微X营销必要具备软文写作的“5大原则”和“6大技巧”
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，在这个自<span style="color: black;">媒介</span>盛行的年代，内容依然是核心竞争力，<span style="color: black;">微X</span>营销<span style="color: black;">已然</span><span style="color: black;">作为</span>各个企业的宠儿，几乎<span style="color: black;">每一个</span>企业都在进行<span style="color: black;">微X</span>营销，文案是<span style="color: black;">微X</span>营销落地实施的<span style="color: black;">详细</span>表现形式，网络传播<span style="color: black;">必须</span><span style="color: black;">拥有</span>病毒爆发力的文案、<span style="color: black;">新闻</span>内容<span style="color: black;">必须</span><span style="color: black;">拥有</span>深度价值的文案、<span style="color: black;">制品</span><span style="color: black;">营销</span>页面<span style="color: black;">必须</span><span style="color: black;">拥有</span>很大说服力的文案。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2cd75baabdc94c088c054781f0fa7bfe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820772&x-signature=2g1BFiRpnap1sZIvCXTS5mG2a3M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要撰写一篇<span style="color: black;">拥有</span>传播性的营销文案，<span style="color: black;">首要</span>要有一个好标题。一个好的标题<span style="color: black;">常常</span>影响着你的营销文案能<span style="color: black;">不可</span>吸引人，你的营销文案是不是<span style="color: black;">能够</span>被人们记住，你的传播软文是不是<span style="color: black;">能够</span>流传的很广，标题在<span style="color: black;">这儿</span>起到了非常大的<span style="color: black;">功效</span>。那<span style="color: black;">怎么样</span>才<span style="color: black;">能够</span>写出好标题呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销软文标题撰写<span style="color: black;">必要</span>具备的5大原则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、远离标题党</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在撰写营销软文时，文案标题的内容应该<span style="color: black;">详细</span>、实在，切记<span style="color: black;">不可</span>过于抽象或<span style="color: black;">模糊</span>其词<span style="color: black;">也</span>或为了博取<span style="color: black;">公众</span>眼球而故作离奇，耸人听闻。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题党耸人听闻的<span style="color: black;">做为</span>，<span style="color: black;">针对</span>客户体验相当<span style="color: black;">欠好</span>。即使有幸吸引了<span style="color: black;">海量</span>眼球那<span style="color: black;">亦</span>不是<span style="color: black;">目的</span>受众，是无效流量，且标题党是网民最痛恨的<span style="color: black;">行径</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/23dd576fb0ea4f7593cad84a56ec076c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820772&x-signature=CtUZ%2FWOmEYGc%2FlqRQVIIZQjd4QE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、鲜明的主题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案的标题是内容的高度概括，要让受众看到标题就能大致理解文案的<span style="color: black;">详细</span>信息内容是什么，<span style="color: black;">因此呢</span>，标题<span style="color: black;">必要</span>结合文案主题且要鲜明，而<span style="color: black;">不可</span>与内容毫无<span style="color: black;">相关</span>，<span style="color: black;">或</span><span style="color: black;">目的</span>受众看了半天不<span style="color: black;">晓得</span>内容的主题，那就会一秒瞟过放弃看内文。<span style="color: black;">因此呢</span>，<span style="color: black;">必须</span>记住，不管标题还是<span style="color: black;">文案</span>开头，你<span style="color: black;">仅有</span>30 秒时间留住受众。故而鲜明的标题是关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、契合 SEO</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现今是搜索为王的网络时代，搜索引擎营销<span style="color: black;">作为</span>主流方式，而SEO<span style="color: black;">做为</span>免费的SEM手段<span style="color: black;">更加是</span>重中之重。有时候文案<span style="color: black;">重点</span><span style="color: black;">便是</span>为了SEO服务的，<span style="color: black;">因此</span>就<span style="color: black;">必须</span><span style="color: black;">思虑</span> SEO <span style="color: black;">针对</span>文案标题的<span style="color: black;">有些</span>标准。<span style="color: black;">首要</span>，字数上的限制，最多不要超过 30 个字，其次，标题要含有能优化的关键字，<span style="color: black;">这般</span><span style="color: black;">才可</span>被搜索到。当然，<span style="color: black;">倘若</span>更高级的技巧就<span style="color: black;">必须</span><span style="color: black;">思虑</span>搜索引擎的中文分词技术。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a039d6e427a445d0bb49bc8890713329~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820772&x-signature=ihDVzDjIVufahwdc%2FI3llN4EROM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、简明扼要</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>专家<span style="color: black;">科研</span><span style="color: black;">表示</span>，文案标题以 7—15 字之间最为适宜，虽<span style="color: black;">不可</span>作硬性规定，但还是要<span style="color: black;">保持</span>简洁明快的原则。<span style="color: black;">另一</span>，标题要<span style="color: black;">拥有</span>个性，有独到之处，才有刺激性和吸引力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、引人注目</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题的内容<span style="color: black;">仅有</span>与消费者的心理需求联系起来，诱发读者的好奇心点击阅读，<span style="color: black;">才可</span>够充分地发挥宣传效果。<span style="color: black;">因此呢</span>，标题在字体、字型和位置等各方面，都应<span style="color: black;">思虑</span>视觉化，要能<span style="color: black;">导致</span>人的<span style="color: black;">重视</span>。<span style="color: black;">同期</span>，对<span style="color: black;">区别</span>的受众群体，标题的拟写<span style="color: black;">亦</span>要有针对性，<span style="color: black;">这般</span>，<span style="color: black;">能够</span>充分发挥文案的说服力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销软文标题撰写<span style="color: black;">必要</span>具备的6大技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">资讯</span>式标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接了当地告诉消费者<span style="color: black;">近期</span><span style="color: black;">出现</span>的某些事实。多用于介绍新上市<span style="color: black;">制品</span>或生产企业的新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>，目的在于<span style="color: black;">导致</span><span style="color: black;">公众</span>关心而转读正文。它<span style="color: black;">亦</span>是宣事式的一种。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e6ff057edfcc490b8cb60cf63e4be08f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820772&x-signature=wxPc7O3vl379QQFQsMSJIpoRXIk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、悬念式标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">悬念式标题能让读者猜测和遐想，电影上映前都会播放预告片，让观看者对电影产生期待，标题带有悬念，用令人感兴趣而一时又难以作出答复的话<span style="color: black;">做为</span>标题，使读者<span style="color: black;">因为</span>惊讶、猜想而读正文。此类标题应具趣味性、启发性和制造悬念的特点，并能<span style="color: black;">诱发</span>正文作答。例如：《天呐！章子怡竟然爱上“恐怖墨水装” 》，又如，北京晚报很久前的经典<span style="color: black;">宣传</span>《晚报不晚报》系列<span style="color: black;">宣传</span>，效果非常好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、提问式标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是<span style="color: black;">经过</span>提出问题来<span style="color: black;">导致</span>关注，从而<span style="color: black;">促进</span><span style="color: black;">目的</span>受众<span style="color: black;">出现</span>兴趣，在思想上互动，启发<span style="color: black;">她们</span>的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">思考，产生共鸣，留下印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：《<span style="color: black;">怎样</span>让您的关键词出<span style="color: black;">此刻</span>百度搜索结果的左侧?》、《<span style="color: black;">怎样</span>利用网络书签做网络推广和网站优化？》这类标题在教程式<span style="color: black;">或</span>分享式<span style="color: black;">文案</span>里非常<span style="color: black;">平常</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1f41ee3df2e94931888ff63c6a39fdf4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723820772&x-signature=qwM786tGva5juQ2AEVNQuQtfpnE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、寓意式标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寓意式标题<span style="color: black;">重点</span>是利用比喻的修辞<span style="color: black;">办法</span>，使标题增加新意，加深人的印象。这种标题形式上处处为消费者着想，容易<span style="color: black;">导致</span>消费者好感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、热门式标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案标题还是内容，行文契合网络文化、联系网络热门事件和热点<span style="color: black;">专题</span><span style="color: black;">或</span>网络流行语，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：我爸是李刚、神马都是浮云等，都<span style="color: black;">能够</span>借用。<span style="color: black;">然则</span>要记住的是<span style="color: black;">必定</span>要<span style="color: black;">相关</span><span style="color: black;">文案</span>主题，否则就会<span style="color: black;">作为</span>标题党。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<strong style="color: blue;">对比式标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>对同类商品的对比，<span style="color: black;">明显</span>本<span style="color: black;">制品</span>的独到之处，使消费者加深对<span style="color: black;">制品</span>的认识。但有</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关<span style="color: black;">宣传</span>条例规定，<span style="color: black;">不可</span>直接指出对方名字作对比，<span style="color: black;">因此呢</span>，对比时采用泛比为宜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：《上海只适合做爱，不适合<span style="color: black;">爱情</span>》<span style="color: black;">亦</span>属于这累，既用了对比，又有悬念。虽然在传统</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">保守派看来不太雅观，比较激进，<span style="color: black;">然则</span>在<span style="color: black;">此刻</span>中国网络，其实和符合网民口味。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">台湾中兴百货的平面海报<span style="color: black;">宣传</span>《思想的天使，肉体的魔鬼》，用的<span style="color: black;">便是</span>这形式，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然不是网络文案标题，<span style="color: black;">然则</span><span style="color: black;">亦</span>能给<span style="color: black;">咱们</span>启发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“好文案<span style="color: black;">便是</span>印钞机”，好<span style="color: black;">制品</span>配上好文案，就像按下印钞机的开关，能创造出源源<span style="color: black;">持续</span>的财富。好文案的前提是有一个好标题，<span style="color: black;">期盼</span>看了以上几点，能对你有<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想<span style="color: black;">认识</span><span style="color: black;">更加多</span>关于文案、<span style="color: black;">宣传</span>、创意、运营等知识，请关注<span style="color: black;">微X</span>公众号：陆亿传媒</strong></p>
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