99%的爆款级制品都在用的6种详情页文案办法
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>电商人，都有一个爆款梦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爆款<span style="color: black;">制品</span><span style="color: black;">触及</span>多方面<span style="color: black;">原因</span>，<span style="color: black;">然则</span>在详情页文案方面，有什么规律可循吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>模仿借鉴爆款<span style="color: black;">制品</span>的详情页技巧，接近<span style="color: black;">乃至</span>创造出自己的爆款呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个系列分为六篇<span style="color: black;">文案</span>，这是<span style="color: black;">第1</span>篇：说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我将分为六个<span style="color: black;">过程</span>为<span style="color: black;">大众</span>介绍说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.电商中各部分文案的<span style="color: black;">功效</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.什么是说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>所处的位置；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.核心<span style="color: black;">规律</span>所用的篇幅；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.核心<span style="color: black;">规律</span>的3种<span style="color: black;">归类</span>以及<span style="color: black;">运用</span><span style="color: black;">办法</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.总结</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面我<span style="color: black;">起始</span>分别说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>电商中各部分文案的<span style="color: black;">功效</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153925229616437bda060f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=tU97v9qpAQ%2FCM7fXcHW39y9ldQg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我把电商中<span style="color: black;">显现</span>的所有<span style="color: black;">照片</span>分为了三类，一类是钻展、直通车、<span style="color: black;">第1</span>张主图；一类是第除去<span style="color: black;">第1</span>张之外剩下的主图，一类是详情页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>我要把钻展、直通车、<span style="color: black;">第1</span>张首图归为一类呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">她们</span>都有一个相同的目的：吸引点击。<span style="color: black;">功效</span>都是给店铺首页<span style="color: black;">或</span><span style="color: black;">制品</span>详情页引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所用的<span style="color: black;">办法</span><span style="color: black;">亦</span>有<span style="color: black;">一起</span>之处：承诺效果、傍大款、用户痛点、促销打折等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，一个家纺类<span style="color: black;">制品</span>的<span style="color: black;">制品</span>投放在首页的<span style="color: black;">照片</span>，<span style="color: black;">无</span>说它是什么材料，<span style="color: black;">无</span>说它是什么工艺，而是直接给了你一个效果承诺：像五星级酒店<span style="color: black;">同样</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1539252295796ebac24121e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=QB7T4LRFe7OtB1by94VGVZ0%2Bemc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，一个充电线，<span style="color: black;">无</span><span style="color: black;">详细</span>解释充电原理，而是直接给出了一个效果承诺：充电提速50%</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1539252295815071292421e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=S3EswLYPIFRDQ%2BVwm9uTmvFhnm0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">傍大款这种<span style="color: black;">办法</span>，<span style="color: black;">便是</span>找一个大IP，跟大IP连接上，<span style="color: black;">然则</span>有的<span style="color: black;">制品</span>用的比较low：专柜同款、屈臣氏爆款，天猫这个用的比较高级，把天猫女装馆的衣服跟“秀场”联系到了<span style="color: black;">一块</span>，<span style="color: black;">明显</span>了衣服的高级感，又不会烂大街。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15392522958696c811e38cd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=gxP%2Fz2atnRv21cxl0KmRLGbnZWI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主图除<span style="color: black;">第1</span>张外，剩下的<span style="color: black;">照片</span>是第二类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主图的<span style="color: black;">功效</span>是方便<span style="color: black;">哪些</span>时间紧张，决策<span style="color: black;">快速</span>的用户。<span style="color: black;">经过</span>浏览五张主图<span style="color: black;">就可</span>对<span style="color: black;">制品</span>有一个全面认知。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>除了<span style="color: black;">第1</span>张<span style="color: black;">照片</span>是吸引点击外，其它的四张主图<span style="color: black;">能够</span>展示<span style="color: black;">制品</span>的重要细节、<span style="color: black;">运用</span>场景、差异化卖点、打消顾虑的<span style="color: black;">地区</span>，图少信息多，<span style="color: black;">详细</span>放什么，要<span style="color: black;">按照</span><span style="color: black;">详细</span><span style="color: black;">制品</span>而定。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/153925229579067f3d37c4e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=QB4uqjJPf7uJmMQZpMmwy4FuMlw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>到了<span style="color: black;">咱们</span>的重点，详情页的<span style="color: black;">重点</span><span style="color: black;">功效</span>是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页最重要的<span style="color: black;">功效</span>是，有一个说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个说服<span style="color: black;">规律</span>占到了购买<span style="color: black;">原因</span>的80%。这个核心<span style="color: black;">规律</span><span style="color: black;">不可</span>放到主图上，<span style="color: black;">不可</span>放到直通车的<span style="color: black;">照片</span>上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">第1</span>张主图和直通车<span style="color: black;">照片</span>的<span style="color: black;">功效</span>是吸引用户点击，用户对<span style="color: black;">熟练</span>的东西、感兴趣的东西，用户才会点击。你在主图和直通车<span style="color: black;">照片</span>去跟用户讲你的技术，你的核心<span style="color: black;">规律</span>，用户是不听的。这个核心<span style="color: black;">规律</span>适合放到详情页上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>什么是说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">核心<span style="color: black;">规律</span>更像是一个支点，就像桥墩把桥支起来<span style="color: black;">同样</span>，把<span style="color: black;">制品</span>的各个好处<span style="color: black;">恰当</span>化、可信化，并且支撑起高价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你说你的<span style="color: black;">制品</span>有这些好处，这些<span style="color: black;">优良</span>，我凭什么相信你？<span style="color: black;">无</span>依据，你<span style="color: black;">便是</span>王婆卖瓜，自卖自夸。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1539252295805593aeea953~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=bDnFtF4%2Bhiw1xUyQqdVFRML0L9Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有核心<span style="color: black;">规律</span>：相信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>核心<span style="color: black;">规律</span>：不相信</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>护肤品界神话SKii，skii说自己有<span style="color: black;">各样</span>好处：淡化细纹、滋润肌肤、焕亮肤色等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>大部分护肤品都在说这些好处，<span style="color: black;">为何</span><span style="color: black;">大众</span>不相信呢？<span style="color: black;">为何</span><span style="color: black;">其它</span>人<span style="color: black;">便是</span>卖不上高价呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可能你会说<span style="color: black;">由于</span>它口碑好啊，<span style="color: black;">大众</span>都说它好用，<span style="color: black;">然则</span>在形成口碑之前，还没被<span style="color: black;">公众</span><span style="color: black;">晓得</span>的时候，它是<span style="color: black;">怎么样</span><span style="color: black;">得到</span>用户信任的呢？这是<span style="color: black;">咱们</span>要关注的重点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1539252296510d609cbaafc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=Y36KO6YbpHP4rdWuqOQ3aSXjqgk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它的核心<span style="color: black;">规律</span>做到了两点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个是使得<span style="color: black;">制品</span>的<span style="color: black;">各样</span>好处有源头、有可信度：能使年迈酿酒师双手细腻——能让你肌肤细腻。一个是支撑起高价格：原材料<span style="color: black;">宝贵</span>、工艺<span style="color: black;">繁杂</span>、历时时间长。让你觉得，这么困难做出来的东西，这个价格<span style="color: black;">亦</span>不贵啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span> 说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>放在哪里？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页<span style="color: black;">第1</span>屏<span style="color: black;">通常</span>是<span style="color: black;">制品</span>卖点的一个汇总<span style="color: black;">或</span>一个主场景，核心<span style="color: black;">规律</span><span style="color: black;">通常</span>在第二屏或第三屏<span style="color: black;">起始</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span> 说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>的数量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>是3屏，太长了用户看不下去，太短了可能你说不清楚，当然<span style="color: black;">亦</span>要<span style="color: black;">按照</span><span style="color: black;">详细</span><span style="color: black;">制品</span>而定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>核心<span style="color: black;">规律</span>的三种<span style="color: black;">归类</span>及<span style="color: black;">运用</span><span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我把说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>总结为三类：品牌故事、核心<span style="color: black;">成份</span>、<span style="color: black;">功效</span>原理，每一类对应一个案例去解释。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15392522960065eb08796f5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=G9ickLa0QY2hJKekCyaSeMPRxBc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>类：品牌故事</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">稻香村<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，论好吃，我觉得它<span style="color: black;">无</span>现在的<span style="color: black;">有些</span>曲奇饼干好吃；论原料，是小麦、山楂、鸡蛋这些<span style="color: black;">平常</span>的原料；它<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">有些</span>很<span style="color: black;">繁杂</span>高端的工艺。那<span style="color: black;">为何</span><span style="color: black;">大众</span>过节的时候还都愿意买稻香村呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>在送礼这个场景下，大部分<span style="color: black;">制品</span>都会表达“送礼有面”这个好处。<span style="color: black;">然则</span><span style="color: black;">倘若</span>你只说送礼有面子，用户心中会有疑问：用这个送礼真的会有面子吗？能凸显我的品味我的内涵吗？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153925229619017d26853a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=sdZ%2BnRSQbZ42e8sgjBQMSSCCRPY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153925243694896f2466546~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=Me4Xo1iweYv4wYBy%2BxP8Psxd9I8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">稻香村的核心<span style="color: black;">规律</span>做到了这一点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>我的<span style="color: black;">制品</span>是有历史、有文化的，<span style="color: black;">因此</span>会让你送礼有面子，能凸显你的品味。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用核心<span style="color: black;">规律</span>，支撑起了它承诺的好处。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span>核心<span style="color: black;">规律</span>的魅力，找准了你的核心<span style="color: black;">规律</span>，能起到四两拨千斤的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二类：核心<span style="color: black;">成份</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>扔给你一批洗发水让你去卖，你会怎么做？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>学过定位的<span style="color: black;">关联</span>理论，你可能会说，重新定位<span style="color: black;">制品</span>。<span style="color: black;">例如</span>，市场上的洗发水主打的卖点是：持久去屑，清爽不油腻。那我就把<span style="color: black;">制品</span>定位成：拯救扁塌头发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，大部分洗护类<span style="color: black;">制品</span>都是这么做的，在现有的市场诉求中，找一个新的诉求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>呢，找到新的诉求还<span style="color: black;">无</span>结束，你怎么证明你能做到你说的效果？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候<span style="color: black;">运用</span>的说服<span style="color: black;">规律</span>，<span style="color: black;">通常</span>是搬出一种新的<span style="color: black;">成份</span><span style="color: black;">或</span>新的配方，说这种新<span style="color: black;">成份</span>新配方的好处，<span style="color: black;">做为</span>你承诺的效果的支撑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">为何</span>洗护行业，总是<span style="color: black;">持续</span>的推出新<span style="color: black;">成份</span>的<span style="color: black;">原由</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新品牌——植观洗发水<span style="color: black;">便是</span>这么做的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1539252296055e2a1fe45a5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=uBMqsCgziSUuGmdsJIFL4lAiT2s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153925229616115d489d8f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=g2bz2N2f%2FdrG8vYBdPpYLZSUEGU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好处：拯救细软塌，洗出蓬松感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说服<span style="color: black;">规律</span>：<span style="color: black;">咱们</span><span style="color: black;">运用</span>了一种新的<span style="color: black;">成份</span>：氨基酸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三类：<span style="color: black;">功效</span>原理</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15392522962616e66429d82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=YpESCPdQEzNtjPIu81YMAC2BnA0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1539252296360a8ef4c70ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723667896&x-signature=pTqZ0BA%2BaZGpAtUZ37N9xcyv5QI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是<span style="color: black;">咱们</span>团队为北京清碧谷<span style="color: black;">机构</span>做的餐伴<span style="color: black;">制品</span>的文案策划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>减肥行业存在的问题是：夸张化减肥效果，但<span style="color: black;">无</span>打消用户顾虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像什么：<span style="color: black;">1星期</span>瘦10斤、月瘦30斤之类的，什么都敢说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但不管是从<span style="color: black;">伴侣</span>那里听到，<span style="color: black;">或</span>从<span style="color: black;">制品</span>差评里看到的，用户都会产生<span style="color: black;">这般</span>的顾虑：吃这个会伤身体吗？而不是“这个能让我<span style="color: black;">一月</span>瘦10斤吗”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">洞悉到用户的这个顾虑还<span style="color: black;">无</span>结束，<span style="color: black;">倘若</span>你直接写文案“减肥不伤身”又会太直白了，<span style="color: black;">这般</span>直接去说就<span style="color: black;">无</span>打动力了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">制品</span>的减肥原理把它<span style="color: black;">为何</span>能减肥说明白了，起到了两点<span style="color: black;">功效</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我确实能减肥、我减肥不伤身体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用这种生动、形象的方式，把<span style="color: black;">制品</span>的减肥原理说清楚、说明白了，比直接说：健康减肥、减肥不伤身要更有说服力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打消了用户的顾虑之后，用户才会觉得：这个<span style="color: black;">好似</span>有点道理，要不要买点试下？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>总结</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页最重要的<span style="color: black;">功效</span>，是有一个说<span style="color: black;">吃下</span>户的核心<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">规律</span>是<span style="color: black;">制品</span>利益点的支撑，能把好处<span style="color: black;">恰当</span>化、可信化，还能支撑起<span style="color: black;">制品</span>的高价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知道</span>直通车、主图、详情页的分工<span style="color: black;">区别</span>，<span style="color: black;">才可</span><span style="color: black;">恰当</span>布局文案，完成用户购买转化链条。</p>
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