外贸人的英语到底要多好？商务邮件4个level，你在哪一层？
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/MEkL7GyIMExOz2jDU9T9zct4EHicfb4MQoaiazU6atLGYJ87Wv6MVicwYmYZXAibeHBIkrAHQ7dOUqFKLpww7znQyg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">焦点商学</span></strong><span style="color: black;">乐学 实用 分享</span><span style="color: black;">和万千外贸人<span style="color: black;">一块</span>成长</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MEkL7GyIMEyn2Q1IxmaCEEefEoSAqLYLlL9eUA2yaibmN1H0p9BTts5bq47ZMqALEGqLO2wzQ6kwniaaR4j7RLGg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/RiacFDBX14xCHPSpZiaKpsg99yXb9RGPz1A43ZGqmpwKWLAiaOKdBO6t3YHzsGT1SfghvJaaWDqpXtGGYMSG9jKfw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">关于作者：王星（Stellar）， 在西安生活和工作。从事外贸近10年，<span style="color: black;">善于</span>海外项目管理、学习型团队打造和商务英文写作。上市企业国际市场CMO，焦点商学特约讲师，外贸<span style="color: black;">机构</span>咨询顾问。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">相信文字的力量</strong></p><span style="color: black;"><span style="color: black;">数年</span>前，我收到一家行业内的美国杂志发来的邮件，推销<span style="color: black;">她们</span>的广告服务。<span style="color: black;">她们</span>有纸质版<span style="color: black;">亦</span>有网站，<span style="color: black;">能够</span>给<span style="color: black;">咱们</span><span style="color: black;">机构</span>老板做一次专访，<span style="color: black;">包含</span>介绍<span style="color: black;">机构</span>，把访谈<span style="color: black;">文案</span>挂在<span style="color: black;">她们</span>网站的首页，纸质版<span style="color: black;">亦</span><span style="color: black;">能够</span>刊登几个版面。</span><span style="color: black;">联系我的是位女士，这个人写的邮件水平相当高，表达方式<span style="color: black;">基本</span>不是普通<span style="color: black;">营销</span>的话术。她的英文给人一种很古典很高雅的感觉。</span><span style="color: black;">几轮沟通后，我给她去了<span style="color: black;">tel</span>，直接问她：<strong style="color: blue;">“你是不是在英国上的大学？”</strong></span><span style="color: black;">果然，她是纽约大学毕业，又在英国读过两年，随后回到美国，负责<span style="color: black;">她们</span><span style="color: black;">机构</span><span style="color: black;">全世界</span>市场的推广。</span><strong style="color: blue;"><span style="color: black;">这是我<span style="color: black;">第1</span>次深切地感受到有人能把一封商务邮件写得这么美。</span></strong><span style="color: black;">合作伙伴中有一个印度老外，<span style="color: black;">数年</span>以前<span style="color: black;">咱们</span>刚接洽上的时候，他邮件里写的句子有<span style="color: black;">非常多</span>我都看不太明白。于是我就仔细<span style="color: black;">科研</span>，把他的邮件都抄在本子上，学习他的书写风格和用词。</span><span style="color: black;">他的每一封邮件我都回复得<span style="color: black;">尤其</span>认真，先打草稿，<span style="color: black;">而后</span>修改，改到自己满意了才发出去。</span><span style="color: black;">当时抱着一种<strong style="color: blue;">“我还不信了，你英文水平能比我高到<span style="color: black;">哪里</span>去？”</strong>的不服输<span style="color: black;">心理</span>，就<span style="color: black;">这般</span>以邮件沟通的方式和这个印度客户互飙英文。<span style="color: black;">连续</span>了几个月后，能感觉到自己<span style="color: black;">提高</span>非常快。不仅如此，沟通<span style="color: black;">时期</span>我还卖出了自己设备，并且帮他<span style="color: black;">供给</span>咨询服务，<span style="color: black;">始终</span>合作到<span style="color: black;">此刻</span>。</span><span style="color: black;"><span style="color: black;">经过</span>这两次经历，我<span style="color: black;">认识</span>到</span><span style="color: black;"><strong style="color: blue;">写作商务邮件的能力够高，是能成就<span style="color: black;">非常多</span>事情的</strong></span><span style="color: black;">。</span><span style="color: black;">就<span style="color: black;">咱们</span>国际贸易而言，所有的沟通工具中，最高频<span style="color: black;">运用</span>的<span style="color: black;">便是</span>邮件。<span style="color: black;">倘若</span>能写好英文邮件，是对国际贸易这项工作的一个加持。</span><span style="color: black;">我把这<span style="color: black;">叫作</span>为文字的力量。</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">商务邮件的四个level</strong></p><span style="color: black;">感谢<span style="color: black;">数年</span>的外贸工作经历，我看过<span style="color: black;">海量</span>外贸人和老外沟通的邮件。<span style="color: black;">经过</span><span style="color: black;">她们</span>的邮件，大概<span style="color: black;">能够</span>分成四个层级。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>层从业者，<span style="color: black;">关联</span>的术语都很<span style="color: black;">熟悉</span>，短句<span style="color: black;">亦</span>很<span style="color: black;">熟悉</span></span></strong><span style="color: black;">，这个业务人员想表达的内容，能够<span style="color: black;">经过</span>简短的句子，最高频的词汇，以及<span style="color: black;">大众</span>最<span style="color: black;">白话</span>化的句式表达出来。这些基本功都<span style="color: black;">无</span>问题。</span><strong style="color: blue;"><span style="color: black;">第二层的外贸人在邮件沟通时内容会丰富<span style="color: black;">有些</span></span></strong><span style="color: black;">，<span style="color: black;">例如</span>加入<span style="color: black;">有些</span>特定的问候，会和老外聊业务范畴以外的内容，<span style="color: black;">包含</span><span style="color: black;">资讯</span>、时政、当地<span style="color: black;">状况</span>等。老外<span style="color: black;">倘若</span>不是太忙，<span style="color: black;">或</span><span style="color: black;">亦</span>比较爱交流，在回复的时候会多说几句。</span><strong style="color: blue;"><span style="color: black;">第三个层级的外贸业务人员，邮件<span style="color: black;">常常</span>写得都比较长</span></strong><span style="color: black;">，想表达的东西以一种线性思维的方式进行<span style="color: black;">陈列</span>，<span style="color: black;">同期</span>会配上辅助和证明资料、图表、数据等等。相对<span style="color: black;">来讲</span>这个层级<span style="color: black;">已然</span>相当不错。</span><strong style="color: blue;"><span style="color: black;">第四层的外贸人，和客户沟通的邮件<span style="color: black;">基本</span>不拘泥于长短和形式</span></strong><span style="color: black;">，但他书写出来的英文<span style="color: black;">特别有</span>艺术性，即便母语<span style="color: black;">便是</span>英语的老外<span style="color: black;">亦</span>很<span style="color: black;">爱好</span>看。这种<span style="color: black;">状况</span>下有一个最<span style="color: black;">显著</span>的特点：<strong style="color: blue;">老外回复的邮件绝对比我方上一封发出的邮件长<span style="color: black;">非常多</span>，<span style="color: black;">非常多</span><span style="color: black;">咱们</span>准备下一封邮件问的话他一股脑儿全说了。</strong>感觉客户在键盘上敲字回复邮件的时候，比我更用心，更认真。</span><span style="color: black;"><span style="color: black;">区别</span>层级的商务邮件，客户在回复时的差别<span style="color: black;">为何</span>会这么大呢？从买家的<span style="color: black;">方向</span>来看，一目了然。</span><span style="color: black;">假设你是一个买家，你在全世界找供应商，但你<span style="color: black;">亦</span>非常清楚这个<span style="color: black;">制品</span>中国的厂商最多（各行各业大<span style="color: black;">都数</span>都是这个<span style="color: black;">状况</span>，中国制造的实力<span style="color: black;">已然</span>不容否认）。发出询盘以后，当天，<span style="color: black;">次日</span>，<span style="color: black;">或</span>隔了几天，<span style="color: black;">大众</span><span style="color: black;">逐步</span>都回复你了。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>层</span></strong><span style="color: black;">的外贸人，语句简单，一看<span style="color: black;">便是</span>这家<span style="color: black;">机构</span>的外贸<span style="color: black;">营销</span>人员。<span style="color: black;">一般</span>会介绍自己的<span style="color: black;">制品</span>，于是买家给他回复时问一两个问题，要证书，让他报价，基本是这个<span style="color: black;">状况</span>。</span><strong style="color: blue;"><span style="color: black;">第二层</span></strong><span style="color: black;">，买家能感觉到对面写邮件的这个人比较活泼，有一种和你交<span style="color: black;">伴侣</span>的感觉，<span style="color: black;">然则</span>你<span style="color: black;">亦</span>是老司机了，非常清楚他的目的<span style="color: black;">便是</span>为了卖<span style="color: black;">制品</span>，你回复邮件的时候不愿意扯些有的没的，还是说回<span style="color: black;">制品</span>。</span><strong style="color: blue;"><span style="color: black;">第三层级</span></strong><span style="color: black;">的外贸人，对方的专业性、<span style="color: black;">规律</span>性都不错，在回复的供应商里是很<span style="color: black;">明显</span>的。<span style="color: black;">做为</span>买家<span style="color: black;">第1</span>反应<span style="color: black;">便是</span><span style="color: black;">不可</span>让这家跑掉，先展开沟通，留住这个资源。当然距离合作还比较远，需要进行综合地对比，<span style="color: black;">包含</span>价格、认证、检验流程等，<span style="color: black;">或</span><span style="color: black;">经过</span>样品等手段确定能<span style="color: black;">不可</span>继续沟通。</span><strong style="color: blue;"><span style="color: black;">第四层级</span></strong><span style="color: black;">的外贸人，买家收到邮件的时候，<span style="color: black;">第1</span>反应<span style="color: black;">便是</span>很惊艳！这谁呀，英文在<span style="color: black;">哪里</span>学的？看来得找个时间专门回复这封邮件才行！还得想好了再写。</span><span style="color: black;"><span style="color: black;">因此呢</span>，除非所在的行业和<span style="color: black;">制品</span><span style="color: black;">拥有</span>极强的垄断性，<span style="color: black;">针对</span>其他大<span style="color: black;">都数</span><span style="color: black;">制品</span>而言，<span style="color: black;">咱们</span>试问：哪一个层级的业务员，买家和他合作的机率高？</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">决定商务邮件质量的底层要素</strong></p><span style="color: black;">从底层的机理来讲，<span style="color: black;">倘若</span>能够做好以下四个方面，就能真正地写好商务邮件。这四个方面都具备的外贸人，<span style="color: black;">亦</span>是一个全能的外贸人。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. <span style="color: black;">营销</span>心理学方面</strong></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">科研</span><span style="color: black;">营销</span>心理，<span style="color: black;">便是</span>为了能把话说到客户的心里去，把事情做到位，从而让客户对<span style="color: black;">咱们</span><span style="color: black;">创立</span>起信任。</span></strong><span style="color: black;">直到<span style="color: black;">此刻</span>许多国内企业都还是觉得<span style="color: black;">营销</span><span style="color: black;">便是</span>先做人再<span style="color: black;">办事</span>。接洽项目的时候，找到关键人之后<span style="color: black;">必定</span>要把他接待好。<span style="color: black;">例如</span>宴请要到位，礼物<span style="color: black;">乃至</span>红包要给到位。西方人的文化里，是事情优先，服务优先。当服务水平达到了对方的标准，被对方接受，人和人的关系就同步<span style="color: black;">创立</span>了起来，做人和<span style="color: black;">办事</span>是并行的。</span><span style="color: black;">国际贸易中对接一个老外，<span style="color: black;">亦</span>是要洞察客户心理的。<span style="color: black;">想要</span>钓到鱼，就得像鱼<span style="color: black;">同样</span>思考。</span><span style="color: black;"><span style="color: black;">首要</span>一个大原则<span style="color: black;">便是</span>，</span><span style="color: black;"><strong style="color: blue;">客户关心的永远<span style="color: black;">仅有</span>他自己。</strong></span><span style="color: black;">当<span style="color: black;">咱们</span>探讨<span style="color: black;">怎样</span>用真实的数据向美国客户解释<span style="color: black;">制品</span>加了关税，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要涨价；当<span style="color: black;">咱们</span><span style="color: black;">通知</span>客户<span style="color: black;">由于</span>汇率的变动<span style="color: black;">因此</span>原先的报价<span style="color: black;">已然</span>失效的时候，这些问题即便拿出再真实、再完善的数据展示给买家，在<span style="color: black;">她们</span>心里都会反问一句：这跟我有什么关系？</span><strong style="color: blue;"><span style="color: black;">与其花费时间说动客户接受当下<span style="color: black;">由于</span><span style="color: black;">各样</span><span style="color: black;">原由</span>的提价，不如切入他的生意模式里，<span style="color: black;">帮忙</span>他<span style="color: black;">一块</span>分析并开拓当地的市场，在<span style="color: black;">包含</span>但不限于供应商所能做的范围内帮着他<span style="color: black;">提高</span>自己的<span style="color: black;">营销</span>量，这才是客户真正关心的。</span></strong><strong style="color: blue;"><span style="color: black;">第二<span style="color: black;">便是</span>，<span style="color: black;">做为</span>外贸人，要清楚地<span style="color: black;">晓得</span>自己的<span style="color: black;">机构</span>具备<span style="color: black;">怎么样</span>的能力，以及自己是<span style="color: black;">怎么样</span>的一个人。</span></strong><span style="color: black;"><span style="color: black;">机构</span>层面，从财力、合作模式、交货能力，办证能力，去匹<span style="color: black;">协同</span>适的市场和合作伙伴。个人层面，从信仰、文化、个人特点，对自己剖析后<span style="color: black;">知道</span>定位，从而在交流过程中发挥自己的<span style="color: black;">优秀</span>能力，规避短板。做到能看山还是山，看水还是水，<span style="color: black;">才可</span>着手去翻山渡水。</span><strong style="color: blue;"><span style="color: black;">第三，<span style="color: black;">经过</span>和客户<span style="color: black;">持续</span>的沟通，<span style="color: black;">认识</span>客户的购买价值观。</span></strong><span style="color: black;">我在罗马尼亚的一家合作伙伴，<span style="color: black;">便是</span>一家典型的<span style="color: black;">拥有</span>求美心理的企业。无论是千万级别的招标项目，还是单台设备的采购，这家<span style="color: black;">机构</span>的老板只会从他看到的宣传材料、技术材料做得最<span style="color: black;">美丽</span>的几家里边进行<span style="color: black;">选取</span>。</span><span style="color: black;">我<span style="color: black;">做为</span>他的中国采购代理，会把他发给我的欧洲本地厂商的样册，直接转给国内厂商，告诉<span style="color: black;">她们</span>要<span style="color: black;">快速</span>做一版类似设计的宣传材料出来，<span style="color: black;">否则</span>前期很难入我老板的法眼——审美体系就没进去。</span><span style="color: black;">还有<span style="color: black;">有些</span>客户从一<span style="color: black;">起始</span>沟通就非常强调合作的安全性。强调安全性的客户，<span style="color: black;">能够</span>从供货的<span style="color: black;">独一</span>性、代理的<span style="color: black;">独一</span>性等<span style="color: black;">有些</span>方面来谈，<span style="color: black;">她们</span>总想对自己的供货资源进行锁定，哪怕拿不到好的价格，这种<span style="color: black;">状况</span>下<span style="color: black;">咱们</span>需要更主动、表现得更严谨，主动提出和对方<span style="color: black;">签定</span>NDA（保密协议），<span style="color: black;">同期</span>向对方多<span style="color: black;">暗示</span>自己<span style="color: black;">机构</span>的商务原则，就能从<span style="color: black;">机构</span>层面匹配价值观。</span><span style="color: black;">在我合作的客户群里，还有<span style="color: black;">这般</span>的买家：他对市场上同类型的<span style="color: black;">制品</span>非常<span style="color: black;">熟练</span>，<span style="color: black;">例如</span><span style="color: black;">制品</span>有<span style="color: black;">那些</span>型号，欧美有<span style="color: black;">那些</span>品牌，中国有哪几家做得比较好的，都能脱口而出。<strong style="color: blue;"><span style="color: black;">这般</span>的买家购买价值观是求新。</strong>不论他自己<span style="color: black;">做为</span><span style="color: black;">运用</span>方，<span style="color: black;">或</span>分销方，他非常<span style="color: black;">认识</span>行业里边现有的<span style="color: black;">制品</span>，最关注的<span style="color: black;">便是</span>谁家有了新的变化，<span style="color: black;">例如</span>功能上、设计上有了新的改型。</span><span style="color: black;"><span style="color: black;">这般</span>的客户看重创新，并且非常期待他的供应商<span style="color: black;">亦</span>能做到。<span style="color: black;">咱们</span>能做的<span style="color: black;">便是</span>跟上他的节奏，强调自己的<span style="color: black;">制品</span><span style="color: black;">亦</span>是在<span style="color: black;">持续</span>推新和迭代，<span style="color: black;">同期</span>有一件事情<span style="color: black;">必定</span>要为他做——对<span style="color: black;">机构</span>的ROADMAP（<span style="color: black;">制品</span>线的规划）进行讲解。对于求新心理的客户，可遇不可求，<span style="color: black;">她们</span>更会<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>对自己的<span style="color: black;">制品</span>进行<span style="color: black;">提高</span>和创新推动。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 市场营销方面</strong></p><span style="color: black;">想写好一封商务邮件，得懂营销。<strong style="color: blue;">懂营销的前提便是先打破只做<span style="color: black;">营销</span>不做营销的思维。</strong></span><span style="color: black;">外贸人说起来岗位设置的是海外市场专员、海外营销工程师，但许多外贸人并不清楚，sales和marketing到底有什么区别，<span style="color: black;">乃至</span>觉得这是同一个概念，<span style="color: black;">便是</span>说法<span style="color: black;">区别</span><span style="color: black;">罢了</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>用捕鸟来举例的话，<span style="color: black;">营销</span>所做的工作是撒网，而营销则是撒米，地上有了米，<span style="color: black;">更加多</span>的鸟才会来。打破只做<span style="color: black;">营销</span>不做营销的思维，落实在邮件沟通中，<span style="color: black;">便是</span>别急着卖东西，别总是询问“我的报价<span style="color: black;">怎样</span>”“你什么时候能给我下单”<span style="color: black;">这般</span>的问题，而是多传递<span style="color: black;">自己</span>的价值、品牌、服务能力等。</span><span style="color: black;">只会做<span style="color: black;">营销</span>的外贸人，就<span style="color: black;">好似</span>在<span style="color: black;">爱情</span>过程中只约着对方吃、玩，而懂得营销，则会和对方探讨<span style="color: black;">一起</span>的<span style="color: black;">兴趣</span>，<span style="color: black;">创立</span>起心灵和精神层次的交流。<strong style="color: blue;">好的商务邮件，它的<span style="color: black;">功效</span>表面看是<span style="color: black;">创立</span>联系，终极功能则是传递价值。价值传递了出去并被接受，想要的顺其自然就会来。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 深厚的语文能力</strong></p><span style="color: black;">落实到邮件沟通中，语文能力<span style="color: black;">包含</span>两方面。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>是讲好一个故事。</span></strong><span style="color: black;">通过Case Study（应用案例）的形式，将一个故事分享给客户，能在前期沟通中省去许多麻烦，并且快速达到脱颖而出的功效。</span><span style="color: black;">Case Study<span style="color: black;">包含</span>是怎么认识这个合作伙伴的，他当时的<span style="color: black;">详细</span><span style="color: black;">需要</span>是什么，遇到的问题有<span style="color: black;">那些</span>，我方提出了<span style="color: black;">怎么样</span>的<span style="color: black;">方法</span>，<span style="color: black;">经过</span><span style="color: black;">那些</span>测试<span style="color: black;">或</span>验证动作，让合作伙伴决定和<span style="color: black;">咱们</span>合作；<span style="color: black;">制品</span>投入到应用中<span style="color: black;">详细</span>的<span style="color: black;">状况</span>，<span style="color: black;">帮忙</span>到了合作伙伴什么，最后是合作伙伴以及终端用户的反馈。</span><strong style="color: blue;"><span style="color: black;">其次是优化和<span style="color: black;">提高</span>邮件的写法。</span></strong><span style="color: black;">很实用的一招<span style="color: black;">便是</span>在邮件的开头和结尾都加入金句，<span style="color: black;">例如</span>在年初要和一家客户讨论新项目时<span style="color: black;">能够</span>写到：</span><strong style="color: blue;"><span style="color: black;">Spring is the time of plans and projects.</span></strong><span style="color: black;">（春天是安排和计划的时间——列夫•托尔斯泰）</span><span style="color: black;">在和客户规划合作时<span style="color: black;">能够</span>写到：</span><strong style="color: blue;"><span style="color: black;">The future is uncertain but the end is always near.</span></strong><span style="color: black;">（<span style="color: black;">将来</span>是不可预知的，<span style="color: black;">将来</span>又是触手可及的——吉姆•莫里森） </span><span style="color: black;">邮件结尾时，为了让客户去推动项目，<span style="color: black;">能够</span>用美国作家杰克•伦敦的句子：</span><strong style="color: blue;"><span style="color: black;">You cant wait for inspiration. You have to go after it with a club.</span></strong><span style="color: black;">（你<span style="color: black;">不可</span>坐等灵感，你得拿着根棒子追寻它）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 过硬的英文能力</strong></p><span style="color: black;">英文能力过硬，并不是说邮件要写华丽。高级或简明的邮件书写都<span style="color: black;">能够</span>力透纸背。国际贸易从业者，<span style="color: black;">基本</span>的语言工具是英文，<span style="color: black;">那样</span><span style="color: black;">每日</span>阅读<span style="color: black;">海量</span>的英文<span style="color: black;">资讯</span>、行业内的专业<span style="color: black;">文案</span>是必不可少的。</span><span style="color: black;">广泛地阅读国外网站上带观点的<span style="color: black;">文案</span>，搜集国内外同行<span style="color: black;">优秀</span>的英文素材，学习好的字词和用法，分析它们的结构、写法，对它们的表达方式进行仿写。这一套动作别无他法，<span style="color: black;">仅有</span><span style="color: black;">连续</span>地、重复地练习，随着日积月累，英文能力会潜移默化地<span style="color: black;">提高</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语</strong></p><span style="color: black;">2020年初疫情刚<span style="color: black;">起始</span>的时候，许多国家拒收<span style="color: black;">咱们</span>的货，觉得是<span style="color: black;">咱们</span>把病毒传过去了。2月1号<span style="color: black;">夜晚</span>我熬夜写了封邮件，发给了自己的合作伙伴们。</span><span style="color: black;">邮件的标题是：</span><strong style="color: blue;"><span style="color: black;">THEY SAY “CHINA IS IN TROUBLE.” I SAY “READ THIS.” </span></strong><span style="color: black;">开头的内容我是这么写的：</span><strong style="color: blue;"><span style="color: black;">Before you start panicking about all the coronavirus news you read over these days, take a minute for a deep breath. In through your nose for four seconds, hold for four seconds, out through your mouth for eight seconds.</span></strong><span style="color: black;">（在你<span style="color: black;">起始</span>对这几天看到的所有冠状病毒<span style="color: black;">资讯</span>感到恐慌之前，先花一分钟做个深<span style="color: black;">呼气</span>。用鼻子吸气4秒，憋上4秒，再用8秒钟时间用嘴巴呼出。）</span><span style="color: black;">随后邮件里就<span style="color: black;">知道</span><span style="color: black;">暗示</span>：</span><strong style="color: blue;"><span style="color: black;">But you know the online world is full of fake news and hate speech. We have to throw the cold water on internet trolls.</span></strong><span style="color: black;"> （要给网络键盘侠们泼泼冷水，让你<span style="color: black;">晓得</span>下中国<span style="color: black;">此刻</span>是个什么<span style="color: black;">状况</span>。）</span><span style="color: black;">邮件最后我是这么写的，我把结尾摘抄出来：</span><strong style="color: blue;"><span style="color: black;">This is the point where we need to learn how to love fear because when we fall in love with our fear we tend to enjoy the feeling of uncertainty every day.</span></strong><strong style="color: blue;"><span style="color: black;">Needless to say, the duration of this crisis will have enormous implications in both human and economic terms. We’re confident the situation will get through the storm unscathed.</span></strong><strong style="color: blue;"><span style="color: black;">China has changed.</span></strong><strong style="color: blue;"><span style="color: black;">The hardest support requires the strongest wills.</span></strong><strong style="color: blue;"><span style="color: black;">Hereby offering the message we’d like to echo to you, my dearest partner:</span></strong><strong style="color: blue;"><span style="color: black;">“For nothing in the world is it worth turning one’s back on what one loves. Yet that is what I’m doing.”</span></strong><span style="color: black;">译文：</span><span style="color: black;">这正是<span style="color: black;">咱们</span>需要学会<span style="color: black;">怎样</span>热爱恐惧的<span style="color: black;">原由</span>。</span><span style="color: black;"><span style="color: black;">由于</span>当<span style="color: black;">咱们</span>爱上恐惧时，<span style="color: black;">每日</span>都会享受这种不确定的感觉。</span><span style="color: black;"><span style="color: black;">不消</span>说，这场<span style="color: black;">危险</span>的<span style="color: black;">连续</span>时间将对人类和经济产生巨大影响。<span style="color: black;">咱们</span>有<span style="color: black;">自信心</span>挺过这场风暴。</span><span style="color: black;">中国已今非昔比。</span><span style="color: black;">最坚强的支持需要最坚强的意志。</span><span style="color: black;"><span style="color: black;">这里</span>，向你，我最亲爱的合作伙伴传递如下声音：</span><span style="color: black;"><span style="color: black;">针对</span>所爱之人或事，在这个世界上<span style="color: black;">无</span>任何东西能让人背弃。我正在践行。</span><span style="color: black;"><strong style="color: blue;">如下是欧洲的一个合作伙伴回复的邮件全文。</strong></span><span style="color: black;">在读完之后，用“客观、共情、真诚、赞赏”这四个词来<span style="color: black;">评估</span>再合适<span style="color: black;">不外</span>。人与人之间的美好，冲破了国界，超脱了距离，<span style="color: black;">不外</span>都是文字的力量。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hello Stellar,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">I have nothing but admiration at this moment for the proactive attitude and quick response that the Chinese government and people gave in front of this unknown threat! I am sure that if this virus outbreak would have happened anywhere else in the world, the effects would have been much, much worse.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">I am on your side and I have learned a long time ago that media and internet provide information that serves profits and not necessarily Truth. Rest assured that the voices that are not heard understand this critical situation and see this in a light not affected by hate speech and fake news.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">We are not divided, the time for us all to understand that we are one has come. Above our nationality, above our skin colour, our political or social preferences, we are all ‘human kind’.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">I am sure that, as one, we will move past this challenge and rise stronger and more determined. There will be more to come, our battles with the future and the struggle for shaping the world and the universe to our needs have just begun. I just hope our children will learn from our mistakes, that they will not be blinded like we are by the veil of national, political and ideological borders, that they will be a better, kinder, more united ‘human kind’.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">For what it’s worth, please accept our congratulations for the fearless and determined battle with this threat that you are fighting for all of us.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">China has changed, and it will change more in the future. So will the world. We need to change, as change is the only path to the future. We just need to always make sure that the change is for better.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Best Regards.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">王星的外贸英文课</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">意犹未尽吗？王星老师的线上课程<span style="color: black;"><strong style="color: blue;">《<span style="color: black;">怎样</span>打造高超的英文能力助力订单落地》</strong></span>，长按、识别二维码直达！</p><img src="https://mmbiz.qpic.cn/mmbiz_png/VEde5jh5ZpwHtAHzibmoNfwicsQicbibTafvw0HmbNkGiczaUPDGrTZhYpPUH6R8mrt4G5pOXQlCAW8AfBcEkUkbibMA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
楼主的文章非常有意义，提升了我的知识水平。 网站建设seio论坛http://www.fok120.com/
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