一篇软文卖100万！GQ的宣传凭什么比咪蒙还贵？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/EzZd7GexocmZXK6Q2Jm15FobH97dQGVeI9ASdm9LZhz826hf1kicpQqbJdyYYCO9CUIJWc71YUAH3qciap3C9icGQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室打败了老<span style="color: black;">先辈</span>咪蒙，以<span style="color: black;"><strong style="color: blue;">100万</strong></span>的头条软文报价睥睨公号界。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhnmSkoNel8KftNFdI25zP7ez52lXtYSjEZaDIqfBZh0bMOMNb2VdfTw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">（图注：GQ实验室接受营销新<span style="color: black;">典范</span>采访）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">贵有贵的道理</strong></span>，这句话还真没说错。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个以脑洞大闻名的时尚类公号，<span style="color: black;">便是</span>有把软文做成爆款的能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><strong style="color: blue;">《那<span style="color: black;">一晚上</span>，他<span style="color: black;">损伤</span>了他》</strong>——GQ实验室进入2018年影响力最大的刷屏软文，<strong style="color: blue;">阅读量达到了200w+</strong>，让<span style="color: black;">宣传</span>主MINI赞<span style="color: black;">不停</span>口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhuksMHTbqtW2zG0GjHoOglqibmkESJR0kOibtZNXvjGvpX79JEEXjG7Bg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4月，GQ实验室推送了79篇<span style="color: black;">文案</span>，<strong style="color: blue;">其中<span style="color: black;">宣传</span>有30篇</strong>，几乎占到了<span style="color: black;">平常</span>推送的一半。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每日的<span style="color: black;">宣传</span>软文，只要是头条，<strong style="color: blue;">阅读量都是10w+，<span style="color: black;">哪些</span>正常推送的<span style="color: black;">文案</span>，阅读量还<span style="color: black;">无</span>软文高。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhbicibMEb4dGapHPrU5APSrOT1edhpsogTs9iatNmQibumGo1YicwXAXbTyw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实“GQ实验室”这个名字从诞生到<span style="color: black;">此刻</span>，<span style="color: black;">亦</span>才一年多的时间，<strong style="color: blue;">脱胎于传统杂志《智族GQ》的它，在这么短的时间内就俘获了用户和品牌的心。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不得不让人产生好奇，它是<span style="color: black;">怎样</span>做到的？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhZF6psMoicCOaClw74ic9U4WicMHMHM0jcicelSMbldYVF9oWgaMIdoicCsg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">认识</span>答这个问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>把“GQ实验室”的爆款都分析了一遍，找到了GQ实验室写好<span style="color: black;">宣传</span>软文的<span style="color: black;"><strong style="color: blue;">关键四点</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">品牌是<span style="color: black;">第1</span>位的</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌要做<span style="color: black;">宣传</span>，这一点毋庸置疑，但用户讨厌<span style="color: black;">宣传</span>，这一点<span style="color: black;">没法</span>反驳。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">此刻</span>的<span style="color: black;">非常多</span>自<span style="color: black;">媒介</span>写<span style="color: black;">宣传</span>软文的时候，<strong style="color: blue;"><span style="color: black;">例如</span>某世相，惯用的<span style="color: black;">招数</span>总是在一大通创意内容的最后，加上一点品牌露出，<span style="color: black;">她们</span>信条是</strong><span style="color: black;"><strong style="color: blue;">“让品牌后退一步”</strong></span><strong style="color: blue;">。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后的结果<span style="color: black;">便是</span>，用户记住了这个创意，却忽略了品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">甲方花大价钱做<span style="color: black;">宣传</span>，<strong style="color: blue;">结果最后受益的是乙方</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhpfLkYqXqbsJvbRTEUGAe2nb05Nhhq5GC49PEMRoHMMq2ptD9EZLuJg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室的<span style="color: black;">区别</span>在于，品牌和创意紧密<span style="color: black;">关联</span>，从开头看到最后，<span style="color: black;">宣传</span><span style="color: black;">显现</span>得顺理成章，<span style="color: black;"><strong style="color: blue;">让你记住的不只是创意，还有品牌和品牌角色。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个栗子，《<span style="color: black;">她们</span>赶时髦时不讲道理》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个活在鄙视链底端的中年男人总是不服老，追求潮流时尚却屡屡失败。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhXWaPicuSI4PRdN4F5TiblRibdrFv5B3jKPx9V5vQE3MbBkEaHTichwhpXg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">漫画看到最后，这个中年男人找到了红旗H5，<span style="color: black;">最终</span>赶上了潮流，追到了时尚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没错，红旗H5这款车<span style="color: black;">便是</span>为了<span style="color: black;">青年</span>时尚的人打造的，<strong style="color: blue;">GQ实验室这篇软文全篇都在拼命将</strong><span style="color: black;"><strong style="color: blue;">“时尚”</strong></span><strong style="color: blue;">这两个字贴在红旗H5上。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">嗯，果不其然10w+，评论里居然还有人看完就下单了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EzZd7GexocmYWKzRjdLlBZH2hM7njIwh124AFslefYhliaQS4nGbtYrqeXKLu3ZiceGfAYibzaHXmCPeMmuW6QMibQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这恐怕是GQ实验室软文效果的最好印证。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">How to do</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室的负责人曾说，“<span style="color: black;">期盼</span>能够用比较创意的方式帮品牌讲好一个故事，实现品牌文化的传达和品牌形象的塑造。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种价值观<span style="color: black;">指的是</span>导<span style="color: black;">她们</span>软文生产的准则，GQ的编辑会在客户<span style="color: black;">已然</span><span style="color: black;">经过</span><span style="color: black;">第1</span>稿的<span style="color: black;">状况</span>下，还想把<span style="color: black;">文案</span>改得更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">细节产生共鸣</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">将每一个细碎的生活细节做夸张化的表达，这是GQ实验室和其他公号最大的区别。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不像咪蒙会给你讲几个完整的故事撩拨你的<span style="color: black;">心情</span>，不像新世相戳中你的焦虑<span style="color: black;">而后</span>再给你碗鸡汤。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>是让你捧着手机感叹：<span style="color: black;"><strong style="color: blue;">“X，又被它戳中了！”</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室的<span style="color: black;">招数</span>是：<strong style="color: blue;">确定一个<span style="color: black;">广泛</span>存在的社会现象，找到现象下真实的生活细节，把这些细节做夸张化地表达。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个栗子：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">现实无法满足人的欲望 + 租房难 + 吐槽式图文=《我要我要我全<span style="color: black;">皆想</span>要》。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhVwCuFKZ5fxxkqBNvJXxvtVOlicjkCHSYWaVBZqrPG4f5A1MibiaJwic6pQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文最后回归到了品牌身上，“你对奶粉的一切需求，雀巢都能满足你”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再来个栗子：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">总有人精力旺盛+熬夜<span style="color: black;">亦</span>有精神+分段漫画=《不明白，<span style="color: black;">不该</span>该》。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhrw2icMcdW55iaEvmtetx4fgAXdKfp3FRtFhKpdUuZ8BYTicpHhqCztomA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EzZd7GexocmYWKzRjdLlBZH2hM7njIwhMz2OWLaqBtiaxJsrhF9cbbkJxib3iamcsFEJBQG1Xib7RWN2iaBn6LZU6Tg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实最后的<span style="color: black;">宣传</span>是Swisse护肝片！！！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室很少在一篇软文里只放一个细节，<strong style="color: blue;"><span style="color: black;">通常</span>都是放七八九十个，</strong>采取<span style="color: black;">广泛</span>撒网的方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">逃过一个还有一个，防<span style="color: black;">不堪</span>防，<strong style="color: blue;"><span style="color: black;">总有一个扎到你</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">How to do</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些细节/洞察/脑洞，大多<span style="color: black;">源自</span>于GQ实验室的头脑风暴，“开会开会开会，就算<span style="color: black;">半途</span>跑题，最后<span style="color: black;">亦</span>总是会以蜿蜒曲折的方式找到一个<span style="color: black;">处理</span><span style="color: black;">方法</span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">平常</span>训练和习惯上，好书和好<span style="color: black;">文案</span>是GQ编辑们要<span style="color: black;">定时</span>分享的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">借梗制造笑果</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">曾经</strong><strong style="color: blue;">流行过的梗不会<span style="color: black;">由于</span>old就失去价值，它们病毒性的传播能力是被实践检验过的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室就经常用网上<span style="color: black;">已然</span>有的梗进行再创作，<strong style="color: blue;">老梗加上新的细节，就能变成一篇新的10w+</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>《文科生和理科生<span style="color: black;">怎样</span>愉快的<span style="color: black;">交流</span>》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>公号写手眼里，这个<span style="color: black;">专题</span>可能比黄花菜还凉，但GQ实验室把它翻新了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后<span style="color: black;">显现</span>的品牌是能让文科生和理科生短暂地放下成见，罕见地达成共识的BYTON电动车。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">老梗+新表达，又是一篇10w+，又进账100万，噢耶！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了老梗之外，GQ实验室还会把流行过的金句和热词放在<span style="color: black;">文案</span>里，博你一笑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">我谢谢你了/xxx out/响起了经久不息的掌声</strong>，网上冲浪的人谁不认识这几句。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中间那个巴掌，猜测灵感<span style="color: black;">源自</span>可能是著名的<strong style="color: blue;">“妈妈再打我一次”</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了流行词外，过时的段子<span style="color: black;">亦</span><span style="color: black;">无</span>失去价值。<span style="color: black;">例如</span>下面这个<span style="color: black;"><strong style="color: blue;">“清华和理工”</strong></span>，<span style="color: black;">博主</span>上次看的时候还是个<span style="color: black;">孩儿</span>，<span style="color: black;">此刻</span><span style="color: black;">已然</span><span style="color: black;">成长</span>成人了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">How to do</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网上冲浪是现代公众号写手<span style="color: black;">每日</span><span style="color: black;">必须</span>的工作流程，GQ实验室的负责人Rocco曾说<span style="color: black;">她们</span>的编辑<span style="color: black;">每日</span>都要花一个小时上网来寻找素材。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些素材其实都是公开并唾手可得的，<span style="color: black;">然则</span>想不到的人可能永远<span style="color: black;">皆想</span>不到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">勤于<span style="color: black;">累积</span>，把有趣<span style="color: black;">或</span>有共鸣的点记录下来，并且随时翻看，<span style="color: black;">这般</span><span style="color: black;">才可</span><span style="color: black;">持续</span>从<span style="color: black;">已然</span>有过的东西中寻找灵感和启发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">排版让<span style="color: black;">文案</span>更“亮眼”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>力的3秒法则<span style="color: black;">认识</span>一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">打开<span style="color: black;">文案</span>看3秒，<span style="color: black;">无</span>刺激就关掉，公号的世界<span style="color: black;">便是</span>这么残酷。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了让用户看下去，写手们只能<span style="color: black;">持续</span>刺激用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GQ实验室最常用的<span style="color: black;">办法</span>是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">图图</strong><span style="color: black;"><strong style="color: blue;">图图</strong></span><strong style="color: blue;">图图图图图图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图</strong></span><strong style="color: blue;">图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图图图图</strong></span><strong style="color: blue;">图图图图图图图图图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图图</strong></span><strong style="color: blue;">图图图图图图图图图图图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图图</strong></span><strong style="color: blue;">图图图图图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图图</strong></span><strong style="color: blue;">图图图图图图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图</strong></span><strong style="color: blue;">图图图图图图图图图图图图图图图</strong><span style="color: black;"><strong style="color: blue;">图图</strong></span><strong style="color: blue;">图图</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前还常用文字+插图，自从《那<span style="color: black;">一晚上</span>，他<span style="color: black;">损伤</span>了他》火了之后，<span style="color: black;">此刻</span><span style="color: black;">已然</span>有一整条漫画长图的软文了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">嗯，确实挺刺激的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些不适合用漫画和长图的题材，GQ实验室<span style="color: black;">亦</span>会想<span style="color: black;">各样</span>各样的办法加点颜色。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span>点击一下<span style="color: black;">才可</span>看到<span style="color: black;">照片</span>↓</strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span><span style="color: black;">仅有</span>文字的时候<span style="color: black;">亦</span><span style="color: black;">必定</span>要加上颜色↓</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">决不<span style="color: black;">准许</span>文字单调的存在↓</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">花花</span><span style="color: black;">绿绿</span></strong>的看起来<span style="color: black;">便是</span>比<strong style="color: blue;">黑白</strong>更刺激。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">How to do</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没别的，花钱or花时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，GQ实验室能够做到在软文界独领风骚的地步，靠的是四点，始终把品牌放在<span style="color: black;">第1</span>位，能够跟热点相结合，并且<span style="color: black;">持续</span>丰富自己的表现形式，</span><strong style="color: blue;">最重要的是把每一个真实的生活细节做夸张化的表达。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，你觉得GQ实验室的软文值不值这<span style="color: black;"><strong style="color: blue;">100万</strong></span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更加多</span><span style="color: black;">文案</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">故宫，跨界合作的<span style="color: black;">爱宠</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">抢C位、发直男牌...品牌们<span style="color: black;">这般</span>玩坏《偶练》小哥哥</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">喜茶，拿了美团的4亿，转行做<span style="color: black;">宣传</span>可好？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
“板凳”（第三个回帖的人） 你的话语如春风拂面，让我感到无比温暖。
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