wrjc1hod 发表于 2024-8-12 13:42:41

制品详情页主图设计要点


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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主图<span style="color: black;">表现</span><span style="color: black;">制品</span>的款式、风格、颜色等多个特征，一张诱人的主图<span style="color: black;">能够</span>节省一大笔推广<span style="color: black;">花费</span>。这<span style="color: black;">亦</span>正是有些店铺在<span style="color: black;">无</span>做任何付费推广的<span style="color: black;">状况</span>下，依然<span style="color: black;">能够</span>吸引<span style="color: black;">非常多</span>流量的<span style="color: black;">重点</span><span style="color: black;">原由</span>。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4c660dec752e49bfbdaa904933c552cd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=gsO7dnftyR5iimzH%2FtJfei2EH0o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，<span style="color: black;">非常多</span>卖家<span style="color: black;">一般</span>会在主图上放很大的字体<span style="color: black;">做为</span>促销信息，<span style="color: black;">导致</span>遮盖住了商品主体。此举虽然<span style="color: black;">能够</span><span style="color: black;">提高</span>点击率，但会影响美观度，严重影响买家的消费体验。<span style="color: black;">因此</span>，大部<span style="color: black;">归类</span>目对商品的主图有比较<span style="color: black;">知道</span>的设计<span style="color: black;">需求</span>，对商品的主图<span style="color: black;">亦</span>有<span style="color: black;">区别</span>的<span style="color: black;">需求</span>和规范。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0db4aa2268974095b3f57cae980a8502~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=xCRRrGB1s6eWc4ypQR37NjKATsM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">素材的<span style="color: black;">选取</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①清晰整洁。在主图的素材<span style="color: black;">选取</span>中，清晰整洁是一张主图的首要<span style="color: black;">要求</span>。模糊错乱的<span style="color: black;">照片</span>不仅影响顾客的视觉体验，还影响商品的价值<span style="color: black;">表现</span>。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/242f7f368c0a4e75ab8b76f01c94f68a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=HQFFwLxugSYJbmly%2BdI7J65riwc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">揭发</span>正确。<span style="color: black;">揭发</span>正确<span style="color: black;">指的是</span>在光线合适、<span style="color: black;">无</span>逆光的<span style="color: black;">状况</span>下进行拍摄，<span style="color: black;">这般</span>得到的<span style="color: black;">照片</span>的色彩比较符合<span style="color: black;">实质</span>颜色。若<span style="color: black;">揭发</span>不足或<span style="color: black;">揭发</span>过度，<span style="color: black;">导致</span>商品图与<span style="color: black;">实质</span>颜色相差甚远，会<span style="color: black;">诱发</span>售后纠纷的问题。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4b115c7138034d53a478f0f029c0ada9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=uuQqwix5gi2KHQYtXzlVAvd%2F3BM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">构图方式</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的构图方式有<span style="color: black;">区别</span>的视觉关注点，<span style="color: black;">同期</span><span style="color: black;">亦</span>能营造出<span style="color: black;">区别</span>的商品氛围。常用构图方式：</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b69cd20ff714442e992cb0b88c6805aa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=xXMcQ4AHGrRIksoK17eF81X3UG0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①直线式构图。在商品形状规则的<span style="color: black;">状况</span>下，<span style="color: black;">能够</span>采用直线<span style="color: black;">摆列</span>，整齐美观地展现出商品的特性。这种构图能将商品的<span style="color: black;">区别</span>颜色、款式、<span style="color: black;">体积</span><span style="color: black;">经过</span>并列的方式展示给顾客，<span style="color: black;">增多</span>了<span style="color: black;">选取</span>性。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ecac5ef8cc8344d09f3ab94e5eb658c3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=QaejYuwf1J%2BtHEg%2BrWk%2FpuYrJ3c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②三角形构图。三角形构图适合有<span style="color: black;">必定</span><span style="color: black;">摆设</span>规则的商品，多个商品形成的三角形<span style="color: black;">摆设</span>有稳定、<span style="color: black;">平衡</span>的特点，<span style="color: black;">亦</span>能给人商品样式丰富的感觉。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/07c05d5ef80349c0b5b8ea0d77ccfcc3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=EcpTqKLyQgbsd5u%2FD60gVpxH8DU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③辐射式构图。辐射式构图是将商品呈放射性发散<span style="color: black;">摆列</span>，这种构图<span style="color: black;">能够</span><span style="color: black;">加强</span>画面的张力，视觉冲击力强。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/edcf4b0c27c544859ed6e5c2e32cd699~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=WfXSLk682I46%2F6FG%2F9BgKgAj90I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④对角线构图。对角线构图是将商品安排在对角线上，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">明显</span>商品的立体感、延伸感和动感。这种构图方式形成的纵深感，能够带给消费者<span style="color: black;">更加多</span>的视觉冲击力。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c679e2b81f024ab19aa3479ed7e04365~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=mhhcX3bR9mNdkzQ7e%2FGxfpAAzPY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤渐次式构图。将多个商品渐次式<span style="color: black;">摆列</span>，能够<span style="color: black;">加强</span>商品的空间感。将商品由大及小、由主到次地摆放，能<span style="color: black;">增多</span>商品的纵深感。运用透视景深效果，能够<span style="color: black;">表现</span>出商品的多样性与丰富性。这种构图方式能把<span style="color: black;">位置于</span>主体部分的商品很清晰地展现出来，<span style="color: black;">同期</span><span style="color: black;">加强</span>了空间感。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f04d3d8def304e119ae087a27b447762~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=3lmp%2BORq%2BNADl83IsDgGyANrWkM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">信息分层</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主图在设计时<span style="color: black;">亦</span><span style="color: black;">必须</span>对商品信息进行逐级分层，将重要的信息优先着重展示。主体是<span style="color: black;">第1</span>信息要素，<span style="color: black;">必须</span>着重展示；促销信息<span style="color: black;">做为</span>第二信息要素，意在<span style="color: black;">加强</span>商品的价格竞争力；品牌<span style="color: black;">做为</span>第三信息要素，不仅<span style="color: black;">增多</span>了商品的品质感和信任感，<span style="color: black;">同期</span><span style="color: black;">亦</span>是一种品牌宣传手段。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/89c0972f61c24b98ae8fed5c544158d6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723656129&amp;x-signature=xxsRR6xBsW0VNYNkrw42wXdmjds%3D" style="width: 50%; margin-bottom: 20px;"></div>




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