淘宝电商：「干货」怎么样在10分钟内制作服装高转化详情页
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">【干货】<span style="color: black;">怎样</span>在10分钟内制作服装高转化详情页</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着设计行业薪资的逐步增长，详情页制作的成本<span style="color: black;">亦</span>越来越高。<span style="color: black;">日前</span>市场上设计一个详情页<span style="color: black;">最少</span><span style="color: black;">必须</span>花费几百上千，外包套一款详情页的成本少则三四十，多则上百。<span style="color: black;">倘若</span>商家<span style="color: black;">选取</span>聘请一美工做详情页设计和套版工作，一年的薪资、社保加福利<span style="color: black;">最少</span><span style="color: black;">亦</span>要花七八万。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>商家为了节约成本，尝试不做详情页，直接把<span style="color: black;">照片</span>传到详情页上，<span style="color: black;">引起</span>页面跳失率<span style="color: black;">持续</span><span style="color: black;">提升</span>，转化率<span style="color: black;">亦</span>跟着下降。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">众所周知，在不<span style="color: black;">思虑</span>销量和评论的前提下，影响页面跳失的<span style="color: black;">原因</span>有页面设计、价格、购买兴趣、<span style="color: black;">引诱</span>力等。其中最重要的<span style="color: black;">便是</span>页面设计，<span style="color: black;">优秀</span>的页面设计<span style="color: black;">能够</span>降低买家对价格的<span style="color: black;">敏锐</span>度，<span style="color: black;">加强</span>买家的购买兴趣，<span style="color: black;">增多</span>商品的<span style="color: black;">引诱</span>力。<span style="color: black;">认识</span>电商的人应该都听说过一句话：“引流看主图，转化靠详情”。详情页相当于传统模式的营业员，对商品转化<span style="color: black;">来讲</span>非常重要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先做一个服装类买家浏览详情页的习惯分析，<span style="color: black;">通常</span>买家会着重去看模特展示、尺码表、商品属性、材质、做工、商品细节、性能等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，卖家<span style="color: black;">必要</span>在前三屏把买家关注的信息传达到位，<span style="color: black;">乃至</span><span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">有些</span>情感营销和场景营销来吸引买家下单，而这些内容不是单纯的几张<span style="color: black;">照片</span>就能给买家传达到位的。<span style="color: black;">那样</span>今天就跟<span style="color: black;">大众</span>分享一下详情页怎么样排版能<span style="color: black;">提高</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步：确定<span style="color: black;">目的</span>买家</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服装类目<span style="color: black;">能够</span>分男装、女装、童装，<span style="color: black;">每一个</span>类别的<span style="color: black;">目的</span>用户不尽相同。并且<span style="color: black;">能够</span><span style="color: black;">根据</span><span style="color: black;">区别</span>年龄段的买家再做细分，细分之后<span style="color: black;">目的</span>买家会更加<span style="color: black;">精细</span>。<span style="color: black;">例如</span>：时尚中老年女装，<span style="color: black;">目的</span>买家基本定位一二线城市的中老年人和部分<span style="color: black;">青年</span>人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这部分买家比较注重商品的品质和舒适度，<span style="color: black;">能够</span>在前三屏除海报图、尺码表、商品属性外放入面料材质、做工、商品细节图来<span style="color: black;">提高</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图例：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/453f044c648343ac977ae7ca45d75d71~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723654433&x-signature=iLonUw%2F4uwPdB01V22y2XxF3PbE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步：店铺定位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺定位<span style="color: black;">根据</span>商品客单价<span style="color: black;">能够</span>细分为高客单价、中等客单价、低客单价。<span style="color: black;">按照</span>店铺定位去做用户心理分析，<span style="color: black;">区别</span>的店铺定位详情页设计在色彩和风格上会大有<span style="color: black;">区别</span>。<span style="color: black;">例如</span>：高客单价男装在详情页设计时<span style="color: black;">选取</span>的颜色<span style="color: black;">通常</span>为中性色<span style="color: black;">占多数</span>，像灰色、黑色、白色等，详情页<span style="color: black;">能够</span>设计的简单<span style="color: black;">有些</span>，前三屏只<span style="color: black;">必须</span>海报图、平铺（正反面）展示、尺码表和商品属性就足够了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图例：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6b1cb39fdf1148c299ca3d5dcab18c70~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723654433&x-signature=j2TRUjNpsY5eG8ryp3qkEBmj3Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步：确定商品风格</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>网上售卖的服装风格非常多，有韩版、日系、欧美风、复古风、网红风、文艺小清新等。每种风格对应的详情页设计风格是完全不<span style="color: black;">同样</span>的，有针对性的设计能<span style="color: black;">加强</span>商品转化率。<span style="color: black;">例如</span>汉服女装<span style="color: black;">通常</span>在前三屏设计除了海报、尺码表、商品属性外会放品牌故事和设计灵感的文案，达到情感营销的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图例：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1296269e603241349b4821ae7b070183~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723654433&x-signature=We0%2BhiJSPwblvHzTwJUKwwZm%2BBM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结好这三点就能做好一个高转化的详情页，<span style="color: black;">文案</span>介绍的内容比较有限，<span style="color: black;">期盼</span><span style="color: black;">大众</span><span style="color: black;">能够</span>在留言区留言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">实质</span>案例：</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f77d13e7c224a65be5d7524ebdc8150~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723654433&x-signature=2yE72YI7sikIoCMyEAgfr0bPhyw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同款商品详情页修改后，页面停留时长和转化率呈<span style="color: black;">提升</span>趋势。流量倍增的<span style="color: black;">状况</span>下，跳失率增长2个点，属正常范围内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面展现该商品详情页优化前后的对比图：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cb738179941543119b7f8ebdf70032c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723654433&x-signature=SuCoSOFQb9NJDvWdywCKEus7ILw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>对比两张详情页，图一店主自制的详情页，图二是<span style="color: black;">运用</span>快麦设计生成的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一模<span style="color: black;">同样</span>的<span style="color: black;">照片</span>，用<span style="color: black;">区别</span>的方式做出来后效果差别非常大。图一在视觉上给人一种很压迫的感觉（垒<span style="color: black;">照片</span>的<span style="color: black;">一起</span><span style="color: black;">坏处</span>端）；图二简单设计和留白后，给人较为舒服的感觉，更愿意多停留几秒<span style="color: black;">瞧瞧</span>，<span style="color: black;">因此</span>平均页面停留时长增长2s。商品的转化率跟页面停留时长、跳失率紧密<span style="color: black;">关联</span>，详情页优化后转化率是原先2.12倍，数据非常可观。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>想<span style="color: black;">持有</span>一款<span style="color: black;">优秀</span>详情页，即使你是零<span style="color: black;">基本</span>的小白，用了快麦设计<span style="color: black;">亦</span>能6得飞起。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第1步：在快麦设计的模板市场中<span style="color: black;">选取</span>一个适合自家店铺风格的模板，<span style="color: black;">倘若</span>商家有自己的详情页psd<span style="color: black;">能够</span>直接在系统中解析为自有模板</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第2步：将<span style="color: black;">照片</span>素材上传到快麦设计素材空间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第3步：将<span style="color: black;">照片</span>素材用选好的模板进行直接套版</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第4步：查看生成效果，确认无误后上货到店铺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情生成效果查看：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://editor.kuaimai.com/screenshot?key=intelligentArt/user/197/personTemplate/d3c31706-3c8a-40ea-8635-b6fe9dd31dca.json</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">系统支持商家立即上架、<span style="color: black;">按时</span>上货、放入仓库三种上货形式，<span style="color: black;">同期</span><span style="color: black;">亦</span>支持切片导出上架形式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该内容由《服务市场——快麦设计》<span style="color: black;">供给</span>，仅作学习交流<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-----------------</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">【<span style="color: black;">博主</span>说】技术的发展在<span style="color: black;">持续</span>推动电商运营效率的<span style="color: black;">提高</span>，<span style="color: black;">博主</span>只能说<span style="color: black;">亦</span>是大开眼界，<span style="color: black;">期盼</span><span style="color: black;">更加多</span>高转化的详情页模版<span style="color: black;">研发</span>出来，让<span style="color: black;">更加多</span>品类的商家都能利用起来！<span style="color: black;">另一</span>，<span style="color: black;">便是</span>运营有福了，<span style="color: black;">无</span>美工<span style="color: black;">亦</span>能做出美美的商品详情页了。</strong></p>
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感谢楼主分享，祝愿外链论坛越办越好！ 我深受你的启发，你的话语是我前进的动力。
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