外贸独立站建站全攻略:零基本WordPress外贸站搭建过程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVuyaCiaTicwDnGWP08buYgrEg3O2d04ugEl5owfdovicCVXSBQcIO7KiaI4w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_svg/Xmnun9Io49SbW2BhlTUEQaTNhPY9S6yuDY8ImNkkubX49vtn1HHxVrVhVmkrLcTexnZsbKkrywnmQJYaLwibvGLF46Oica1CGR/640?wx_fmt=svg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">跨境</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸独立站建站全攻略</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 零<span style="color: black;">基本</span>搭建外贸站的<span style="color: black;">过程</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVuFJ4OXESyOibvF53Hiaf0fLYiabMsAqY4JjktXGI0icSOdW9UcEoYJdA1HQ/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸独立站是一个<span style="color: black;">持有</span>独立域名的网站，它不依赖于第三方平台，如亚马逊、ebay等，由企业<span style="color: black;">自动</span>设计和运营。外贸独立站<span style="color: black;">能够</span>采取SaaS平台建站、开源自建站和定制<span style="color: black;">研发</span>这三种<span style="color: black;">平常</span>方式，SaaS平台建站虽然相对开源自建站操作简单，<span style="color: black;">然则</span><span style="color: black;">不足</span>灵活，功能受限于平台规则且拓展性不高；开源自建站需<span style="color: black;">自动</span>购买域名和服务器，<span style="color: black;">然则</span>自主性高于平台建站，有广泛的社区支持、成本<span style="color: black;">亦</span>比较低；定制<span style="color: black;">研发</span>是专业的<span style="color: black;">研发</span>团队<span style="color: black;">按照</span>客户的<span style="color: black;">需要</span>、<span style="color: black;">品牌风格</span>和<span style="color: black;">行业标准</span>，打造</span>适合SEO优化推广的外贸独立站，省时省力<span style="color: black;">然则</span>成本略高。</p><span style="color: black;">近年来WordPress因其开源免费的特性<span style="color: black;">作为</span>市面上最受欢迎的CMS建站程序，<span style="color: black;">那样</span><span style="color: black;">怎样</span>借助WordPress进行外贸独立站的搭建呢，正在看这篇<span style="color: black;">文案</span>的你<span style="color: black;">是不是</span>还有<span style="color: black;">非常多</span>疑问，<span style="color: black;">不外</span>不要急，接下来就为<span style="color: black;">大众</span>整理了WordPress外贸独立站的全攻略。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸独立站搭建<span style="color: black;">仔细</span></span><span style="color: black;"><span style="color: black;">过程</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">域名注册</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名是网站在网络上的“住址”，相当于一间房子的门牌号，用户<span style="color: black;">仅有</span><span style="color: black;">晓得</span>网站的住址，<span style="color: black;">才可</span><span style="color: black;">经过</span>域名<span style="color: black;">拜访</span>到网站。</span>域名注册是外贸独立站建站的<span style="color: black;">第1</span>步，任何一个网站都<span style="color: black;">不可</span>例外。域名注册其实非常简单，只需要确定注册的域名和注册平台<span style="color: black;">就可</span>。<span style="color: black;">意见</span><span style="color: black;">选取</span><span style="color: black;">有些</span>知名的域名注册商，如：GoDaddy、Gname、阿里云和腾讯云等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">域名注册的<span style="color: black;">重视</span>事项：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">★<span style="color: black;">举荐</span>有知名度的服务商</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★<span style="color: black;">意见</span><span style="color: black;">运用</span><span style="color: black;">平常</span>的域名后缀，如.com、.net等，<span style="color: black;">或</span><span style="color: black;">选取</span>与业务<span style="color: black;">关联</span>的特定后缀，如.ai、.tech等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★<span style="color: black;">选取</span>简短、易拼写、易记忆的域名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★与品牌<span style="color: black;">或</span><span style="color: black;">制品</span>有<span style="color: black;">关联</span></p> <strong style="color: blue;">购买</strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">主机/服务器</strong></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主机或服务器则是网站的居住空间，<span style="color: black;">因此</span>在注册域名之后，需要购买主机或服务器，<span style="color: black;">而后</span>将域名绑定主机/服务器，<span style="color: black;">针对</span>外贸网站<span style="color: black;">来讲</span>，主机或服务器的位置决定网站<span style="color: black;">拜访</span>速度，在购买时需<span style="color: black;">思虑</span>客户群体的分布区域。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsYv8wLxHcKqnzoEm7Y02dVvm9gUDMJ3w7IK9peibNbNEFC49mem5Rbot6ylsjLCnfFGIGkHac4hKiaQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">运用</span>专用WordPress主机配置。<span style="color: black;">举荐</span>BlueHost和Hostinger。<span style="color: black;">BlueHost</span>是WordPress官方<span style="color: black;">举荐</span>主机，<span style="color: black;">Hostinger<span style="color: black;">供给</span></span>专为WordPress构建的主机服务，两者都支持一键安装WordPress。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">域名解析</strong></span></p>域名解析是把域名指向网站空间IP，简而言之，<span style="color: black;">便是</span>将域名转换为IP<span style="color: black;">位置</span>的过程。域名解析有多种<span style="color: black;">区别</span>的类型，有针对网站<span style="color: black;">运用</span>的A记录类型，<span style="color: black;">亦</span>有针对企业邮箱<span style="color: black;">运用</span>的MX类型。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A记录（Address Record）</strong>：A记录用于将域名指向一个<span style="color: black;">详细</span>的IP<span style="color: black;">位置</span>。当你想要人们<span style="color: black;">经过</span>你的域名来<span style="color: black;">拜访</span>你的网站时，你需要设置A记录。A记录是网站建设中最<span style="color: black;">重点</span>的一种类型。</p><strong style="color: blue;">MX记录（Mail Exchange Record）</strong>：当你有自己的域名，并<span style="color: black;">期盼</span><span style="color: black;">运用</span>它来收发电子邮件时，你需要设置MX记录来告诉互联网你的邮件服务器在哪里。<strong style="color: blue;">CNAME记录（Canonical Name Record）</strong>：CNAME用于给域名设置别名。例如，你<span style="color: black;">能够</span>有一个主域名”xxxxxx.com”，并为它设置一个别名”www.xxxxxx.com”。<strong style="color: blue;">SPF记录（Sender Policy Framework）</strong>：SPF记录用于防止电子邮件欺诈。它确定<span style="color: black;">那些</span>邮件服务器被授权为你的域名发送电子邮件，从而避免垃圾邮件发送者冒充你发送电子邮件。<strong style="color: blue;">TXT记录（Text Record）</strong>：TXT记录<span style="color: black;">重点</span>用于存放文本信息。这<span style="color: black;">能够</span>是服务器<span style="color: black;">关联</span>的<span style="color: black;">各样</span>信息，如域名所有权验证、电子邮件<span style="color: black;">关联</span>的策略等。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SSL</strong></span><span style="color: black;"><strong style="color: blue;">证书<strong style="color: blue;">安装</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">域名解析成功后，先安装SSL（Secure Sockets Layer）证书，这是安全套接字协议，这个<span style="color: black;">此刻</span>对Google搜索引擎是非常重要的，<span style="color: black;">无</span>SSL的网站，Google是不会给展现率权重的。这个协议<span style="color: black;">重点</span><span style="color: black;">功效</span>是<span style="color: black;">守护</span>用户和网站主机之间<span style="color: black;">敏锐</span>数据传输的安全性，以及<span style="color: black;">加强</span>搜索引擎排名和网站信誉度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些主机/服务器商<span style="color: black;">供给</span>免费SSL证书，只要把域名添加到主机上，并且解析成功，系统会自动给你安装SSL证书。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">WordPress</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">安装<span style="color: black;">过程</span></span></span></span></strong></span></strong></p><span style="color: black;">安装WordPress之前需<span style="color: black;">认识</span>，<span style="color: black;">倘若</span>是购买虚拟主机则<span style="color: black;">能够</span><span style="color: black;">经过</span>面板一键安装WordPress，<span style="color: black;">倘若</span>是购买VPS主机<span style="color: black;">或</span>服务器，则需要<span style="color: black;">另一</span>安装面板后再安装WordPress。接下来会分别介绍一下两种安装<span style="color: black;">过程</span>。</span><strong style="color: blue;">以<span style="color: black;">Hostinger WordPress主机安装为例：</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成功购买<span style="color: black;">Hostinger WordPress主机后，</span>都<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">Hostinger自带的</span>hPanel面板一键安装<span style="color: black;">WordPress，</span>在<span style="color: black;">hPanel</span>面板<span style="color: black;">选取</span> <span style="color: black;">WordPress</span>处的“Select<span style="color: black;">”</span><span style="color: black;">就可</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsYX6BKSUNN5teUN07MX8U8sS2XoiaoSAIhycaSC2WESYOfpzkIw4Pvl92XAU6xQtPMywIZfcD3GgcQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>确认安装的<span style="color: black;">WordPress</span>站点所绑定的域名<span style="color: black;">是不是</span>有误，以及输入hPanel面板为站点自动创建的数据库用户名和<span style="color: black;">秘码</span>既<span style="color: black;">能够</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsYX6BKSUNN5teUN07MX8U8szNn3lg0U3dmu5ek6N2oBht3bxQVVgWhykSicpSia3N7qFaCvOAH2Ky0w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">以</span><span style="color: black;">VPS主机和服务器安装为例：</span></strong><span style="color: black;">购买VPS主机和服务器后先<span style="color: black;">安装宝塔或cPanel面板，<span style="color: black;">而后</span><span style="color: black;">经过</span>面板上传<span style="color: black;">WordPress程序</span>。<span style="color: black;">接下来以宝塔面板安装WordPress为例：</span></span></span>宝塔面板<span style="color: black;">登录</span>后，<span style="color: black;">选取</span>网站→添加网站。依次填写域名（填写带www和不带www的）、备注、根目录、FTP、数据库、数据库设置、程序类型、PHP版本、网站<span style="color: black;">归类</span>，填写后点击提交按钮。如下图：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVukFZl4hMvvm5S4yPicNOec4XJKOBcbp2CgtbibQvZR9AtBU2FH8GTEbug/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVumpqv3ICQFgOcp5DiaITPgE0nm8C1ZNdSjzCMcHZtZePag3mvnibEzVlA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>提交后会<span style="color: black;">表示</span>创建成功，<span style="color: black;">从wordpress.org下载文件，</span><span style="color: black;">将安装包上传，</span><span style="color: black;">解压后将该文件夹剪切后粘贴到根目录。<span style="color: black;">而后</span>打开<span style="color: black;">刚才</span>所添加网站<span style="color: black;">位置</span>，</span>填写数据库连接信息，分别是数据库名→<span style="color: black;">用户名→<span style="color: black;">秘码</span>→数据库主机→表前缀，填写后点击提交，<span style="color: black;">而后</span>按<span style="color: black;">过程</span>操作<span style="color: black;">就可</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVuM7Pu3c9bLFMS2vcHbNSGdp4CKIUpCt9D8GE4T3ra9lmQGh78LmdoPw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVu799CdNZwHBQhKYpQQ9tLGvNN6WmElr2zgfDfDPZtLAKhtPJ4emfkAA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">温馨</span><span style="color: black;">提示：</span><span style="color: black;">1.<span style="color: black;">创立</span>网站时需要设置伪静态，否则会<span style="color: black;">引起</span>前端打开站点是404的<span style="color: black;">状况</span>。</span><span style="color: black;">2.<span style="color: black;">宝塔面板<span style="color: black;">同期</span>支持后台一键安装，<span style="color: black;">然则</span>一键安装不是很<span style="color: black;">举荐</span>，<span style="color: black;">由于</span>它的更新频率不是很高，会<span style="color: black;">显现</span>安装的都是老版本WordPress<span style="color: black;">状况</span>。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">后台常用操作</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsbP3q23GvicKzNHzR6k9GvAQFicvUI2tphz1N3iauNibEeu6g5bvgq2Cu43NQwe72aUwaLvtj7EYMA6KA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">安装完并导入模板后，需要去<span style="color: black;">熟练</span>操作后台的其他功能，以便后续<span style="color: black;">运用</span>和管理网站。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以下是需要去尝试操作的功能：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶上传Logo</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶创建<span style="color: black;">文案</span><span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶制作页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶制作菜单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶添加<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶上传<span style="color: black;">文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶为页面添加SEO标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">主题/插件</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsbCqt7zlrQYqQtWricDvHWyFzz3MiarC6micAYVWicqLJC41s5E60T6WXR0DTtGDgaia423U3FFFrCQHUg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WordPress<span style="color: black;">通常</span>会自带主题，<span style="color: black;">能够</span><span style="color: black;">保存</span>一个，<span style="color: black;">由于</span>WordPress需要最少一个主题，当然等安装完新主题再删掉不需要的主题<span style="color: black;">亦</span>行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WordPress主题怎么获取：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">WordPress分为免费主题和付费主题，免费主题的功能比较<span style="color: black;">基本</span>，设计和定制选项<span style="color: black;">亦</span>有限，并且技术支持<span style="color: black;">亦</span>是非常有限的。付费主题可能<span style="color: black;">持有</span>更好的设计和外观，<span style="color: black;">包括</span><span style="color: black;">更加多</span>的可用性功能和技术支持。<span style="color: black;">举荐</span><span style="color: black;">Themeforest和Astra Pro两个主题商，Themefores主题不仅多，功能强大，<span style="color: black;">美丽</span>美观，并<span style="color: black;">供给</span>强大的售后支持；Astra Pro<span style="color: black;">供给</span>了众多建站模板，还进行了性能优化，使网站加载速度变快。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WordPress插件：</strong></p><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsY2Pma7xQia5iad74PA0meiaVud0nbiaO4hdn5xHIj1GmdXWEDqSF1osW05q0rT6iavyGndcbicRHSuZveQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">插件的目的是扩展网站的功能，使网站更丰富和更实用。<span style="color: black;">日前</span>官方WordPress插件库中有超过6万多个插件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WordPress常用插件：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶SEO插件：Yoast SEO、Rank Math</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶页面编辑器：Gutenberg、Elementor</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶缓存插件：<span style="color: black;">WP Rocket</span>、WP Optimize</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶翻译插件：<span style="color: black;">Polylang、TranslatePress</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶表单插件：WPForms、Contact Form 7</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶备份插件：<span style="color: black;">UpdraftPlus、BackWPup</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶安全插件：Wordfence Security、CAPTCHA 4WP</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>需要提醒<span style="color: black;">大众</span>，虽然插件有时候会优化网站的性能，但<span style="color: black;">亦</span>不是越多越好，<span style="color: black;">太多</span>可能会<span style="color: black;">显现</span>网站乱码及网站响应速度变慢的<span style="color: black;">状况</span>。<span style="color: black;">另外</span>，<span style="color: black;">亦</span>需要<span style="color: black;">重视</span>插件之间相互兼容的<span style="color: black;">状况</span>。</p><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">WooCommerce</span></span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">安装<span style="color: black;">过程</span></span></span></span></strong><span style="color: black;">WooCommerce是一种开源电子商务平台，用于创建和管理网上商店。</span><span style="color: black;">它被誉为最受欢迎的电子商务插件之一，支持丰富的电子商务功能和扩展，搭建外贸电商独立站的首要<span style="color: black;">选取</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span><span style="color: black;">搭建外贸电商独立站，</span><span style="color: black;">能够</span><span style="color: black;"><span style="color: black;">运用</span>WordPress安装WooCommerce插件。<span style="color: black;"><span style="color: black;">详细</span>安装<span style="color: black;">过程</span>如下：</span></span></span></p><span style="color: black;">1.进入WordPress网站后台：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.点击安装插件；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.输入关键词<span style="color: black;">WooCommerce</span>搜索；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.在<span style="color: black;">WooCommerce</span>插件卡片中点击<span style="color: black;">此刻</span>安装；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsYC4wUU6ZvnchR3VCrJ9Ho7ADbmkq9LU1rianJt4B0zCnc21eAGTicicr2xGLnCicu9XsLlzibiagPvFoFg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.安装完成后，点击Activate激活；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsYC4wUU6ZvnchR3VCrJ9Ho7Srxla57cw9j5VMHxssGburBGM9Uy9QEsX2aVOcAnGK7joibP2lMT87w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.WooCommere插件激活后，将进入安装向导界面，<span style="color: black;">请<span style="color: black;">根据</span>向导的<span style="color: black;">过程</span>逐步填写，最后点击完成设置<span style="color: black;">就可</span>。</span><span style="color: black;">安装向导设置完成后，</span>搭建WordPress+<span style="color: black;">WooCommerce</span>独立站需要对店铺<span style="color: black;"><span style="color: black;">制品</span>、<span style="color: black;">付款、<span style="color: black;">税率和运费<span style="color: black;">进行</span></span></span></span>设置，<span style="color: black;">详细</span>设置详情<span style="color: black;">咱们</span>接着往下看！</p>7.添加页面和<span style="color: black;">制品</span>：页面和<span style="color: black;">制品</span>是一个外贸独立站的基本元素，导入模板的时候<span style="color: black;">已然</span>导入了<span style="color: black;">有些</span>电商网站所常用的网页和<span style="color: black;">制品</span>模板，<span style="color: black;">按照</span>建站<span style="color: black;">需要</span>修改或添加<span style="color: black;">就可</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsZTpIZD69kAzCb3yHaeJcpecVsC2oqBfZ84rIRI7GFibRx6L6icRZXok6QAU4YuiaQRUd3wZD8VBEqkQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>8.设置付款方式：点击“设置付款”后，将能看到WooCommerce<span style="color: black;">举荐</span>的、适合店铺所在区域的付款方式，<span style="color: black;">按照</span>店铺所在区域<span style="color: black;">区别</span>，付款方式<span style="color: black;">亦</span>有所<span style="color: black;">区别</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsZTpIZD69kAzCb3yHaeJcpeCsGfb7SFOIVTx261mgIEpuX7lXcCcRp98k1pyUg0qpf8eZmaaP51IA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.设置税率：设置税率需要<span style="color: black;">已然</span>设定店铺的位置，<span style="color: black;">而后</span>点击图中的配置按钮前往配置税率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsZTpIZD69kAzCb3yHaeJcpeBYNLKoLsfkykVRXrNibgDo8m1zqKQv33svgFkgc5M2TcDB5oW76OZMA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.设置运费：WooCommerce<span style="color: black;">供给</span>的运费配置规则比较简单，一是中国本地运费，二是中国以外的运费，<span style="color: black;">能够</span>在运费设置中配置<span style="color: black;">区别</span>区域的定额运费，<span style="color: black;">亦</span><span style="color: black;">能够</span>配置<span style="color: black;">区别</span>类商品采用<span style="color: black;">区别</span>运费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsZTpIZD69kAzCb3yHaeJcpe0sGUGB7DeVk9wYPYjWAy0Q2ehBxHPRbhV8icibxJDHicEAJqnQ7wybQeg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">安全·速度性能</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WordPress网站安全：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•<span style="color: black;">定时</span>更新WordPress版本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•设置<span style="color: black;">繁杂</span>强大的用户<span style="color: black;">秘码</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">选取</span>安全有口碑的服务器<span style="color: black;">供给</span>商</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">选取</span>值得信赖的WordPress主题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•删除未<span style="color: black;">运用</span>的WordPress插件和主题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">运用</span>WordPress安全插件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">定时</span>备份WordPress网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•<span style="color: black;">加强</span>WordPress网站加载速度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">WordPress网站速度：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">运用</span>一个轻量级的WordPress主题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•减少非必要的插件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•优化图像<span style="color: black;">体积</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•开启服务器缓存和页面缓存</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">运用</span>CDN加速</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">网站SEO</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容质量：</strong><span style="color: black;">保证</span>网站内容高质量，避免语法错误。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词优化：</strong><span style="color: black;">恰当</span><span style="color: black;">运用</span>关键词，<span style="color: black;">包含</span>在标题、URL、Meta描述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">移动友好：</strong>应<span style="color: black;">拥有</span>响应式设计，<span style="color: black;">保证</span>在移动设备上的良好体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">页面速度：</strong>优化网站加载速度，<span style="color: black;">加强</span>用户体验和搜索引擎排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用户体验：</strong><span style="color: black;">供给</span>清晰的导航和有价值的信息，减少跳出率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">安全性：</strong><span style="color: black;">运用</span>HTTPS协议<span style="color: black;">守护</span>用户和网站数据安全。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">社交<span style="color: black;">媒介</span>：</strong>利用社交<span style="color: black;">媒介</span>平台推广网站内容，<span style="color: black;">增多</span><span style="color: black;">揭发</span>度。</p><strong style="color: blue;">谷歌SEO优化工具：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶SEMrush</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Google Analytics</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Ahrefs</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Moz</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Google Keyword Planner</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Google Trends</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Google Search Console</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▶Screaming Frog SEO Spider</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>总结</p>本文关于WordPress搭建外贸独立站图文操作<span style="color: black;">过程</span>就介绍到<span style="color: black;">这儿</span>，内容虽看起来有点长，<span style="color: black;">然则</span><span style="color: black;">能够</span>充分<span style="color: black;">表现</span>出外贸建站绝非一件易事，后期<span style="color: black;">大众</span>在建站过程中如遇什么问题，都<span style="color: black;">能够</span>向科灯跨境客服咨询！<span style="color: black;">亦</span><span style="color: black;">能够</span>前往科灯跨境官网（<span style="color: black;">www.kedeng.com</span>）或关注<span style="color: black;">咱们</span>，会不<span style="color: black;">按时</span>分享<span style="color: black;">更加多</span>外贸独立站建站教程。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5KyLxt7NZsbCqt7zlrQYqQtWricDvHWyFo58ESaKmNz2a07ZHczcR7jIibdKtvcg03YJnia53V1rwqC6NzODIRqnw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。 楼主发的这篇帖子，我觉得非常有道理。 论坛外链网http://www.fok120.com/
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