2018浙江大学、浙江传媒学院资讯与传播考研真题分享
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">浙江大学</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">334<span style="color: black;">资讯</span>与传播专业综合能力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>简答题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">媒介</span>融合的含义</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">为何</span>特写镜头“<span style="color: black;">重点</span>在于冲击人的心灵，而不是眼球”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">为何</span>广播访谈节目主持人的语言要“高级独白”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、简述“3T”原则。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">为何</span>整合营销传播强调“接触（contact）”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>论述题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、辫子<span style="color: black;">资讯</span>，即传统<span style="color: black;">媒介</span>，<span style="color: black;">百姓</span><span style="color: black;">资讯</span>，社会性<span style="color: black;">媒介</span>三者联合而成的<span style="color: black;">资讯</span>生态，谈谈你的理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">怎样</span><span style="color: black;">提高</span>消费者对品牌的<span style="color: black;">连续</span>卷入度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>分析题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、电视解说词的功能性<span style="color: black;">功效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、电视解说词的<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、分析公共关系对公关人员的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、关于小学生对苏轼的调查<span style="color: black;">科研</span>报告的<span style="color: black;">微X</span><span style="color: black;">文案</span>爆红材料改写<span style="color: black;">信息</span>并评论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">440<span style="color: black;">资讯</span>与传播专业<span style="color: black;">基本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、对数据<span style="color: black;">资讯</span>这种内容生产方式的看法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、佛洛依德对传播学的影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、批判学派与美国学派的<span style="color: black;">重点</span><span style="color: black;">歧义</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、论出版自由的背景和<span style="color: black;">重点</span>内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">百姓</span>舆论<span style="color: black;">拥有</span>公正性的必要<span style="color: black;">要求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、议程设置理论在数字化、碎片化网络时代的应用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、<span style="color: black;">微X</span>公众号在灾情<span style="color: black;">资讯</span><span style="color: black;">报告</span>中的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、<span style="color: black;">怎么样</span>看待市场与社会责任的关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、融合<span style="color: black;">资讯</span>在突发<span style="color: black;">资讯</span>中的<span style="color: black;">报告</span>手法及发展趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">浙江传媒学院</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">334<span style="color: black;">资讯</span>与传播专业综合能力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>名词解释</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.把关人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.议程设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.受众的<span style="color: black;">选取</span>性理解和<span style="color: black;">行径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.群体传播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.整合营销传播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.沉默的螺旋</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.知识沟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>简答题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.简述滚雪球抽样法并举例分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.简述互联网新兴主流<span style="color: black;">媒介</span><span style="color: black;">守护</span>主流价值观的理解</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.简述什么是<span style="color: black;">移植</span>式<span style="color: black;">宣传</span>，并说明<span style="color: black;">移植</span>式<span style="color: black;">宣传</span><span style="color: black;">必须</span><span style="color: black;">重视</span>的<span style="color: black;">地区</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>论述题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.结合<span style="color: black;">详细</span>案例，分析当今互联网舆论场中网络暴力和媒介审判问题的理解</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">按照</span>以下材料，分析对以伊尼斯和麦克卢汉为<span style="color: black;">表率</span>的技术决<span style="color: black;">结论</span>的理解材料是Narrative 的Narrative Science 的算法写作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">440<span style="color: black;">资讯</span>与传播专业<span style="color: black;">基本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>名词解释</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.《向导》周报</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.马克思人民报刊思想</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.社会主义<span style="color: black;">资讯</span>工作的“三为”方针</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.隐性采访</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>简答题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.简述网络编辑的特点和<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.什么是“后真相”，在后真相时代专业<span style="color: black;">媒介</span><span style="color: black;">怎样</span>防治<span style="color: black;">资讯</span>失实</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>评析广播<span style="color: black;">信息</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>写作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">信息</span>写作 600-800字材料是《国家体育总局规范广场舞的<span style="color: black;">通告</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">资讯</span>评论“网红”现象600字以上</p>
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