网编基本操作规范 你做到了几条
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说起网编工作，<span style="color: black;">针对</span>一个网站来讲那<span style="color: black;">便是</span><span style="color: black;">存活</span>之本，可现实中，有太多的站长对这块<span style="color: black;">注重</span>不足，<span style="color: black;">尤其</span>是企业站，过于<span style="color: black;">注重</span>首页的排名。其实<span style="color: black;">文案</span>做的好，照样<span style="color: black;">能够</span>获取<span style="color: black;">海量</span>的长尾关键词排名，<span style="color: black;">同期</span>还能<span style="color: black;">提高</span>整站权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说起网编，<strong style="color: blue;">网慧天下科技</strong><span style="color: black;">博主</span><span style="color: black;">必要</span>先谈下关键词库，这不是跑题，<span style="color: black;">由于</span><span style="color: black;">做为</span>一名网编，<span style="color: black;">倘若</span>你事先<span style="color: black;">无</span>一个现成的关键词库，<span style="color: black;">每日</span><span style="color: black;">所有</span>靠想象去发<span style="color: black;">文案</span>，那就等于失去灯塔的轮船，<span style="color: black;">无</span>球门的足球赛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那关键词库该<span style="color: black;">怎样</span>去<span style="color: black;">创立</span>?<span style="color: black;">怎么样</span>最<span style="color: black;">海量</span>级别地收集关键词。你<span style="color: black;">倘若</span>对刚接手的网站所处的行业不太<span style="color: black;">认识</span>，最好的办法<span style="color: black;">便是</span>随便拿出一个主关键词去百度<span style="color: black;">晓得</span>里面搜索一下，查看用户提问的标题，这个是最客观的，你从中能收集<span style="color: black;">非常多</span>关键词，<span style="color: black;">尤其</span>是长尾关键词;<span style="color: black;">另一</span>，还有<span style="color: black;">非常多</span>挖掘关键词工具。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/99bffb67-f5b9-42ac-aae1-798c0a276b33~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724086568&x-signature=srDAHAaDCbTgToNjIK4mXO2slG8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于收集关键词库是一个<span style="color: black;">长时间</span>工程，有时候，就算你运营了好几年的行业网站，<span style="color: black;">亦</span>会存在盲区，这个盲区里面有<span style="color: black;">海量</span>的<span style="color: black;">关联</span>词，<span style="color: black;">乃至</span>搜索指数都很高，并且竞争系数非常低，只要你发一篇<span style="color: black;">文案</span>就会<span style="color: black;">得到</span>很好的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了关键词库，那<span style="color: black;">便是</span>写一个合格的标题和组建内容，关于<span style="color: black;">文案</span>标题，<span style="color: black;">意见</span>页面的title标题和H1标题<span style="color: black;">掰开</span>来写，title标题在<span style="color: black;">恰当</span>长度并通顺的<span style="color: black;">状况</span>下<span style="color: black;">尽可能</span>多地<span style="color: black;">包括</span>关键词以及关键词的扩展词，而H1标题<span style="color: black;">尽可能</span>正规化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>有下面这些关键词：“小米手机怎么样、小米手机好吗、小米手机好<span style="color: black;">欠好</span>、小米手机好用吗、小米手机质量怎么样、小米手机到底怎么样”，<span style="color: black;">她们</span>都在讲一件事情–小米手机怎么样，可怎么做，<span style="color: black;">才可</span>把这么多的关键词融入到一个标题内?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">大众</span>就要学会拆分-→剔重-→组合，将所<span style="color: black;">相关</span>键词<span style="color: black;">根据</span>最小词语进行拆分，<span style="color: black;">而后</span>在<span style="color: black;">保准</span>语句通顺的<span style="color: black;">状况</span>下重新组合，<span style="color: black;">倘若</span>实在不行，<span style="color: black;">能够</span>放弃<span style="color: black;">有些</span>关键词，<span style="color: black;">例如</span>这个标题<span style="color: black;">能够</span>写成《小米手机到底怎么样 质量好吗 好<span style="color: black;">欠好</span>用》，而H1标题这么写就<span style="color: black;">显出</span><span style="color: black;">文案</span>很不正派了，<span style="color: black;">那样</span>H1标题就<span style="color: black;">能够</span>写成《小米手机怎么样》。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题除了要含有<span style="color: black;">尽可能</span>多的关键词和关键词的扩展词之外，<span style="color: black;">咱们</span>还要有很强的吸引力以及含有用户偏爱词，<span style="color: black;">例如</span>我这个<span style="color: black;">文案</span>的标题<span style="color: black;">倘若</span>写成《网站编辑你所不<span style="color: black;">晓得</span>的<span style="color: black;">奥密</span>》吸引力<span style="color: black;">马上</span><span style="color: black;">提升</span>，<span style="color: black;">倘若</span>我将标题写成《最实用的网站编辑操作规范》，<span style="color: black;">那样</span>点击率<span style="color: black;">亦</span>会<span style="color: black;">提升</span>，里面的“最实用”是用户比较<span style="color: black;">爱好</span>的词语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">吸引力和<span style="color: black;">包括</span>用户偏爱词<span style="color: black;">重点</span>是为了在你的<span style="color: black;">文案</span>有了排名后，<span style="color: black;">加强</span>用户的点击率，点击率<span style="color: black;">加强</span>，排名<span style="color: black;">亦</span>会更上一层楼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于组建<span style="color: black;">文案</span>内容这块，其实<span style="color: black;">大众</span>做的<span style="color: black;">亦</span>都很好了，<span style="color: black;">晓得</span>单纯的复制粘贴<span style="color: black;">或</span>采集获取排名的几率很低，<span style="color: black;">因此</span>最好的办法<span style="color: black;">便是</span>自己原创<span style="color: black;">或</span>整合别人的<span style="color: black;">文案</span>，<span style="color: black;">乃至</span>形成一个专题<span style="color: black;">或</span>目录，像百度百科那样的格式，<span style="color: black;">另一</span><span style="color: black;">尽可能</span>多地<span style="color: black;">运用</span><span style="color: black;">更加多</span>的信息表达方式，<span style="color: black;">例如</span>文字结合<span style="color: black;">照片</span>，结合视频、表格等，<span style="color: black;">这般</span>更直观地表达<span style="color: black;">文案</span>主题，关于这个，其实百度官方<span style="color: black;">亦</span>给过说明，<span style="color: black;">文案</span>创建成本越高，获取的排名可能性就越大。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/a02e5b2d-a524-4ba4-b1d9-22c3eea01b5f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1724086568&x-signature=dXAYy8VAiz%2BLa0ApgOmewYuXpoA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>正文中关键词的密度问题，<span style="color: black;">非常多</span>人认为密度越大越好，其实非然，密度过大，很容易被判断成作<span style="color: black;">坏处</span>，更有甚者<span style="color: black;">海量</span><span style="color: black;">插进</span>关键词，严重影响了阅读体验，其实正文中除了关键词之外，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>多次<span style="color: black;">显现</span>关键词的分词和关键词的周边词，分词想必<span style="color: black;">大众</span>都明白，周边词<span style="color: black;">非常多</span>人就不太理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">大众</span><span style="color: black;">能够</span>去百度指数里面<span style="color: black;">查找</span>一个热门词，有一个关键词词谱，<span style="color: black;">能够</span>好好参考下，<span style="color: black;">例如</span>你去百度<span style="color: black;">资讯</span>里搜索马云，随机打开100篇<span style="color: black;">文案</span>，这些<span style="color: black;">文案</span>必然都会存在马云这两个字，可除了马云之外，还有<span style="color: black;">无</span>别的词<span style="color: black;">亦</span><span style="color: black;">同期</span>存在，<span style="color: black;">或</span>存在的几率<span style="color: black;">亦</span>很大呢?<span style="color: black;">例如</span>阿里巴巴、<span style="color: black;">巨豪</span>、支付宝、淘宝、天猫、双十<span style="color: black;">1、</span>电子商务等等，<span style="color: black;">那样</span>这些词和马云这个词属于同一个图谱，就像<span style="color: black;">咱们</span>人的家谱<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，<span style="color: black;">文案</span>的排版<span style="color: black;">亦</span>很关键，这个排版对搜索引擎来讲，并<span style="color: black;">不可</span>直接影响排名，但他影响用户的体验，用户体验<span style="color: black;">欠好</span>，<span style="color: black;">一样</span><span style="color: black;">亦</span>会拉掉你的排名，关于排版，<span style="color: black;">非常多</span>企业类站点做的很<span style="color: black;">欠好</span>，打开一个<span style="color: black;">文案</span>页，文字一大堆，找不到段落，给阅读带来了很大<span style="color: black;">不方便</span>，感官上<span style="color: black;">亦</span>不舒服，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">瞧瞧</span><span style="color: black;">哪些</span>大型门户网站的排版，再看下你网站<span style="color: black;">文案</span>的排版，从视觉上是不是有很大差别?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题写的很好，正文布局<span style="color: black;">亦</span><span style="color: black;">恰当</span>，排名<span style="color: black;">亦</span>不错，<span style="color: black;">海量</span>的用户点击进入了你的页面，看完<span style="color: black;">文案</span>就走了，这种<span style="color: black;">状况</span>确实是一件很头疼的事情，<span style="color: black;">尤其</span>是行业站。之前见过某些站点，在<span style="color: black;">文案</span>结束部分加一句：“请<span style="color: black;">重视</span>下面的分页，下一页有更精彩的内容”，<span style="color: black;">而后</span>下面放一个下一页的按钮，用户点击下一页，却进入了这个<span style="color: black;">文案</span>所属的列表上。这种办法<span style="color: black;">亦</span><span style="color: black;">能够</span>采取，但总感觉有点<span style="color: black;">诈骗</span>性质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>有<span style="color: black;">非常多</span>网站，<span style="color: black;">经过</span>标题分词<span style="color: black;">或</span><span style="color: black;">文案</span>标签自动调取<span style="color: black;">关联</span><span style="color: black;">文案</span>，放在正文的下方<span style="color: black;">或</span>页面右侧，<span style="color: black;">这般</span>在某种场合上确实<span style="color: black;">亦</span>起到了<span style="color: black;">加强</span>点击率的办法，但毕竟是程序判断<span style="color: black;">关联</span><span style="color: black;">文案</span>，有时里面的<span style="color: black;">文案</span>还真不是用户想阅读的。<span style="color: black;">因此</span>我非常<span style="color: black;">意见</span>在正文结束部分，人工添加上<span style="color: black;">举荐</span>阅读，这个<span style="color: black;">举荐</span>阅读并不是<span style="color: black;">按照</span><span style="color: black;">文案</span>主题去判断，而是<span style="color: black;">按照</span>阅读这篇<span style="color: black;">文案</span>的人，<span style="color: black;">她们</span>还想看什么样的<span style="color: black;">文案</span>，<span style="color: black;">例如</span>看这个<span style="color: black;">文案</span>的人<span style="color: black;">通常</span>是男人，那你<span style="color: black;">能够</span>放点对男人有吸引力的链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，最有吸引力的应该是<span style="color: black;">照片</span>，你在正文结束部分放上链接，绝对<span style="color: black;">无</span>放上几个<span style="color: black;">照片</span>更直观，但前提不要让用户误认为你的<span style="color: black;">照片</span>是<span style="color: black;">宣传</span>就行。<span style="color: black;">例如</span>一个关于男人的网站，所有<span style="color: black;">文案</span>结尾处放点美女<span style="color: black;">照片</span>，点击率绝对很高。</p>
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