商品详情页设计要点
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品详情页是对商品进行<span style="color: black;">仔细</span>描述介绍的页面，详情页的设计极有可能会对用户的购买<span style="color: black;">行径</span>产生直接的影响。<span style="color: black;">因此呢</span>，商品详情页面的设计在美观实用的<span style="color: black;">基本</span>上，将要表达的信息尽可能用直观的视角展现出来。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/540f11c43be9404393ce9a34470465f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=IiOytASh28GgWa9d%2BK%2B0e%2BVkJwY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展示商品细节<span style="color: black;">照片</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>手机端的特殊性，在<span style="color: black;">制品</span>信息页面中仅仅只展示了几张商品<span style="color: black;">照片</span>和商品的基本信息。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c795514918e14507a07acb1f0076bbe7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=XYDB1Yr863uxqciFTrky2p7vAEc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当用户对该商品感兴趣时，<span style="color: black;">能够</span>进入该商品的详情页面，在详情页面中设计师<span style="color: black;">必须</span>尽可能地向用户展示该商品的细节<span style="color: black;">照片</span>，<span style="color: black;">能够</span><span style="color: black;">运用</span>商品细节<span style="color: black;">照片</span>与文字说明相搭配的方式，<span style="color: black;">运用</span>户能够对该商品有更加全面的<span style="color: black;">认识</span>，从而<span style="color: black;">运用</span>户对商品产生购买的欲望。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e8ecfe028c134e3c9f723a619edc4295~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=wrlzmo%2Bq9Ly5yhzYWnNR%2BFYQCb8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">有效地引导用户操作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用户引导<span style="color: black;">通常</span>从色彩和文案两个<span style="color: black;">方向</span>着手，而色彩是最直观的表现形式，<span style="color: black;">运用</span>区别于页面大环境的色彩来强调<span style="color: black;">明显</span>，在吸引消费者视线的<span style="color: black;">同期</span>让<span style="color: black;">她们</span>更乐于点击。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b45687755c534823b48506ec1ba82561~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=dd7qvg1FVD%2Fep84fWe974Khddzo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：商品详情页面中，商品价格、活动信息和“加入购物车”按钮都<span style="color: black;">运用</span>鲜艳的红色。再如：所选尺码以及“加入购物车”按钮都<span style="color: black;">运用</span>了鲜明的紫色，在界面中非常<span style="color: black;">明显</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e2d3678b7be64a1f8199a78367c6521c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=RO6WwmJQfeFjuceY55FSVEG6TeY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商品<span style="color: black;">评估</span>功能</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对网络缺乏信任是许多消费者都存在的顾虑，<span style="color: black;">罢了</span>购买该商品的消费者<span style="color: black;">针对</span>该商品的<span style="color: black;">评估</span>将会对有购买意向的用户产生很大的影响，<span style="color: black;">因此呢</span>商品<span style="color: black;">评估</span>功能是商品详情页面中不可缺少的功能。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c041ab26b53c441699846b2a9d0a6590~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=k9aujynvEBXjx31cqFVAVHinpa8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：商品详情页面中的商品<span style="color: black;">评估</span>，对<span style="color: black;">评估</span>进行了自动汇总统计，让用户在查看的时候更直观<span style="color: black;">方便</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/d6a7aeaca8564d269a2a7469fc69eea6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=U47RrJg8tOd7n5IkQ0xP5evqkJ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">连贯的商品介绍</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>商品详情页面，消费者<span style="color: black;">必须</span>清晰地认识到商品的<span style="color: black;">所有</span>信息，<span style="color: black;">因此呢</span>商品描述的<span style="color: black;">规律</span><span style="color: black;">次序</span>变得格外重要，设计师<span style="color: black;">能够</span>基于商品描述的认知规律去<span style="color: black;">思虑</span>安排商品介绍信息。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d0a67ca55f444262844880700bd6d33e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=jUo0EpDZDhRWz8h%2Bu7OvG3lIFzo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为商品详情页设计，<span style="color: black;">全部</span>页面采用统一的配色和风格，在详情页中对商品的各部分属性进行分<span style="color: black;">过程</span>介绍，清晰明了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8d1b5b9340374ca08b4d7741a385eeec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=Os0BbwxMEzSiENK8ib%2FScdrppns%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跟随性导航</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品详情页的内容比较多，<span style="color: black;">因此</span>跟随性的导航设计非常有必要。跟随导航在商品详情页中能够为用户操作<span style="color: black;">供给</span>很大的便利。例如：始终在商品详情页的上方和下方浮动<span style="color: black;">表示</span>跟随性导航，便于用户快速地切换页面和购买商品。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2e91faa4ded44c6b865a612e23d3d93d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723655894&x-signature=rvF%2F2nq2QQSYD4JkcQVYbqo2SKQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">商品详情页面不要过长</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商品详情页面的长度不宜过长，页面长度过长会<span style="color: black;">引起</span>页面加载速度变慢，<span style="color: black;">尤其</span>是在手机端，会消耗<span style="color: black;">海量</span>的手机流量，<span style="color: black;">亦</span>会让用户产生视觉疲劳。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，手机端的商品详情页面<span style="color: black;">必须</span><span style="color: black;">掌控</span>在10屏以內。<span style="color: black;">举荐</span>阅读：</span><span style="color: black;">电商详情页模板 第四季</span></span></p>
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