论坛 › 海南 › OZON怎么样上传发布商品

wrjc1hod 发表于 2024-8-14 13:00:06

OZON怎么样上传发布商品

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做电商<span style="color: black;">想要</span>商品卖得好，<span style="color: black;">必定</span>要先把<span style="color: black;">制品</span>的详情页给做好，一个好的详情页图需具备</strong>要<span style="color: black;">明显</span>说明<span style="color: black;">制品</span>关键特点，例如展示<span style="color: black;">制品</span>的特点，功能，细节，实物展示，<span style="color: black;">制品</span>资质，品牌等等来激起采购商的购买-图文并茂是一个<span style="color: black;">制品</span>页面的灵魂<span style="color: black;">表现</span>，<span style="color: black;">区别</span>的文案对应<span style="color: black;">区别</span>的<span style="color: black;">照片</span>，<span style="color: black;">才可</span>更有利于实现高转化。做OZON电商，上传<span style="color: black;">制品</span>只能<span style="color: black;">运用</span>俄语，请准备翻译软件(Yandex、DcepL等)，OZON最多可上传500张商品详情页。下面介绍<span style="color: black;">怎样</span>在OZON中手动上传<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.手动上传<span style="color: black;">制品</span></strong>(示例：玩具水枪)点击“商品和价格""添加商品”-点击③任意处</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240726/46df8532c14641138906dbf1b88e71f2.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.填写<span style="color: black;">制品</span><span style="color: black;">重点</span>特征</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>上传后，类目则<span style="color: black;">没法</span>更改，带※号为必填项价格以后台设置的第三方收款货币填写</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240726/b9f9f31055f6487094c60d878acdd257.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.填写<span style="color: black;">制品</span><span style="color: black;">关联</span>信息</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">制品</span>填写<span style="color: black;">制品</span><span style="color: black;">关联</span>信息</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无品牌可<span style="color: black;">自动</span>创建，多个<span style="color: black;">制品</span>合并，请参照右侧提示填写合并项，并逐一创建多个变体<span style="color: black;">制品</span>卡</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(备注：OZON 禁止售卖仿牌及二手<span style="color: black;">制品</span>，请严格遵守，<span style="color: black;">以避免</span>被封店)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240726/eb49eb3bec84411abb754ff7c2acb9ba.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*型号</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">名<span style="color: black;">叫作</span><span style="color: black;">能够</span>自定义，如若玩具水枪同款式有三个<span style="color: black;">区别</span>的颜色，想要将它们合并在<span style="color: black;">一块</span>，<span style="color: black;">那样</span>上架时要将型号填写- 致(上架后会自动合井)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240726/078aae2a346141deb2102403dd595ca0.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240726/8753f2b8a5ce4f8cb59a6129bc120476.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.上传<span style="color: black;">制品</span>图、视频及视频封</strong>面</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240726/3d8ba3020f4c48d697a568d9d8b8ebc6.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>上传后，可拖拽<span style="color: black;">照片</span><span style="color: black;">调节</span><span style="color: black;">次序</span>，再<span style="color: black;">保留</span>。如有视频、视频封面，可在视频及视频封面添加(视频<span style="color: black;">体积</span><span style="color: black;">掌控</span>在 5G以内)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240726/734485099b7848e098f5799daf0fe9b3.jpeg" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">填写商品详情</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>详情页<span style="color: black;">重点</span>应该放的信息：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1</strong><strong style="color: blue;">）<span style="color: black;">制品</span>的核心关键词：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">亦</span>要<span style="color: black;">显现</span><span style="color: black;">制品</span>的关键词，要将<span style="color: black;">制品</span>词以及核心修饰词、属性词放进去。<span style="color: black;">一般</span>会以句子的形式完成，<span style="color: black;">例如</span>说：这是一双非常轻便的女士跑步鞋。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）<span style="color: black;">制品</span>的优点<span style="color: black;">或</span>特点：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>要将<span style="color: black;">制品</span>的<span style="color: black;">优良</span><span style="color: black;">陈列</span>出来，起到打动买家的<span style="color: black;">功效</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3）<span style="color: black;">制品</span>的尺寸、颜色、容量等特征：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，在描述的下方会有特征模块。<span style="color: black;">不外</span>在<span style="color: black;">这儿</span><span style="color: black;">能够</span>适当将<span style="color: black;">制品</span>的重要属性列出来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（4）品牌故事<span style="color: black;">或</span><span style="color: black;">制品</span>故事：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>是有品牌的，<span style="color: black;">那样</span>完全可以在<span style="color: black;">这儿</span>讲一个故事，<span style="color: black;">或</span>围绕<span style="color: black;">制品</span>设计一段话。如上图所示的例子，<span style="color: black;">便是</span>专门针对这个拖鞋设计了一段文案，这个文案<span style="color: black;">能够</span><span style="color: black;">作为</span>通用文案!<span style="color: black;">那样</span><span style="color: black;">针对</span>俄罗斯用户<span style="color: black;">来讲</span>，这种方式会起到情感共鸣的<span style="color: black;">功效</span>，有效<span style="color: black;">提高</span>转化率!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，描述信息<span style="color: black;">这儿</span>与标题<span style="color: black;">同样</span>，<span style="color: black;">一样</span>有<span style="color: black;">有些</span><span style="color: black;">重视</span>事项：<span style="color: black;">不可</span>描述脏话，<span style="color: black;">不可</span><span style="color: black;">包括</span>以下非必要的推广营销信息，<span style="color: black;">例如</span>：“促销”、“<span style="color: black;">营销</span>”、“新奇”、“折扣”、“仅限今天”等词；<span style="color: black;">制品</span>价格；短语“最佳<span style="color: black;">制品</span>”、“独特<span style="color: black;">制品</span>”、“惊人<span style="color: black;">制品</span>”等；配送信息；不<span style="color: black;">必须</span>堆砌关键词!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综上所述，差不多从这四个方面来写描述<span style="color: black;">就可</span>，<span style="color: black;">亦</span><span style="color: black;">不消</span>写的太多，无论是哪个国家用户，<span style="color: black;">针对</span>大段文字其实都是缺乏耐心的!所有<span style="color: black;">更加多</span>还是<span style="color: black;">必须</span><span style="color: black;">协同</span>jason富内容来优化详情页，<span style="color: black;">提高</span>整体支付转化率!</p><strong style="color: blue;">制作富内容详情页</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1）创建JOSN富内容</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·在0ZON后台个人中心，进入<span style="color: black;">制品</span>编辑页面<span style="color: black;">媒介</span>板块，<span style="color: black;">而后</span>在富内容部分中点击打开可视化编辑器 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240726/496fcdc5b60d4c06aeab2168b91f0f13.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·单击创建一制作页面将在右侧面板中打开</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·在左侧面板中<span style="color: black;">选取</span>所需的小部件并将其拖动到工作区，单击添加的小部件进行编辑、设置</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">照片</span><span style="color: black;">需求</span>：JPG、JPEG、PNG格式，<span style="color: black;">体积</span>不超过10MB</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-不<span style="color: black;">意见</span>不要<span style="color: black;">运用</span>GIF文件，<span style="color: black;">必须</span>很<span style="color: black;">长期</span><span style="color: black;">才可</span>加载完成</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-标题和正文文本的设置，<span style="color: black;">包含</span>字体<span style="color: black;">体积</span>、颜色、对准方式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）在JOSN富内容中添加视频 </strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240726/796b7a5a0d1541929697ffa21748d08f.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·找到视频小部件</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·在左侧面板单击类型，<span style="color: black;">选取</span>直接链接/油管</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·<span style="color: black;">选取</span>资源类型/添加视频链接</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·单击预览查看视频，确认无误确认<span style="color: black;">保留</span>应用</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）JOSN富内容<span style="color: black;">优良</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助JSON富内容，卖家<span style="color: black;">能够</span>从<span style="color: black;">制品</span>卡创建带有<span style="color: black;">仔细</span>说明、生动插图、图表或视频的完整<span style="color: black;">制品</span>展示，<span style="color: black;">能够</span>更大程度<span style="color: black;">增多</span>买家对<span style="color: black;">制品</span>的兴趣。当买家点击进入<span style="color: black;">制品</span>页时，<span style="color: black;">第1</span>时间除了会<span style="color: black;">重视</span>到<span style="color: black;">制品</span><span style="color: black;">照片</span>外，接下来在<span style="color: black;">认识</span><span style="color: black;">制品</span><span style="color: black;">更加多</span>细节的过程中就会浏览到你的JSON富内容，<span style="color: black;">因此呢</span><span style="color: black;">照片</span>的质量就很重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">OZON<span style="color: black;">制品</span><span style="color: black;">照片</span>最好是卖家自己拍摄的，多<span style="color: black;">方向</span>、多场景、多类型的<span style="color: black;">制品</span><span style="color: black;">照片</span></strong>，这既能让你的<span style="color: black;">制品</span>页看起来更加有消费冲动，<span style="color: black;">亦</span>方便消费者<span style="color: black;">认识</span><span style="color: black;">制品</span>详情。<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">要求</span>拍摄的话，卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>找供应商拿图，<span style="color: black;">况且</span>供应商的图<span style="color: black;">亦</span>大<span style="color: black;">大都是</span>高质量<span style="color: black;">照片</span>，<span style="color: black;">不外</span>会存在一个重合率高的问题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">照片</span>除了要<span style="color: black;">保准</span>高质量外，<span style="color: black;">亦</span>要<span style="color: black;">明显</span><span style="color: black;">表示</span>要点和<span style="color: black;">制品</span>描述中其他<span style="color: black;">没法</span><span style="color: black;">表示</span>的卖点。JSON富内容<span style="color: black;">不仅</span>展示你的<span style="color: black;">制品</span>卖点，<span style="color: black;">更加是</span>卖家们和买家们一次“近”距离的沟通，是OZON买家<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>的过程，<span style="color: black;">亦</span>是向买家介绍推销你<span style="color: black;">制品</span>的好时候，而该<span style="color: black;">怎样</span>运用更有说服力的展示手段，<span style="color: black;">便是</span>决定转化的一个重要<span style="color: black;">原因</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.预览<span style="color: black;">保留</span>并等待审核</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240726/ebb3a99359b44026b0f77131826b1459.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8.上传完成，查看<span style="color: black;">制品</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚上传<span style="color: black;">制品</span><span style="color: black;">必须</span>等待审核<span style="color: black;">经过</span><span style="color: black;">才可</span><span style="color: black;">起始</span>售卖<span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240726/4fcd4a33b03a4ec5882de70c589b140a.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OZON跨境成本定价、物流<span style="color: black;">花费</span>、各类目税率计算，<span style="color: black;">帮忙</span>卖家<span style="color: black;">恰当</span>定价，计算成本和利润。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span><span style="color: black;">更加多</span>https://ozon.kwoniu.com/tools/crossBorderPricing<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>

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黑咖啡 发表于 2024-8-21 23:45:42

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货源网 发表于 2024-8-31 11:23:57

顶楼主，说得太好了！

j8typz 发表于 5 天前

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