自媒介搞钱，最适合新手变现的三个平台
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是云宇，点击右上方“关注”，分享自<span style="color: black;">媒介</span>干货与成长故事。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4147a0129c424a53abcd593cfc0b469d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169960&x-signature=z0rzHcnEUgXFf4DvFg8zxc50iQM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，我是云宇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做自<span style="color: black;">媒介</span>，想必大部分人都是冲着变现去的吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后台<span style="color: black;">亦</span>经常收到读者困惑，问当下<span style="color: black;">那样</span>多做自<span style="color: black;">媒介</span>的平台，<span style="color: black;">做为</span>新手该怎么选？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚做自<span style="color: black;">媒介</span>时，我<span style="color: black;">亦</span>很迷茫，并且走了<span style="color: black;">非常多</span>弯路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过<span style="color: black;">很久</span>的探索和试错，我<span style="color: black;">最后</span>舍弃了<span style="color: black;">有些</span>平台，更专注在4个平台稳定更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这4个平台，<span style="color: black;">亦</span>是我实践下来觉得最适合新手变现的平台。<span style="color: black;">倘若</span>想做自<span style="color: black;">媒介</span>，<span style="color: black;">能够</span>从中<span style="color: black;">选取</span>一两个<span style="color: black;">起始</span>尝试。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、头条号</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">变现方式：流量收益、带货、活动任务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">头条号的内容形式<span style="color: black;">重点</span>为<span style="color: black;">文案</span>、视频、微头条（类似于百家号的“动态”）、问答等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4389296cad3d4999832bc906d3c35742~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169960&x-signature=atJNpCKKkHTW4NujDiLva2IlM78%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中，<span style="color: black;">文案</span>一天能发五篇，字数不限。但<span style="color: black;">意见</span>发布800字以上的内容，信息量大、干货多的内容展现量<span style="color: black;">亦</span>会<span style="color: black;">增多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝量破一百后，<span style="color: black;">能够</span>申请开通“原创”，<span style="color: black;">发帖</span>时<span style="color: black;">选取</span>“原创”就能<span style="color: black;">得到</span>流量收益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频<span style="color: black;">亦</span>是<span style="color: black;">同样</span>，开通“原创”后可<span style="color: black;">得到</span>流量收益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">微头条和问答<span style="color: black;">无</span>发布数量限制，粉丝量破千后<span style="color: black;">能够</span>开通流量收益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">另一</span>，还有三种变现方式：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>投稿创作活动（征文），<span style="color: black;">按照</span>活动给出的创作主题发布<span style="color: black;">文案</span>或视频，被选中的内容<span style="color: black;">能够</span><span style="color: black;">得到</span>相应奖金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在头条号获过奖，还是挺<span style="color: black;">可靠</span>的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/69301beea35240b8af2a9ca00c614e3a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169960&x-signature=8MRMFO%2Fd3juCHodJu3Cbtfxx3ck%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>付费内容。<span style="color: black;">倘若</span>对某一<span style="color: black;">行业</span><span style="color: black;">尤其</span><span style="color: black;">善于</span>，<span style="color: black;">能够</span>设计成收费课程在平台上<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>在内容中<span style="color: black;">插进</span><span style="color: black;">宣传</span>赚取带货收益。据我所知，有的作者<span style="color: black;">善于</span>针对<span style="color: black;">制品</span>包装内容，并以此<span style="color: black;">得到</span>了不少收益。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、小红书</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">变现方式：接广、带货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书是最适合新手自<span style="color: black;">媒介</span>变现的平台之一，流量大、红利期，变现<span style="color: black;">亦</span>快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我曾认识一个<span style="color: black;">伴侣</span>，在粉丝数<span style="color: black;">仅有</span>50多时就恰到了饭，一条推广50元，就问你香不香？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比内容，小红书对审美的<span style="color: black;">需求</span>更高<span style="color: black;">有些</span>，<span style="color: black;">照片</span>精美吸引人，会是很大的加分项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小红书的变现方式<span style="color: black;">重点</span>有两种：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一种是恰饭，<span style="color: black;">亦</span><span style="color: black;">便是</span>和品牌方合作，在笔记中<span style="color: black;">插进</span><span style="color: black;">制品</span><span style="color: black;">关联</span>内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">报价<span style="color: black;">通常</span>是粉丝数x0.1，<span style="color: black;">详细</span><span style="color: black;">能够</span><span style="color: black;">按照</span>以往数据做上下浮动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记得在个人简介里写上自己的邮箱（用符号<span style="color: black;">暗示</span>），方便品牌方联系到你。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bb46a8ce02154d8b965b8ec06c84075f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169960&x-signature=thZoBIAEc1TSYRH3xreWBUhm%2BAk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一种是带货，<span style="color: black;">此刻</span>小红书正发力电商，是很好的入局<span style="color: black;">机会</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">带货形式有两种：在笔记中加入商品链接，或是直播带货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span><span style="color: black;">行业</span>有<span style="color: black;">区别</span>的侧重点，<span style="color: black;">意见</span>在刚<span style="color: black;">起始</span>时就确定好变现路径。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、公众号</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">变现方式：赞赏、流量主、接广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在改变推送规则后，公众号从之前的私域流量变<span style="color: black;">成为了</span><span style="color: black;">此刻</span>的半封闭式流量，对刚起步的小号更友好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了发<span style="color: black;">文案</span>和视频，公众号<span style="color: black;">此刻</span>还能发类似于小红书的<span style="color: black;">照片</span>+文字形式，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">非常多</span>人口中的“小绿书”，对小体量内容更友好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">公众号的<span style="color: black;">重点</span>变现<span style="color: black;">办法</span><span style="color: black;">亦</span>有三种：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一种是赞赏，同一作者只要发布3篇500字以上的内容，就<span style="color: black;">能够</span>开通原创，<span style="color: black;">同期</span><span style="color: black;">持有</span>“赞赏”功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“赞赏”更像是一种读者对内容的肯定，但金额、频率都不稳定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我做公众号前期，每次<span style="color: black;">发帖</span>都会有亲戚<span style="color: black;">伴侣</span>为了鼓励而“赞赏”我，这真的很能给人<span style="color: black;">自信心</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但要清楚，这种鼓励不会<span style="color: black;">很久</span>，把每一次“赞赏”都当成惊喜，而不是理所当然。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/743d45320fbb4a4ea3b6e1f1803159d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724169960&x-signature=eZ0mDNAIWNN0GAqGWEQa4V92zhs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种是流量主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝数达到500后，就能申请开通流量主，之后发布的<span style="color: black;">文案</span><span style="color: black;">能够</span><span style="color: black;">按照</span>阅读量<span style="color: black;">得到</span>相应收益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三种是接广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阅读量稳定在三位数后，就会<span style="color: black;">持续</span>有<span style="color: black;">宣传</span>主来联系投放<span style="color: black;">宣传</span>，阅读量越高，推广费<span style="color: black;">亦</span>越高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝数达到2000后，还<span style="color: black;">能够</span>在新榜等第三方平台对接<span style="color: black;">宣传</span>主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，报价为<span style="color: black;">近期</span><span style="color: black;">一月</span>平均阅读量x0.3~1<span style="color: black;">上下</span>区间，<span style="color: black;">详细</span>看双方沟通。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">总结</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这四个是<span style="color: black;">日前</span>最<span style="color: black;">举荐</span>新手做的平台，变现门槛低、速度快、易上手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，不管做哪个平台，前期收益都不会<span style="color: black;">尤其</span>高，做自<span style="color: black;">媒介</span>是一个<span style="color: black;">累积</span>的过程，最重要的是能<span style="color: black;">保持</span>、有耐心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一旦实现从量变到质变，收益<span style="color: black;">亦</span>会大幅<span style="color: black;">提高</span>。而<span style="color: black;">日前</span>要做的，<span style="color: black;">便是</span>先完成从0到1的起步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者介绍：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">云宇，<span style="color: black;">奋斗</span>靠码字养活自己的自<span style="color: black;">媒介</span>人，用文字分享成长与经验。</p>
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