Google SEO指南丨第1章 谷歌SEO初学者教程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎<span style="color: black;">经过</span><span style="color: black;">运用</span><span style="color: black;">叫作</span>为蜘蛛的<span style="color: black;">设备</span>人抓取网络来工作。这些网络爬虫有效地跟踪页面之间的链接以<span style="color: black;">查询</span>要添加到搜索索引的新内容。当您<span style="color: black;">运用</span>搜索引擎时，将从索引中提取<span style="color: black;">关联</span>结果并<span style="color: black;">运用</span>算法进行排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>这听起来很<span style="color: black;">繁杂</span>，那是<span style="color: black;">由于</span>它是。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>您想在搜索引擎中<span style="color: black;">得到</span>更高的排名以<span style="color: black;">得到</span><span style="color: black;">更加多</span>的网站<span style="color: black;">拜访</span>量，您<span style="color: black;">必须</span>对搜索引擎<span style="color: black;">怎样</span><span style="color: black;">查询</span>、索引和排名内容有基本的<span style="color: black;">认识</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>您将在本指南中学到的内容。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a209f2fa13eb4c72a9e114ac6359fcc7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=eeDsNnw%2BfOsTRu6u4%2Fjz33Inh%2Bk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">seo</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这是 “第1章SEO初学者指南”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">章节</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 搜索引擎<span style="color: black;">基本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 搜索引擎<span style="color: black;">怎样</span><span style="color: black;">创立</span>索引</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 搜索引擎<span style="color: black;">怎样</span>对页面进行排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 搜索引擎<span style="color: black;">怎样</span>个性化搜索结果</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"> 第1章</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索引擎<span style="color: black;">基本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">咱们</span>进入技术内容之前，让<span style="color: black;">咱们</span><span style="color: black;">首要</span><span style="color: black;">保证</span><span style="color: black;">咱们</span><span style="color: black;">认识</span>搜索引擎<span style="color: black;">实质</span>上是什么，它们<span style="color: black;">为何</span>存在，以及<span style="color: black;">为何</span>这些都很重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">什么是搜索引擎？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎是<span style="color: black;">查询</span>与用户搜索<span style="color: black;">查找</span>匹配的 Web 内容并对其进行排名的工具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>搜索引擎由两个<span style="color: black;">重点</span>部分<span style="color: black;">构成</span>：</span></p><strong style="color: blue;"><span style="color: black;">搜索索引。</span></strong><span style="color: black;">一个关于网页信息的数字图书馆。</span><strong style="color: blue;"><span style="color: black;">搜索算法。</span></strong><span style="color: black;">对来自搜索索引的匹配结果进行排名的计算机程序。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流行的搜索引擎<span style="color: black;">包含</span> Google、Bing 和 DuckDuckGo。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索引擎的目的是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>搜索引擎都旨在为用户<span style="color: black;">供给</span>最佳、最<span style="color: black;">关联</span>的结果。这<span style="color: black;">便是</span><span style="color: black;">她们</span><span style="color: black;">得到</span>或保持市场份额的方式——<span style="color: black;">最少</span>在理论上是<span style="color: black;">这般</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索引擎是怎么<span style="color: black;">挣钱</span>的？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎有两种类型的搜索结果：</span></p><span style="color: black;">来自搜索索引的</span><strong style="color: blue;"><span style="color: black;">有机结果</span></strong><span style="color: black;">。你<span style="color: black;">不可</span>付钱来<span style="color: black;">这儿</span>。</span><span style="color: black;">来自<span style="color: black;">宣传</span>商的</span><strong style="color: blue;"><span style="color: black;">付费结果</span></strong><span style="color: black;">。你<span style="color: black;">能够</span>付费来<span style="color: black;">这儿</span>。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e553f1c7f2054fedaf9482341d47c594~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=qBCvbsxtZWk2v%2FFg8A5hI3aaPAg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每次有人点击付费搜索结果时，<span style="color: black;">宣传</span>商都会向搜索引擎付费。这被<span style="color: black;">叫作</span>为按点击付费( PPC ) <span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span>市场份额很重要。<span style="color: black;">更加多</span>的用户<span style="color: black;">寓意</span>着<span style="color: black;">更加多</span>的<span style="color: black;">宣传</span>点击和<span style="color: black;">更加多</span>的收入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>要关心搜索引擎的工作方式？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>搜索引擎<span style="color: black;">怎样</span><span style="color: black;">查询</span>、索引和排名内容将<span style="color: black;">帮忙</span>您在<span style="color: black;">关联</span>和热门关键字的自然搜索结果中对您的网站进行排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您<span style="color: black;">能够</span>在这些<span style="color: black;">查找</span>中排名靠前，您的内容将<span style="color: black;">得到</span><span style="color: black;">更加多</span>点击次数和自然流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">哪个是最受欢迎的搜索引擎？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌。它<span style="color: black;">持有</span>92% 的市场份额。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5967082c39cc4bf696984f835ecefab5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=Iv6w%2BOVP4j4Rf%2FAZZkFhSjKyncE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌是大<span style="color: black;">都数</span>SEO专业人士和网站所有者关心的搜索引擎，<span style="color: black;">由于</span>它有可能比任何其他搜索引擎发送<span style="color: black;">更加多</span>的流量。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"> 第2章</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索引擎<span style="color: black;">怎样</span><span style="color: black;">创立</span>索引</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>著名的搜索引擎，如 Google 和 Bing，其搜索索引中都有数以万亿计的页面。<span style="color: black;">因此呢</span>，在<span style="color: black;">咱们</span>讨论排名算法之前，让<span style="color: black;">咱们</span>深入<span style="color: black;">科研</span>用于构建和<span style="color: black;">守护</span>网络索引的机制。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是基本过程，由 Google <span style="color: black;">供给</span>：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2138fe77f26a4bd29ad8970878b2cc03~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=KaQIMLjvcEehUx%2FcYuxHKbLOFAw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span><span style="color: black;">循序渐进</span>分解它：</span></p><span style="color: black;">网址</span><span style="color: black;">爬行</span><span style="color: black;">处理和渲染</span><span style="color: black;">索引</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">边注。</p>下面的过程专门适用于 Google，但它可能与 Bing 等其他网络搜索引擎非常<span style="color: black;">类似</span>。还有其他类型的搜索引擎，例如 Amazon、YouTube 和 Wikipedia，它们仅<span style="color: black;">表示</span>来自其网站的结果。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span> 1. URL</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一切都从一个已知的 URL 列表<span style="color: black;">起始</span>。谷歌<span style="color: black;">经过</span><span style="color: black;">各样</span>过程<span style="color: black;">发掘</span>这些，但最<span style="color: black;">平常</span>的三个是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从反向链接</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">已然</span>有一个<span style="color: black;">包括</span>数万亿网页的索引。<span style="color: black;">倘若</span>有人从这些网页之一添加到您的某个网页的链接，<span style="color: black;">她们</span><span style="color: black;">能够</span>从那里找到它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span><span style="color: black;">运用</span>带有Ahrefs 网站管理员工具的网站浏览器免费查看您网站的反向链接。</span></p><span style="color: black;">注册一个免费的 Ahrefs 网站管理员工具帐户</span><span style="color: black;">将您的域粘贴到站点资源管理器中</span><span style="color: black;">转到</span><strong style="color: blue;"><span style="color: black;">反向链接</span></strong><span style="color: black;"> 报告。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/81b9d58b50df474eafce3a9505fc6eb8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=PCARzrJQ6CtRyrYP6cPGgH%2FGU74%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的爬虫是仅次于谷歌的第二活跃的爬虫，<span style="color: black;">因此</span>你应该在<span style="color: black;">这儿</span>看到一个相当完整的反向链接视图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从站点地图</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站点地图列出了您网站上的所有重要页面。<span style="color: black;">倘若</span>您将站点地图提交给 Google，可能会<span style="color: black;">帮忙</span><span style="color: black;">她们</span>更快地<span style="color: black;">发掘</span>您的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从URL提交</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 还<span style="color: black;">准许</span><span style="color: black;">经过</span> Google Search Console 提交单个 URL。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span> 2. 爬行</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爬行是被<span style="color: black;">叫作</span>为蜘蛛的计算机<span style="color: black;">设备</span>人（例如</span><strong style="color: blue;"><span style="color: black;">Googlebot</span></strong><span style="color: black;">）<span style="color: black;">拜访</span>和下载<span style="color: black;">发掘</span>的页面的<span style="color: black;">地区</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必须</span><span style="color: black;">重视</span>的是，Google 并不总是<span style="color: black;">根据</span><span style="color: black;">她们</span><span style="color: black;">发掘</span>页面的<span style="color: black;">次序</span>来抓取页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 会<span style="color: black;">按照</span>以下几个<span style="color: black;">原因</span>对网址进行排队以供抓取：</span></p><span style="color: black;">URL的 PageRank</span><span style="color: black;">URL多久更改一次</span><span style="color: black;">不管是不是新的</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这很重要，<span style="color: black;">由于</span>这<span style="color: black;">寓意</span>着搜索引擎可能会先抓取您的某些页面并将其编入索引。<span style="color: black;">倘若</span>您有一个大型网站，搜索引擎可能<span style="color: black;">必须</span>一段时间<span style="color: black;">才可</span>完全抓取它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">步骤 3. 处理</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">处理是谷歌从抓取的页面中理解和提取关键信息的<span style="color: black;">地区</span>。谷歌之外<span style="color: black;">无</span>人<span style="color: black;">晓得</span>这个过程的每一个细节，但<span style="color: black;">咱们</span>理解的重要部分是提取链接和存储内容以进行索引。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google <span style="color: black;">必要</span>渲染页面以完全处理它们，这是 Google 运行页面代码以<span style="color: black;">认识</span>它<span style="color: black;">怎样</span><span style="color: black;">查询</span>用户的<span style="color: black;">地区</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，在渲染之前和之后会<span style="color: black;">出现</span><span style="color: black;">有些</span>处理——如您在图中所见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">过程</span> 4. 索引</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">索引是将来自抓取页面的已处理信息添加到<span style="color: black;">叫作</span>为搜索索引的大型数据库中。这本质上是一个<span style="color: black;">包括</span>数万亿个网页的数字图书馆，Google 的搜索结果来自这些网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是很重要的一点。当您在搜索引擎中键入<span style="color: black;">查找</span>时，您并不是直接在 Internet 上搜索匹配结果。您正在搜索搜索引擎的网页索引。<span style="color: black;">倘若</span>网页不在搜索索引中，搜索引擎用户将找不到它。这<span style="color: black;">便是</span>让您的网站在 Google 和 Bing 等<span style="color: black;">重点</span>搜索引擎中编入索引如此重要的<span style="color: black;">原由</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"> 第3章</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索引擎<span style="color: black;">怎样</span>对页面进行排名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">发掘</span>、抓取和索引内容只是<span style="color: black;">困难</span>的<span style="color: black;">第1</span>部分。当用户执行搜索时，搜索引擎还<span style="color: black;">必须</span>一种对匹配结果进行排名的<span style="color: black;">办法</span>。这是搜索引擎算法的工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>搜索引擎都有独特的网页排名算法。但<span style="color: black;">因为</span> Google 是迄今为止<span style="color: black;">运用</span>最广泛的搜索引擎（<span style="color: black;">最少</span>在西方世界），<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>将在本指南的其余部分重点关注这一点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，谷歌<span style="color: black;">持有</span> 200 多个排名<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>人<span style="color: black;">晓得</span>所有这些排名<span style="color: black;">原因</span>是什么，但<span style="color: black;">咱们</span><span style="color: black;">晓得</span>关键<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span>讨论其中的几个。</span></p><span style="color: black;">反向链接</span><span style="color: black;"><span style="color: black;">相关</span></span><span style="color: black;"><span style="color: black;">鲜嫩</span></span><span style="color: black;"><span style="color: black;">专题</span>权威</span><span style="color: black;">页面速度</span><span style="color: black;">移动友好</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">反向链接</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反向链接是谷歌最重要的排名<span style="color: black;">原因</span>之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌搜索质量高级策略师 Andrey Lipattsev 在 2016 年的一次在线网络研讨会上证实了这一点。当被问及</span><strong style="color: blue;"><span style="color: black;">两个最重要的排名<span style="color: black;">原因</span>时</span></strong><span style="color: black;">，他的回答很简单：</span><strong style="color: blue;"><span style="color: black;">内容和链接</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绝对地。我<span style="color: black;">能够</span>告诉你它们[前两个排名<span style="color: black;">原因</span>]是什么。它是内容。它<span style="color: black;">指的是</span>向您网站的链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自 1997 年 Google 推出 PageRank <span style="color: black;">败兴</span>，链接<span style="color: black;">始终</span>是 Google 的重要排名<span style="color: black;">原因</span>，PageRank 是一种<span style="color: black;">按照</span>指向网页的反向链接的</span><strong style="color: blue;"><span style="color: black;">数量</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">质量</span></strong><span style="color: black;">来判断网页价值的公式。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/51effafbac4d4ae4be3f1d0991001463~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=S2M2jX2wwguHmDM8uSovM2Lgx38%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span>分析超过 10 亿个页面时，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>链接到一个页面的网站数量与其从 Google <span style="color: black;">得到</span>的自然流量之间存在<span style="color: black;">显著</span>的<span style="color: black;">关联</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，这并不是关于数量的<span style="color: black;">所有</span>，<span style="color: black;">由于</span>并非所有的反向链接都是平等的。<span style="color: black;">拥有</span>少量高质量反向链接的页面完全有可能超过<span style="color: black;">拥有</span><span style="color: black;">海量</span>低质量反向链接的页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个好的反向链接有六个关键属性。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/160248886df849a588ac6087a6dfb386~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=AxXOppKA7%2BvTu1RhkU5h6GFjqss%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span>仔细<span style="color: black;">瞧瞧</span><span style="color: black;">能够</span>说是最重要的两个：</span><strong style="color: blue;"><span style="color: black;">权威</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>性</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">链接权限</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来自权威页面和网站的反向链接<span style="color: black;">一般</span>对排名影响最大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">怎样</span>定义权威？在SEO的背景下，权威页面和网站是<span style="color: black;">哪些</span>有<span style="color: black;">非常多</span>反向链接或“投票”的页面。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5fd6e99fe42745bcbc758e6f583d09f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=BraspYT3mVb2OwP43CJ0pohxdS8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在 Ahrefs 中，<span style="color: black;">咱们</span>有两个衡量网站和页面相对权威的指标：</span></p><strong style="color: blue;"><span style="color: black;">域名评级 ( DR )</span></strong><span style="color: black;">：网站的相对权威，范围从 0 到 100。</span><strong style="color: blue;"><span style="color: black;">URL Rating ( UR )</span></strong><span style="color: black;">：页面的相对权威，范围从 0 到 100。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>在 Ahrefs 的站点浏览器中查看任何网站或网页的权限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">链接<span style="color: black;">关联</span>性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来自<span style="color: black;">关联</span>网站和网页的链接<span style="color: black;">一般</span>是最有价值的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/842884e3bf844c7fae2a7eb0d72ccf21~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=gte2w51ak45QFcwkLFqwYbpBj1M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌在其页面上对有用页面进行排名的上下文中谈论<span style="color: black;">关联</span>性，以<span style="color: black;">认识</span>搜索的工作原理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span></span><strong style="color: blue;"><span style="color: black;">该主题的</span></strong><span style="color: black;">其他著名网站链接到该页面，则<span style="color: black;">显示</span>该信息是高质量的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您想<span style="color: black;">晓得</span><span style="color: black;">为何</span><span style="color: black;">关联</span>性很重要，请<span style="color: black;">思虑</span>一下现实世界中的事物是<span style="color: black;">怎样</span>运作的。在寻找最好的意大利餐厅时，您可能会相信厨师<span style="color: black;">伴侣</span>的<span style="color: black;">意见</span>，而不是兽医<span style="color: black;">伴侣</span>的<span style="color: black;">意见</span>。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>您正在寻找猫粮<span style="color: black;">举荐</span>，那就相反了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">相关</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 有多种确定页面<span style="color: black;">关联</span>性的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在最基本的层面上，它<span style="color: black;">查询</span><span style="color: black;">包括</span>与搜索<span style="color: black;">查找</span>相同的关键字的页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">关联</span>性远不止关键字匹配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 还<span style="color: black;">运用</span>交互数据来<span style="color: black;">评定</span>搜索结果<span style="color: black;">是不是</span>与<span style="color: black;">查找</span><span style="color: black;">关联</span>。换句话说，搜索者<span style="color: black;">发掘</span>该页面有用吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span>“苹果”的所有顶级结果都与科技<span style="color: black;">机构</span><span style="color: black;">相关</span>，而不是<span style="color: black;">果蔬</span>的部分<span style="color: black;">原由</span>。谷歌从交互数据中<span style="color: black;">晓得</span>，大<span style="color: black;">都数</span>搜索者正在寻找<span style="color: black;">相关</span>前者的信息，而不是后者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，交互数据远非谷歌<span style="color: black;">这般</span>做的<span style="color: black;">独一</span>方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌投资了许多技术来<span style="color: black;">帮忙</span>理解人、地点和事物等实体之间的关系。知识图谱是这些技术中的一种，它本质上是一个庞大的实体知识库以及它们之间的关系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">苹果（<span style="color: black;">果蔬</span>）和苹果（科技<span style="color: black;">机构</span>）都是知识图谱中的实体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google <span style="color: black;">运用</span>实体之间的关系来更好地<span style="color: black;">认识</span>页面<span style="color: black;">关联</span>性。谈论橙子和香蕉的“apple”的匹配结果显然是关于<span style="color: black;">果蔬</span>的。但谈论 iPhone、iPad 和 iOS 的人显然是关于科技<span style="color: black;">机构</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分归功于知识图谱，谷歌<span style="color: black;">能够</span>超越关键字匹配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时，您<span style="color: black;">乃至</span>可能会看到未提及<span style="color: black;">查找</span>中看似重要的关键字的搜索结果。例如，获取“apple paper app”的第二个结果，它<span style="color: black;">无</span>在页面上的任何<span style="color: black;">地区</span><span style="color: black;">说到</span>“apple”这个词。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/883da79655c044a881202eb04545a55b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=JXzZH6b1ycYpMqHjvY60gzw8MOE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">能够</span>说这是一个<span style="color: black;">关联</span>的结果，部分<span style="color: black;">原由</span>是它在知识图中<span style="color: black;">说到</span>了 iPhone 和 iPad 等实体，这些实体无疑与 Apple 密切<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">边注。</p>交互数据和知识图并不是谷歌用来<span style="color: black;">认识</span>页面与搜索<span style="color: black;">查找</span><span style="color: black;">关联</span>性的<span style="color: black;">独一</span>技术。大部分工作是<span style="color: black;">运用</span>技术来完成的，以<span style="color: black;">认识</span><span style="color: black;">查找</span>本身<span style="color: black;">背面</span>的含义和意图，例如BERT和 RankBrain。谷歌有时<span style="color: black;">乃至</span>会在幕后重写<span style="color: black;">查找</span>以<span style="color: black;">供给</span>更<span style="color: black;">关联</span>的结果。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">鲜嫩</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">鲜嫩</span>度是一个依赖于<span style="color: black;">查找</span>的排名<span style="color: black;">原因</span>，这<span style="color: black;">寓意</span>着它对某些结果比其他结果更重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>“amazon prime 上有什么<span style="color: black;">鲜嫩</span>事”<span style="color: black;">这般</span>的<span style="color: black;">查找</span>，<span style="color: black;">鲜嫩</span>度很重要，<span style="color: black;">由于</span>搜索者想<span style="color: black;">认识</span><span style="color: black;">近期</span>添加的电影和电视节目。这可能<span style="color: black;">便是</span> Google 将新发布或更新的搜索结果排名更高的<span style="color: black;">原由</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/29881ca6472549e6a7bc9e378177b19c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=FN9WtHG4UHZvJZN9L1I2whj5nnk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>“最好的耳机”<span style="color: black;">这般</span>的<span style="color: black;">查找</span>，<span style="color: black;">鲜嫩</span>度很重要，但不是<span style="color: black;">那样</span>重要。耳机技术发展很快，<span style="color: black;">因此呢</span> 2015 年的结果不会有太大用处，但 2-3 个月前发布的帖子仍然有用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">晓得</span>这一点，并<span style="color: black;">表示</span>过去几个月更新或发布的结果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8c78eb6bf6d14798b3684464f68b97f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=DhNGj9j%2FpeJ6TPIphapDBwAbv6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">有些</span><span style="color: black;">查找</span>结果的<span style="color: black;">鲜嫩</span>度大多无关紧要，例如“<span style="color: black;">怎样</span>打平局”。几十年来，这个过程<span style="color: black;">无</span>任何改变，<span style="color: black;">因此</span>无论搜索结果是昨天还是 1998 年都<span style="color: black;">无</span>关系。谷歌<span style="color: black;">晓得</span>这一点，并且对<span style="color: black;">数年</span>前发布的帖子排名<span style="color: black;">无</span>任何疑虑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">专题</span>权威</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">期盼</span>对<span style="color: black;">拥有</span>该主题权威的网站的内容进行排名。这<span style="color: black;">寓意</span>着 Google 可能会将www.25qi.com网站视为<span style="color: black;">相关</span>某个主题而非另一个主题的<span style="color: black;">查找</span>的良好结果<span style="color: black;">源自</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌在<span style="color: black;">她们</span>的一项专利中谈到了这一点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索系统<span style="color: black;">是不是</span>认为站点<span style="color: black;">拥有</span>权威性<span style="color: black;">一般</span>取决于<span style="color: black;">查找</span>。[...] 搜索系统可以将<span style="color: black;">疾患</span><span style="color: black;">掌控</span>中心的站点“cdc.gov”视为<span style="color: black;">查找</span>“ CDC蚊子停止叮咬”的权威站点，但可能不会将同一站点视为权威站点<span style="color: black;">查找</span>“餐厅<span style="color: black;">举荐</span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管这只是 Google 申请的众多专利之一，但<span style="color: black;">咱们</span>看到证据<span style="color: black;">显示</span>“主题权威”在许多<span style="color: black;">查找</span>的搜索结果中很重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只需查看“真空低温真空封口机”的结果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9ede9135f3664305b7a3372e9b0b496d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=VmnE73DIDH5pnODDU4inWZNzftU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这儿</span>，<span style="color: black;">咱们</span>看到了两个关于真空低温烹调法的小利基网站，其排名超过了《纽约时报》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管<span style="color: black;">这儿</span>无疑还有其他<span style="color: black;">原因</span>在起<span style="color: black;">功效</span>，但“<span style="color: black;">专题</span>权威”似乎是这些网站排名靠前的<span style="color: black;">原由</span>之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这可能<span style="color: black;">便是</span><span style="color: black;">为何</span> Google 的SEO入门指南告诉网站所有者：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在特定<span style="color: black;">行业</span>培养专业知识和值得信赖的声誉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">页面速度</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>人<span style="color: black;">爱好</span>等待页面加载，谷歌<span style="color: black;">晓得</span>这一点。这<span style="color: black;">便是</span>为什么<span style="color: black;">她们</span>将页面速度<span style="color: black;">做为</span>2010 年桌面搜索和2018 年移动搜索的排名<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多人对页面速度感到困惑，<span style="color: black;">因此呢</span>值得<span style="color: black;">重视</span>的是，您的页面不<span style="color: black;">必须</span>闪电般快速排名。谷歌<span style="color: black;">暗示</span>，页面速度只是“为用户<span style="color: black;">供给</span>最慢体验”的页面的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，将一个<span style="color: black;">已然</span><span style="color: black;">火速</span>的网站缩短几毫秒不太可能<span style="color: black;">加强</span>排名。它只<span style="color: black;">必须</span>足够快，不会对用户产生<span style="color: black;">消极</span>影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>在PageSpeed Insights 中<span style="color: black;">检测</span>任何网页的速度，它还会生成使页面更快的<span style="color: black;">意见</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/28358fdc8d964ae0b756fd26814f7a54~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=d79UN8Z27rXP1UDaNFhYykk6DO0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PageSpeed Insights 还<span style="color: black;">表示</span>您的页面在Core Web Vitals 方面的表现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Core Web Vitals 由三个衡量网页加载性能、交互性和视觉稳定性的指标<span style="color: black;">构成</span>。谷歌已确认，截至 2021 年 6 月，Core Web Vitals 将<span style="color: black;">作为</span>排名信号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span><span style="color: black;">运用</span> Google Search Console 中的 Core Web Vitals 报告查看您网站上所有页面的性能。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/198d087667e84e66ba1b4b1bf64b6ff9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=vIvbgRiAkrvLcbmC7VaIij4TbV8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>许多 URL 表现<span style="color: black;">不良</span>或<span style="color: black;">必须</span>改进，请与<span style="color: black;">研发</span>人员联系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">移动友好</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">65% 的 Google</span><strong style="color: blue;"><span style="color: black;">搜索<span style="color: black;">出现</span>在移动设备上</span></strong><span style="color: black;">。这<span style="color: black;">便是</span><span style="color: black;">为何</span>自 2015 年<span style="color: black;">败兴</span>移动友好性<span style="color: black;">始终</span>是移动设备的一个<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自 2019 年<span style="color: black;">败兴</span>，<span style="color: black;">因为</span>谷歌转向</span><strong style="color: blue;"><span style="color: black;">移动优先索引</span></strong><span style="color: black;">，移动友好性<span style="color: black;">亦</span>是桌面搜索的排名<span style="color: black;">原因</span>。这<span style="color: black;">寓意</span>着谷歌在所有设备上“<span style="color: black;">重点</span><span style="color: black;">运用</span>移动版本的内容进行索引和排名”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，缺乏移动友好性会影响排名——无处不在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span><span style="color: black;">运用</span> Google 的</span><strong style="color: blue;"><span style="color: black;">移动友好测试工具</span></strong><span style="color: black;">或在 Google Search Console的</span><strong style="color: blue;"><span style="color: black;">移动可用性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">报告中<span style="color: black;">检测</span>任何网页的移动友好</span><strong style="color: blue;"><span style="color: black;">性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/73f3152671064a09bbc2fa2d96587737~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=2oCsaIvNf8jCdXdHP1iV31A8sqM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"> 第 4 章</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索引擎<span style="color: black;">怎样</span>个性化搜索结果</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎明白<span style="color: black;">区别</span>的结果会吸引<span style="color: black;">区别</span>的人。这<span style="color: black;">便是</span><span style="color: black;">她们</span>为<span style="color: black;">每一个</span>用户定制结果的<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您曾经在多个设备或浏览器上搜索过相同的内容，<span style="color: black;">那样</span>您可能<span style="color: black;">已然</span>看到了这种个性化的效果。结果<span style="color: black;">一般</span>会<span style="color: black;">按照</span><span style="color: black;">各样</span><span style="color: black;">原因</span><span style="color: black;">表示</span>在<span style="color: black;">区别</span>的位置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正是<span style="color: black;">因为</span>这种个性化，<span style="color: black;">倘若</span>您正在做SEO，您最好<span style="color: black;">运用</span>像 Ahrefs 的Rank Tracker<span style="color: black;">这般</span>的专用工具来跟踪排名位置。这些工具中报告的位置可能更接近事实，<span style="color: black;">由于</span>它们浏览网络的方式不会为搜索引擎<span style="color: black;">供给</span><span style="color: black;">非常多</span>有用的个性化信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎<span style="color: black;">怎样</span>个性化结果？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">暗示</span>，“诸如您的位置、过去的搜索历史和搜索设置等信息都有助于 [<span style="color: black;">咱们</span>] <span style="color: black;">按照</span>当时对您最有用和最<span style="color: black;">关联</span>的内容来定制您的结果。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">咱们</span>仔细<span style="color: black;">瞧瞧</span>这三件事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 地点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您搜索诸如“意大利餐厅”之类的内容，则地图包中的所有结果都是当地餐厅。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ab8cb286b67b4138bc4274238c1cb045~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=Cvj27DLr%2FXItmTpu0tipa5sp4SU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">这般</span>做是<span style="color: black;">由于</span>你不太可能飞到半个地球去吃午饭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但 Google <span style="color: black;">亦</span>会<span style="color: black;">运用</span>您的位置来个性化地图包之外的搜索结果。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>向下滚动搜索“意大利餐厅”，<span style="color: black;">乃至</span> TripAdvisor 的结果<span style="color: black;">亦</span>是个性化的，<span style="color: black;">咱们</span>会看到许多排名靠前的结果都是来自当地餐厅的网站。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f6011928b8f74692b0a3e4715befaad4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=%2BhEBLYyPigxGSKzsC8PvzUG9tmo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>“买房子”<span style="color: black;">这般</span>的<span style="color: black;">查找</span>，<span style="color: black;">状况</span>类似。Google 返回带有本地列表而不是国家列表的页面，<span style="color: black;">由于</span>您可能不想<span style="color: black;">搬家</span>到其他国家/地区。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1deb17e810424e9bbfebc01fe1cf75c1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=ZzqsCQ3Qd6Cp%2BAYqc54GK4PuMrA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您的位置会<span style="color: black;">极重</span>地影响本地<span style="color: black;">查找</span>的结果，<span style="color: black;">因此呢</span>在从两个<span style="color: black;">区别</span>位置搜索相同内容时几乎<span style="color: black;">无</span>重叠。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. 语言</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google <span style="color: black;">晓得</span>向西班牙用户<span style="color: black;">表示</span>英文搜索结果毫无<span style="color: black;">道理</span>。这<span style="color: black;">便是</span><span style="color: black;">为何</span> Google 将Youtube SEO教程的英文版用于英语搜索，将西班牙语版用于西班牙语搜索的<span style="color: black;">原由</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/23c2ed29efe8490ab6175794198aadea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723733410&x-signature=paJyW2F8lXCgCWzhBDiHFkiqOt0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，谷歌在某种程度上依赖网站所有者来做到这一点。<span style="color: black;">倘若</span>您有多种语言的页面，除非您告诉<span style="color: black;">她们</span>，否则 Google 可能不会<span style="color: black;">认识</span>到这种<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span><span style="color: black;">运用</span>名为</span><strong style="color: blue;"><span style="color: black;">hreflang</span></strong>的HTML属性执行此操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hreflang 有点<span style="color: black;">繁杂</span>，远远超出了本指南的范围，但基本上它是一小段代码，指示<span style="color: black;">区别</span>语言的同一页面的多个版本之间的关系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. 搜索历史</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或许谷歌<span style="color: black;">运用</span>搜索历史来个性化结果的最<span style="color: black;">显著</span>例子是，当您下次运行相同的搜索时，它会将先前点击的结果“排名”更高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它并不总是<span style="color: black;">出现</span>，但它似乎很<span style="color: black;">平常</span> - <span style="color: black;">尤其</span>是<span style="color: black;">倘若</span>您在<span style="color: black;">短期</span>内多次单击或<span style="color: black;">拜访</span>该页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">让<span style="color: black;">咱们</span>总结一下</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>搜索引擎的工作原理是在 Google 中排名更高并<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量的<span style="color: black;">第1</span>步。<span style="color: black;">倘若</span>搜索引擎<span style="color: black;">没法</span>找到、抓取和索引您的页面，那就<span style="color: black;">无</span>后续的工作了。</span></p>
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