b1gc8v 发表于 2024-8-12 21:34:54

PrimeDay2.0来了！侵权高发预警，这些你必定要懂


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旺季的车准备开了，首届亚马逊Prime会员早享日定档10月11-12日，这<span style="color: black;">亦</span>是亚马逊今年第二次<span style="color: black;">全世界</span>购物活动，被<span style="color: black;">叫作</span>为PrimeDay2.0。官方整活，你做好准备了吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商侵权事件屡见不鲜，旺季<span style="color: black;">更加是</span>大型“车祸现场”。辛辛苦苦备战旺季，却因侵权listing下架、账号被封，竹篮打水一场空，简直是跨境生涯的暴击啊！</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/871427145c864d96a37b556095515eda~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723666803&amp;x-signature=dYg45voEVfq5SSShJXMiVAPahXc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知己知彼<span style="color: black;">才可</span>百战不殆！侵权的类型有<span style="color: black;">那些</span>？<span style="color: black;">怎样</span>规避侵权？收到侵权违规<span style="color: black;">通告</span><span style="color: black;">怎样</span>处理？且听云妹儿逐一道来~</span><strong style="color: blue;"><span style="color: black;">（文末可免费领取侵权申诉模板哦）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span>侵权类型有<span style="color: black;">那些</span>？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">商标侵权：</span></strong><span style="color: black;">卖家冒用与他人注册商标相同或近似的商标，<span style="color: black;">例如</span>某品牌商标的文字、符号或设计，或其组合（如品牌名<span style="color: black;">叫作</span>或徽标），还有是<span style="color: black;">无</span>分清<span style="color: black;">制品</span>的代名词与通用名<span style="color: black;">叫作</span>，以至于误用了他人商标的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">版权侵权：</span></strong><span style="color: black;">卖家未得到版权所有者的授权，擅自将版权所有者的原创作品，上传到商品详情页。其中版权侵权<span style="color: black;">包含</span>有版权的<span style="color: black;">照片</span>、图案、设计、模板、<span style="color: black;">制品</span>描述等。<span style="color: black;">例如</span>蹭电影的IP打造周边<span style="color: black;">制品</span>，或是把<span style="color: black;">有些</span>卡通形象印在<span style="color: black;">制品</span>上，都是版权侵权的<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">专利侵权：</span></strong><span style="color: black;">卖家在他人专利有效期限内制造、<span style="color: black;">运用</span>、<span style="color: black;">供给</span><span style="color: black;">营销</span>、或将发明进口至专利注册国的<span style="color: black;">行径</span>。其中外观专利侵权是亚马逊平台最<span style="color: black;">平常</span>的侵权类型。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">盗图：</span></strong><span style="color: black;">只要不是自己拍摄的<span style="color: black;">照片</span>，都有可能被投诉盗图。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>规避侵权？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事后弥补不如事前预防，从根源断绝侵权<span style="color: black;">危害</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.旺季选品留意自查</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品时，与自己的供应商确认<span style="color: black;">制品</span>是自主<span style="color: black;">开发</span>还是模仿款、改良款。<span style="color: black;">针对</span><span style="color: black;">制品</span>自主<span style="color: black;">开发</span>、工厂独家供货的，侵权<span style="color: black;">危害</span>较小，但防止被他人恶意抢注，卖家<span style="color: black;">能够</span><span style="color: black;">思虑</span>和工厂<span style="color: black;">一块</span>申请专利<span style="color: black;">守护</span>，上架之前申请好商标和品牌备案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">制品</span>上架心中有数</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在发布<span style="color: black;">制品</span>时，要避免在详情页中<span style="color: black;">运用</span>别人的商标。尤其在旺季<span style="color: black;">时期</span><span style="color: black;">尽可能</span></span><strong style="color: blue;"><span style="color: black;">避免运用易触碰侵权的大品牌和大流量“关键词”，</span></strong><span style="color: black;">以及listing的标题、<span style="color: black;">照片</span>、描述等细节设置最好自己原创。（最新侵权案例哪里找？守住公众号，云妹儿会<span style="color: black;">定时</span>盘点最新的侵权案例）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>卖家遇到实在拿捏不准的商标<span style="color: black;">或</span>外观，<span style="color: black;">能够</span><span style="color: black;">自动</span><span style="color: black;">查找</span>，可私信云妹儿要<span style="color: black;">查找</span>网址哟~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.品牌备案万无一失</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前对<span style="color: black;">制品</span>做好原创规划，是防止侵权的有力之举！在<span style="color: black;">制品</span>上架之前申请好商标和外观专利，<span style="color: black;">不仅</span><span style="color: black;">能够</span><span style="color: black;">守护</span>品牌，<span style="color: black;">亦</span><span style="color: black;">能够</span>防止被恶意抢注、跟卖！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">收到侵权违规<span style="color: black;">通告</span><span style="color: black;">怎样</span>处理？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>卖家<span style="color: black;">已然</span>收到侵权违规<span style="color: black;">通告</span>，但不确定自己<span style="color: black;">是不是</span>侵权，<span style="color: black;">能够</span><span style="color: black;">经过</span>卖家平台查看<span style="color: black;">是不是</span>有<span style="color: black;">关联</span>违规<span style="color: black;">行径</span>以及侵权的<span style="color: black;">原由</span>，再<span style="color: black;">按照</span><span style="color: black;">区别</span>类型分别处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.存在侵权<span style="color: black;">行径</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是listing<span style="color: black;">关联</span>内容侵权：卖家<span style="color: black;">必须</span>更新商品详情页，删除<span style="color: black;">关联</span>文字/<span style="color: black;">照片</span>，确认内容已完成更新，<span style="color: black;">而后</span><span style="color: black;">必须</span><span style="color: black;">经过</span>卖家平台发送POA以供审核。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是<span style="color: black;">制品</span>、设计、专利等侵权：卖家<span style="color: black;">必须</span>联系版权方进行沟通及授权，并在成功<span style="color: black;">处理</span>后让版权方<span style="color: black;">通告</span>亚马逊撤销投诉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.不存在侵权<span style="color: black;">行径</span>或有争议</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span>任何侵权<span style="color: black;">行径</span>，<span style="color: black;">或</span>被<span style="color: black;">乱用</span>政策者恶意投诉，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>向亚马逊提起上诉。当然POA中<span style="color: black;">必须</span><span style="color: black;">供给</span><span style="color: black;">运用</span>详情页内容的原创性，或<span style="color: black;">供给</span>相应的授权证明。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天的分享就到<span style="color: black;">这儿</span>啦，<span style="color: black;">期盼</span><span style="color: black;">大众</span>牢牢<span style="color: black;">把握</span><span style="color: black;">关联</span>侵权知识，合规经营。云妹儿<span style="color: black;">意见</span>卖家还是尽早注册商标/外观专利，</span><strong style="color: blue;"><span style="color: black;">商标有效期长达10年，外观专利<span style="color: black;">守护</span>期限更长，</span></strong><span style="color: black;">花几千就<span style="color: black;">能够</span>给品牌最有效的<span style="color: black;">守护</span>，花小钱省大钱！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨标云还有资深律师顾问在线审核，快速甄别近似商标，下标时效快<span style="color: black;">经过</span>率高！</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>还有商标/外观专利国庆超低价，<span style="color: black;">举荐</span>2人可领100元优惠券，优惠最后两天，<span style="color: black;">错失</span>等一年，</span></strong><span style="color: black;">快评论咨询云妹儿吧，点击<a style="color: black;">「链接」</a></span>还<span style="color: black;">能够</span>获取亚马逊资料包哦，开启你旺季大卖之旅吧！</p>




fate 发表于 2024-9-7 11:59:26

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1fy07h 发表于 2024-11-5 19:26:21

你的话语如春风拂面，让我心生暖意。
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