谷歌市值是百度的48.7倍!同样干搜索的为啥差距那样大?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年10月24日谷歌市值1.34万亿美金,百度市值275亿美金,</span><strong style="color: blue;"><span style="color: black;">谷歌市值是百度的48.7倍!</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌成立于1998年9月,百度成立于2000年1月,相差仅仅一年多,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一样</span>以搜索起家,为啥两者能相差48.7倍</span></strong><span style="color: black;">?要<span style="color: black;">晓得</span>BAT的百度在早年市值远高于阿里和腾讯,被资本市场和国人寄予厚望,为啥百度就不行了呢?当然<span style="color: black;">原由</span>有<span style="color: black;">非常多</span>,我想从<span style="color: black;">基本</span>来谈,那就</span><strong style="color: blue;"><span style="color: black;">要回到这两家<span style="color: black;">机构</span><span style="color: black;">办事</span>的基本原则来出发,这个才是因,其他都是果</span></strong><span style="color: black;">,先看个故事吧,看完故事你就明白了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2e157a514ee34aed80fdf93c0b75bcf3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723725588&x-signature=XFP%2FkFbpFQAmR8UPCmLW3oZCLXg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2002年,一位负责<span style="color: black;">制品</span>和营销的高管加入谷歌,他<span style="color: black;">发掘</span>谷歌竟然<span style="color: black;">无</span>一份<span style="color: black;">商场</span>计划,于是他想着手<span style="color: black;">创立</span>起<span style="color: black;">仔细</span>的<span style="color: black;">商场</span>计划,<span style="color: black;">然则</span>被几位老员工出手阳止了,<span style="color: black;">她们</span>告诉他,谷歌<span style="color: black;">基本</span>不<span style="color: black;">必须</span>什么<span style="color: black;">商场</span>计划。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">太奇怪了吧!一家<span style="color: black;">机构</span><span style="color: black;">无</span><span style="color: black;">商场</span>计划怎么把战略落地呢?怎么能在<span style="color: black;">商场</span>竞争中取胜呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几个老员工告诉乔纳森说:</span><strong style="color: blue;"><span style="color: black;">只<span style="color: black;">必须</span>把基本原则告诉谷歌人,接下来<span style="color: black;">她们</span>就<span style="color: black;">晓得</span>怎么做了。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌不仅不<span style="color: black;">必须</span><span style="color: black;">商场</span>计划,<span style="color: black;">乃至</span>连<span style="color: black;">制品</span><span style="color: black;">研发</span>计划<span style="color: black;">亦</span>不要,这位高管在刚加入谷歌时给创始人之一的拉里·佩奇提交了一份<span style="color: black;">制品</span>计划,把几乎所有<span style="color: black;">机构</span>都会采用“过关制”的<span style="color: black;">制品</span><span style="color: black;">开发</span>计划展现得淋淋尽致。计划中<span style="color: black;">包括</span>了<span style="color: black;">过程</span>、审核、优先<span style="color: black;">秩序</span>,还有两年内推出的<span style="color: black;">制品</span>种类以及上市日期。这份<span style="color: black;">制品</span>计划堪<span style="color: black;">叫作</span>完美,本以为会赢得佩奇的一阵赞美,结果却恰恰相反。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">佩奇问他:“你见过哪个团队的表现能超越既定<span style="color: black;">目的</span>?”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回答:“呃,<span style="color: black;">无</span>。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">佩奇又问:“你的团队<span style="color: black;">开发</span>过比计划中更出色的<span style="color: black;">制品</span>吗?”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回答:“呃,<span style="color: black;">亦</span><span style="color: black;">无</span>。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是<span style="color: black;">这般</span>,计划还有什么<span style="color: black;">道理</span>?</span><strong style="color: blue;"><span style="color: black;">计划只是在拖<span style="color: black;">咱们</span>的后腿罢了!<span style="color: black;">必定</span>还有比计划更有效的方式,去和工程师谈谈吧!</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">佩奇所说的工程师是杰出的程序员和系统设计师,<span style="color: black;">她们</span>除了资深的经验之外,还极具<span style="color: black;">商场</span>头脑,创意十足”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">佩奇告诉他:</span><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">商场</span>计划虽然有<span style="color: black;">指点</span><span style="color: black;">道理</span>,但<span style="color: black;">同期</span><span style="color: black;">亦</span>会<span style="color: black;">捆绑</span><span style="color: black;">大众</span>的手脚,<span style="color: black;">这般</span>做太蠢了。”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个对话堪<span style="color: black;">叫作</span>经典,<span style="color: black;">由于</span>在<span style="color: black;">咱们</span>固有的认知里,<span style="color: black;">机构</span>怎能<span style="color: black;">无</span>战略计划?怎能<span style="color: black;">无</span><span style="color: black;">制品</span><span style="color: black;">研发</span>计划?<span style="color: black;">无</span>这些<span style="color: black;">机构</span>不会乱套吗?<span style="color: black;">无</span>这些<span style="color: black;">她们</span>怎么开展工作呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>回到开头那几个老员工对这位高管讲的话:只<span style="color: black;">必须</span>把基本原则告诉谷歌人,接下来<span style="color: black;">她们</span>就<span style="color: black;">晓得</span>怎么做了。</span><strong style="color: blue;"><span style="color: black;">那谷歌的基本原则是什么呢?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2002年10月,谷歌定下的基本原则是:</span><strong style="color: blue;"><span style="color: black;">用基于技术洞见的创新方式<span style="color: black;">处理</span>重大<span style="color: black;">困难</span>,优化规模而非收入,让能影响<span style="color: black;">每一个</span>人的优秀<span style="color: black;">制品</span>带动市场增长。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">谷歌在20年前确定的这个基本原则简洁而又经典,我认为这是谷歌能够<span style="color: black;">连续</span>领先、<span style="color: black;">连续</span>创新的<span style="color: black;">基本</span><span style="color: black;">原由</span>。这句话<span style="color: black;">亦</span>说出了谷歌和百度<span style="color: black;">办事</span>原则的<span style="color: black;">区别</span>。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba068b72bcc64bda94f7c0d2706e4c12~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723725588&x-signature=cGsGp22Zt5eJNBwmzBnWJvJzpGo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌的两位创始人,拉里·佩奇(左)、谢尔盖·布林(右)</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">便是</span>他们对搜索业务的理解是<span style="color: black;">区别</span>的,怎么<span style="color: black;">区别</span>?</span><strong style="color: blue;"><span style="color: black;">百度做的是“信息流的生意”,谷歌做的是“知识图谱的事情”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度和谷歌<span style="color: black;">一样</span>是做搜索起家的,但<span style="color: black;">她们</span>对搜索的理解是<span style="color: black;">区别</span>的,<span style="color: black;">或</span>说谷歌更能经得住短期的<span style="color: black;">引诱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度做了百科、文库、百家号、贴吧……当你搜索一个关键词时,百度<span style="color: black;">期盼</span>你停留在他为你构建的信息生态里,让他<span style="color: black;">能够</span>利用时间和流量来进行<span style="color: black;">宣传</span>业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">亦</span>做内容,除了和百度<span style="color: black;">类似</span>的内容类别外,它还做了Books和Scholar。Books是把全世界所有的实体书籍电子化,Scholar把是全世界的学术论文给电子化。Books和Scholar,是全世界人类智慧的结晶,要能够公正地<span style="color: black;">摆列</span>这些信息,使之<span style="color: black;">作为</span>知识图谱,<span style="color: black;">从而</span><span style="color: black;">作为</span>进行信息整合判断的依据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来的<span style="color: black;">区别</span>是两者对待<span style="color: black;">宣传</span>的<span style="color: black;">区别</span>,谷歌把最核心的70%的<span style="color: black;">宣传</span>位,让位给了知识面板,这是一个重大的<span style="color: black;">商场</span>上的牺牲。百度呢?和谷歌做了相反的决定,<span style="color: black;">不消</span>说你肯定很<span style="color: black;">熟练</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你举个例子:</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b0f2b3b25a2e4eaebb8ecc57b8e03c3d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723725588&x-signature=tEyo%2FYIbm%2FlCrY825fH0GejmiXk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2002年5月的一个下午,谷歌创始人之一的拉里·佩奇在网上闲逛。他输入搜索词条,想<span style="color: black;">瞧瞧</span>会搜出什么样的页面和<span style="color: black;">宣传</span>,而得到的结果让他非常不满意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时他搜索一款日本的摩托车叫“川崎H1B”,结果搜到的全是关于移民申请的<span style="color: black;">宣传</span>,<span style="color: black;">由于</span>美国的工作签证的代号<span style="color: black;">便是</span>H-1B。<span style="color: black;">基本</span><span style="color: black;">无</span>一条是和这款摩托车<span style="color: black;">关联</span>的信息。他又试了其他关键词,结果都是<span style="color: black;">各样</span>不<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>这个结果让佩奇不寒而粟!于是后面就有了谷歌搜索展示得彻底整改。<span style="color: black;">倘若</span>是百度呢?<span style="color: black;">她们</span>会觉得一条移民<span style="color: black;">宣传</span>还<span style="color: black;">不足</span>,我不是开玩笑的,<span style="color: black;">由于</span>百度是利润优先的<span style="color: black;">规律</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌和百度的使命有点类似,谷歌的使命是:“整合<span style="color: black;">全世界</span>信息,使人人皆可<span style="color: black;">运用</span>并从中受益”。百度的使命是:“用科技让<span style="color: black;">繁杂</span>的世界变简单”。但</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们</span>基于使命落地到<span style="color: black;">详细</span>的管理指标是<span style="color: black;">区别</span>的。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的关键<span style="color: black;">目的</span>是:</span><strong style="color: blue;"><span style="color: black;">“打造完美的搜索,<span style="color: black;">更加多</span>的信息、更快速地<span style="color: black;">查询</span></span></strong><span style="color: black;">”。基于这个关键<span style="color: black;">目的</span>其中一个关键结果是“</span><strong style="color: blue;"><span style="color: black;">第二页点击率要<span style="color: black;">少于</span>5%</span></strong><span style="color: black;">”,<span style="color: black;">倘若</span>大于这个数字说明用户<span style="color: black;">无</span>更快速地找到他想要的信息,短期看这个对<span style="color: black;">宣传</span>业务是有影响的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李彦宏在2019年的OKR里给百度的<span style="color: black;">第1</span>个关键<span style="color: black;">目的</span>是是:“</span><strong style="color: blue;"><span style="color: black;">打造一个更加繁荣的移动生态,实现多元变现</span></strong><span style="color: black;">”。相对应的其中一个关键结果是要</span><strong style="color: blue;"><span style="color: black;">“实现<span style="color: black;">宣传</span>收入XX亿”。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9143bb14af0b49d6bd46162118fc9379~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723725588&x-signature=K3e72O3BRA1DUVtNRO9VpPHCzf4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google X在<span style="color: black;">科研</span>的项目:太空电梯</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>再往深处挖,其实这和创始人的价值观和行事风格<span style="color: black;">相关</span>,谷歌的两位创始人都是极客,在埃隆·马斯克之前,其实拉里·佩奇被<span style="color: black;">叫作</span>为全宇宙最有雄心的CEO。拉里·佩奇在面对创新时,和员工说得最多的一句话<span style="color: black;">便是</span>:</span><strong style="color: blue;"><span style="color: black;">“你<span style="color: black;">想要</span>得够大,<span style="color: black;">必定</span>要问大问题,当你不<span style="color: black;">晓得</span>机会在哪里的时候,去看一下联合国可<span style="color: black;">连续</span>发展<span style="color: black;">目的</span>”。</span></strong><span style="color: black;">他不是在开玩笑,你去<span style="color: black;">瞧瞧</span>Google X就明白了,干的全是<span style="color: black;">有些</span>在<span style="color: black;">咱们</span>看来是“瞎扯淡”的事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后给讲一件谷歌史上面临的<span style="color: black;">第1</span>次生死挑战,我很<span style="color: black;">爱好</span>这个故事的<span style="color: black;">原由</span>是谷歌创始人拉里·佩奇面对这个生死挑战时的淡定和笃定,以及对原则<span style="color: black;">保持</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2003年年末的时候,盖茨<span style="color: black;">第1</span>次意识到微软的脆弱性,他说:任何<span style="color: black;">触及</span>搜索的事情<span style="color: black;">咱们</span>都要去做。于是微软<span style="color: black;">起始</span><span style="color: black;">科研</span>对谷歌的进攻。当时谷歌的董事会成员都很担心微软的竞争,想要施密特<span style="color: black;">供给</span>应对微软之战的一份<span style="color: black;">仔细</span>的<span style="color: black;">商场</span>计划书,告诉投资人们谷歌<span style="color: black;">怎样</span>应对微软的挑战。拉里·佩奇的反应出人意料,他说,无论在理念上还是在需求上,<span style="color: black;">咱们</span>都不必做更长远的规划。<span style="color: black;">不外</span>,迫于董事会的担心,<span style="color: black;">她们</span>最后<span style="color: black;">亦</span>提交了一份,<span style="color: black;">不外</span>从这个说不上是计划,<span style="color: black;">便是</span>告诉董事会:</span><strong style="color: blue;"><span style="color: black;">Google应该<span style="color: black;">怎样</span>专注于用户,<span style="color: black;">怎样</span><span style="color: black;">供给</span>卓越的<span style="color: black;">制品</span>,<span style="color: black;">怎样</span>在专注用户的过程<span style="color: black;">其中</span><span style="color: black;">持续</span>地尝试和迭代,推动<span style="color: black;">机构</span>的成长。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/617517372f0f4f3e96f377606202ff02~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723725588&x-signature=rDgOuSZoMQ%2FwrT2PYXNjKuEGWQ8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">微软创始人比尔·盖茨</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2005年,微软对谷歌发起攻势,史蒂夫·鲍尔默在内部简报上说,</span><strong style="color: blue;"><span style="color: black;">我<span style="color: black;">必定</span>要干掉谷歌</span></strong><span style="color: black;">。要<span style="color: black;">晓得</span>当时的谷歌虽然在搜索上占据<span style="color: black;">优良</span>,但谷歌相对微软还非常弱小。<span style="color: black;">况且</span>微软除了<span style="color: black;">浑厚</span>的资金、人才、技术,还占据最重要的<span style="color: black;">途径</span>,那<span style="color: black;">便是</span>windows系统的垄断<span style="color: black;">优良</span>,谷歌搜索的运行就要依靠windows系统,<span style="color: black;">能够</span>说谷歌面对微软的这次进攻是九死<span style="color: black;">一辈子</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对微软的大举进攻,谷歌只干了一件事,那<span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">改进现有<span style="color: black;">制品</span>,以便让<span style="color: black;">制品</span>在性能和体验上碾压对手。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌做了<span style="color: black;">那些</span>创新性的改进呢? <span style="color: black;">例如</span><span style="color: black;">此刻</span><span style="color: black;">咱们</span><span style="color: black;">运用</span>搜索时的“搜索<span style="color: black;">意见</span>功能”,<span style="color: black;">例如</span>你搜索天气,搜索引擎会推测你要搜索天气预报,并给你<span style="color: black;">供给</span>一份下拉菜单,这个功能在今天到处可见,<span style="color: black;">便是</span>当时谷歌的发明。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">照片</span>搜索功能,把<span style="color: black;">照片</span>拽到搜索框就能<span style="color: black;">表示</span><span style="color: black;">关联</span>内容的功能,这个功能在淘宝会常常看到,这些都是谷歌在这次“战争”中发明的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了搜索引擎的大力优化,谷歌还围绕搜索引擎<span style="color: black;">研发</span>和添加了许多重量级的<span style="color: black;">制品</span>。<span style="color: black;">例如</span>谷歌地图、视频网站youtube都添加到了搜索引擎上。为了不受制于微软的E浏览器,谷歌<span style="color: black;">研发</span>出了速度和安全系数更好的谷歌浏览器。总之微软的狙击反而逼迫谷歌做出了更好的<span style="color: black;">制品</span>和体验。结果是,微软前后7年投入110亿美元巨资,还是没能阻挡谷歌,反而微软的必应市占率<span style="color: black;">持续</span>下跌。谷歌用<span style="color: black;">制品</span>性能和体验赢得了用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌和百度为啥相差<span style="color: black;">那样</span>大?是从谷歌创立的第4年定下的基本原则,这一谷歌人“最高行动纲领”决定了两家<span style="color: black;">机构</span>的差距!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是思考致胜,关注我<span style="color: black;">一块</span>做一个深度思考者,让你<span style="color: black;">容易</span>看懂事物<span style="color: black;">背面</span>的规律!</span></p>
论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上,我们要把这种精神传递下去。 感谢你的精彩评论,为我的思绪打开了新的窗口。 这篇文章真的让我受益匪浅,外链发布感谢分享! 你的言辞如同繁星闪烁,点亮了我心中的夜空。
页:
[1]