论坛 › 外贸B2B › 2020年怎么样不花钱在谷歌中排名第1？（实操技巧）

fny5jt9 发表于 2024-8-25 13:27:21

2020年怎么样不花钱在谷歌中排名第1？（实操技巧）

<img src="https://mmbiz.qpic.cn/mmbiz_png/B9Vmo6d7uPLo44ODY5zRdxBjhyibGvRMK3u3Wx9ZcaIRq7qvIvx5QA1zB9ce3D3SjcAXP239IIdCqHzT6GuBd0w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">01</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全世界</span>90%用户在<span style="color: black;">运用</span>谷歌</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<strong style="color: blue;">外贸企业的网站<span style="color: black;">想要</span><span style="color: black;">加强</span></strong><strong style="color: blue;">订单</strong><strong style="color: blue;">量</strong>，<span style="color: black;">首要</span>就需要先<span style="color: black;">处理</span>两个问题，即<span style="color: black;">怎样</span>开拓<span style="color: black;">更加多</span>客户和<span style="color: black;">怎样</span>筛选<span style="color: black;">精细</span>客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而要<span style="color: black;">处理</span>这两个问题，<span style="color: black;">首要</span>，<strong style="color: blue;">需要覆盖尽可能多的主流搜索引擎</strong>，除了三大搜索引擎之外，更要关注<span style="color: black;">有些</span>地域性和专业性搜索引擎；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，<strong style="color: blue;">在每一个搜索引擎中的覆盖面要大</strong>，<span style="color: black;">不仅</span>是购买搜索引擎付费服务，更需要<span style="color: black;">经过</span>SEO优化得到自然搜索结果的靠前位置，而<span style="color: black;">针对</span>专业客户的筛选是需要经过对<span style="color: black;">关联</span>数据分析和挖掘<span style="color: black;">才可</span><span style="color: black;">得到</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QVBRic92qPt9AY52ypibTBLtO8kceSzicl1yHUxljn13j7P5fic8FL0XaibO8lAl6eZh2GmGSQ4TggOtcTibcCMban5A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>要尽可能多的覆盖与外贸<span style="color: black;">制品</span><span style="color: black;">关联</span>的关键词，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>扩大<span style="color: black;">咱们</span>的覆盖人群。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到底<span style="color: black;">咱们</span><strong style="color: blue;">想要开拓客户群</strong>，<span style="color: black;">咱们</span>就需要尽可能把<span style="color: black;">咱们</span>的网站放在<span style="color: black;">咱们</span>客户<span style="color: black;">运用</span>的搜索引擎上，并通过SEO/SEM等方式<strong style="color: blue;">获取最大程度的<span style="color: black;">揭发</span></strong>，让<span style="color: black;">咱们</span>的客户<span style="color: black;">晓得</span><span style="color: black;">咱们</span>的存在，<span style="color: black;">而后</span>才会有后续询盘等一系列的过程，而<strong style="color: blue;">G</strong><strong style="color: blue;">oogle的<span style="color: black;">运用</span>人群<span style="color: black;">能够</span>覆盖到90%以上，这就<span style="color: black;">寓意</span>着你的客户<span style="color: black;">亦</span>许就正在<span style="color: black;">运用</span>谷歌。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">咱们</span>在做谷歌优化的时候，又有<span style="color: black;">那些</span>是外贸人<span style="color: black;">必须</span>的优化知识点呢？</span></p><span style="color: black;">02</span><strong style="color: blue;"><span style="color: black;">谷歌优化的三大重点</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌友链权重高</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">友链在谷歌对网站权重的判断上有比较高的比例的，谷歌看重网站的友链，<span style="color: black;">况且</span>谷歌<span style="color: black;">针对</span>友链的判定技术<span style="color: black;">亦</span>是非常高超的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">针对</span>友链<span style="color: black;">来讲</span>，全站式的友链权重传递是最高的，当然前提是和你友链的网站权重本身要比你高才行，</strong>这<span style="color: black;">针对</span>外贸网站<span style="color: black;">来讲</span>，找到高权重的网站友链<span style="color: black;">一般</span>的方式只能够花钱购买，毕竟圈子有限。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QVBRic92qPt9AY52ypibTBLtO8kceSzicl12FpORXjg5DJ3pC28tRN1mbvmqib5wnGoxUyPd3QnqILvtUzkrNQohfA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了全站式的友链之外，还<span style="color: black;">能够</span>多做<span style="color: black;">有些</span>外链，这个外链最好是锚文本式的外链，<span style="color: black;">或</span>能够点击打开到网站的网址，<span style="color: black;">哪些</span>文本式的链接<span style="color: black;">针对</span>谷歌<span style="color: black;">来讲</span>是忽略不计的，<span style="color: black;">因此</span>这些外链还是宁缺毋滥。</span></p><span style="color: black;"><strong style="color: blue;">关注内页权重的优化</strong></span><span style="color: black;"><span style="color: black;">非常多</span>人在做网站优化的时候，简单的将资源站的首页单向链接到主站的首页，看起来权重传递的很好，<span style="color: black;">然则</span>这种方式是<span style="color: black;">有害</span>于站群的优化的，而是<strong style="color: blue;">应该将<span style="color: black;">更加多</span>的内页和文章页来链接到主站的首页。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QVBRic92qPt9AY52ypibTBLtO8kceSzicl18eKH5CrpdiaG1jl6nxTphJDZtibSRqFb21hDMenM7HGmibjib5a3O70Y2Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">经过</span>这种分散式的链接方式，来让搜索引擎找不到规律，当然要<span style="color: black;">认识</span>网站页面和页面，频道和页面，网站和页面之间的<span style="color: black;">关联</span>性，<strong style="color: blue;"><span style="color: black;">倘若</span>链接的页面<span style="color: black;">关联</span>性不高，<span style="color: black;">那样</span>宁可不要，<span style="color: black;">能够</span><span style="color: black;">经过</span>两个行业相类似的<span style="color: black;">文案</span>进行链接，<span style="color: black;">亦</span>能够达到传递权重的目的。</strong></span><span style="color: black;"><strong style="color: blue;">网站的收录不稳定的<span style="color: black;">原由</span>分析</strong></span><span style="color: black;">在做外贸网站优化时<span style="color: black;">非常多</span>人都会遇到这样一个问题，那<span style="color: black;">便是</span>谷歌的收录不稳定。</span><span style="color: black;">可能今天你的<span style="color: black;">文案</span>收录了，明天又被踢出了，其实这个问题不难理解，这是你网站的权重<span style="color: black;">不足</span>高<span style="color: black;">导致</span>的，<span style="color: black;">或</span>你的<span style="color: black;">文案</span>是转载而来的。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/B9Vmo6d7uPJaAbmuyv6ib3NLmwuUJZODBkVjrn6DDoNu8smQcHNC8gdKDuKqgdWZTg4nPfcBLXWyicHnazsTWrEQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">针对</span>谷歌SEO优化的<span style="color: black;">来讲</span>，<strong style="color: blue;">要避免这个收录不稳定的问题，那<span style="color: black;">便是</span><span style="color: black;">长时间</span>进行高质量的更新，<span style="color: black;">这般</span><span style="color: black;">才可</span>够慢慢的<span style="color: black;">提高</span>网站的权重，而高质量的内容SEO<span style="color: black;">亦</span>要<span style="color: black;">注重</span>。</strong></span><span style="color: black;"><strong style="color: blue;">接下来<span style="color: black;">仔细</span>讲解<span style="color: black;">怎样</span>做</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站定位</span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在建设一个网站之前，<span style="color: black;">咱们</span><span style="color: black;">首要</span>要做的<span style="color: black;">便是</span>一个网站清晰的定位，会带来转化率相对较高的客户群体，<span style="color: black;">咱们</span>建站的目的<span style="color: black;">便是</span>为了营销，<span style="color: black;">仅有</span>集中来做某一件事，才会更好的展现<span style="color: black;">咱们</span>的网站，<span style="color: black;">这般</span>网站内容建设相当<span style="color: black;">亦</span>会比较简单。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做谷歌SEO优化的<span style="color: black;">同期</span>，<span style="color: black;">咱们</span><span style="color: black;">首要</span>就要先确认网站优化的<span style="color: black;">最后</span>谷歌SEO<span style="color: black;">目的</span>，有了一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span><span style="color: black;">才可</span>更好的安排<span style="color: black;">详细</span>的工作。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">目的</span><span style="color: black;">能够</span>是<span style="color: black;">长时间</span>的、<span style="color: black;">拥有</span>战略<span style="color: black;">道理</span>的，<span style="color: black;">亦</span><span style="color: black;">能够</span>是短期的，但不管是短期还是<span style="color: black;">长时间</span>，<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>设定<span style="color: black;">必定</span>要<span style="color: black;">能够</span>实现的前提下，不要设定一个<span style="color: black;">基本</span><span style="color: black;">没法</span>完成的<span style="color: black;">目的</span>出来，<span style="color: black;">而后</span>将<span style="color: black;">目的</span>分解到<span style="color: black;">详细</span>的每月、每周、每日的<span style="color: black;">周期</span><span style="color: black;">目的</span>。</p>
    </span><span style="color: black;">针对<span style="color: black;">目的</span>人群是各个社会层次的人员，<span style="color: black;">针对</span>计算机网络的应用相对不一致，<span style="color: black;">知道</span>网站的<span style="color: black;">拜访</span>人群，要在互联网上推广，就得对品牌推广、效果推广、真人真事口碑宣传推广，自然优化的效果会比竞价好些。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞争对手分析</span></p><span style="color: black;">孙子兵法有云：“知己知彼，方能百战不殆”，在着手优化之前，要先去<span style="color: black;">认识</span>客户的<span style="color: black;">制品</span>和服务，以及<span style="color: black;">科研</span>竞争对手网站<span style="color: black;">状况</span>。</span><span style="color: black;"><span style="color: black;">针对</span>网站的<span style="color: black;">目的</span>群体和服务<span style="color: black;">能够</span><span style="color: black;">经过</span>网站或直接和客户沟通去<span style="color: black;">认识</span>，<span style="color: black;">针对</span>竞争对手的分析，有以下几个要点：</span><strong style="color: blue;"><span style="color: black;">1、基本数据：</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站年龄、收录量、收录率、快照<span style="color: black;">鲜嫩</span>度。</p>
    </span><strong style="color: blue;"><span style="color: black;">2、站内优化：</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TITLE的设计、描述的书写、强调文本、段落标题(H1、H2之类的)、URL处理、链接深度、Nofollow的<span style="color: black;">运用</span>、目录页和内容页的优化等等。</p>
    </span><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">外边</span>数据：</strong></span><span style="color: black;">外链数量和质量、全站外链、首页外链、品牌知名度。</span><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这几个方面的内容来<span style="color: black;">创立</span>数据模型，将每一项<span style="color: black;">仔细</span>记录下来，写进<span style="color: black;">方法</span>中。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的</span>群体分析，确定网站关键词</span></p><span style="color: black;">分析和<span style="color: black;">认识</span>网站的<span style="color: black;">目的</span>用户是属于哪一类，<span style="color: black;">区别</span>的网站性质所需要的<span style="color: black;">目的</span>用户是<span style="color: black;">区别</span>的，<span style="color: black;">意见</span><span style="color: black;">大众</span>要做<span style="color: black;">精细</span>的客户营销，不为SEO而去SEO。</span><span style="color: black;">在确定好用户群体后<span style="color: black;">起始</span><span style="color: black;">科研</span>和分析客户网站的关键词，<span style="color: black;">选取</span>关键词的原则是以网站的用户为导向，从用户的<span style="color: black;">方向</span>去分析<span style="color: black;">她们</span>会<span style="color: black;">经过</span>什么关键词去搜索网站的<span style="color: black;">制品</span>和服务，<span style="color: black;">同期</span>还要和客户沟通，确定网站的关键词，客户网站的核心关键词不<span style="color: black;">必定</span>要热门<span style="color: black;">然则</span>要<span style="color: black;">精细</span>!</span><span style="color: black;"><span style="color: black;">针对</span>分析关键词的<span style="color: black;">办法</span>，Goolge优化<span style="color: black;">意见</span><span style="color: black;">大众</span>可从以下几点来入手：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、<span style="color: black;">科研</span>竞争对手的网站关键词。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、关键词挖掘工具：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">尤其</span><span style="color: black;">举荐</span>百度后台关键词<span style="color: black;">查找</span>工具和爱站网关键词<span style="color: black;">举荐</span>挖掘工具。</p>
    <span style="color: black;"><strong style="color: blue;">3、搜索引擎下拉框和<span style="color: black;">关联</span>搜索。</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、问答平台长尾关键词挖掘。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1QacBQb8Dza8SrN12vu9oDJ6KbicX61pjFZaCgbdd4tV6OFnlOPicqUnsKemBIib9A4E2C3eIvsRvQ1x5v60CdumA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制定网站谷歌SEO优化</span></p><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">怎样</span>制定网站的谷歌SEO优化策略，<span style="color: black;">这儿</span>就从站内优化和站外优化2个方面来为<span style="color: black;">大众</span>简单的介绍一下：</span><span style="color: black;"><strong style="color: blue;">1、站内优化</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，初期的网站都会有不<span style="color: black;">恰当</span>之处，需要<span style="color: black;">按照</span>谷歌SEO优化的要点对网站进行修改，以下是几个要<span style="color: black;">重视</span>的要点：</p>
    <span style="color: black;"><strong style="color: blue;">(1)、站内结构优化</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的结构要清晰，布局要<span style="color: black;">恰当</span>，拒绝冗杂的代码，拒绝<span style="color: black;">海量</span>的JS脚本和FLASH动画，影响网站的打开速度，栏目设置要清晰易见，让访客浏览起来清晰明了。</p>
    <span style="color: black;"><strong style="color: blue;">(2)、站内链接</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>网站的链接及内链方面，需要做到是：</span></p><span style="color: black;"><span style="color: black;">a、</span><span style="color: black;">动态站修改成静态<span style="color: black;">或</span>伪静态(需要技术支持)</span><span style="color: black;">b、<span style="color: black;">掌控</span><span style="color: black;">文案</span>内部链接数量</span><span style="color: black;">c、链接对象的<span style="color: black;">关联</span>性要高</span><span style="color: black;">d、给重要的网页相对多的链接</span><span style="color: black;">e、URL统一，<span style="color: black;">运用</span>绝对路径，做好301重新定向</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>做的好处<span style="color: black;">便是</span>：方便页面间的浏览，<span style="color: black;">加强</span>搜索引擎爬行效率，主题集中使该主题中的关键词<span style="color: black;">拥有</span>排名<span style="color: black;">优良</span>。</p>
    <span style="color: black;"><strong style="color: blue;">(3)、谷歌SEO细节优化</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>一个专业的谷歌SEO人员<span style="color: black;">来讲</span>，<span style="color: black;">意见</span>还要多<span style="color: black;">重视</span><span style="color: black;">有些</span>谷歌SEO优化细节，<span style="color: black;">例如</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">a、标题</span><span style="color: black;">的写法，<span style="color: black;">照片</span>的ALT标签。</span><span style="color: black;">b、<span style="color: black;">恰当</span>布局关键词和关键词密度(标题、标签、描述文本中)，描述设置。</span><span style="color: black;">c、长尾关键词记录单。</span><span style="color: black;">d、次导航，定向锚文本，内页<span style="color: black;">第1</span>次<span style="color: black;">显现</span>的锚文本加黑。</span><span style="color: black;">e、做好页面内容的<span style="color: black;">关联</span>性，<span style="color: black;">保持</span>原创<span style="color: black;">文案</span>内容更新。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(4)、对竞争对手的关键词进行分</strong><strong style="color: blue;">析</strong></span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、看网站内链和外链，外链<span style="color: black;">是不是</span>强大，内链<span style="color: black;">文案</span><span style="color: black;">是不是</span>做好锚文本。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、看关键词在标题的位置，<span style="color: black;">是不是</span>在首页并重复<span style="color: black;">显现</span>，网站<span style="color: black;">是不是</span>在围绕这个词在做。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、看竞争对手首页的外链。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、关键词分布的位置，URL的链接(是主域名还是内页在做)。</p>e、看网站规模，域名的年龄、收录量、更新机制。
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(5)、<span style="color: black;">增多</span>网站地图，做好404错误页面</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当蜘蛛进入网站后，网站地图就当是一个好的向导，蜘蛛很容易进入网站的各个角落，<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>要<span style="color: black;">按照</span>谷歌SEO优化的<span style="color: black;">需要</span><span style="color: black;">创立</span>一个<span style="color: black;">恰当</span>的网站地图。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span><span style="color: black;">便是</span>404错误<span style="color: black;">转</span>页面，关于301重定向文件和404页面，有<span style="color: black;">非常多</span>的人会不做，<span style="color: black;">亦</span>有<span style="color: black;">有些</span>站长做的并不是404返回代码，其实，这两个页面还是很重要的，一个提示<span style="color: black;">功效</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1QacBQb8Dza8SrN12vu9oDJ6KbicX61pjLcpILs29b7Ag6hQrIxXuqYSrXphtPibUs731ZibeYpPBRwhegMPh7gAg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、站外优化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>网站的站外谷歌SEO优化，<span style="color: black;">重点</span><span style="color: black;">便是</span><span style="color: black;">经过</span>外链建设的，<span style="color: black;">重点</span>途径有：友情链接、博客评论(留言)、论坛签名(发帖)、问答平台、百科、<span style="color: black;">归类</span>信息推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，各位站长或谷歌SEO优化人员，在做网站外链建设的时候，<span style="color: black;">亦</span>有<span style="color: black;">有些</span><span style="color: black;">重视</span>事项要<span style="color: black;">尤其</span>留意，<span style="color: black;">例如</span>：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)、链接文字中包含关键词，<span style="color: black;">重视</span>关键词的多样化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)、<span style="color: black;">尽可能</span>与<span style="color: black;">关联</span>性较高的网站交换，对方PR值要比自己网站大，对方导出的链接越少越好。</p>(3)、<span style="color: black;">重视</span>外链锚文本的多样性。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站效果监控和分析</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">待网站运营一段时间后，<span style="color: black;">做为</span>一个专业的谷歌SEO优化人员，需要做的<span style="color: black;">便是</span>对网站的谷歌SEO优化效果进行分析和<span style="color: black;">评定</span>，效果的监控<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>很清楚地<span style="color: black;">认识</span>到这一次的谷歌SEO工作的投资<span style="color: black;">报答</span>率，有<span style="color: black;">那些</span>需要改进的等等。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、统计网站<span style="color: black;">拜访</span>数据，分析来访客资源信息，分析总结<span style="color: black;">增多</span>流量的途径。</p>2、<span style="color: black;">针对</span>投放的关键词进行统计分析，总计<span style="color: black;">区别</span>时间、空间上的关键词热度，<span style="color: black;">同期</span><span style="color: black;">针对</span>本站关键词有效果的<span style="color: black;">持续</span>进行分析改进，<span style="color: black;">尤其</span>是在有活动事件影响的<span style="color: black;">同期</span>。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">统计数据的分析<span style="color: black;">包含</span>分析流量统计系统和服务器日志，<span style="color: black;">经过</span>这些数据的分析，<span style="color: black;">一样</span><span style="color: black;">能够</span><span style="color: black;">认识</span>到<span style="color: black;">全部</span>谷歌SEO计划产生的效益，其中<span style="color: black;">包含</span>客户转化率、<span style="color: black;">那些</span>关键词转化率高、新的关键词<span style="color: black;">选取</span>等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，做谷歌SEO的<span style="color: black;">重点</span>是实战。<span style="color: black;">无</span>实战是无稽之谈。科学<span style="color: black;">恰当</span>的谷歌SEO<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>用更少的资源做<span style="color: black;">更加多</span>事情。<span style="color: black;">然则</span>一个好的谷歌SEO<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">倘若</span>不执行，一切都是空话!</span></p><span style="color: black;">好啦，以上<span style="color: black;">便是</span>今天分享的内容</span><span style="color: black;"><span style="color: black;">更加多</span>干货，请<span style="color: black;">连续</span>关注<span style="color: black;">咱们</span>！</span><img src="https://mmbiz.qpic.cn/mmbiz_png/1QacBQb8Dza8SrN12vu9oDJ6KbicX61pjpyriaX6B8Y6wrovibNrHeGSJHtzFFFOE6tYg1TYqqibfluXSyk3HAL8Xw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">●&nbsp;<a style="color: black;">都2020年了，你还不会用Whatsapp和Skype<span style="color: black;">研发</span>客户？内藏福利</a></span></p>
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18128071341 发表于 2024-9-9 03:52:35

期待你更多的精彩评论，一起交流学习。

nqkk58 发表于 2024-10-19 08:52:54

你的见解真是独到，让我受益良多。

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