谷歌SEO VS 谷歌宣传，哪一个更适合你的制品？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Ryy4kt2CTDiLBr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723727753&x-signature=%2F662eQ%2B%2FLx3qCvNIFv4tAG0nVeQ%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span><span style="color: black;">全世界</span>疫情爆发，国外展会<span style="color: black;">亦</span>都暂停了。<span style="color: black;">因此</span><span style="color: black;">近期</span>联系我的，想把<span style="color: black;">得到</span>客户的重点放到互联网的上的客户<span style="color: black;">亦</span>比较多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在跟客户沟<span style="color: black;">经过</span>程中，我<span style="color: black;">发掘</span><span style="color: black;">非常多</span>客户，在<span style="color: black;">选取</span>推广<span style="color: black;">途径</span>的时候，思路并不是很清晰，<span style="color: black;">常常</span>都是听说了，谁谁做了什么，<span style="color: black;">而后</span>感觉不错，<span style="color: black;">而后</span>自己<span style="color: black;">亦</span>想去尝试，<span style="color: black;">或</span>是听了某某行业大神说了啥，<span style="color: black;">例如</span>谷歌大叔，自己认同<span style="color: black;">而后</span>去尝试，<span style="color: black;">然则</span><span style="color: black;">咱们</span>分析<span style="color: black;">制品</span>跟市场之后，客户自己<span style="color: black;">选取</span>的推广<span style="color: black;">途径</span>，<span style="color: black;">常常</span>并不适合他本身的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>我有必要写这么一篇<span style="color: black;">文案</span>，把<span style="color: black;">怎样</span><span style="color: black;">选取</span>谷歌seo还是adwords说清楚，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span>去套用，只是参考<span style="color: black;">意见</span>，有<span style="color: black;">思虑</span>不周的，请留言交流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌seo和adwords<span style="color: black;">宣传</span>统<span style="color: black;">叫作</span>为SEM（搜索引擎营销）。<span style="color: black;">近期</span>几年<span style="color: black;">由于</span>平台的竞争越来越激烈，<span style="color: black;">非常多</span>外贸<span style="color: black;">机构</span>沦落到给平台打工，大部分跨境企业<span style="color: black;">选取</span>了独立站，来推广自己的<span style="color: black;">制品</span><span style="color: black;">或</span>是服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>市面上鱼龙混杂，<span style="color: black;">非常多</span>人在初期接触这块的时候，得到的<span style="color: black;">常常</span>都是让人失望的结果。其实并不是谷歌seo<span style="color: black;">或</span>上谷歌<span style="color: black;">宣传</span>，<span style="color: black;">不可</span>推广你的<span style="color: black;">制品</span>，大部分<span style="color: black;">原由</span>是你并<span style="color: black;">无</span>深入<span style="color: black;">认识</span>其中的原理，网站不合适，运营人员不够<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>以及行业，<span style="color: black;">引起</span>了<span style="color: black;">欠好</span>的结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然还有很少部分的<span style="color: black;">状况</span>，你的<span style="color: black;">制品</span>并不适合在Google推广，<span style="color: black;">例如</span>新<span style="color: black;">制品</span>国外并<span style="color: black;">无</span>成熟的叫法，这个时候你只能在<span style="color: black;">制品</span>应用<span style="color: black;">方向</span>去优化，投入产出<span style="color: black;">情况</span>。<span style="color: black;">区别</span>的<span style="color: black;">制品</span>，<span style="color: black;">区别</span>的landing page设计得到的结果<span style="color: black;">常常</span><span style="color: black;">亦</span>不<span style="color: black;">同样</span>。</p>什么是谷歌SEO?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">指的是</span>搜索引擎优化，国外比<span style="color: black;">很强</span>的搜索引擎有Bing Yahoo Google，谷歌占<span style="color: black;">全部</span>搜索引擎市场份额的78%,<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">这儿</span>重点讲谷歌的seo优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">经过</span>建设独立网站，优化网站的内容，给搜索用户<span style="color: black;">供给</span>权威可信的信息，并且满足用户的搜索体验，来获取免费流量。<span style="color: black;">经过</span>你内容质量的好坏，外链数量质量的好坏，关键词自然排名的高低，决定着你<span style="color: black;">能够</span>获取多少免费流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个网站的免费流量的多少，侧面反应互联网推广能力的高低。<span style="color: black;">经过</span>seo<span style="color: black;">咱们</span><span style="color: black;">能够</span>，获取<span style="color: black;">海量</span>的<span style="color: black;">营销</span>利润，以及品牌知名度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌seo自然排名示范：</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Ryy4kuGA4tCorH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723727753&x-signature=UAzrdYiVRH24iOiZZe0%2FkRKFViM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做谷歌seo的好处：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量免费并且<span style="color: black;">长时间</span>稳定，<span style="color: black;">倘若</span>你seo<span style="color: black;">基本</span>不错，页面有<span style="color: black;">处理</span>用户需求，你将会<span style="color: black;">连续</span>获取搜索引擎的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>数据分析，<span style="color: black;">能够</span>辅助<span style="color: black;">机构</span>选品，确定<span style="color: black;">机构</span><span style="color: black;">制品</span><span style="color: black;">开发</span><span style="color: black;">营销</span>方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>优化<span style="color: black;">非常多</span>关键词，带来<span style="color: black;">非常多</span>免费<span style="color: black;">精细</span>流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>在优化网站的过程，<span style="color: black;">提高</span>网站的用户体验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自然流量点击率，转化率<span style="color: black;">通常</span>高于<span style="color: black;">宣传</span>流量。（关键词排名<span style="color: black;">第1</span>的<span style="color: black;">状况</span>下）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">侧面<span style="color: black;">提高</span>品牌信任度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做谷歌seo的缺点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排名规则存在不确定性<span style="color: black;">原因</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词竞争大，上排名几乎没<span style="color: black;">期盼</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">耗费时间比较长</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span>专业人员优化网站</p>什么是谷歌<span style="color: black;">宣传</span>?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>又叫Google Adwords,是谷歌<span style="color: black;">机构</span><span style="color: black;">重点</span>的盈利<span style="color: black;">源自</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发布于2000年，2019年<span style="color: black;">宣传</span>方面的营收大概950亿美元。商家<span style="color: black;">经过</span>付费给谷歌平台，<span style="color: black;">经过</span>关键词<span style="color: black;">宣传</span> <span style="color: black;">照片</span> 视频 文字等方式向<span style="color: black;">目的</span>客户推销你<span style="color: black;">机构</span>的服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过将近20年的发展，谷歌<span style="color: black;">宣传</span>几乎<span style="color: black;">能够</span>满足任何商家的需求，针对零售商家，谷歌推出了google shoping ads服务。针对本地商家，谷歌推出了本地<span style="color: black;">宣传</span>。</p><img src="https://p6-sign.toutiaoimg.com/pgc-image/Ryy4kusHJWvmuW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723727753&x-signature=Le8paC0cvQnyVOFnYBqfyGJiVCU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">宣传</span>的优点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速度快。<span style="color: black;">调节</span>好<span style="color: black;">宣传</span>，一个礼拜<span style="color: black;">上下</span><span style="color: black;">就可</span>看到效果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定位<span style="color: black;">精细</span>，<span style="color: black;">能够</span>准确的定位到你的<span style="color: black;">目的</span>时间国家，城市，<span style="color: black;">或</span>是州</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>比较快的测试出，关键词，网站体验，国家市场怎么样</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">宣传</span>，<span style="color: black;">能够</span>确定营销<span style="color: black;">途径</span>的重点方向。<span style="color: black;">例如</span>视频<span style="color: black;">宣传</span>还<span style="color: black;">能够</span>，<span style="color: black;">咱们</span>营销<span style="color: black;">途径</span>就<span style="color: black;">能够</span>在视频方面加强了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有效辅助seo，<span style="color: black;">非常多</span>做seo的选词都是凭经验<span style="color: black;">选取</span>，<span style="color: black;">然则</span><span style="color: black;">非常多</span>时候并不<span style="color: black;">晓得</span>词的转化跟效果，<span style="color: black;">宣传</span><span style="color: black;">能够</span>有效节省<span style="color: black;">选取</span>重点优化词优化页面的时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">宣传</span>流量，会高于seo流量，<span style="color: black;">例如</span>谷歌优化，自然排名在<span style="color: black;">第1</span>只<span style="color: black;">能够</span>获取这个词的流量，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">宣传</span>词组匹配的时候谷歌大叔谷歌优化这个词<span style="color: black;">亦</span>会搜索到<span style="color: black;">咱们</span>。下图自然排名跟<span style="color: black;">宣传</span>的流量对比</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Ryy4kvnG1T1DC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723727753&x-signature=CZ9YRkPxu3CYkQqJKWHCM9o%2Fb4s%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">宣传</span>的缺点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span><span style="color: black;">长时间</span>投入<span style="color: black;">宣传</span><span style="color: black;">花费</span>，并且随着竞争的增长价格<span style="color: black;">亦</span>会增长</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后台比较<span style="color: black;">繁杂</span>，非专业人员操作困难。新手<span style="color: black;">或</span>代理<span style="color: black;">机构</span>，对<span style="color: black;">制品</span>不足够<span style="color: black;">认识</span>，<span style="color: black;">导致</span><span style="color: black;">非常多</span>无效花费。</p>到底做谷歌seo还是谷歌<span style="color: black;">宣传</span>？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>你是一个soho：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>少量的资金预算投入。并且<span style="color: black;">无</span>很长的时间精力投入到你网站中，自己英文能力并不是很好，千万不要相信seo<span style="color: black;">机构</span>省钱，市面上的seo<span style="color: black;">机构</span>最便宜的<span style="color: black;">机构</span>一年<span style="color: black;">亦</span>要3ooo0rmb，得到的结果<span style="color: black;">常常</span>令人失望，并且每年都<span style="color: black;">必须</span>收费。相对<span style="color: black;">来讲</span>，不如竞价划算<span style="color: black;">有些</span>。你<span style="color: black;">能够</span>在很<span style="color: black;">短期</span>内获取到询盘，让你有订单谈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有足够的时间精力，并且英文能力<span style="color: black;">能够</span>，足够<span style="color: black;">认识</span>自己的<span style="color: black;">制品</span>。懂互联网<span style="color: black;">或</span>是能找到比较<span style="color: black;">可靠</span>的人学习，<span style="color: black;">意见</span>你<span style="color: black;">能够</span>做seo，<span style="color: black;">经过</span><span style="color: black;">第1</span>年的<span style="color: black;">奋斗</span>，后面每年都有<span style="color: black;">连续</span>的询盘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>你是一个<span style="color: black;">机构</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>团队，<span style="color: black;">无</span>专职负责这块的人。<span style="color: black;">意见</span><span style="color: black;">选取</span>Google竞价，来测试<span style="color: black;">全部</span>线上营销，来决定以后线上营销的重点方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有团队，有负责这块的人。<span style="color: black;">意见</span>谷歌竞价 ，谷歌优化<span style="color: black;">同期</span>去做，当然是谷歌竞价先测试数据，<span style="color: black;">而后</span>做seo。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是谷歌竞价<span style="color: black;">亦</span>好，谷歌优化<span style="color: black;">亦</span>好。最好的<span style="color: black;">状况</span>是<span style="color: black;">同期</span>都去做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>最大限度的去<span style="color: black;">得到</span>Google的流量。特殊的<span style="color: black;">状况</span>，<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>定位国家地区的，<span style="color: black;">乃至</span>只定位一个城市的，做Google adwords更好<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>时间精力，跟预算<span style="color: black;">状况</span>的<span style="color: black;">区别</span> ，<span style="color: black;">制品</span>的<span style="color: black;">区别</span>，<span style="color: black;">引起</span><span style="color: black;">非常多</span>人纠结，<span style="color: black;">然则</span><span style="color: black;">倘若</span>实在不<span style="color: black;">晓得</span>做什么好的<span style="color: black;">状况</span>下，我<span style="color: black;">意见</span><span style="color: black;">大众</span>首选谷歌<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然还有<span style="color: black;">状况</span>是，<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>客户<span style="color: black;">针对</span>信誉<span style="color: black;">需求</span><span style="color: black;">尤其</span>高，<span style="color: black;">制品</span>单额比<span style="color: black;">很强</span>，投放<span style="color: black;">宣传</span>很难获取<span style="color: black;">目的</span>客户的信任。这种<span style="color: black;">状况</span>就<span style="color: black;">必要</span>是做SEO是重点啦，尤其是大型机械类，大型项目类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的关键词竞价价格非常高，投入产出很难<span style="color: black;">掌控</span><span style="color: black;">恰当</span>，恰好这个关键词的seo竞争是比较低的，这种<span style="color: black;">状况</span><span style="color: black;">亦</span>是比较适合做seo的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：谷歌大叔）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
你的话语如春风拂面，让我感到无比温暖。
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