铺运营怎么样规避经营害处？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/aHYqWia0QcWHPibD4f8TLiamKclyrORpicQ4dOh0jazFdEt0lYob3g2fIVOm1FsFrVJtwyeOpA4pT3w8pjWMNFIt1A/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">走铺货模式的卖家<span style="color: black;">伴侣</span>经常会问到2个问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、店铺<span style="color: black;">机构</span>怎么处理合规？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、多店铺<span style="color: black;">怎样</span>规避<span style="color: black;">相关</span><span style="color: black;">危害</span>？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">博主</span><span style="color: black;">经过</span>赛维时代的申报资料及招股说明书，来给<span style="color: black;">大众</span><span style="color: black;">仔细</span>拆解，内容供<span style="color: black;">大众</span>参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>现有店群运营模式的<span style="color: black;">危害</span></strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/aHYqWia0QcWGSWwAeC8BqrS9DtrFyubRSpzJAibFZagtgKZOicnBV6k2CXRwmViayAjWd1Pwmy0rc9BbKljmwknJibQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">在<span style="color: black;">初期</span>，<span style="color: black;">都数</span>卖家为了快速抢占市场，规避被平台认定为店铺<span style="color: black;">相关</span>的<span style="color: black;">危害</span>，会将大店拆成N多个小店铺，用亲友和员工等第三方个人的名义，来注册<span style="color: black;">机构</span>申请开店。这个在创业初期求<span style="color: black;">存活</span>的<span style="color: black;">周期</span>，没多大问题，而一旦企业营收上了5000万以上，<span style="color: black;">起始</span>往上走的时候，隐患就出来了。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、第三人店铺封店<span style="color: black;">危害</span>增大</strong></span></p>亚马逊发布公告<span style="color: black;">叫作</span>将落实美国《消费者<span style="color: black;">通知</span>法》（该法将于2023年6月27日生效），<strong style="color: blue;"><span style="color: black;">针对2022年之前的高销量第三方卖家帐号（针对美国站）展开2次认证，并停用未完成认证的店铺。</span></strong><strong style="color: blue;"><span style="color: black;">在认证过程中，亚马逊将收集并核实这部分卖家的的姓名、政府<span style="color: black;">颁布</span>的身份证明文件、<span style="color: black;">机构</span><span style="color: black;">位置</span>、银行账户信息、有效的电子邮件<span style="color: black;">位置</span>、有效的<span style="color: black;">tel</span>号码和税务识别号码。</span></strong>从这<span style="color: black;">能够</span>看出，各国电商平台在<span style="color: black;">持续</span>加强对卖家真实身份的审核，第三人店铺被查封的<span style="color: black;">危害</span>反而在逐年增大。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">无</span>形成体系，一盘散沙</strong></span></p>N个店铺，N个<span style="color: black;">机构</span>，缺乏股权设计和体系化管理。<span style="color: black;">将来</span>你想把所有的<span style="color: black;">机构</span>打包成一个项目，找投资人谈融资就很麻烦，你乐意，投资人未必乐意。<span style="color: black;">为何</span>呢？<span style="color: black;">由于</span>主次不清，这些店铺<span style="color: black;">机构</span>产权不清，在工商登记上跟<span style="color: black;">机构</span><span style="color: black;">无</span>半毛线关系，这就<span style="color: black;">欠好</span>估值！<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>赛维时代对店铺<span style="color: black;">机构</span>的处理方式</strong></p>为了合规以及上市，赛维时代在2020年就<span style="color: black;">起始</span><span style="color: black;">持续</span>成立800多家子<span style="color: black;">机构</span>（最新招股说明书只剩566家），用以承接原有的“第三方自然人名义开立的店铺”，将所有第三方店铺收进<span style="color: black;">机构</span>体系内或进行注销处理。<strong style="color: blue;">1、股权架构：</strong>从赛维时代的招股说明书，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，<span style="color: black;"><strong style="color: blue;">店铺<span style="color: black;">机构</span><span style="color: black;">已然</span>被并到了<span style="color: black;">机构</span>主体架构里<span style="color: black;">做为</span>子<span style="color: black;">机构</span>，</strong></span>母<span style="color: black;">机构</span>完全控股子<span style="color: black;">机构</span>，对子<span style="color: black;">机构</span>的资产、产生的收入有绝对的掌控权，<span style="color: black;"><strong style="color: blue;">彻底<span style="color: black;">处理</span>店铺<span style="color: black;">机构</span>所有权问题。</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/aHYqWia0QcWGSWwAeC8BqrS9DtrFyubRSmfKK6Lc6SuPP6ib6RxROEADUibL6WibKvaibkvK1Knt5SM327afzcwIE8Q/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">2、税务账务：</strong>从赛维时代招股说明书<span style="color: black;">其中</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，<span style="color: black;"><strong style="color: blue;">店铺<span style="color: black;">机构</span></strong></span>设立的目的<span style="color: black;">重点</span>是为了开店铺用，原则上不会开设对公账户，<span style="color: black;">因此呢</span>并<span style="color: black;">不外</span>商品流及资金流，<span style="color: black;">亦</span>不做<span style="color: black;">关联</span>账务核算，<span style="color: black;"><strong style="color: blue;">每月正常0申报<span style="color: black;">守护</span><span style="color: black;">就可</span>。</strong></span><strong style="color: blue;">所有店铺营收、成本及<span style="color: black;">花费</span>，统一由香港兰马特及美国兰马特两家专门的会计子<span style="color: black;">机构</span>进行核算上报。</strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/aHYqWia0QcWGSWwAeC8BqrS9DtrFyubRSHguBnefY8LFOxDy1ibK7xEic97NE7a4N5f9YpScOdUjIv9UiavnDOibDFw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>多店铺<span style="color: black;">怎样</span>规避<span style="color: black;">相关</span><span style="color: black;">危害</span>？</strong></p>亚马逊平台规则中的卖家<span style="color: black;">指的是</span>店铺的注册主体，<strong style="color: blue;">对账号主体的判定是以一个独立<span style="color: black;">机构</span>为单位，</strong>而非一集团。亚马逊在进行店铺设立的资料审查时，仅对卖家<span style="color: black;">供给</span>的单个<span style="color: black;">机构</span>资料进行审核，对其母<span style="color: black;">机构</span>不作<span style="color: black;">需求</span>和审核。结合<span style="color: black;">机构</span>的经营模式以及平台的有效规定，赛维时代对账号<span style="color: black;">相关</span><span style="color: black;">危害</span>设置了<span style="color: black;">危害</span>预防、损失<span style="color: black;">掌控</span>及应对预案。<img src="https://mmbiz.qpic.cn/sz_mmbiz_png/aHYqWia0QcWGSWwAeC8BqrS9DtrFyubRS8iaibNWVgzpX0YHkPzF12nEYugOqpnajhUbGXduGhxoOTpD4tPxM0AyQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">1、业务拆分，构建品牌矩阵：</strong><span style="color: black;">区别</span>店铺<span style="color: black;">营销</span><span style="color: black;">区别</span>商品，从<span style="color: black;">制品</span>线上进行拆分，避免同类型<span style="color: black;">制品</span>重复铺货。<strong style="color: blue;">2、子<span style="color: black;">机构</span>替换第三人<span style="color: black;">机构</span>：</strong>赛维时代单个子<span style="color: black;">机构</span>均<span style="color: black;">仅在</span>亚马逊平台<span style="color: black;">持有</span>一套店铺，注册账号的各个子<span style="color: black;">机构</span>的法定<span style="color: black;">表率</span>人、注册<span style="color: black;">位置</span>均<span style="color: black;">区别</span>。“一地一司一店铺模式”在合规经营的<span style="color: black;">状况</span>下，<span style="color: black;">通常</span>不会<span style="color: black;">引起</span>被亚马逊认定账号<span style="color: black;">相关</span>而强制关店。<strong style="color: blue;">3、深化平台合作：</strong>与跨境电商平台如亚马逊<span style="color: black;">关联</span>工作人员保持沟通，将<span style="color: black;">定时</span><span style="color: black;">认识</span>最新的政策和<span style="color: black;">详细</span>执行<span style="color: black;">状况</span><span style="color: black;">加入</span><span style="color: black;">平常</span>经营事项，<span style="color: black;">即时</span>有效的交流<span style="color: black;">途径</span>和<span style="color: black;">牢靠</span>的互惠互利共生关系，能够<span style="color: black;">保准</span><span style="color: black;">机构</span>在平台政策变动的<span style="color: black;">第1</span>时间对<span style="color: black;">相关</span><span style="color: black;">状况</span>进行跟进。<strong style="color: blue;">4、抓头部店铺合规：</strong>抓大放小，如若账号被迫停用，<span style="color: black;">一般</span><span style="color: black;">便是</span>收入靠前且占比较高的头部店铺将遭受最大的损失。<span style="color: black;">因此呢</span>，尤需<span style="color: black;">注重</span>头部店铺的合规，排除<span style="color: black;">哪些</span>存在违反平台运营规则的嫌疑的高位经营<span style="color: black;">行径</span>。<strong style="color: blue;">5、精简店群：</strong>聚焦<span style="color: black;">制品</span>品类及品牌，数据<span style="color: black;">表示</span>，2020 年至 2022 年末，赛维时代亚马逊店铺的数逐年下降，对应平均单店收入逐年<span style="color: black;">提升</span>，<span style="color: black;">逐步</span>逃离靠扩店<span style="color: black;">挣钱</span>的铺货陷阱。<strong style="color: blue;">6、<span style="color: black;">调节</span>预案：</strong>赛维时<span style="color: black;">表率</span>示，如<span style="color: black;">将来</span>亚马逊收紧多账号开店等<span style="color: black;">关联</span>政策，<span style="color: black;">机构</span>可能采取的<span style="color: black;">详细</span>应对策略<span style="color: black;">包含</span>但不限于：<span style="color: black;">调节</span><span style="color: black;">日前</span>的品牌与品类构建矩阵，<span style="color: black;">调节</span>在亚马逊<span style="color: black;">营销</span><span style="color: black;">制品</span>的品牌和品类数量并<span style="color: black;">根据</span><span style="color: black;">需求</span>对<span style="color: black;">关联</span>亚马逊店铺进行后续处理等。想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>跨境电商财税合规知识，欢迎<span style="color: black;">连续</span>关注“<span style="color: black;"><strong style="color: blue;">跨境电商财税课堂</strong></span>”！<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">举荐</span>阅读</span></a><span style="color: black;">：</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/aHYqWia0QcWGSWwAeC8BqrS9DtrFyubRSVYicnInsMTLiaacvYbKTXmD0s9knJB1QicvgVe0VpPEhzRlbYhcyA2XLg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">财税培训 | 财税咨询| 财务招聘 | </span><span style="color: black;">转载开白</span></span></strong><span style="color: black;">请在公众号后台回复 </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 合作 </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>您觉得这篇<span style="color: black;">文案</span>有价值</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">可点击</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">”</span>“</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在看</span></strong></span><strong style="color: blue;"><span style="color: black;">”，</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">分享给你的<span style="color: black;">伴侣</span><span style="color: black;">⇩</span></span></strong></span>
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