详情页必要哪些内容支撑
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5a7e2488404c47a994902ffeb0c49092~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=vd6qXkpbQusyg50DuNEe0XCMbWE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文/伊新 一个好的详情页，<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">制品</span>转化率，并且<span style="color: black;">能够</span>让用户更好、更<span style="color: black;">仔细</span>地<span style="color: black;">认识</span><span style="color: black;">制品</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bf4569d88bbe45a7b8d4caa3e04f6355~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=fHFcDHPHlTYNxdK%2BRYF63rTiaZk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/974e02a4539b4e1d94ff122606b2b58b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=g%2BVU09ZYfOp3JETpeaYPS%2BAyaXQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>给人留下的视觉印象较为深刻，但却不是万能的，<span style="color: black;">有些</span><span style="color: black;">相关</span><span style="color: black;">制品</span>的数据和说明等还<span style="color: black;">必须</span>用文字来加以说明，商品名<span style="color: black;">叫作</span>的30个汉字<span style="color: black;">亦</span>不足以充分说明商品的<span style="color: black;">优良</span>和价值，<span style="color: black;">因此呢</span>，要在商品描述里<span style="color: black;">弥补</span>名<span style="color: black;">叫作</span>及<span style="color: black;">照片</span>没能完整表达出来的内容，让用户在购买之前对商品有更全面和客观的<span style="color: black;">认识</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fcee4a97838e4f62984799460bbe9971~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=v7PdE5j0ruRb%2FaYl8y0fuSKJ7yU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情页<span style="color: black;">亦</span>有<span style="color: black;">区别</span>的模板<span style="color: black;">能够</span><span style="color: black;">运用</span>，<span style="color: black;">运用</span>模板<span style="color: black;">重点</span><span style="color: black;">拥有</span>的<span style="color: black;">优良</span>：批量管理宝贝介绍，制作<span style="color: black;">区别</span>的介绍模块；宝贝发布更<span style="color: black;">容易</span>，新发宝贝时只需填写“宝贝<span style="color: black;">基本</span>信息”及“宝贝描述”内容就<span style="color: black;">能够</span>；批量修改宝贝信息，修改详情页面模板、修改模板中的模块，就<span style="color: black;">能够</span>批量修改<span style="color: black;">运用</span>该模板的宝贝信息了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/17bf1b83b9174b69833800c71503c795~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=DRW9ggMJCv%2BXHYEytNsQ6NtmUkE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a8fddda8da7244f48b1cc062b87867e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=tQxoOC2IbN52pbSqmvsVE8u2rYY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这部分内容<span style="color: black;">通常</span><span style="color: black;">包含</span>商品的品牌、型号、材质、规格、功能、功效、包装、价格等商品基本信息，以及生产加工工艺、<span style="color: black;">制品</span><span style="color: black;">优良</span>等有利于<span style="color: black;">营销</span>的商品信息，这些都是消费者最想<span style="color: black;">认识</span>的内容，应该放在商品描述的最前面。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d5b575ae31794f65bed6b86a73cf0a14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=DuSUEopUjTrIxwfhFVDeF4tOAFE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0abcdd1fa73f481a86eaca4fd682c18a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=hwoJZ8gJX3LNHbpNx9nf0br%2BWDQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">交易说明<span style="color: black;">能够</span>用买家必读、购物须知等方式来<span style="color: black;">表现</span>，相当于交易双方的君子协议，今后在交易过程中一旦<span style="color: black;">显现</span>某种<span style="color: black;">情况</span>，双方有一个<span style="color: black;">能够</span>参考的依据，这<span style="color: black;">亦</span>是独立于平台规则以外的种双边协议，用户一旦拍下<span style="color: black;">表率</span>对该条款的认可，<span style="color: black;">同期</span>把合作<span style="color: black;">要求</span>放进交易说明里<span style="color: black;">亦</span>是一种有效的纠纷规避方式。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a03521048cb54c4d97cb7add44c2ccae~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=Sg%2BHkZjmMLIbs8pdXJRN0X9f3Zw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家在售前先对退换货的<span style="color: black;">需求</span>作了<span style="color: black;">仔细</span>的说明，消费者在购买之前就<span style="color: black;">已然</span>对此<span style="color: black;">状况</span>有所<span style="color: black;">认识</span>，一旦<span style="color: black;">显现</span>争议，双方<span style="color: black;">能够</span>在<span style="color: black;">按照</span>平台规则的<span style="color: black;">基本</span>上，<span style="color: black;">按照</span><span style="color: black;">以上</span>协议来酌情处理，上面的签收提示其实<span style="color: black;">亦</span>是起到规避纠纷的<span style="color: black;">功效</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/071b62737670497388f358b1fabac39f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=GksPkAVae0t5xZq8Bi7eyxbp4f4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7b4eb7bc43e84b34bde8fe2886c30d92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=CZMECoDe1JuE7%2BtC%2BmtlGakfRCw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是关于邮寄的<span style="color: black;">花费</span>和物流配送周期的说明，<span style="color: black;">由于</span>用户毕竟不是专业的卖家，可能对发往各地的运费标准和到货周期不甚清楚，做到预先<span style="color: black;">通知</span>既是商家的职责，<span style="color: black;">亦</span>是<span style="color: black;">优秀</span>服务的一种<span style="color: black;">表现</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c2c598089d6745e48f18fc29f32fabf4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=eZVUNBrlqASgihcf8eBF%2FPehvDk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6283e43689a14d85b3c96ba6a97c1278~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=xYCTlbC%2FhR77xnRl8D8U1ExkhGA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服务<span style="color: black;">保证</span><span style="color: black;">包含</span>质量承诺售后维修、会员优惠等信息，这些信息既是给用户安全感<span style="color: black;">亦</span>是用返利的方式来<span style="color: black;">增多</span>店铺的黏性。<span style="color: black;">便是</span>商家对商品和服务的承诺，不管是商品质量还是物流配送过程，,<span style="color: black;">或</span>是售后维修，只要用户购买<span style="color: black;">她们</span>的商品<span style="color: black;">显现</span>了<span style="color: black;">以上</span>的问题，基本上都能够得以<span style="color: black;">处理</span>，这就给到用户很大的安全感，,<span style="color: black;">促进</span><span style="color: black;">她们</span>下决心来购买和尝试。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/6907a4be52c2472db63b985bed173c5d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=P8rRTr4gn1BqjImVR7eODBlmbgo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/62fbc1be4ed84078a2aba48ed31ba6bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=zuSlHD%2FwC8hrHyI6NTqjs1sdmm4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关联</span>信息里面的内容<span style="color: black;">能够</span>非常丰富，一切有利于<span style="color: black;">营销</span>的、有利于<span style="color: black;">表现</span>商家专业性的内容都<span style="color: black;">能够</span>放在商品描述的这部分内容里。除了<span style="color: black;">能够</span>在商品描述里<span style="color: black;">插进</span>促销活动介绍、品牌文化等内容以外，专业的商品包装显然是有助于树立商家的专业形象，有利于<span style="color: black;">营销</span>和推广网货品牌，<span style="color: black;">因此呢</span>聪明的商家会把这部分表现商品附加值的信息放到商品描述里。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c16b93d728f54eb29678ae7721a9dd23~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=HOvLCnxwIZxbuwdEif3cLVWVMzE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a6c1e270b5c34bfbbb54d1dc11c191bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=KJ3nbNgseEPub5Ky7DVVaF2k6yQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情描述中<span style="color: black;">制品</span>的细节非常重要，这能让用户<span style="color: black;">认识</span>到<span style="color: black;">制品</span>的任何一个方面，让用户能够全方面的<span style="color: black;">认识</span><span style="color: black;">制品</span>，在<span style="color: black;">制品</span>描述中要<span style="color: black;">重视</span>以下几个方面：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2084f751fa9c4fcf9e2e7a7d31cc9105~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=3%2FuChWp1p3kGxLeEBTZTo%2BgVwBI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①紧记三秒钟<span style="color: black;">重视</span>力原则。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">制品</span>描述前三屏决定买家<span style="color: black;">是不是</span>购买商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③<span style="color: black;">制品</span>描述<span style="color: black;">必定</span>要有情感营销的<span style="color: black;">原因</span>,且能<span style="color: black;">导致</span>买家的共鸣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④<span style="color: black;">制品</span>描述<span style="color: black;">必定</span>要诉求出利益的<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤消除一切使买家分心<span style="color: black;">或</span>暂缓购买的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑥最重要的一点：商品卖点<span style="color: black;">仅有</span>一个，且要<span style="color: black;">一直</span>的告诉用户。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/32a15125b91545b48e6d6133cdf106b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=jWO8qEPbV4d%2FhwHYxJMBGTXBhQs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>的描述过程<span style="color: black;">必定</span>要将用户当成非专业人士，<span style="color: black;">必定</span>要寻找到<span style="color: black;">制品</span>的价值点而非促销点，当<span style="color: black;">制品</span>存在被认同价值时，价格才会发挥<span style="color: black;">功效</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/23ca9ba3df6b4263b83985a1011b270a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=cID8y6yWg%2BezMBN49miKjtpmrBQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3cbe537770c14f28ad723e6c1b9d9ac8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=ywHUURLa%2BWdmXzWZTeqXIIPHmJk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">供给</span><span style="color: black;">有些</span>证明企业规模的照片<span style="color: black;">或</span><span style="color: black;">有些</span>实力证书等，<span style="color: black;">加强</span>店铺的品牌感、专业感，让买家更<span style="color: black;">安心</span>地购买，<span style="color: black;">增多</span><span style="color: black;">制品</span>的可信度。<span style="color: black;">一般</span>这部分可展示效果展示、设计手稿、关于<span style="color: black;">咱们</span>、<span style="color: black;">制品</span>知识、鉴别<span style="color: black;">办法</span>洗涤<span style="color: black;">意见</span>、<span style="color: black;">运用</span><span style="color: black;">办法</span>、保养<span style="color: black;">办法</span>质检证书用户<span style="color: black;">评估</span>等。这一部分内容比较固定，做好之后<span style="color: black;">能够</span><span style="color: black;">长时间</span><span style="color: black;">运用</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ebd37203628e4648b6a83bdaf7e09e46~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=8KVDNk2cWuLyBc0A31jn%2BSAFWHA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>店铺<span style="color: black;">来讲</span>，做好<span style="color: black;">制品</span>详情页是很重要的，详情页做得好<span style="color: black;">能够</span>有效<span style="color: black;">加强</span>转化率，<span style="color: black;">因此</span><span style="color: black;">咱们</span>在设计详情页的时候要多花点心思，<span style="color: black;">这般</span><span style="color: black;">才可</span>勾起买家的购买欲，当用户点击进<span style="color: black;">制品</span><span style="color: black;">况且</span>认真翻看你<span style="color: black;">制品</span>的详情页的时候，说明详情页的内容打动了用户。 </p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9e78468e169f4da988fd9e20307aaf57~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723653498&x-signature=BIS5zGVUR3mdxquX5cu0woGQvFA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">（此处已添加圈子卡片，请到今日头条客户端查看）</div>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① 官方头条号：设计智造 顶级创意设计师<span style="color: black;">必须</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 本篇为 设计智造www.cocoo.top 编辑整理，版权归原作者所有，转载请注明出处！</p>
感谢您的精彩评论，为我带来了新的思考角度。 楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/ 这夸赞甜到心里，让我感觉温暖无比。 论坛是一个舞台，让我们在这里尽情的释放自己。
页:
[1]