谷歌SEO:外贸电商网站On-page SEO优化实战「附案例」
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk98NZE42ux5v4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723726728&x-signature=AdhILIpHIrtP4dtwp0YiD%2BHccA4%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做了外贸网站的你<span style="color: black;">必定</span><span style="color: black;">亦</span>想把谷歌SEO做好，<span style="color: black;">然则</span>从<span style="color: black;">那些</span>方面着手，可能<span style="color: black;">非常多</span>人不<span style="color: black;">晓得</span>，花费了高价钱做了一个外贸网站，网站On-page SEO却是烂的吓人( 还不<span style="color: black;">晓得</span>On-page SEO<span style="color: black;">能够</span>先看一下“SEO<span style="color: black;">关联</span>专有名词解释” )。<span style="color: black;">非常多</span>人都认为On-page SEO<span style="color: black;">无</span>Off-page SEO重要，这是个错误的观点。在我看来，On-page SEO同Off-page SEO<span style="color: black;">一样</span>重要。On-page SEO是<span style="color: black;">漂亮</span>的织锦，Off-page SEO是锦上添花！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然谷歌SEO里On-page SEO如此重要，那<span style="color: black;">怎样</span>做On-page SEO?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">这儿</span>用我之前的分析一个跨境电商B2C网站案例做站内SEO实操，即使你是新人，把我这个SEO思路及操作<span style="color: black;">办法</span>带到你的项目，<span style="color: black;">一样</span>100%适用！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析这个thisshop项目</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站任何SEO都没做</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站搜索引擎表现很差</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站自然流量很少</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">制品</span>多</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站有很大<span style="color: black;">潜能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个网站问题<span style="color: black;">非常多</span>，做好了站内优化爆发力会很大。我从这几个方面做它的On-page SEO:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站结构优化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站TDK优化（首页/<span style="color: black;">归类</span>页/品牌页/主题页/详情页/其它页等）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站URL优化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">制品</span>详情页优化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站重复商品优化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站标签优化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站速度优化 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一. 网站结构优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商网站结构<span style="color: black;">通常</span>都是非常简单的，类似于下面<span style="color: black;">这般</span>，当然有的电商网站还有其它页面（关键词聚合页等），暂时不<span style="color: black;">思虑</span>！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk98NZiETsBHOn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723726728&x-signature=Qs%2BMnSXURxYtD6tzshcQZ%2B4T4Kg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thisshop<span style="color: black;">亦</span>是<span style="color: black;">同样</span>，<span style="color: black;">然则</span>排版布局给人很混乱的感觉，<span style="color: black;">归类</span>和活动及频道页胡乱排布。PC感受很<span style="color: black;">显著</span>，移动端还好！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页让人看到清晰布局：竖导航<span style="color: black;">暗示</span><span style="color: black;">归类</span>，横导航<span style="color: black;">暗示</span>活动和频道！【这种结构<span style="color: black;">亦</span>有利于蜘蛛抓取】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面包屑元素<span style="color: black;">必须</span>定位层级关系，并且<span style="color: black;">能够</span>点击！【让用户自到自己所处的位置】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二. 外贸网站TDK优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TDK优化重点<span style="color: black;">便是</span>要吸引人，<span style="color: black;">包含</span>关键词，<span style="color: black;">通常</span><span style="color: black;">来讲</span>关键词越靠前越好，<span style="color: black;">然则</span><span style="color: black;">不可</span>堆砌关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 网站首页TDK</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>网站首页TDK如图所示:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk98Na8DnEQkxh~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723726728&x-signature=3t6FwKxByTAyQjolOqkmGsQh7XA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题：Thisshop | 在线<span style="color: black;">制品</span><span style="color: black;">无</span>信用卡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: <span style="color: black;">制品</span>分期付款，手机，电脑，家电，<span style="color: black;">打扮</span>品，时装，促销，优惠券，折扣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title：Thisshop | 信用卡分期消费的在线购物商城 【<span style="color: black;">明显</span>是购物商城】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Thisshop<span style="color: black;">青年</span>人的分期消费购物商城。<span style="color: black;">制品</span>涵括手机/电脑/平板/家电/美妆/个护等，你最爱的品牌都在<span style="color: black;">这儿</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 网站<span style="color: black;">归类</span>页TDK</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">归类</span>页TDK标准：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: Category | Best Category Online Shopping | Thisshop 【换成泰文】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Enjoy installment payment on the best category products: Hot category, category items & more.All brands free delivery.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">归类</span>页分页标准:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: Category | Best Category Online Shopping | Thisshop Page x 【换成泰文】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Enjoy installment payment on the best category products: Hot category, category items & more.All brands free delivery. Page x</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如： Mobile Phones</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title： Mobile Phones | Best Mobile phones Online shopping | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Enjoy installment payment on the best mobile phones products: Hot Mobile phones, Mobile phones items & more.All brands free delivery.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 活动及频道页面TDK</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动及频道页TDK标准：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: Activity | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Activity deal at thisshop.com! Best price and enjoy installment payment!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如: Songkran Hot Items </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: SongKran Hot Items | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Songkran Hot items deal at thisshop.com! Best price and enjoy installment payment!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 品牌页面TDK</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: Brand | Buy brand products enjoy installment payment | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Buy brand products at thisshop.com, enjoy installment payment! brand products including xxx, xxx, categories!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：Huawei</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: Huawei | Buy huawei products enjoy installment payment | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Buy huawei products at thisshop.com, enjoy installment payment! Huawei products including xxx, xxx, categories!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Keywords: huawei, huawei xxxxx</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌页分页标准</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: Brand | Buy brand products enjoy installment payment | Thisshop Page x</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Buy brand products at thisshop.com, enjoy installment payment! brand products including xxx, xxx, categories! Page x</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 搜索页面TDK</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: 搜索词 Search Page | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Shop for the latest 关键词 at thisshop.com, enjoy installment payment! </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">offer the best 关键词 with free shipping!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如搜索：Sony earphone</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title： Sony earphone Search Page | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Shop for the latest Sony earphone at thisshop.com, enjoy installment payment!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">offer the best Sony earphone with free shipping!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. <span style="color: black;">制品</span>详情页面TDK</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title: 直接用<span style="color: black;">制品</span>标题 | Thisshop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Buy 标题 at thisshop.com, enjoy installment payment! Free shipping!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用小米scooter举例：</p>https://www.thisshop.com/item/detail?itemId=2572201
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Title： Xiaomi Mi Electronic Scooter | Thissop</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Description: Buy Xiaomi Mi Electronic Scooter at thisshop.com, enjoy installment payment! Free shipping!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题写作规范在下面会介绍！ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三. 外贸电商网站URL优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站URL静态化，除非做埋点，<span style="color: black;">跟踪</span>的数据<span style="color: black;">能够</span>加一个动态的链接（URL会做Canonical处理）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">URL规范：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站URL层级最多三层！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">URL统一小写字母</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">URL去掉特殊字符，统一用横线代替</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">URL<span style="color: black;">不可</span>有下划线</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多空格用一个横线代替</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多横线用一个横线代替</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>结尾用.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">归类</span>结尾用“/”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>如果有英文/泰文两个版本，以英文为主！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">归类</span>URL: (不论二级/三级/四级<span style="color: black;">归类</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/category-categoryid/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：Mobile phones<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/mobile-phones-1223/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">归类</span>分页URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/category-categoryid/x/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/活动标题-活动id.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如： Songkran hot items</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/songkran-hot-items-200389923834423.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/<span style="color: black;">制品</span>标题-<span style="color: black;">制品</span>spu.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：Xiaomi Mi Electronic Scooter</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/xiaomi-mi-electronic-scooter-25722.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">制品</span>URL有人说URL中间加入Category层级会好<span style="color: black;">有些</span>，告诉google<span style="color: black;">制品</span>是哪个类目，<span style="color: black;">增多</span><span style="color: black;">关联</span>性！其实分<span style="color: black;">状况</span>来看，<span style="color: black;">通常</span>电商网站<span style="color: black;">制品</span><span style="color: black;">能够</span>属于多个类目，<span style="color: black;">况且</span>类目及<span style="color: black;">制品</span>均<span style="color: black;">能够</span>转移的<span style="color: black;">状况</span>下，就不要Category了。<span style="color: black;">倘若</span>有的电商网站系统可能<span style="color: black;">欠好</span>，录入<span style="color: black;">制品</span>后就绑定了<span style="color: black;">归类</span>，这个就<span style="color: black;">能够</span>加Category!）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/brand-brandid/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌分页URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/brand-brandid/x/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：Xiaomi</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/xiaomi-1223/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总品牌页面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/brands/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Help页面URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/title.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：Delivery Method</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/delivery-method.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总Help页面：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/help/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索页URL</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/search?key=xxxx</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：搜索iPhone xs</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/search?key=iphone%20xs</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索页分页URL</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/search?key=iphone%20xs&page=x</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其它前端页面URL以URL规范来操作！ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四. 外贸电商网站商品详情页SEO优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚才<span style="color: black;">说到</span>的TDK优化和URL优化都和<span style="color: black;">制品</span>Title是有非常大关系的，其实<span style="color: black;">制品</span>title<span style="color: black;">便是</span>商品详情页的最重要的部分！（不谈设计）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. <span style="color: black;">制品</span>Title写作规范</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15个单词以内。核心关键词<span style="color: black;">能够</span>参考该细分品类网站大卖！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌+型号+核心关键词+属性+功能 （品牌很出名）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌+核心关键词+型号+属性+功能 （品牌不是很出名）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌+属性+功能+核心关键词+型号 （品牌不是很出名）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：</p>https://www.thisshop.com/item/detail?itemId=2527202
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">原来的Title是：（复制粘贴都粘贴不了。。。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>修改问： Sonar oscillating table fan 18 inch</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">制品</span>Description写作规范</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>泰国人对文字的兴趣不大，<span style="color: black;">能够</span>将文字/参数部分移到<span style="color: black;">照片</span>后！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Features加入关键词，specificaTion<span style="color: black;">能够</span>直接用供应商<span style="color: black;">供给</span>的内容！（都<span style="color: black;">能够</span>找第三方网站搬运，features 内容搬运后<span style="color: black;">必须</span>修改！）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. <span style="color: black;">制品</span>自己<span style="color: black;">能够</span><span style="color: black;">评估</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（长段式+关键词内容）+鼓励用户UGC内容！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. 添加分享标签！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社媒权重对SEO越来越重要了。<span style="color: black;">增多</span><span style="color: black;">基本</span>社媒分享标签！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 添加品牌页链接！<span style="color: black;">增多</span>内链<span style="color: black;">关联</span>性！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加<span style="color: black;">关联</span>品牌页链接，<span style="color: black;">能够</span>直接链到品牌专页页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五. 外贸电商网站重复<span style="color: black;">制品</span>优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>网站刚上线，<span style="color: black;">因为</span><span style="color: black;">制品</span>不多。一个<span style="color: black;">制品</span><span style="color: black;">按照</span>颜色，规格拆分成多个。<span style="color: black;">这般</span>页面看起来很丰富！其实这是一种错误的做法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">仅有</span>颜色规格等不<span style="color: black;">同样</span>的<span style="color: black;">制品</span>上线后一方面用户觉得很疑惑，这么多<span style="color: black;">制品</span>一个个点击，多麻烦，浪<span style="color: black;">花费</span>户时间，体验非常<span style="color: black;">欠好</span>!另一方面Google等搜索引擎<span style="color: black;">亦</span>分不清楚，哪个是<span style="color: black;">重点</span>的。怎么给你的这些重复<span style="color: black;">制品</span>排名。一个<span style="color: black;">制品</span>本来权重就不大，分成多个，基本就都没啥排名<span style="color: black;">优良</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实这种重复<span style="color: black;">制品</span>是谷歌禁止的，<span style="color: black;">通常</span><span style="color: black;">状况</span>下都是不收录，<span style="color: black;">倘若</span>收录了会把这些重复商品不放在SERP页面，商品没排面。更严重的网站降权！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在thisshoop里这个问题非常严重。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk98NbMCRWYUVn~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723726728&x-signature=E5E5n8U4wh7q4R3dKZ%2FzBXA0E2o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有商品都是<span style="color: black;">这般</span>，重复<span style="color: black;">制品</span>非常多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">隐匿</span>掉simple product，只<span style="color: black;">表示</span>configurable product。<span style="color: black;">通常</span>网站都是<span style="color: black;">能够</span>的，<span style="color: black;">倘若</span>实在是不行，就用Canonical标签标明SPU的<span style="color: black;">第1</span>个SKU是主商品，其它商品的权重都放在我这！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">六. 外贸电商网站HTML标签优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">HTML标签是看不到的，<span style="color: black;">必须</span><span style="color: black;">经过</span>HTML代码，<span style="color: black;">或</span><span style="color: black;">经过</span>SEO审计工具才<span style="color: black;">能够</span>。Thisshop外贸网站<span style="color: black;">基本</span><span style="color: black;">无</span><span style="color: black;">思虑</span>过标签的正确性问题，<span style="color: black;">因此</span>有很大<span style="color: black;">提高</span>空间！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有的可点击标签用a标签，<span style="color: black;">不可</span>用JS CLICK GO语句！ （重大问题） </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 首页标签优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分层<span style="color: black;">归类</span>用H2标签，H1标签缺失</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站header和footer部分的链接全都加上nofollow标签，<span style="color: black;">包含</span>注册/购物车！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">底部黑条内的文字标签全都用<span style="color: black;">或</span><strong style="color: blue;">标签，不要用h2标签 </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. <span style="color: black;">归类</span>页标签优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">H1标签缺失，下属<span style="color: black;">归类</span>用H2标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 总Brands页面标签优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Featured Brands用H1标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其它品牌标签用H2标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. Brands页面标签</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">H1标签缺失，下属<span style="color: black;">归类</span>用H2标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 商品页标签</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品标题用H1标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. Canonical标签</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">已然</span>是标准化的页面Canonical到<span style="color: black;">自己</span>链接，防止做<span style="color: black;">有些</span>代码<span style="color: black;">跟踪</span>时网站会生成<span style="color: black;">非常多</span>动态链接，分散页面权重！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站所有静态链接全都要做Canonical标签，搜索页动态标签Canonical指向本身！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：<span style="color: black;">制品</span>页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Https://www.thisshop.com/xiaomi-mi-electronic-scooter-25722.html?utm-source=2c2p.com canonical到 </p>Https://www.thisshop.com/xiaomi-mi-electronic-scooter-25722.html
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同理除开搜索页的动态链接外，所有的动态都要canonical到静态！ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索页 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.thisshop.com/search?key=xxxx&brands=apple Canonical到 </p>https://www.thisshop.com/search?key=xxxx
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分页页面Canonical到不分页的页面！品牌/搜索分页都<span style="color: black;">同样</span>处理！ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：<span style="color: black;">归类</span> </p>Https://www.thisshop.com/mobile-phones-1223/2/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Canonical 到 </p>Https://www.thisshop.com/mobile-phones-1223/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thisshop PC站和M站 Canonical 与 alternate标签应用(所有页面)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC站 alternate标签到M站，M站Canonical标签到PC站，防止权重分散！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如：PC站alternate到M站：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">M站Canonical标签到PC站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7. Sitemap和robots.txt</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">制作sitemap.xml, 一个sitemap<span style="color: black;">能够</span>放5万链接。Sitemap有<span style="color: black;">有些</span>小的<span style="color: black;">重视</span>点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">要求</span><span style="color: black;">准许</span>，你<span style="color: black;">能够</span>添加alternate M站标签</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">robots.txt <span style="color: black;">能够</span>先让蜘蛛抓取</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">暂时先做成</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">User-Agent: *</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Disallow:/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让搜索引擎充分<span style="color: black;">认识</span>你网站内容和结构！<span style="color: black;">而后</span>1个月后<span style="color: black;">能够</span>做阻止蜘蛛爬取某些无用页面！把sitemap链接放到robots.txt里！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">七. 网站速度优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站加载速度<span style="color: black;">亦</span>是Google排名算法中的一项，<span style="color: black;">同期</span>网站加载速度关系着用户体验，<span style="color: black;">因此</span>加载速度<span style="color: black;">亦</span>是非常重要的一项SEO优化！速度优化用的是“外贸网站推广工具导航”里<span style="color: black;">举荐</span>的两个工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thisshop网站测速，移动端和PC端都有很大<span style="color: black;">提升</span>空间。移动端测试很差！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk98Nsr8Oazfqu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723726728&x-signature=Jio8%2FxHSgzvsQUVxvKHTlCuuYMc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC端：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk98NtG62DaonE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723726728&x-signature=3JF0CJMwDakXOTSXQy4U6y1zVdY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">按照</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://developers.google.com/speed/pagespeed/insights/?url=www.thisshop.com&tab=desktop </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://gtmetrix.com/ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两个页面里的<span style="color: black;">意见</span>做优化！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还准备写网站体验优化，网站多语言优化，AMP优化，搜索优化，结构化语言优化等。暂时就留到下期吧！Google Onpage SEO优化其实<span style="color: black;">重点</span>是<span style="color: black;">优秀</span>内容，其它方面只做一次基本就<span style="color: black;">无</span>重复工作了。这上面的站内优化细则都是<span style="color: black;">非常</span>有用的，对照着你的网站看一下你的<span style="color: black;">那些</span><span style="color: black;">地区</span><span style="color: black;">能够</span>修改。<span style="color: black;">倘若</span>你的网站索引/流量都不高，就可以对应<span style="color: black;">调节</span>了，<span style="color: black;">倘若</span>索引流量还<span style="color: black;">能够</span>，就<span style="color: black;">必须</span>斟酌了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>面都是直接操作，<span style="color: black;">非常多</span>都没讲<span style="color: black;">为何</span>这么做，理论方面讲的太多还不如实操！<span style="color: black;">倘若</span>你在其他博客里看到了理论知识，来<span style="color: black;">这儿</span>看实操是不是很过瘾？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌SEO<span style="color: black;">通常</span>讲的都是站内站外结合，我这边只讲了站内优化，站外优化<span style="color: black;">咱们</span>下一次细细分析！（<span style="color: black;">源自</span>：外贸狗营销推广）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
对于这个问题，我有不同的看法... 你的努力一定会被看见，相信自己，加油。
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