手把手教你实现百度霸屏（一）：怎么选取关键词？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步，要先<span style="color: black;">晓得</span>什么是关键词？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">便是</span>当用户有需求或想<span style="color: black;">处理</span>什么问题时会搜索的词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，<span style="color: black;">机构</span>想有一个官网，他就会输入与“企业建站”<span style="color: black;">关联</span>的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要是用户在百度里搜索的词，就<span style="color: black;">能够</span>理解成是关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步，<span style="color: black;">怎样</span>找到关键词。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到关键词有多种方式，以下介绍3种最<span style="color: black;">重点</span>的：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、百度搜索的下拉框</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>平时在百度搜索时，都会<span style="color: black;">发掘</span>输入的文字下面都会有<span style="color: black;">关联</span>的词条<span style="color: black;">显现</span>。如图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d162e53edb8b4b3b9ca569e564ce3bdd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723698659&x-signature=WXDIKUTggWTHfS9JCz6wPVfHufk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 下面的词条<span style="color: black;">便是</span>百度<span style="color: black;">举荐</span>的用户经常搜索的词，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">按照</span>这些<span style="color: black;">举荐</span>的词<span style="color: black;">选取</span>关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、百度下方的<span style="color: black;">关联</span>搜索</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/21b7824d92a647b499cd6a2e13e3caf3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723698659&x-signature=aWKPkm7VmwC0Cybo67gBwaUNfnI%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">通常</span>搜索页面的最下方都会<span style="color: black;">按照</span>搜索内容<span style="color: black;">举荐</span><span style="color: black;">关联</span>搜索的词条，这些<span style="color: black;">关联</span>搜索<span style="color: black;">亦</span>是<span style="color: black;">按照</span>用户的需求扩展的，<span style="color: black;">一般</span><span style="color: black;">亦</span>会是用户的潜在需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、第三方网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，百度指数、搜狗指数、站长之家等关键词挖掘工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步，<span style="color: black;">认识</span>关键词的种类。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">通常</span>分三种，还是拿“企业建站”举例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主关键词：流量大、排名难、用户不<span style="color: black;">精细</span>。例如：“企业建站”；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>关键词：流量、排名适中、用户较为<span style="color: black;">精细</span>。例如：“企业建站怎么做”、“企业建站系统”等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词：流量较少、排名容易、用户<span style="color: black;">精细</span>易转化。例如：“中小企业建站”、“企业建站多少钱”等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四步，延长关键词。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由上一步便<span style="color: black;">能够</span>看出，关键词的数量太大，<span style="color: black;">况且</span>各平台排名靠前的都是花了钱的，<span style="color: black;">咱们</span>想要<span style="color: black;">得到</span>流量或排名靠前较难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">咱们</span><span style="color: black;">能够</span>把关键词加长，变成<span style="color: black;">关联</span>关键词或长尾词等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如“企业建站”<span style="color: black;">能够</span>延长成“企业建站多少钱？”<span style="color: black;">或</span>“中小企业建站<span style="color: black;">机构</span>怎么选？”等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然搜索长尾词的用户<span style="color: black;">无</span>搜索“企业建站”的多，<span style="color: black;">然则</span>长尾词带来的客户却更<span style="color: black;">精细</span>，能看到你的几率<span style="color: black;">亦</span><span style="color: black;">很强</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">必须</span><span style="color: black;">重视</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾词带来的客户非常<span style="color: black;">精细</span>。<span style="color: black;">因此呢</span>，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>认真<span style="color: black;">选择</span>长尾词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能够<span style="color: black;">表现</span>用户的需求、<span style="color: black;">表现</span><span style="color: black;">制品</span>信息、<span style="color: black;">表现</span>价格及购买方式等，才是用户想要<span style="color: black;">晓得</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实现百度霸屏很简单，过程却很繁琐。下一篇为大家讲述怎么用好关键词，<span style="color: black;">大众</span>记得关注！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>“怎么<span style="color: black;">选取</span>关键词”的内容，有<span style="color: black;">关联</span>问题<span style="color: black;">能够</span>搜索“凯 方 企 业 家 订 阅 号”公众号进行咨询。</p>
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