又一“灰色”生意兴起,挣钱全靠“哄”,有从业者月收高达上万元
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你有失眠的“毛病”吗?<span style="color: black;">此刻</span>,随着生活和工作压力的<span style="color: black;">持续</span>加剧,“<span style="color: black;">一晚上</span>好梦”似乎变<span style="color: black;">成为了</span>“可望不可即”的梦想。<span style="color: black;">按照</span>艾媒咨询的数据统计,在中国,大<span style="color: black;">大概</span>超过3亿人<span style="color: black;">身患</span><span style="color: black;">睡觉</span><span style="color: black;">阻碍</span>,<span style="color: black;">亦</span><span style="color: black;">便是</span>俗<span style="color: black;">叫作</span>得“失眠”。<span style="color: black;">况且</span>在这3亿的失眠群体中,<span style="color: black;">青年</span>一代的90后和00后的失眠问题最为严重。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9efebc9a691243758319daba81f515cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724171174&x-signature=RxCIKYC7fU0fY0XsGNLAaXaVLQc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当“失眠经济”<span style="color: black;">作为</span>“新蓝海”之后,市场中<span style="color: black;">显现</span>了<span style="color: black;">各样</span>各样<span style="color: black;">关联</span>的产物。<span style="color: black;">按照</span>数据<span style="color: black;">表示</span>,<span style="color: black;">截止</span>2020年,与助眠<span style="color: black;">相关</span>的保健品销量增长超过50%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">并且<span style="color: black;">由于</span>失眠群体的<span style="color: black;">持续</span>扩大,“失眠经济”正在撑起一个新的万亿级别的市场。<span style="color: black;">按照</span>央视财经的<span style="color: black;">报告</span>,在2020年,国内<span style="color: black;">睡觉</span>市场规模或超4000亿,预计到了2030年<span style="color: black;">上下</span>,市场规模将会扩大到万亿元级别。<span style="color: black;">由于</span>失眠经济带来的经济效益,<span style="color: black;">此刻</span>有<span style="color: black;">非常多</span>参与者纷纷入局。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/977af01e90104f4bb1fe858492091b31~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724171174&x-signature=J8bDgZ3Plokntk%2Bt3QCndmTMGtA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>爱企查的数据<span style="color: black;">表示</span>,<span style="color: black;">截止</span>2020年,<span style="color: black;">日前</span>全国共有2400家的企业经营范围<span style="color: black;">包含</span>“失眠、助眠”。然而当代人怎么<span style="color: black;">处理</span>失眠问题?从艾媒咨询的发布的数据来看,有45.3%的人失眠群体购买眼罩眼贴;有32.1%的失眠群体可接受助眠<span style="color: black;">制品</span>的价格在100-300元之间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">冷门职业:哄睡师的兴起</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要有需求,就会有市场。得益于万亿市场的失眠经济,一个<span style="color: black;">相关</span>失眠的新职业正在悄悄兴起。<span style="color: black;">按照</span>淘宝在2020年底发布的年度10大冷门职业中,赫然榜上有名的就有“哄睡师”。<span style="color: black;">所说</span>“哄睡师”,从字面上理解,<span style="color: black;">便是</span>“哄”顾客入眠的意思。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1862cdd9df5148849f6648e186b99432~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724171174&x-signature=PpXkcKGydB0TzO3NdZ4fFB8yco4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哄睡服务<span style="color: black;">通常</span>在线上平台进行,会有一个依托存在的软件<span style="color: black;">或</span>网页,顾客按需<span style="color: black;">选取</span>类型<span style="color: black;">区别</span>的哄睡服务,最后计时付费<span style="color: black;">就可</span>。<span style="color: black;">按照</span>淘宝<span style="color: black;">供给</span>的哄睡服务,哄睡师又分为“金牌”、“镇店”、“首席”和普通哄睡师几个级别,有从业者<span style="color: black;">暗示</span>,金牌首席师的月收入可高达上万元。<span style="color: black;">况且</span>价格还<span style="color: black;">不仅</span>是<span style="color: black;">根据</span>时间来收费,还<span style="color: black;">能够</span>“包天”、“包周”<span style="color: black;">乃至</span>“包月”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">狂打“擦边球”,成“灰色生意”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>哄睡师的<span style="color: black;">详细</span>工作是什么呢?有从业者表态,哄睡师<span style="color: black;">重点</span>负责以聊天、唱歌、讲故事等方式<span style="color: black;">陪同</span>顾客“入睡”。<span style="color: black;">然则</span><span style="color: black;">做为</span>一个新兴职业,<span style="color: black;">日前</span>还<span style="color: black;">无</span>出台相应的对哄睡师的监管政策,这就<span style="color: black;">引起</span>了行业“乱象丛生”。<span style="color: black;">由于</span>“哄睡”服务基本都在深夜,<span style="color: black;">况且</span>“一对一”的哄睡方式下,很容易产生<span style="color: black;">有些</span>“擦边”<span style="color: black;">行径</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d723fb4f2ee94f44a2f059fb0fd2cc97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724171174&x-signature=Y0DDe0zlrEbxqjHITRuse%2FpXeMY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">乃至</span>有些哄睡师会故意给顾客<span style="color: black;">供给</span>线上的“某服务”,<span style="color: black;">有些</span>哄睡师会“暗示”顾客,<span style="color: black;">暗示</span>“聊什么都行”。虽然这是基于彼此双方都同意的<span style="color: black;">状况</span>下才展开的活动,<span style="color: black;">然则</span>在法律的规定下,“擦边球”和“某服务”<span style="color: black;">显著</span><span style="color: black;">已然</span>“越界”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了哄睡师的服务参差不齐外,行业的收费<span style="color: black;">亦</span>并非是公开透明。虽然每一项服务的时长收费都明示,<span style="color: black;">然则</span>有些哄睡师会在聊天时额外<span style="color: black;">供给</span><span style="color: black;">有些</span>“隐性”服务,<span style="color: black;">倘若</span>顾客想要继续“畅所欲言”,就<span style="color: black;">必须</span>再一次给哄睡师交钱。<span style="color: black;">倘若</span>拒绝“续费”,有可能得不到完整的哄睡服务。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ce47a73c9c1c47c1917162521e8e0b5a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724171174&x-signature=eWdNGgeXv1AouadgqUJxBrQN%2B5c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>,<span style="color: black;">此刻</span>有<span style="color: black;">有些</span>网站或软件,会刻意在醒目的<span style="color: black;">地区</span>描绘<span style="color: black;">有些</span>带有“引导性”的词语或句子,等用户点进来之后,却<span style="color: black;">发掘</span>要<span style="color: black;">另一</span>加入别的线上<span style="color: black;">途径</span>,<span style="color: black;">或</span>额外收费。针对<span style="color: black;">各样</span>乱象,国家早在2018年6月展开了“净网”行动,约谈对象中不乏知名软件平台,旨在处理<span style="color: black;">供给</span>“擦边球”的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然,<span style="color: black;">做为</span>一个新兴行业,并<span style="color: black;">不可</span>对“哄睡师”一刀切,而是要出台<span style="color: black;">关联</span>的法律法规,让行业得到一个规范,形成一个健康完整的体系,<span style="color: black;">仅有</span><span style="color: black;">这般</span>,<span style="color: black;">才可</span>抓住“失眠经济”带来的风口。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aeb7a04a38dd4f30a3ec542f367235a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724171174&x-signature=NvxaZQax55iTE5eMYqYf7875dIY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话说回来,<span style="color: black;">按照</span>阿里健康发布的《睡不着报告》<span style="color: black;">表示</span>,在中国超过3亿的失眠群体中,有30%的群体属于“假性失眠”。对此,专家<span style="color: black;">暗示</span>,这部分“假性失眠”群体是<span style="color: black;">由于</span>“放不下手机”<span style="color: black;">引起</span>的<span style="color: black;">睡觉</span><span style="color: black;">错乱</span>,<span style="color: black;">倘若</span>试着在入睡前放下手机,说不定<span style="color: black;">能够</span>更快地入睡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>,《2021年运动与<span style="color: black;">睡觉</span>白皮书》<span style="color: black;">暗示</span>,有规律运动习惯的群体,失眠概率仅有10%。换言之,多多运动<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更好地入睡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得一提的是,精神科专家<span style="color: black;">暗示</span>,哄睡师并不具备专业能力,<span style="color: black;">倘若</span>遇到失眠问题,最好<span style="color: black;">即时</span>寻求专业的治疗<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你怎么看待哄睡师打“擦边球”的服务呢?<span style="color: black;">倘若</span>是你,你会<span style="color: black;">选取</span>运动还是哄睡师?</span></p>
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