普通人的财务自由之路(十四)创立营销途径
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上篇说到，我跟我的两个合伙人，风风火火的<span style="color: black;">起始</span>了毕业季废旧资源回收，他俩负责回收(后来又<span style="color: black;">增多</span>了几个勤工俭学的<span style="color: black;">朋友</span>帮忙)，我负责<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>插播一句：我身边<span style="color: black;">伴侣</span>里面<span style="color: black;">已然</span>实现初级财务自由的，都是<span style="color: black;">营销</span>比较厉害的，<span style="color: black;">要么会营销<span style="color: black;">制品</span>，要么会营销自己</span>。<span style="color: black;">因此</span>，普通人<span style="color: black;">想要</span>实现财务自由，学会营销可能是绕<span style="color: black;">不外</span>去的一道坎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>从零<span style="color: black;">起始</span>，<span style="color: black;">创立</span>自己的<span style="color: black;">营销</span><span style="color: black;">途径</span>呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我仍然以<span style="color: black;">咱们</span>废旧资源<span style="color: black;">营销</span>的案例，<span style="color: black;">来讲</span>明<span style="color: black;">怎样</span>操作。这个<span style="color: black;">办法</span>论，在后续我的经历中反复<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同业对标法：这个<span style="color: black;">办法</span><span style="color: black;">规律</span>最简单<span style="color: black;">亦</span>最容易实操，<span style="color: black;">便是</span>找到<span style="color: black;">供给</span>相同<span style="color: black;">制品</span>、相同服务的<span style="color: black;">供给</span>者，看<span style="color: black;">她们</span><span style="color: black;">营销</span><span style="color: black;">途径</span>是什么。<span style="color: black;">她们</span>怎么卖你就怎么卖，<span style="color: black;">抄作业就行。</span>例如废旧资源回收，<span style="color: black;">哪些</span>环卫大叔们收了都是送废品站了，这个应该<span style="color: black;">每一个</span>街道都有，规模<span style="color: black;">区别</span>收购价格<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。这个<span style="color: black;">营销</span><span style="color: black;">途径</span>是<span style="color: black;">无</span>门槛和壁垒的，<span style="color: black;">亦</span><span style="color: black;">便是</span>任何人收的废品都<span style="color: black;">能够</span>卖到废品站，这句话听起来<span style="color: black;">便是</span>句废话。但<span style="color: black;">实质</span>普通人创业，90%采用的这个<span style="color: black;">办法</span>，我总结了<span style="color: black;">大众</span>都会选这个的<span style="color: black;">原由</span>：懒。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需求延伸法：这种<span style="color: black;">办法</span>跟<span style="color: black;">第1</span>种比就<span style="color: black;">必须</span>动脑子了，核心是<span style="color: black;">思考出你的<span style="color: black;">制品</span>或服务有<span style="color: black;">无</span>延伸客群的可能性</span>，例如毕业季回收的废旧资源里，有几个大的门类，书本纸类、被子床垫类、<span style="color: black;">平常</span>用品类(水桶、被子、热水壶、衣架这些)、玩具玩偶类(球类、抱枕、手办、玩偶这些)等等不一一列举。<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，大学生<span style="color: black;">针对</span>自己的物品都是比较<span style="color: black;">爱护</span>的，最后<span style="color: black;">咱们</span>回收的物品里，80%都在八成新以上。就这么卖给废品站?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我思考的是，这些物品还有<span style="color: black;">那些</span>人是<span style="color: black;">必须</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那会儿<span style="color: black;">咱们</span>学校所在区域，正在如火如荼的大搞拆迁建设，周边<span style="color: black;">已然</span><span style="color: black;">起始</span>搭建板房。我<span style="color: black;">认识</span>到，会有<span style="color: black;">海量</span>建设工人要入驻这些工地，周边大<span style="color: black;">体积</span>小估计有十几个工地，几千个工人应该是<span style="color: black;">必须</span>的(备注一下，之前<span style="color: black;">始终</span>有人私信我问，怎么培养自己的<span style="color: black;">商场</span><span style="color: black;">认识</span>，这个<span style="color: black;">便是</span>。看明白了吗？<span style="color: black;">你<span style="color: black;">必须</span>有对<span style="color: black;">平常</span>见闻观察、思考、延伸的能力)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我花了两天时间，走访了学校周边的工地。我跟门卫说明来意，<span style="color: black;">便是</span>我是XX学校的，<span style="color: black;">咱们</span>毕业学生有些生活用品工人们需不<span style="color: black;">必须</span>？可想而知，基本都吃了闭门羹。走了快十来个工地，要么直接谢绝访客，要么<span style="color: black;">暗示</span>不<span style="color: black;">必须</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">被拒绝就会心理难受，是阻碍大部份人财务自由的另一道门槛。但被拒绝这个事对我<span style="color: black;">便是</span>家常便饭，我说过，<strong style="color: blue;"><span style="color: black;">成交是个概率事件，只要分母足够大，必然有成交。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">未完待续……</p>
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祝福你、祝你幸福、早日实现等。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。
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