商品详情页怎么样优化？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网店与传统的实体店铺<span style="color: black;">区别</span>，<span style="color: black;">由于</span>接触不到实物，消费者只能<span style="color: black;">经过</span>卖家商品详情页的文字、<span style="color: black;">照片</span>等来想象所需购买的商品效果，<span style="color: black;">因此呢</span>避开设计误区，让消费者在<span style="color: black;">认识</span>商品的过程中，<span style="color: black;">逐步</span><span style="color: black;">加强</span>对店铺的信任度，打消疑虑的<span style="color: black;">同期</span>激发消费者的消费欲望才是<span style="color: black;">加强</span>商品转化率的重点。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/53728d55636448a1b59582defc044bc9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=FIzQ2%2BoLltoq3JNTyGymkgjx7O4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">详情页设计误区</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然卖家<span style="color: black;">认识</span>商品详情页的重要性，但却苦于缺乏<span style="color: black;">实质</span>运用的经验，使消费者对商品的关注度和店铺的整体印象下降，商品有浏览却无转化。<span style="color: black;">详细</span>设计误区总结如下：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4a701376fd9d435383747d9d6b00615f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=fdrywFCCXDOWKbrtGpN%2FVjntRKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①过分追求华丽的视觉呈现。随着网店商品摄影、处理产业链的日益成熟，页面的视觉呈现过渡到追求华丽和个性的展现效果，缺乏营销<span style="color: black;">方向</span>下的思考，忽略商品本身信息和特性的介绍，消费者觉得惊艳随后却<span style="color: black;">由于</span>得不到所需信息而转身离开。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0431c8e6973a4183aea3a84d214c1d24~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=Vf7PMWEOneNim16qpkYYwoAlh3g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②缺失或弱化文案设计的引流<span style="color: black;">功效</span>。<span style="color: black;">海量</span>作坊式的网店缺乏专业文案设计人员，<span style="color: black;">因此呢</span><span style="color: black;">海量</span>堆砌商品信息、商品参数展示不充分、低效<span style="color: black;">乃至</span>无效的修饰字眼充斥页面，卖家急着展示认为重要的信息，却不从消费者的<span style="color: black;">方向</span><span style="color: black;">思虑</span>其真正<span style="color: black;">必须</span><span style="color: black;">认识</span>的信息。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/5c3a242585854881a871086a655f5151~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=WIdijkBpw1Qwp1E9iAXNLRhnxkg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③降低转化的<span style="color: black;">错乱</span>页面设计结构。消费者浏览商品页面<span style="color: black;">通常</span>有着感性到理性的变化过程，结构<span style="color: black;">错乱</span>的页面设计不仅<span style="color: black;">不可</span><span style="color: black;">帮忙</span>消费者快速定位到<span style="color: black;">必须</span>寻找的信息，<span style="color: black;">乃至</span>有可能<span style="color: black;">由于</span>商品属性、展示这些重要信息与物流服务等次要信息布局的错乱，而失去继续浏览的兴趣。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/da8a5ad4f8af48f5b4ba1f114ec06db2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=6mw6FVuKIBtHNcfJHui9XiLuCYs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">详情页设计优化策略</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品详情页的描述<span style="color: black;">亦</span><span style="color: black;">必须</span>遵循科学<span style="color: black;">次序</span>，从激发消费者兴趣入手，在描述过程中打消其顾虑，从用户体验入手，从消费者关注的<span style="color: black;">方向</span>出发，强调消费者在购物过程中<span style="color: black;">得到</span>的价值，力求让消费者理性地进来，感性地完成购物<span style="color: black;">行径</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d477a83dfc7c4ca6959c157732e35e0e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=4nUg%2F%2B4wqG0xfUsKcrSMqg8AuYA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">构建<span style="color: black;">精细</span>的详情页文案设计</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成功的文案设计不仅源自深厚的文字功底，更离不开生活实践的多样化沉淀，再经由文字具现化，让<span style="color: black;">目的</span>受众阅读顺畅才是主旨，<span style="color: black;">因此呢</span>要将文案与商品展现的结合点对准消费者，精确的定位<span style="color: black;">目的</span>，抓住其最关心的问题作为切入点，<span style="color: black;">才可</span>达到营销的<span style="color: black;">目的</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6961ebcfff5c4d2588f5a1aafa23ef91~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=pSzj47E0EFq2%2F0t4OkJiG8KYXdY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 措辞精确简洁有力。简洁有力并且精确的文案措辞有利于消费者浏览商品时准确地抓住重点。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/027f8856021c4444919d38cafb47094b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=mDgdQNUlZ%2BzuiPh78iWurWdIGP8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②紧抓核心卖点，摒弃面面俱到。文案的组织主旨是让消费者<span style="color: black;">短期</span>内<span style="color: black;">认识</span>到商品的核心卖点，看似面面俱到的文案最易将消费者的<span style="color: black;">重视</span>力带散，<span style="color: black;">引起</span>抓不住想要<span style="color: black;">明显</span>的核心卖点。<span style="color: black;">因此呢</span>在文案设计之初就应该确定好贯穿全文的主题，<span style="color: black;">明显</span>核心卖点。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c0370779cf224ce58c13994d4acc088c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=ywLWLLqGsubjHONxIK4EYRo4i4I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">构建科学<span style="color: black;">恰当</span>的详情页结构设计</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">科学<span style="color: black;">恰当</span>的商品详情页<span style="color: black;">能够</span>向消费者循序渐进地提出购买理由，使其对商品逐步产生信任感从而激发购买<span style="color: black;">行径</span>，<span style="color: black;">因此呢</span>框架结构的渐次铺陈<span style="color: black;">次序</span><span style="color: black;">显出</span>尤为重要。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/40acc3346b5c417b9692d92bd826246c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=UjwfCTLEpLOpsfr0436%2BPe%2B8dv8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①把握好详情页首屏。详情页面的首屏<span style="color: black;">不仅</span>是商品的展示，而是要把消费者的视觉焦点紧紧把控住。首屏必然包含黄金视觉区的“创意海报”，设计可<span style="color: black;">经过</span>色彩的对比凸显品牌特性和气质。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/97939cd33a2d4c51871c61ec77ecc736~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=itCX6znUNA%2BGQEajTc%2Bj%2FE6KdQI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②符合购买者思维<span style="color: black;">行径</span>惯式。页面框架设计应该符合消费者的思维惯式，<span style="color: black;">帮忙</span>消费者从感性认知到理性认知。商品详情页的首屏决定消费者<span style="color: black;">是不是</span>对该商品感兴趣，<span style="color: black;">而后</span><span style="color: black;">经过</span>商品信息的描述，加深消费者对商品的<span style="color: black;">认识</span>；其次就<span style="color: black;">必须</span>用实拍细节图及数据对比等手段来帮助消费者进行理性决断；最后则是<span style="color: black;">经过</span>售后服务信息打消消费者的购物顾虑。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b1417f2e160c43a8b0a98e8627bdc598~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=l4whT%2Fjk5l08xpo%2F5T9OGrula%2B8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>逆向<span style="color: black;">或</span><span style="color: black;">错乱</span>呈现的递进<span style="color: black;">次序</span>，容易打断消费者的思考惯式，从而提前结束其购物<span style="color: black;">行径</span>，值得一提的是，在进行递进呈现的<span style="color: black;">同期</span>，页面应该<span style="color: black;">运用</span>清晰的分隔条，并且过程中排除无关信息，做到清晰流畅、一目了然。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/pgc-image/cd06c726dd684f388d4dd4bc9aebed33~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=5lpgTCcbO6PY1rQGGdzzq4lNrDI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">将来</span>详情页设计基于个性化的视觉营销<span style="color: black;">作为</span>大势所趋，依据<span style="color: black;">有效</span>化的大数据环境，从数据挖掘的<span style="color: black;">方向</span>入手，深度<span style="color: black;">认识</span>消费者的视觉<span style="color: black;">爱好</span>，能够<span style="color: black;">供给</span><span style="color: black;">目的</span><span style="color: black;">精细</span>的视觉投放。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c65d6a061eec4c47bb283927715cd7cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=iyCh1bwcEp6FyqrKss%2FX8Dtf0u8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c541fb30165f4fdabc4803e5b01879d2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663471&x-signature=jM5YmiCgPZdqTQjVa0SIlRvrRZA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">（此处已添加圈子卡片，请到今日头条客户端查看）</div>
</div>
你的话语如春风拂面，让我感到无比温暖。 “BS”（鄙视的缩写） 我赞同你的看法，你的智慧让人佩服，谢谢分享。 楼主果然英明！不得不赞美你一下！
页:
[1]