海宁有名“老总”外贸员,辞职创业跑遍全世界!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6年间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>面积从100平方米</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">扩展至5000平方米</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>成员从1人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发展到50人</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">以<span style="color: black;">营销</span>额年增长率80%的速度</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加速奔跑</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海宁这家企业的老总</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">嘉兴玖海医疗科技有限<span style="color: black;">机构</span></span><span style="color: black;">的匡巳平</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">既是<span style="color: black;">机构</span>创始人,<span style="color: black;">亦</span>是外贸员</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他常年亲自带队“出海抢订单”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">持续</span>寻找客户资源</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q5.itc.cn/q_70/images03/20240621/3014916ac3ae473b8978db0b66dfac3e.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">辞职回乡,做了一个大胆决定</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年47岁的匡巳平是海宁人,大学<span style="color: black;">时期</span>,他学的专业是经济和贸易,毕业后,他进入一家医疗外资企业工作,一步一个脚印,坐上了高管的位置,但在事业<span style="color: black;">提升</span>期的时候,他毅然作出一个大胆的决定——<strong style="color: blue;"><span style="color: black;">辞职回家乡,自己创业</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“放着稳定收入不要,自己负债创业,失败了怎么办?”“都快步入中年,创业需要<span style="color: black;">始终</span>投资金,时间和精力都耗不起!”在匡巳平身边,<span style="color: black;">显现</span>了不少质疑声。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在医疗行业摸爬滚打<span style="color: black;">数年</span>,匡巳平深知,医疗行业市场稳定性高、<span style="color: black;">潜能</span>巨大,虽然有<span style="color: black;">必定</span>壁垒,<span style="color: black;">但</span>是“曙光产业”。<span style="color: black;">同期</span>,生命健康是海宁市委、市政府大力扶持的产业,能够享受不少优惠政策,<span style="color: black;">例如</span>房租<span style="color: black;">补助</span>等,能够<span style="color: black;">帮忙</span>他度过创业初期的“阵痛期”。于是,2018年,匡巳平满怀热情和期待,<strong style="color: blue;"><span style="color: black;"><span style="color: black;">入住</span>海宁市科创中心</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q9.itc.cn/q_70/images03/20240621/5024717ba14f402b82fdb6d0be179447.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销</span>为王“打飞的”跑遍<span style="color: black;">全世界</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“医疗器械<span style="color: black;">制品</span>注册<span style="color: black;">拥有</span>周期性长、<span style="color: black;">需求</span>检测项目多的特点,<span style="color: black;">因此呢</span>,<span style="color: black;">机构</span>制定<span style="color: black;">开发</span>战略——<strong style="color: blue;">严格<span style="color: black;">根据</span>标准、<span style="color: black;">安身</span>市场、沟通客户、<span style="color: black;">连续</span>改进。</strong>”匡巳平说,2018年,<span style="color: black;">机构</span>成功注册,2019年,<span style="color: black;">第1</span>张海外注册证<span style="color: black;">得到</span><span style="color: black;">准许</span>,<span style="color: black;">重点</span>面向海外市场生产医用导管、医用<span style="color: black;">精细</span>营养导管等医疗器械用品。那年,他便<span style="color: black;">起始</span><span style="color: black;">持续</span>开拓市场,<strong style="color: blue;"><span style="color: black;">平均<span style="color: black;">每一个</span>月,就要“打飞的”</span></strong>前往<span style="color: black;">重点</span>的国际医疗展会,脚步遍布欧美、中东、南美等核心市场区。他<span style="color: black;">一直</span>拜访客户、参观医院、参加研讨会……<span style="color: black;">由于</span>他深信<span style="color: black;">营销</span>为王,<strong style="color: blue;"><span style="color: black;">客户的<span style="color: black;">需要</span>是<span style="color: black;">营销</span>核心</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“在展会过程中,我结识了一个南美客户,为当时<span style="color: black;">机构</span>‘<span style="color: black;">第1</span>桶金’奠定了<span style="color: black;">基本</span>。”匡巳平回忆,<span style="color: black;">一月</span>后,客户来到上海,<span style="color: black;">按照</span>他秘书的安排10点至11点是会面时间,匡巳平<span style="color: black;">意见</span>,推迟一个小时共进午餐,客户欣然接受,经过一个小时愉快<span style="color: black;">容易</span>的交流后,双方达成合作,南美客户决定“试水”,下了一个20尺货柜订单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由此,匡巳平凭借着一根医<span style="color: black;">用</span>导管敲开了行业之门。这个南美客户,<span style="color: black;">日前</span><span style="color: black;">亦</span><span style="color: black;">作为</span><strong style="color: blue;"><span style="color: black;">玖海医疗最大的全面战略合作伙伴</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">订单排满仍跑在抢单一线</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创业路上,<span style="color: black;">非常</span>艰辛。匡巳平为了让企业做大做强,每次展会,他都亲自带队。<span style="color: black;">由于</span>在他看来,<strong style="color: blue;"><span style="color: black;"><span style="color: black;">仅有</span>自己与客户面对面交流,才<span style="color: black;">表示</span>出自己的诚意</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几年,MEDICA德国医疗展、FIME美国医疗展、HOSPITALAR巴西医疗展、ARAB HEALTH迪拜医疗展……<span style="color: black;">每一个</span>展会他都<span style="color: black;">无</span>落下。这几天,他正在<span style="color: black;"><strong style="color: blue;">为9月份奥地利的ERS欧洲<span style="color: black;">呼气</span>学会年会及展览会做准备</strong></span>,他准备带着新品<span style="color: black;">呼气</span>面罩加湿器前往现场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q1.itc.cn/q_70/images03/20240621/12c328399658451f90717a8fceb92f19.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“出海抢单”是打先锋,抢抓生产就要做好后勤<span style="color: black;">保证</span>。走进海宁市科创中心4号楼,一楼<span style="color: black;">便是</span>玖海医疗的生产车间。“为了拉起产能,<span style="color: black;">咱们</span><strong style="color: blue;"><span style="color: black;">花费了300多万新引进了一条全自动生产设备</span></strong>,<span style="color: black;">日前</span>正在调试,调试成功后,日产能够达到10万根产量,所有组装工作都由设备自动完成。”匡巳平说,<span style="color: black;">日前</span>,<strong style="color: blue;"><span style="color: black;">每年<span style="color: black;">机构</span>都有六七款新品完成海外注册并上市</span></strong>,为企业的发展注入了“<span style="color: black;">鲜嫩</span>血液”。2023年,<span style="color: black;">机构</span><span style="color: black;">营销</span>额达到4500多万元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即便如今订单排满,这位“老总”外贸员,依旧步履<span style="color: black;">一直</span>,奔跑在抢单<span style="color: black;">第1</span>线。他坚信,<span style="color: black;">连续</span>前进才是<span style="color: black;">机构</span>发展的源动力。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文由海宁发布<span style="color: black;">微X</span>公众号(ID:hainingfabu)采访编辑<span style="color: black;">报告</span>,未经<span style="color: black;">准许</span>严禁转载</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海宁市传媒中心记者:胡晓琳 张平 通讯员:倪炎燕</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑:<span style="color: black;">戴震宁</span></span></p>
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