Semrush是什么软件?怎么样用Semrush进行国际化SEO优化
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/8343e712f25d48e9b11318c962279881~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=CJclAD2UwEmwWWeHSqUnEqDFBc0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您的业务<span style="color: black;">必须</span>在海外开展,<span style="color: black;">那样</span><span style="color: black;">认识</span>谷歌和国际化SEO的规则将<span style="color: black;">帮忙</span>您的网站获取<span style="color: black;">更加多</span>自然搜索流量。除了做好页面的SEO工作(详情<span style="color: black;">能够</span>查看<span style="color: black;">咱们</span>推送的<span style="color: black;">文案</span>:</span><strong style="color: blue;"><span style="color: black;">页面SEO优化<span style="color: black;">名单</span></span></strong><span style="color: black;">)。除了<span style="color: black;">基本</span>优化,针对国际化网站还有<span style="color: black;">非常多</span>SEO工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在本文中,您将<span style="color: black;">晓得</span><span style="color: black;">那些</span>Semrush工具和报告<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您进行国际化SEO。<span style="color: black;">触及</span>到的工具如下图:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b236b4026dcc458ba4b776b0b09bb588~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=HBE9s4goJ%2BLZcc7RELe9FjlRyps%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/62979469f9184bdc969d443fc14a6aa5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=GRyjghzkXY%2FKW5Rj%2BBXPCy21%2BKM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4230298df1444906991ce64dacf27161~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=LIQmIw8PpG3SygXeFd1ByPTTu7c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4a8b1ddf4b154223828f51b16362f4c2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=77cDIMClKX%2FYet3T2eITVuH%2BbYo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span>1:<span style="color: black;">发掘</span>并修复hreflang错误</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>的工具:</span></strong><span style="color: black;">站点审查工具(Site Audit) - 国际化SEO报告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">hreflang是国际化SEO中一个重要的元素。它们会<span style="color: black;">按照</span><span style="color: black;">拜访</span>者的位置和语言,告诉谷歌<span style="color: black;">那些</span>页面应该<span style="color: black;">表示</span>给<span style="color: black;">拜访</span>者。<span style="color: black;">倘若</span>您缺少或错误地<span style="color: black;">运用</span>hreflang标签,可能会严重损害您网站的用户体验(如:西班牙语用户将看到英文页面,加拿大用户将被重定向到美国联系页面等)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">查询</span>和修复hreflang错误最省时的<span style="color: black;">办法</span>是<span style="color: black;">运用</span>自动网站<span style="color: black;">检测</span>程序。全新的国际化SEO报告(International SEO report)是Semrush Site Audit的一部分,它是一个全面的SEO<span style="color: black;">检测</span>程序,<span style="color: black;">能够</span>查看hreflang问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是设置Site Audit后<span style="color: black;">表示</span>的内容:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0fd796a8e0a6463495cee3dc4998e511~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=nlQLhM6ZQ523MeHDsqogmWkGhII%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个圆环图将为您<span style="color: black;">供给</span>关于hreflang的实<span style="color: black;">状况</span>态。<span style="color: black;">本来</span>手动<span style="color: black;">检测</span><span style="color: black;">必须</span>耗费数小时的工作,<span style="color: black;">经过</span>该工具<span style="color: black;">能够</span>自动生成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>hreflang标签时,有7个<span style="color: black;">平常</span>错误。Semrush<span style="color: black;">能够</span>检测到所有这些错误,并支持<span style="color: black;">更加多</span>操作。让<span style="color: black;">咱们</span>仔细<span style="color: black;">瞧瞧</span>这些问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">hreflang值的问题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">BE<span style="color: black;">指的是</span>比利时(Belgium)这个国家还是白俄罗斯(Belarusian)这个语言?JA和JP:哪个代码应该用来<span style="color: black;">暗示</span>日本这一个国家,哪个代码<span style="color: black;">暗示</span>日语?hreflang值<span style="color: black;">必须</span><span style="color: black;">定时</span><span style="color: black;">检测</span>以避免错误。下面将介绍国际化SEO报告的用处所在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>会找到并<span style="color: black;">表示</span>所有错误,有与语言和国家/地区代码<span style="color: black;">关联</span>的,有<span style="color: black;">运用</span>下划线代替连字符的:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e91b3d61ccf14affa1032d554c8a644c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=KwTixdEgnnleiiJIMxD%2BEobfomc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">hreflang在页面源代码中<span style="color: black;">出现</span>冲突</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">hreflang管理最具挑战性的部分是在代码中正确地实现标签。<span style="color: black;">倘若</span>您在这个<span style="color: black;">周期</span>犯了错误,谷歌可能会忽略您的hreflang标签,并以错误的语言或错误的信息向用户<span style="color: black;">表示</span>页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您有以下问题,Semrush会警告您:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 冲突的hreflang和rel=canonical URL</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 冲突的hreflang URL</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 自引用的hreflang URL</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在报告中,您将看到有冲突的页面的URL、冲突类型和修复<span style="color: black;">办法</span>:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6569d999277240b68ecb54542fbeb36c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=Y6EOBNhaOKcJ%2FlZLadqg3bB9adY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">错误的hreflang链接问题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此报告有助于检测与链接<span style="color: black;">关联</span>的问题。手工操作是一项非常耗时的工作,<span style="color: black;">因此</span>最好<span style="color: black;">运用</span>自动<span style="color: black;">检测</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链接的问题<span style="color: black;">包含</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 拼写错误。拼写错误的单词、未完全复制的URL等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 错误的重定向。<span style="color: black;">倘若</span>搜索引擎网页抓取<span style="color: black;">设备</span>人遇到错误链接,则<span style="color: black;">没法</span>正确索引您的网站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 相对URL。您<span style="color: black;">必须</span>在href属性中<span style="color: black;">运用</span>绝对URL,以便让Google能够对<span style="color: black;">全部</span>URL路径进行爬取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不正确的:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正确的:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">hreflang语言不匹配问题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在创建多语言网站时,您并不总是有足够的资源一次性本地化所有内容。例如,有些网页<span style="color: black;">无</span>西班牙语翻译,会<span style="color: black;">表示</span>英文原文。<span style="color: black;">咱们</span>对<span style="color: black;">包括</span>hreflang属性的所有页面进行语义分析。hreflang值与检测到的语言不匹配的<span style="color: black;">每一个</span>页面都<span style="color: black;">表示</span><span style="color: black;">这里</span>报告中。<span style="color: black;">这般</span>,您就<span style="color: black;">能够</span><span style="color: black;">容易</span>地<span style="color: black;">发掘</span><span style="color: black;">那些</span>页面仍然<span style="color: black;">必须</span>本地化:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a07533e077cb4f67959610dd925f8b85~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=A7LodB7jEqr1VTJr6lhs5ImyOU0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺少hreflang属性的页面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这张方便的表格将提醒您页面上<span style="color: black;">运用</span>了<span style="color: black;">那些</span>hreflang代码。它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您检测可能缺失的hreflang:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5fdb72d8483440ebab3c2accd9922b45~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=qgB1SjnpNAsnHzn97IxwtNsnDpI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后,<span style="color: black;">保证</span>设置每日或每周更新。<span style="color: black;">倘若</span><span style="color: black;">显现</span>新的hreflang问题,最好在google爬虫错误地索引您的网站之前<span style="color: black;">发掘</span>它们!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span>2:拓展最佳关键词</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>的工具:</span></strong><span style="color: black;">SEO关键词魔法工具(SEO Keyword Magic tool)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">区别</span>的国家经营一家企业是一个挑战:想想您<span style="color: black;">必须</span>记住的所有文化和法律差异。幸运的是,谷歌的算法<span style="color: black;">针对</span>所有国家和语言都是相同的。<span style="color: black;">因此呢</span>,无论您的网站服务的地点有多少,<span style="color: black;">运用</span>该工具,您都<span style="color: black;">能够</span>在23个国家/地区<span style="color: black;">查询</span><span style="color: black;">关联</span>且有益的关键词丰富您的网站内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前往SEO关键词工具(SEO Keyword Magic tab),让魔法<span style="color: black;">出现</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>所需的数据库和种子关键词(seed keyword):</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4108287680d34d34a54c541a0ddd7981~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=LVAgzhV1jA%2B1yEh3UUSaSmGKwfw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">种子关键词<span style="color: black;">能够</span>是与您的行业<span style="color: black;">关联</span>的最重要的词,例如SEO。以下是您将得到的报告:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/412dca2220514f45943697980b4b83af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=BS1YPCsbZlx3i7k0TpwuEGUvEOE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本报告将回答您<span style="color: black;">这里</span><span style="color: black;">周期</span>可能遇到的<span style="color: black;">重点</span>问题,例如:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 在一个特定国家,您所在行业的竞争有多激烈-平均难度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 哪个关键词的搜索次数和关键词难度级别最高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· AdWords 中这些关键词的每次点击<span style="color: black;">花费</span>CPC和竞争水平有多高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 这些关键词谷歌搜索结果页面<span style="color: black;">包括</span><span style="color: black;">那些</span>类型的结果(SERP Features),以及页面是什么样子的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想<span style="color: black;">晓得</span><span style="color: black;">怎样</span>从报告中列出的66670个关键词中<span style="color: black;">选取</span>最佳关键词?<span style="color: black;">运用</span>过滤器<span style="color: black;">查询</span>符合您请求的搜索词。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/08774f90177e43aba2f6855825f27dae~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=gGRI9FV01bMpH27mxfmlud4XhEI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>将关键词导出到关键词分析器(Keyword Analyzer),<span style="color: black;">保留</span>您<span style="color: black;">爱好</span>并<span style="color: black;">期盼</span>在网站中<span style="color: black;">运用</span>的关键词。它就像一个盒子,收集所有您<span style="color: black;">爱好</span>的关键词用于深入分析。最多<span style="color: black;">能够</span>将1000个关键词<span style="color: black;">保留</span>到关键词分析器。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当您觉得您<span style="color: black;">已然</span>收集了足够多的关键词,并且搜索量足够大,难度相当低时,<span style="color: black;">运用</span>关键词分析器<span style="color: black;">认识</span><span style="color: black;">更加多</span>信息:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ca4e876371b3411fbfa658580d2c9502~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=Sn6h41VzZPs8T9PvCjk9LCqLCWg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词点击<span style="color: black;">潜能</span>(click potential)估计某个关键词在谷歌排名前10位时,<span style="color: black;">得到</span>流量的可能性。关键词难度(keyword difficulty)和点击<span style="color: black;">潜能</span>是所<span style="color: black;">相关</span>键词的平均值。它将<span style="color: black;">帮忙</span>您<span style="color: black;">认识</span>在特定的国家中<span style="color: black;">那些</span>主题更受欢迎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如,<span style="color: black;">咱们</span><span style="color: black;">发掘</span>,“Milano”组和“Consulnza”组相比,竞争激烈程度较低(51.9%),点击<span style="color: black;">潜能</span>(85)较高。<span style="color: black;">由于</span>后者的所<span style="color: black;">相关</span>键词都与咨询<span style="color: black;">关联</span>(53.85%和75)。<span style="color: black;">因此呢</span>,<span style="color: black;">运用</span>针对特定城市的关键词,而不是<span style="color: black;">通常</span>的关键词推广网站是有<span style="color: black;">道理</span>的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fd5138dbc95d41eeafb7b23380cee980~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=HGAyzwfl85j8Up8eZeVVPzNC%2Fc8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>在国际网站页面上列出要<span style="color: black;">运用</span>的关键词列表。这些关键词有:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· <span style="color: black;">明显</span>的搜索次数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 较低的难度水平</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 良好的点击<span style="color: black;">潜能</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用这些关键词丰富您的内容将有助于您在<span style="color: black;">目的</span>国家<span style="color: black;">得到</span><span style="color: black;">更加多</span>的自然流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span>3:为特定地区设置<span style="color: black;">跟踪</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>的工具:</span></strong><span style="color: black;">位置<span style="color: black;">跟踪</span>工具(Position Tracking Tool)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span>,您<span style="color: black;">必须</span><span style="color: black;">起始</span><span style="color: black;">跟踪</span>您的搜索结果,并在谷歌中<span style="color: black;">检测</span>这些关键词的表现(排名)。您<span style="color: black;">能够</span><span style="color: black;">运用</span>关键词跟踪工具做到:<span style="color: black;">选取</span>要跟踪的关键词,勾选左侧的框并将其发送到位置<span style="color: black;">跟踪</span>:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/23ccbc69f05a465f9a41b710f79aaeac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=Iuz10aAnyNSPBOZO4KXCZ%2BFcvoI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">位置<span style="color: black;">跟踪</span><span style="color: black;">准许</span>您<span style="color: black;">跟踪</span>最重要关键词的表现:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 在任何地点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 与最多20个竞争对手相比</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 选定国家或一级城市</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 在自然或推广结果中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何重要的SERP可见性更改都将立即<span style="color: black;">表示</span>在历史图表上:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c99a9dd7661d4f06a1eed60831b8886b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=6sNBA0Z49FCShJKotIWEOs62B%2BQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>,<span style="color: black;">此刻</span><span style="color: black;">起始</span><span style="color: black;">跟踪</span><span style="color: black;">目的</span>关键词的结果比以往任何时候都容易!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有这些数据都<span style="color: black;">能够</span>很容易地导出为PDF格式,以便与同事、老板或客户共享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span>4:获取页面改进的想法</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>的工具:</span></strong><span style="color: black;">SEO创意工具(SEO Ideas Tool)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论您对您的位置<span style="color: black;">跟踪</span>结果满意与否,您都会想要<span style="color: black;">更加多</span>的流量。搜索引擎优化是一项永无止境的任务,改善您的网站,始终在竞争中保持领先。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO创意工具<span style="color: black;">能够</span>节省<span style="color: black;">非常多</span>时间,不管是<span style="color: black;">检测</span>网页搜索引擎优化错误,还是<span style="color: black;">得到</span>新的<span style="color: black;">相关</span>如何<span style="color: black;">增多</span>自然流量的想法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>,它还集<span style="color: black;">成为了</span>谷歌分析(Google Analytics)和搜索<span style="color: black;">掌控</span>台(Search Console),<span style="color: black;">因此呢</span>您<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">实质</span>数据<span style="color: black;">得到</span>见解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO创意工具<span style="color: black;">怎样</span>工作:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 指定要针对的关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 指定<span style="color: black;">运用</span>这些关键词得到的,排在Google搜索结果前列,您想查看的页面</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 该工具分析这些关键词排名靠前的网站,并<span style="color: black;">按照</span>分析数据为您<span style="color: black;">供给</span><span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 该工具还会<span style="color: black;">检测</span>页面上的技术问题,并告诉您<span style="color: black;">怎样</span>修复它们</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 您<span style="color: black;">能够</span>从内容、反向链接、技术改进等方面<span style="color: black;">得到</span>可操作的提示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面是一组想法的生成结果:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0f352127eca44c40a54b3addaab38d51~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723736686&x-signature=rrzYq69pCYpze9zuRsN32xI2SXI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击任意数字<span style="color: black;">得到</span><span style="color: black;">仔细</span>和可操作的<span style="color: black;">意见</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· <span style="color: black;">那些</span>页面最适合您的<span style="color: black;">目的</span>关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· <span style="color: black;">那些</span>关键词要放在您的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 语义<span style="color: black;">关联</span>关键词,可以添加到文本中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· <span style="color: black;">那些</span>域名<span style="color: black;">源自</span>是有价值的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· 要<span style="color: black;">处理</span>的技术问题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用您成功的竞争对手所<span style="color: black;">运用</span>的战术<span style="color: black;">能够</span><span style="color: black;">增多</span>您获取谷歌前10名的机会。<span style="color: black;">一般</span>,这是手动完成的,但有了SEO创意工具,您将能够自动完成最无聊的部分,并立即<span style="color: black;">起始</span>行动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>:Cross Border Digital公众号,由Semrush中国区代理Cross Border Digital原创。</span></p>
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