论坛 › 台湾 › 制品详情页文案怎么写？这儿有4个过程

ikkhksvu 发表于 2024-8-12 19:24:49

制品详情页文案怎么写？这儿有4个过程

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">论写什么文案，<span style="color: black;">晓得</span><span style="color: black;">为何</span>写比写什么更重要。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对以卖货为<span style="color: black;">重点</span><span style="color: black;">目的</span>的<span style="color: black;">制品</span>详情页<span style="color: black;">来讲</span>，文案的角色就相当于<span style="color: black;">营销</span>，客户进店了会不会购买，就看你有<span style="color: black;">无</span>“写”到点子上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">知道</span>消费者的购买意图，理清购买<span style="color: black;">规律</span>，是详情页文案<span style="color: black;">第1</span>步要做的事情。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">通常</span><span style="color: black;">咱们</span>点开<span style="color: black;">制品</span>详情页的时候，心里<span style="color: black;">常常</span>带着<span style="color: black;">这般</span>的疑问：</strong>这个<span style="color: black;">制品</span>能<span style="color: black;">不可</span><span style="color: black;">处理</span>我的问题？这个<span style="color: black;">制品</span>有什么<span style="color: black;">优良</span>？有什么能证明这个<span style="color: black;">优良</span>？万一<span style="color: black;">欠好</span>有<span style="color: black;">无</span>什么<span style="color: black;">保证</span>？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而详情页的撰写<span style="color: black;">规律</span><span style="color: black;">便是</span>要<span style="color: black;">处理</span>用户的这些问题，<span style="color: black;">乃至</span>是超出客户期待的<span style="color: black;">处理</span>这些问题，带着<span style="color: black;">这般</span>的目的，<strong style="color: blue;">写<span style="color: black;">制品</span>详情页的时候，我<span style="color: black;">通常</span>会遵循下面四个<span style="color: black;">过程</span>。</strong></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第1</span>步：产生共鸣，激发购买欲望</strong></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">通常</span><span style="color: black;">咱们</span>来到<span style="color: black;">制品</span>详情页的时候，都是带着某种需求来买东西的。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>在一<span style="color: black;">起始</span>，你就点明了客户的问题，并且提出<span style="color: black;">认识</span>决<span style="color: black;">方法</span>，那<span style="color: black;">都数</span>客户就会产生共鸣并且愿意接着往下<span style="color: black;">认识</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<strong style="color: blue;">激发购买欲望<span style="color: black;">通常</span>有三个<span style="color: black;">过程</span>：</strong></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">1、场景共鸣</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用图文结合的方式再现客户面临的<span style="color: black;">必须</span>改变的<span style="color: black;">各样</span>场景，对症下药。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说我买个电脑<span style="color: black;">升高</span>架，<span style="color: black;">倘若</span>点开详情页<span style="color: black;">首要</span>看到的是<span style="color: black;">这般</span>的<span style="color: black;">照片</span>，我就会觉得<span style="color: black;">无</span>来错，这个<span style="color: black;">制品</span>可能会<span style="color: black;">处理</span>我的问题。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7b77711397864905b6d4e398b4ad0e13~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=uV4bMQxj37zFDj3eE2J54yD17gg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">2、恐怖诉求</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">此刻</span>不立刻行动可能会<span style="color: black;">诱发</span>更大的<span style="color: black;">困惑</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>许我只是抱着先来<span style="color: black;">瞧瞧</span>的心里，并<span style="color: black;">无</span>急着要购买，<span style="color: black;">那样</span>你就要在场景共鸣之后给它一个非买不可，越早买越受益的理由，<span style="color: black;">平常</span>的<span style="color: black;">便是</span>恐怖营销。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，<span style="color: black;">倘若</span><span style="color: black;">此刻</span>不买可能颈椎会<span style="color: black;">显现</span>问题……</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50aa1c0f5b7c43bdbc94dce285cc4abe~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=0Ig9gC1Ew8Pgiy3gO5HJvPQNwXA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">3、<span style="color: black;">知道</span><span style="color: black;">制品</span>带来的改变</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">激发兴趣之后，就要呈现<span style="color: black;">制品</span>能带来的直观效果，</strong><span style="color: black;">例如</span>形象更美了，桌面更整洁了等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一步<span style="color: black;">通常</span><span style="color: black;">来讲</span>是卖点的总起，除了直接卖点之外，要带上其他附加<span style="color: black;">优良</span>，以便于接下来<span style="color: black;">归类</span>介绍。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/90a23898ba1645d499c50b0e681d340f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=VNoLfnm6M1JLJHGxTXyrW%2BTgkOI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">第二步：介绍<span style="color: black;">制品</span><span style="color: black;">优良</span>，<span style="color: black;">诱发</span>信任</strong></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在这一<span style="color: black;">过程</span>，<span style="color: black;">重点</span>的目的<span style="color: black;">便是</span>说服购买</strong>：<span style="color: black;">此刻</span>同类<span style="color: black;">制品</span><span style="color: black;">非常多</span>，我<span style="color: black;">为何</span><span style="color: black;">必定</span>要<span style="color: black;">选取</span>你们？你们<span style="color: black;">到底</span>好在哪里？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">详细</span>操作上，<span style="color: black;">区别</span>类型的<span style="color: black;">制品</span>有<span style="color: black;">区别</span>的侧重点，我仅从几个方面来梳理下<span style="color: black;">咱们</span><span style="color: black;">能够</span>从<span style="color: black;">那些</span>方面来归纳提炼。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、产地<span style="color: black;">优良</span>和原料<span style="color: black;">优良</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>食品和加工类<span style="color: black;">制品</span><span style="color: black;">来讲</span>，原料和产地很重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就拿<span style="color: black;">果蔬</span><span style="color: black;">来讲</span>，丹东的大草莓口碑在外，有先天的<span style="color: black;">优良</span>，<span style="color: black;">能够</span>打消决策失误的顾虑，<span style="color: black;">增多</span>购买<span style="color: black;">自信心</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在强调产地和原料<span style="color: black;">优良</span>的<span style="color: black;">同期</span>，最好能有照片<span style="color: black;">或</span>视频佐证，<span style="color: black;">一样</span>的<span style="color: black;">制品</span>，你更愿意买哪家的？</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f9405f97842749c4a9e3c4052a82e5c5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=%2FxRdY7d49ZExQO2E6LApNZF44oM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>还要提一下农夫山泉，它家就经常会发<span style="color: black;">有些</span>深山采水的故事，让人相信<span style="color: black;">这般</span><span style="color: black;">她们</span>的水是真的好。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f19f4dee5d9e4a5aae8e49cc1c07be81~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=ClqED%2FRjvNW7H%2BuHBLBHypFaeFw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1e82a74240f44a3985e41044caa00355~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=waQa13jM2rnHP0BGuyIUhIUunlg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之要<span style="color: black;">持续</span>挖掘，<span style="color: black;">瞧瞧</span>能<span style="color: black;">不可</span>和<span style="color: black;">哪些</span><span style="color: black;">已然</span>有口碑的产地<span style="color: black;">或</span>原料产生联系。<span style="color: black;">倘若</span>实在<span style="color: black;">无</span>，你<span style="color: black;">亦</span><span style="color: black;">能够</span>把自己家的工厂拿出来，贵在一个真实和可信，让消费者<span style="color: black;">安心</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ffacbcc351b942858ef6639630db4a71~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=nSlPZn57xjGYIUlVNp%2FP8gATikc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">采蜂蜜</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">2、工艺/加工制作<span style="color: black;">优良</span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就拿食品<span style="color: black;">来讲</span>，秘制的配方，各个原料占比多少，越详细的数据越让人能感觉到这个<span style="color: black;">制品</span>的用心，<span style="color: black;">提高</span>信服力。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/828acfd325d04105be132dec163ac363~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=xBvw%2Ff3Gxfy5jeNjf117Cq9uS6w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在科技<span style="color: black;">行业</span>，<span style="color: black;">亦</span>会强调“原料、工艺”的<span style="color: black;">优良</span>，只<span style="color: black;">不外</span>专业度比较高，不像食品快消品容易懂，<span style="color: black;">必须</span>文案来解释说明，在<span style="color: black;">这儿</span>，我还想分享给你一个万能法则：</p><strong style="color: blue;">FAB法则</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">F：描述：我采用了什么工艺</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A：<span style="color: black;">优良</span>：这种工艺有什么<span style="color: black;">优良</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B：好处：会给用户带来<span style="color: black;">那些</span>切实的好处</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>把卖点和买点<span style="color: black;">创立</span>联系，以一种简单易懂的方式说明这种工艺和改进能给用户带来什么改变。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个栗子：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/6489933c6dad4406802ef80f850d621c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=W6zr8AizzjdPWfyi%2BfIjnzB0o3c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">3、事实证明</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">任何<span style="color: black;">优良</span><span style="color: black;">咱们</span>口说无凭，<span style="color: black;">倘若</span>能用事实<span style="color: black;">或</span>数<span style="color: black;">据述</span>明来证明，那更有说服力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如<span style="color: black;">咱们</span>经常看到的，表现挂钩吸力强，<span style="color: black;">能够</span>直接挂大米<span style="color: black;">或</span>挂一桶纯净水，<span style="color: black;">乃至</span>直接挂一个人，总之要把卖点变得<span style="color: black;">详细</span>化，可感知。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3c646ef9d83d46e1a0969b8305509488~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=%2Bcs6hrz%2FtB3LU4kA5kwCn%2BAaBQE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一个<span style="color: black;">便是</span><span style="color: black;">运用</span>前后对比图。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3fca2c96db0b4ab9a302363e42c93ab9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=odmnok2TZeGjvyCY6LHmiaZ1K3M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用数字<span style="color: black;">来讲</span>话，把抽象<span style="color: black;">详细</span>化：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/53cc176df7ad447b9b855255a2808d13~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=%2FYBtL%2FKlVz5EovD85esUbBEBZRQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">4、和竞品有什么<span style="color: black;">区别</span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">是颜值更高？还是质量更好？<span style="color: black;">或</span>是设计更<span style="color: black;">恰当</span>？史无前例运用了什么新科技？</strong>这些都<span style="color: black;">能够</span>是消费者在对比中放弃竞品，<span style="color: black;">选取</span>你的理由。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说，youthwill的时间轴手帐本把月计划页和周计划页放在<span style="color: black;">一块</span>，写和翻的时候就更方便了，就很打动我，激起购买的欲望。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d8cca202fd9d47ffa8af803b06a96518~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=%2BFbRHGUTg%2FoC6YyOfyMBVaaV1e4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">第三步：<span style="color: black;">制品</span>/品牌背书，打消顾虑</strong></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">说了这么多卖点，<span style="color: black;">到底</span>什么能证明你们的<span style="color: black;">制品</span>确实像宣传的<span style="color: black;">那样</span>好？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>始终是卖家自说自话，还是让人<span style="color: black;">可疑</span>有王婆卖瓜自卖自夸的嫌疑，那这个时候有来自第三方的背书就<span style="color: black;">显出</span>更有可信度了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">制品</span><span style="color: black;">或</span>品牌背书的<span style="color: black;">办法</span>有以下几种：</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">1、畅销：<span style="color: black;">大众</span>都在买，应该不会错</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用从众心理营造热销的现象，从而说服购买。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个栗子：全网累计<span style="color: black;">营销</span>×万，瓶子绕地球十圈，×年销量冠军等。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5b5677c1a33d41b5bf5a80fe05cd12c1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=5WZLpr42APfy1AP%2FsafysNJmgK4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PS：<span style="color: black;">倘若</span>数据有<span style="color: black;">源自</span>证明更有说服力。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/069bbf277bf74665b9f36de71f2c35a7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=h6zrBc8aT%2BahVdyNHIPbCmK4kHo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">2、消费者证言：</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者<span style="color: black;">通常</span><span style="color: black;">亦</span>是分为三类人群：</p><strong style="color: blue;">明星代言，明星同款</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个就<span style="color: black;">不消</span>多说啦，粉丝经济<span style="color: black;">大众</span>都懂的。</p><strong style="color: blue;">专业<span style="color: black;">行业</span>的kol<span style="color: black;">举荐</span></strong>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6283892b0b6b48199b1525597291cbff~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=Hmdniex8RCmypNwRiVz01giiiUA%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">普通消费者好评</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">制品</span><span style="color: black;">无</span>大咖代言的话，截取普通消费者的<span style="color: black;">评估</span><span style="color: black;">亦</span>是一种很接地气的<span style="color: black;">选取</span>，<span style="color: black;">亦</span>能让人觉得真实可信。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c518d7ea431e4c44ae3807117934c11c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=JvZf1r7BKagEi0wGd1ZPfg4eH5k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>是网友们来现身说法（当然要征得<span style="color: black;">她们</span>的同意哦）：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/741d2c1f58e34f97b10a25e1e535525e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=1HhWlKo%2FN0pTeFzAY2h9wb2jm7U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，最好的消费者证言<span style="color: black;">便是</span>用户口碑，身边人的<span style="color: black;">举荐</span>比任何大咖说话都好用，这点<span style="color: black;">女性</span>们应该会深有体会。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">3、权威背书</h3><strong style="color: blue;">权威专家：</strong>尤其是在<span style="color: black;">平常</span>保健用品等有<span style="color: black;">必定</span>专业性的行业，一身白大褂让人更信服。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/99a1b0edfb9548b5a9c30b34fd29b4e3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=D7NEE8q9MXfwnpw6JCvFJ37EAb8%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">权威<span style="color: black;">公司</span>的权威认证/质检：</strong>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0acad39a1e814608837894a0cdad5d3e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=gt1Ci0Ouq6nhBLw3RETODpSEfus%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">权威<span style="color: black;">媒介</span><span style="color: black;">报告</span>：</strong>中央电视台，人民日报，华尔街日报等。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/10c5627546c642dcb1a6a3a44ca27b24~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=tXwRl%2FwrNgHpn3HtJbyKjb%2FseDM%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">权威典籍：</strong><span style="color: black;">平常</span>的是中药保健品行业。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9298e87f774f483c8815bcbc10ce055a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=oJxSNvxBMacGG61Yp2xj3G4aRGw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">4、合作商背书，简<span style="color: black;">叫作</span>傍大款</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上游原料供应商：某大牌的代工厂，<span style="color: black;">例如</span>说我买过一款皮包，<span style="color: black;">便是</span><span style="color: black;">由于</span>它写了是某大牌的代工厂。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a3be2bd49afa4df4875511c071a9d309~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=U2fYtsictfIApaZcEeN5OaLLw3w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下游合作<span style="color: black;">途径</span>：你<span style="color: black;">亦</span><span style="color: black;">能够</span>是某大牌的原料供应商<span style="color: black;">或</span><span style="color: black;">制品</span>入驻星级酒店/餐厅/大型商超等。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">5、品牌背书</h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span>发力之后，品牌的塑造就相当重要了，<span style="color: black;">制品</span>卖得好只能是一枝独秀，品牌形象打造好<span style="color: black;">才可</span>全面开花。</p><strong style="color: blue;">创始人故事</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创始人故事不是随便讲讲的，<span style="color: black;">必定</span>要和品牌调性相得益彰，最好能<span style="color: black;">明显</span><span style="color: black;">制品</span>的核心卖点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说音响是一个专业性很强，<span style="color: black;">况且</span><span style="color: black;">特别有</span>情调的<span style="color: black;">制品</span>，<span style="color: black;">那样</span>猫王音响在宣传的时候就多次表现出创始人的专业背景以及匠心情怀。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ea43fe895bcf4e22ad56b21e8b6f1424~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=Xj2J45s49q5U2mtmgC2nW5IJGD4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/69219e35e6ed4acfb0a874e3777112ae~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=JmDCFKiGsE%2FKplGFrHecREVaknQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，不<span style="color: black;">必定</span>是大品牌<span style="color: black;">才可</span>动用创始人，小而美的品牌<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">明显</span>创始人对<span style="color: black;">制品</span>细节和工艺的孜孜追求，让然感觉到品牌传递的情感。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/363b0f18c10247bf9f42b480c99c7096~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=L4ZdCAc2Mc8%2FjKwJZaXeXLxzFLw%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">品牌公益</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有公益背书，<span style="color: black;">制品</span>就<span style="color: black;">再也不</span>是一个冷冰冰的物品，而是和消费者<span style="color: black;">创立</span>了某种情感链接，一方面<span style="color: black;">增多</span>了品牌好感度，另一方面，<span style="color: black;">咱们</span><span style="color: black;">亦</span>会认为一个有爱心做公益的品牌，<span style="color: black;">制品</span>不会太差。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>品牌有<span style="color: black;">连续</span>做公益的行动<span style="color: black;">或</span>大型捐助活动，<span style="color: black;">能够</span>在详情页展示树立形象。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，还有一种<span style="color: black;">办法</span><span style="color: black;">亦</span>能让消费者感觉到品牌的温度，那<span style="color: black;">便是</span>将消费<span style="color: black;">行径</span>和公益活动<span style="color: black;">绑缚</span>起来，<span style="color: black;">例如</span>说卖出一件<span style="color: black;">制品</span>就会向贫困地区儿童捐赠**元教育基金，又<span style="color: black;">或</span>将某<span style="color: black;">制品</span>利润的×%<span style="color: black;">做为</span>公益支出，这个数目<span style="color: black;">不消</span>很大，<span style="color: black;">然则</span>却能让消费者产生积极正面的自我回馈：我是一个好人。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2fa5ca0b78c1490b88d84c3661419054~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=TIZIHRpCmKR2sC35yuOqjmF51Gw%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">品牌历史</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌历史可遇不可求，<span style="color: black;">倘若</span>你是百年品牌(<span style="color: black;">倘若</span><span style="color: black;">无</span>，10年20年我觉得都是<span style="color: black;">能够</span>的），千万别藏着不说。老牌子<span style="color: black;">大众</span>都信得过，之<span style="color: black;">因此</span>会存在这么久，肯定是有它的道理。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6d27461f23cd45a795b3ce9366be85ec~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=rpdfR1xg6SJvLdoxGKSf5Tlipgs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">第四步：售后服务，督促尽快购买</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这一个部分<span style="color: black;">重点</span>是为了打消消费者害怕买错、买亏的担忧，让人更<span style="color: black;">安心</span>地付钱。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这一步，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span>下面几个方法：</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">1、×天免费试用，先<span style="color: black;">运用</span>后付钱，买贵退差价</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免费试用？会不会有人钻空子贪便宜？<span style="color: black;">首要</span><span style="color: black;">咱们</span>要相信<span style="color: black;">这般</span>的人还是极少的，<span style="color: black;">大众</span>都是有需求才来购买的。<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>真的好，<span style="color: black;">按照</span>“损失厌恶”的心里，<span style="color: black;">通常</span>人都会接着用下去，并且乖乖付钱。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/65cb48e5874e43c6918625f3ecc8b5d6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=wnLHBTIly6zcvi7F%2BUKnFgEB0Ks%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，这种方式适用于<span style="color: black;">制品</span>本身就<span style="color: black;">已然</span>比较成熟的刚需<span style="color: black;">制品</span>，<span style="color: black;">或</span><span style="color: black;">运用</span>效果比较容易被感知的<span style="color: black;">制品</span>，像<span style="color: black;">果蔬</span>甜不甜尝一尝就<span style="color: black;">晓得</span>。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2、延长退换货时间</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>电商平台都是7天无理由，<span style="color: black;">然则</span><span style="color: black;">倘若</span>你是14天，<span style="color: black;">或</span>30天无理由，无疑比竞品更有<span style="color: black;">优良</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/84f346ed03c14b06ac152a88f24e6cd3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=7vhma87tYEcHBSzDtYhv5B0CgJM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">办法</span>适用于大件物品，<span style="color: black;">很难</span>损坏的，<span style="color: black;">例如</span>说厨具、家具家电等，<span style="color: black;">通常</span>不是什么大问题为了避免麻烦<span style="color: black;">大众</span>都会克服一下。</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">3、做出承诺：×年只换不修/假一赔×/无效退款等</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>时间<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">制品</span>的<span style="color: black;">实质</span><span style="color: black;">运用</span>寿命，把成本<span style="color: black;">掌控</span>在可承受的范围之内。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和上面的相反，这个<span style="color: black;">办法</span>适用于成本低技术成熟的小件物品，即使过了几年坏了<span style="color: black;">通常</span>不会想起来去退换，<span style="color: black;">然则</span>在购买的时候这个<span style="color: black;">保证</span>还是能让人更<span style="color: black;">安心</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cd951f6a8fda42ea91b79db927b22d64~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=oJxrcC7NzInvUuho82pbwDiy2Ns%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c4c1a77e8bf64284ab82a5aa67aa7e82~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=gcKPgx6lnkkDPAamvWfmRU%2BaOx4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">4、限时限量，加送赠品</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前×名/前×分钟/×件赠品送完为止，先到先得。最好能提一下赠品的价值，就像临门一脚，让消费者觉得我<span style="color: black;">此刻</span>买是真的划算，爽快下单。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a0e2592ddabe42efb1b112810b0aa5ca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=N8ZW003LLRfymVkbmoZ6khItCMA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某烤箱品牌详情页</p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">5、快递<span style="color: black;">优良</span>：生鲜食品等</strong></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对时效<span style="color: black;">需求</span>比较高的<span style="color: black;">制品</span>，快递的<span style="color: black;">优良</span><span style="color: black;">必定</span>要提！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有能<span style="color: black;">保证</span><span style="color: black;">制品</span>更快、更<span style="color: black;">鲜嫩</span>地到达消费者手中的<span style="color: black;">优良</span>都<span style="color: black;">能够</span><span style="color: black;">作为</span>说服购买的理由。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/df52977d7950438ead422eb8e34ab59f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723663022&amp;x-signature=u2rdy7rkX%2Fg0FnhKpgAL8PXVR1o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须</span>说明的是，<span style="color: black;">倘若</span>以上某个点<span style="color: black;">优良</span>性<span style="color: black;">尤其</span><span style="color: black;">显著</span>，完全<span style="color: black;">能够</span><span style="color: black;">说到</span>最前面说，无论是卖点还是服务，或是价格，<span style="color: black;">这般</span><span style="color: black;">亦</span>能起到吸引人继续<span style="color: black;">认识</span>的兴趣。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上4个部分就基本梳理完了<span style="color: black;">咱们</span>写<span style="color: black;">制品</span>详情页的几个关键<span style="color: black;">过程</span>，照这个<span style="color: black;">过程</span>写，基本<span style="color: black;">能够</span>达到70分了，剩下的<span style="color: black;">便是</span><span style="color: black;">有些</span>语言上的功夫，怎么样让卖点更有画面感，<span style="color: black;">更易</span>被理解，这个我准备下篇<span style="color: black;">文案</span>再好好扒一扒。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：慕言</p>

流星的美 发表于 2024-9-9 20:58:12

感谢楼主分享，祝愿外链论坛越办越好！

1fy07h 发表于 2024-9-30 19:12:17

太棒了、厉害、为你打call、点赞、非常精彩等。

m5k1umn 发表于 2024-10-2 16:34:13

外贸B2B平台有哪些？

1fy07h 发表于 2024-10-3 17:02:42

你的努力一定会被看见，相信自己，加油。

查看完整版本: 制品详情页文案怎么写？这儿有4个过程