软文知识分享：赋予生命的强有力的写作技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.软文撰写不完全是技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>中小企业都认为,开展软文写作<span style="color: black;">必须</span>有文字功底<span style="color: black;">尤其</span>好<span style="color: black;">或</span>文采好的员工,这个观点不完全正确。<span style="color: black;">实质</span>上<span style="color: black;">仅有</span>平面<span style="color: black;">媒介</span>的软文和网络门户的软文<span style="color: black;">需求</span>较高,<span style="color: black;">针对</span>博客。<span style="color: black;">博客</span>相反对文字功底的<span style="color: black;">需求</span>并不高,<span style="color: black;">亦</span>不<span style="color: black;">必须</span>有文采,只要写出真实情感,写出对别人有价值的文字,真诚之下更能见深刻,朴实之中<span style="color: black;">亦</span>能见精彩。软文撰写要<span style="color: black;">重视</span>与投放的<span style="color: black;">途径</span>相符合,软文撰写的技巧<span style="color: black;">重点</span>分为标题、内容布局、语言风格运用,结尾等方面,这些<span style="color: black;">办法</span>在之后的<span style="color: black;">文案</span>中会逐一详述。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240605/c52d493547b347bb85083548eb592e9b.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.软文撰写禁忌</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)忌不<span style="color: black;">注重</span>读者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管前期调研和策划都做得不错,围绕软文的行动<span style="color: black;">目的</span><span style="color: black;">亦</span>做了深入系统地<span style="color: black;">科研</span>,<span style="color: black;">这般</span>做写出有血有肉、生动传神的好软文不是难事,<span style="color: black;">然则</span>千万不要<span style="color: black;">忽略</span>读者。<span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">必定</span>要充分<span style="color: black;">思虑</span><span style="color: black;">目的</span>受众最关注的的是什么,易于接受的传播方式是什么。否则,软文写得再好<span style="color: black;">亦</span>会很主观,不会有理想的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)忌标题差</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文的标题是整篇软文的重中之重,读者看软文先看<span style="color: black;">文案</span>标题,之后经常是先速览一下每段内容的标题,<span style="color: black;">倘若</span>有兴趣才会接着阅读。据调查数据<span style="color: black;">表示</span>,<span style="color: black;">通常</span>读者决定<span style="color: black;">是不是</span>看某一个内容,70%<span style="color: black;">是由于</span>大标题和副标题决定的。标题是整篇软文的点睛之笔,<span style="color: black;">因此</span>,要在标题上下足功夫。<span style="color: black;">不外</span><span style="color: black;">亦</span>不要为了标题创新而<span style="color: black;">不顾及</span>标题与内容的关系,一旦文不对题就<span style="color: black;">成为了</span>人人讨厌的标题党。<span style="color: black;">无</span>吸引力的标题和标题党类的标题效果都不会理想。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)忌拖泥带水</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读者看软文<span style="color: black;">一般</span><span style="color: black;">无</span>什么耐心,<span style="color: black;">倘若</span><span style="color: black;">不可</span>在几行字之内抓住读者的眼睛,后面的内容即使再精彩<span style="color: black;">亦</span>毫无<span style="color: black;">道理</span>,<span style="color: black;">因此</span>软文要避免像写流水账<span style="color: black;">同样</span>,要精练语言,前后呼应,使得一篇软文浑然一体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)忌吹大牛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文的目的在于引导、说服<span style="color: black;">或</span><span style="color: black;">导致</span>读者的共鸣,将信息之如读者的大脑。<span style="color: black;">促进</span><span style="color: black;">最后</span>软文行动<span style="color: black;">目的</span>的实现。<span style="color: black;">因此呢</span>要充分<span style="color: black;">思虑</span>软文<span style="color: black;">针对</span>读者的“可接受性”。<span style="color: black;">亦</span><span style="color: black;">便是</span>说,软文<span style="color: black;">必定</span>要给读者一种“可信度”。切忌过分地夸大与拔高,切忌把软文写成类似荧光的夸张,<span style="color: black;">倘若</span><span style="color: black;">导致</span>受众<span style="color: black;">可疑</span><span style="color: black;">乃至</span>反感就白费力气了。适当夸大<span style="color: black;">能够</span>,千万别吹大牛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)忌有头无尾</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我见到过<span style="color: black;">非常多</span>软文、标题、内文、布局都很好,行动<span style="color: black;">目的</span><span style="color: black;">移植</span>的<span style="color: black;">亦</span>很好,可惜<span style="color: black;">无</span>尾巴。就像在高速上开车,车子跑的正兴起,<span style="color: black;">忽然</span><span style="color: black;">无</span>路了,<span style="color: black;">最少</span>得有个提示,来个刹车吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每日</span>学习一点软文营销知识,<span style="color: black;">期盼</span>在新<span style="color: black;">媒介</span>的信息时代,对你在工作或是事业上能有所<span style="color: black;">帮忙</span>。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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感谢楼主分享，祝愿外链论坛越办越好！ 交流如星光璀璨，点亮思想夜空。
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