百度竞价推广关键词应该怎么样选取？怎么样恰当出价？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小鹿推广开通官方抖音号啦，<span style="color: black;">大众</span>在抖音里搜索“小鹿推广”<span style="color: black;">或</span>搜索<span style="color: black;">咱们</span>的抖音号jwsem，就<span style="color: black;">能够</span>关注<span style="color: black;">咱们</span>啦。关注<span style="color: black;">咱们</span>带你解锁<span style="color: black;">更加多</span>实用的营销干货视频~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价推广说白了<span style="color: black;">便是</span>花钱买流量的一个过程，用户找到<span style="color: black;">咱们</span><span style="color: black;">便是</span><span style="color: black;">经过</span>关键词。<span style="color: black;">倘若</span>账户中的关键词<span style="color: black;">选取</span>错误，那后期推广账户的点击、转化、整体效果肯定都起不来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>我们应该<span style="color: black;">怎么样</span>正确<span style="color: black;">选取</span>竞价推广账户中的关键词、对关键词进行<span style="color: black;">恰当</span>的出价呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">莫慌，<span style="color: black;">咱们</span><span style="color: black;">循序渐进</span>来，最后小鹿君还会给<span style="color: black;">大众</span>分享一个非常好用的出价技巧，<span style="color: black;">大众</span>继续往下看哦~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一，百度竞价推广<span style="color: black;">选取</span>关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>账户预算进行<span style="color: black;">选取</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算的多少决定了账户中关键词<span style="color: black;">选取</span>的数量和制定的策略。你账户中的预算<span style="color: black;">针对</span>整体的行业<span style="color: black;">来讲</span>是<span style="color: black;">大都是</span>少，将会直接决定你推广的信息在行业中是<span style="color: black;">怎么样</span>的水平。要<span style="color: black;">恰当</span>利用账户中每分预算，<span style="color: black;">选取</span>出来适合百度竞价推广账户的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户预算多：优先<span style="color: black;">选取</span>高意向词，<span style="color: black;">倘若</span>你的账户只跑高意向词，预算消费不完，<span style="color: black;">能够</span>跑一下通用词，这类词搜索量大，范围广，<span style="color: black;">然则</span>转化不高，重点目的是要用户<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>信息。<span style="color: black;">然则</span>在跑通用词时，要<span style="color: black;">掌控</span>好比例，因为这类词流量很大，<span style="color: black;">倘若</span>不进行<span style="color: black;">掌控</span>的话，<span style="color: black;">火速</span>账户中的预算大部分就会消费出去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算较多：<span style="color: black;">倘若</span>你的账户一天预算大几百<span style="color: black;">或</span>几千，在跑完高意向词后，<span style="color: black;">亦</span><span style="color: black;">能够</span>跑一下通用词。<span style="color: black;">不外</span>在跑的<span style="color: black;">同期</span>不仅要<span style="color: black;">掌控</span>消费比例，还要<span style="color: black;">掌控</span>均价，在均价低的<span style="color: black;">状况</span>下，产生<span style="color: black;">必定</span>的消费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算少：优先跑高意向词和<span style="color: black;">制品</span>词，<span style="color: black;">针对</span>转化低的词，不跑!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后在<span style="color: black;">选取</span>百度竞价推广账户中的关键词时要懂得取舍、<span style="color: black;">恰当</span><span style="color: black;">选取</span>关键词，在<span style="color: black;">选取</span>关键词时要<span style="color: black;">重视</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多<span style="color: black;">选取</span>低价、流量质量高的关键词：在百度竞价推广行业趋势<span style="color: black;">始终</span>在变，可能昨天你账户中效果比较好的关键词，今天可能就<span style="color: black;">欠好</span>了，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要尝试去买<span style="color: black;">更加多</span>的低价、流量质量高的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要死磕某<span style="color: black;">有些</span>关键词：竞价推广在<span style="color: black;">持续</span>的变化，<span style="color: black;">倘若</span>你<span style="color: black;">始终</span>死磕账户中的某<span style="color: black;">有些</span>关键词，而不去拓展新的关键词，<span style="color: black;">那样</span>你的百度竞价推广账户效果会越来越差。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二，百度竞价推广关键词出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>账户预算，<span style="color: black;">恰当</span>分配关键词出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算的多少决定了你的百度竞价推广账户能够<span style="color: black;">选取</span><span style="color: black;">那些</span>流量，预算的<span style="color: black;">体积</span>决定你的推广战略，战略决定你的出价策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假如你的百度竞价推广账户，一天的预算是500，预计转化5个<span style="color: black;">目的</span>线索，预估转化率为3%。<span style="color: black;">那样</span>你<span style="color: black;">能够</span>想一下，5个线索，算上用户抵达率，一天就<span style="color: black;">必须</span>200次点击，<span style="color: black;">那样</span><span style="color: black;">恰当</span>的均价范围<span style="color: black;">便是</span>：500/200=2.5。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对账户中意向高、转化好的关键词，<span style="color: black;">能够</span>设置比均价高<span style="color: black;">有些</span>的价格;对账户中转化比较差的关键词，<span style="color: black;">能够</span><span style="color: black;">小于</span>账户均价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>关键词利润进行<span style="color: black;">选取</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞价推广<span style="color: black;">便是</span>为了<span style="color: black;">挣钱</span>，推广多个业务的<span style="color: black;">状况</span>下，高利润的业务多花钱，利润高的关键词多花钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽可能</span>把预算多分给转化好的关键词，<span style="color: black;">加强</span>出价、抢排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>关键词的需求强弱出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>分析账户中关键词的需求强度，找到转化效果最好的关键词，<span style="color: black;">加强</span>出价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>关键词的匹配模式设置出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高价<span style="color: black;">精细</span>，低价智能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高意向词出价<span style="color: black;">通常</span>不高于均价3倍;低意向词出价设置在均价的30%-50%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三，关键词出价技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面小鹿君给<span style="color: black;">大众</span>分享一个非常好用的出价技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>判断出价合不<span style="color: black;">恰当</span>不<span style="color: black;">便是</span>看<span style="color: black;">咱们</span>的出价<span style="color: black;">是不是</span>让关键词有排名。<span style="color: black;">因此</span>，我在对关键词进行出价之后就会查看一下这个关键词<span style="color: black;">是不是</span>有排名，<span style="color: black;">然则</span>一个两个在实况里查一下还好说，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>是新搭建一个账户，最少几百个词总<span style="color: black;">不可</span>一个一个去实况里搜吧，接下来小鹿君就给<span style="color: black;">大众</span>介绍一个关键词批量查排名的<span style="color: black;">办法</span>，<span style="color: black;">运用</span>小鹿竞价工具。以百度为例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，登录小鹿管家，打开百度竞价软件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，选中你要查排名的关键词，<span style="color: black;">而后</span>点击查看排名，你<span style="color: black;">能够</span><span style="color: black;">选取</span>查看<span style="color: black;">所有</span>排名，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>查看PC排名<span style="color: black;">或</span>移动排名。<span style="color: black;">而后</span><span style="color: black;">选取</span>好你要<span style="color: black;">查找</span>的地域就OK了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fcd681dfa5c247b69b2cef2b38a7237c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723691465&x-signature=L0C2guB7BBbyLEybnIu1lPOrrFM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是非常的方便？赶快登录小鹿管家去<span style="color: black;">查找</span>你的关键词排名<span style="color: black;">瞧瞧</span>出价<span style="color: black;">是不是</span><span style="color: black;">恰当</span>吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后我想告诉<span style="color: black;">大众</span>，百度竞价推广账户中关键词效果转化好的时候，<span style="color: black;">能够</span>进行提价，带来<span style="color: black;">更加多</span>的流量，<span style="color: black;">加强</span>展现，但要<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>分析<span style="color: black;">调节</span>出价策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小鹿推广平台是一站式营销服务平台，为广大中小企业<span style="color: black;">供给</span>一整套数字营销<span style="color: black;">方法</span>。从账户搭建到关键词投放再到全程数据跟踪分析优化,让你预算的每一分钱都花的有价值。小鹿推广让网络营销更加简单、<span style="color: black;">有效</span>、直观，让高不可攀的网络营销变得触手可及。</span></p>
谷歌网站排名优化 http://www.fok120.com/ 认真阅读了楼主的帖子，非常有益。 我们有着相似的经历，你的感受我深有体会。
页:
[1]