小白开网店必修干货：常用照片格式与尺寸
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c80afc2dfcf942cf81fcdbe22a5bda34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=oSW2TLkMnXBDQrcouNQrEsjl4w0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>开网店少不了要设置<span style="color: black;">各样</span>各样的<span style="color: black;">照片</span>，<span style="color: black;">她们</span>的格式与尺寸都有什么，分别又用在哪里，今天就给<span style="color: black;">大众</span>介绍一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">开店<span style="color: black;">平常</span><span style="color: black;">照片</span>格式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要<span style="color: black;">晓得</span>的是在网店<span style="color: black;">其中</span><span style="color: black;">平常</span>的<span style="color: black;">照片</span>格式<span style="color: black;">重点</span>有JPG/PSD/GIF/PNG。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来我会分别介绍一下这四种格式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">JPG<span style="color: black;">照片</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">平常</span>生活中所见到的大部分不会动的<span style="color: black;">照片</span>都是这一格式的，包括我<span style="color: black;">文案</span>中的配图（除去动图）大都是JPG格式，有一个简单的辨别<span style="color: black;">办法</span><span style="color: black;">便是</span>看<span style="color: black;">照片</span>的后缀名是什么。<span style="color: black;">经过</span>鼠标右键——属性<span style="color: black;">就可</span>查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">JPG<span style="color: black;">照片</span>的<span style="color: black;">优良</span>在于其占内存小，从而打开速度快，在客人点进店铺后能够快速<span style="color: black;">表示</span>出来。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2cae12f7fce247bb9256de83b6053110~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=uuBYcp8Int3Pfm3O4yJ29Gc0wXY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">PSD<span style="color: black;">照片</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PSD/PDD是<strong style="color: blue;">图形设计软件</strong><span style="color: black;">Photoshop</span>的专用格式，<span style="color: black;">咱们</span>常用的<span style="color: black;">有些</span>p过的软件<span style="color: black;">便是</span>这种格式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它<span style="color: black;">能够</span><span style="color: black;">保留</span><span style="color: black;">Photoshop</span>的<span style="color: black;">图层</span>、<span style="color: black;">通道</span>、路径等信息，<strong style="color: blue;">能够</strong>支持<span style="color: black;">所有</span>图像<span style="color: black;">色彩模式</span>的格式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">因为</span>PSD格式</span>的图像文件很少为其它软件和工具所支持，在图像制作完成后，<span style="color: black;">一般</span><span style="color: black;">必须</span>转化为<span style="color: black;">有些</span>比较通用的<span style="color: black;">图像格式</span>（如：<span style="color: black;">jpg</span>、png、tgif格式等），以便于输出到其它软件中继续编辑。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e0972097b679495ca305248447a6ab93~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=ZGXRxiA%2BQ5yBLY7VbDmKVd18Kp8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">GIF<span style="color: black;">照片</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GIF是一种位图。位图的大致原理是：<span style="color: black;">照片</span>由许多的像素<span style="color: black;">构成</span>，每一个像素都被赋予了一种颜色，这些像素综合起来就构<span style="color: black;">成为了</span><span style="color: black;">照片</span>。简单理解GIF<span style="color: black;">便是</span>动图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多平台都支持GIF格式，网店<span style="color: black;">亦</span>不例外，<span style="color: black;">非常多</span>网店会<span style="color: black;">选取</span><span style="color: black;">运用</span>动态分割线一类的GIF。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b2a2bdf40e51497193708527004e63cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=0Ilvi5Sc0du7ISOiQoqmvfI0X5E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">PNG<span style="color: black;">照片</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类<span style="color: black;">照片</span>采用的是无损压缩算法的位图格式，其设计目的是试图替代<span style="color: black;">GIF</span>和<span style="color: black;">TIFF</span>文件格式，<span style="color: black;">同期</span><span style="color: black;">增多</span><span style="color: black;">有些</span><span style="color: black;">GIF文件格式</span>所不具备的特性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它的<span style="color: black;">优良</span>在于<span style="color: black;">压缩比</span>高，生成文件体积小。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/65d67ecda486494b9fb7fae8cd19345e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=PVh3JDvyMb7hObOvgL%2BLNo5bgIE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">开店常用<span style="color: black;">照片</span>尺寸</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开店<span style="color: black;">必须</span>设置的<span style="color: black;">照片</span><span style="color: black;">重点</span>有：主图/直通车图/详情页/钻展等活动报名<span style="color: black;">照片</span>/首页装修</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">根据</span>常用——不常用的<span style="color: black;">次序</span>进行介绍：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">主图/直通车图尺寸：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正方形，宽高均为800*800像素，<span style="color: black;">体积</span><span style="color: black;">一般</span>在500KB以内</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a0e20d667e8452494fba7232ca0b774~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=bEOII%2Fd%2F%2FsomB6amCacL2fTYtsA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">详情页尺寸：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">tian猫：宽度790px,高度不限</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">tao宝：宽度750px,高度不限</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>PC端详情页高度<span style="color: black;">通常</span>在15000px<span style="color: black;">上下</span>比较好，高度不超过2 0000px为宜，手机端高度<span style="color: black;">掌控</span>在10屏<span style="color: black;">上下</span>相对而言更合适。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">钻展等活动报名<span style="color: black;">照片</span>尺寸：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宽高各异，<span style="color: black;">能够</span>有<span style="color: black;">非常多</span>种<span style="color: black;">区别</span>的尺寸。依据<span style="color: black;">详细</span><span style="color: black;">状况</span><span style="color: black;">详细</span>设定<span style="color: black;">就可</span>。<span style="color: black;">通常</span>在我们参加活动的时候点击报名后就会<span style="color: black;">需求</span><span style="color: black;">照片</span>的上传，相应的规定会在里面展现<span style="color: black;">根据</span>其对应的<span style="color: black;">照片</span>尺寸和<span style="color: black;">体积</span><span style="color: black;">需求</span>作图就<span style="color: black;">能够</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9f89773cd31b450c8c328980a1d36825~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=PqJfEcNeigPLKHe9axv5JQ3Kd5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/85925617731240949115805f01dd1896~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=GXRRvtis8bK8PoewZF3Y06HSIxA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">店铺装修<span style="color: black;">关联</span>尺寸</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">手机端首页装修尺寸</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">tao宝/tian猫宽度<span style="color: black;">通常</span>为750px,高度则依据<span style="color: black;">详细</span>模块的<span style="color: black;">区别</span><span style="color: black;">需求</span>各不相同。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>来讲，当<span style="color: black;">咱们</span>进行手机店铺的装修时，各个模块都会产生相应的尺寸展示，只要按照提示进行装修<span style="color: black;">就可</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a2866fef00fd40cab9030d4bd1963c2c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=7x8D6Et%2BXTEO8SVHTT%2B8NSJGLWc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">PC端的装修尺寸：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店招尺寸：宽950（tian猫990）*高12 0px</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导航尺寸：宽950（tian猫990）*高30px</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店招导航总体尺寸：950*150px</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店招导航背景尺寸：192 0*150px</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全屏海报/轮播海报尺寸：宽度192 0px，高度<span style="color: black;">通常</span>在400-800px，常用的全屏海报尺寸为192 0*600px。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ce3dfb0cca84084b448e449bca23439~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723661165&x-signature=S9OneeJj14zhYB9SOmUXHc9xNGU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语：</strong></p>昨日种种，皆成今我。切莫思量，更莫哀。从今往后，怎么收获，怎么栽。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎<span style="color: black;">保藏</span>，以备不时之需</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的肯定是我分享的动力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要<span style="color: black;">认识</span>其他干货的<span style="color: black;">伴侣</span><span style="color: black;">能够</span>进入主页查看</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要提问的<span style="color: black;">伴侣</span><span style="color: black;">能够</span><span style="color: black;">经过</span>评论区或小窗口提问</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎<span style="color: black;">大众</span>踊跃在评论区讨论、发言</p>
论坛是一个舞台，让我们在这里尽情的释放自己。
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