海外ASO：iOS与谷歌优化的相同点和区别
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海外ASO是针对iOS的App Store和谷歌的Google Play这两个<span style="color: black;">重点</span>海外应用商店进行的优化过程，两个<span style="color: black;">区别</span>的平台<span style="color: black;">必须</span>采取<span style="color: black;">区别</span>的优化策略，以下是对iOS优化和谷歌优化的<span style="color: black;">仔细</span>解析：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>iOS优化（App Store）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240712/c00a710301df4e9fb8e1c18d0eb01516.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、关键词覆盖</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>关键词：iOS<span style="color: black;">准许</span><span style="color: black;">研发</span>者在iTunes Connect中设置关键词，这些关键词<span style="color: black;">针对</span>应用的搜索排名至关重要。<span style="color: black;">研发</span>者<span style="color: black;">必须</span><span style="color: black;">选取</span>与应用内容紧密<span style="color: black;">关联</span>、且用户搜索频率高的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词字段限制：iOS的关键词字段有100字符限制，<span style="color: black;">因此呢</span><span style="color: black;">必须</span>精选关键词，避免浪费宝贵的字符空间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词位置：虽然关键词字段在iTunes Connect中设置，但关键词<span style="color: black;">亦</span>会受到标题、副标题、描述等<span style="color: black;">原因</span>的影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、描述和截图优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述：应用描述应简单明了，<span style="color: black;">明显</span>应用的功能和特点，<span style="color: black;">同期</span>吸引用户<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">截图：高质量的截图<span style="color: black;">能够</span>展示应用的界面设计和用户体验，<span style="color: black;">加强</span>用户的下载意愿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、应用图标和名<span style="color: black;">叫作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图标：应用图标是用户在应用商店中<span style="color: black;">首要</span><span style="color: black;">重视</span>到的元素之一，<span style="color: black;">因此呢</span>应<span style="color: black;">拥有</span>辨识度、美观且符合应用气质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">名<span style="color: black;">叫作</span>：应用名<span style="color: black;">叫作</span>应并避免<span style="color: black;">运用</span>过长或难以理解的名<span style="color: black;">叫作</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、用户<span style="color: black;">评估</span>和反馈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">鼓励用户<span style="color: black;">评估</span>：积极的用户<span style="color: black;">评估</span><span style="color: black;">能够</span><span style="color: black;">加强</span>应用的信誉度和下载量。<span style="color: black;">研发</span>者<span style="color: black;">能够</span><span style="color: black;">经过</span>应用内提示、推送<span style="color: black;">通告</span>等方式鼓励用户<span style="color: black;">评估</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回复</span>反馈：<span style="color: black;">即时</span><span style="color: black;">回复</span>用户的反馈和问题，展示<span style="color: black;">研发</span>者的专业性和责任心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、关键词排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>海外ios的关键词排名当天操作<span style="color: black;">次日</span>就能看到排名<span style="color: black;">提高</span>，并且成本很低，效果非常好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、榜单优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海外ios跟国内早些年<span style="color: black;">同样</span>，游戏<span style="color: black;">关联</span>的冲榜依旧非常流行，效果好流量大自然是个非常好的<span style="color: black;">选取</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>谷歌优化（Google Play）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240712/e91e502ccbfc4c94b038125abe675760.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、关键词覆盖</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">融入标题和描述：与iOS<span style="color: black;">区别</span>，Google Play的后台<span style="color: black;">无</span>关键词填写这栏，<span style="color: black;">因此</span>关键词<span style="color: black;">能够</span>自然地融入应用的标题、简短介绍和详细描述中。<span style="color: black;">因此呢</span>，<span style="color: black;">研发</span>者<span style="color: black;">必须</span>在这些文本元素中<span style="color: black;">恰当</span>地<span style="color: black;">部署</span>关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词挖掘：利用关键词挖掘工具找到与应用<span style="color: black;">关联</span>的热门关键词和长尾关键词，以<span style="color: black;">加强</span>应用的搜索<span style="color: black;">揭发</span>率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、应用描述和截图优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述：与iOS类似，Google Play的应用描述<span style="color: black;">亦</span><span style="color: black;">必须</span>简洁明了、<span style="color: black;">明显</span>核心功能和特点。<span style="color: black;">同期</span>，<span style="color: black;">能够</span>适当地添加<span style="color: black;">有些</span>促销信息或用户<span style="color: black;">评估</span>以<span style="color: black;">加强</span>吸引力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">截图和视频：高质量的截图和视频<span style="color: black;">能够</span>展示应用的独特功能和用户体验。Google Play<span style="color: black;">准许</span><span style="color: black;">研发</span>者上传多个截图和一个视频预览，<span style="color: black;">因此呢</span><span style="color: black;">能够</span>充分利用这些资源来展示应用的<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、应用图标和名<span style="color: black;">叫作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图标：与iOS<span style="color: black;">类似</span>，Google Play的图标<span style="color: black;">亦</span><span style="color: black;">必须</span><span style="color: black;">拥有</span>辨识度、美观且符合应用气质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">名<span style="color: black;">叫作</span>：虽然Google Play对应用名<span style="color: black;">叫作</span>的字符限制比iOS宽松，但仍需保持简洁明了并<span style="color: black;">包括</span>核心关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、A/B测试</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用Google Play的A/B测试功能来测试<span style="color: black;">区别</span>的图标、截图、描述等元素对下载量的影响，以找到好的展示<span style="color: black;">方法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、关键词排名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌这两年<span style="color: black;">始终</span>在<span style="color: black;">调节</span><span style="color: black;">引起</span>操作成本偏高，虽然上架比ios要容易，<span style="color: black;">然则</span>规则和机制都比较<span style="color: black;">繁杂</span><span style="color: black;">引起</span>后期的优化成本偏高，关键词排名更新周期较长<span style="color: black;">一般</span>都要<span style="color: black;">1星期</span>以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、榜单优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌的榜单<span style="color: black;">亦</span>是比较吸量的，<span style="color: black;">然则</span>单独操作很难上去<span style="color: black;">必须</span><span style="color: black;">经过</span><span style="color: black;">协同</span>买量的方式联合操作来达到效果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综上所述，海外ASO的iOS优化和谷歌优化在<span style="color: black;">详细</span>细节和策略上存在差异。<span style="color: black;">研发</span>者<span style="color: black;">必须</span><span style="color: black;">按照</span><span style="color: black;">区别</span>平台的特点和用户习惯来制定针对性的优化策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240712/c36923d98efc42ff8d6a25edd5edbf9e.png" style="width: 50%; margin-bottom: 20px;"></p>
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