9q13nh 发表于 2024-8-12 09:46:06

墨言教育丨好的详情页设计一个必要包含什么内容？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在电商设计<span style="color: black;">行业</span>，你<span style="color: black;">是不是</span>真正洞悉设计详情页<span style="color: black;">背面</span>的深层<span style="color: black;">目的</span>？一切精心构思与<span style="color: black;">科研</span>的详情页旨在为用户营造更简洁直观、真实可信且流畅<span style="color: black;">有效</span>的线上购物体验。一个优秀的详情页宛如消费者的贴心知己，<span style="color: black;">快速</span><span style="color: black;">捉捕</span>消费者目光，并<span style="color: black;">精细</span>传达商品核心信息。爆款设计思维强<span style="color: black;">调节</span>合人、货、场三要素<span style="color: black;">优良</span>，<span style="color: black;">持续</span>推动详情页迭代更新。<span style="color: black;">那样</span>，要成就一款卓越的商品详情页，应<span style="color: black;">包括</span><span style="color: black;">那些</span>关键内容呢？从吸睛的<span style="color: black;">制品</span>海报、痛点揭示、<span style="color: black;">制品</span><span style="color: black;">优良</span>深度剖析，到详实的功效展示、<span style="color: black;">制品</span>特性<span style="color: black;">诠释</span>、数据佐证以及不可或缺的<span style="color: black;">制品</span>信息和品牌故事，全方位构建起让消费者<span style="color: black;">没法</span>抗拒的购买理由。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/1fcfdfbac32b49f38ac07b2bcb6c03b0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=3w4S0JWwdHlqSzXYx8p9k9u%2BORA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>一个好的详情页都应该<span style="color: black;">包括</span>什么内容呢？</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d50b61509fd145cdb096c2ef2a5a6b86~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=i7x4%2BlZpjazHHbfliblPKTvp%2BHA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">制品</span>海报</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主标题、一句话展示出<span style="color: black;">制品</span>的核心卖点，抓住消费者</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">副标题、<span style="color: black;">制品</span>名<span style="color: black;">叫作</span></p>ICON、<span style="color: black;">制品</span><span style="color: black;">特殊</span>，背书，核心<span style="color: black;">成份</span>（总之<span style="color: black;">便是</span>消费最关心的点）

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f2a297f81da7491581ba546bb393484e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=m%2BwJh9sIeJU2hcv4yajvymXO7Bg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、痛点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">击中用户痛点，<span style="color: black;">陈列</span><span style="color: black;">各样</span>消费者遇到的问题，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">导致</span>这种问题的<span style="color: black;">原由</span>。能够接并且产生共鸣的画面。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">环境痛点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行径</span>习惯痛点</p><span style="color: black;">制品</span>痛点

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4cdfada128da4d53a022b59786958ced~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=hWh6wlvTeqMRbzezjY3XvK4QZX8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">制品</span><span style="color: black;">优良</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>的核心卖点，<span style="color: black;">便是</span>同类目<span style="color: black;">制品</span>的<span style="color: black;">优良</span>，你有的<span style="color: black;">优良</span>，别的<span style="color: black;">制品</span><span style="color: black;">无</span>的，<span style="color: black;">便是</span><span style="color: black;">制品</span>的优异点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">成份</span>维度</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">处理</span>消费者的核心痛点</p><span style="color: black;">制品</span>背书、明星、权威的博士，学院

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e30041772e5040a28eade1f5c5ed6d20~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=%2F%2FEcq1bAC%2BC4Jtu5ZWwK%2BWeBgXw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">制品</span>功效</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">由于</span>你<span style="color: black;">制品</span>的优点给消费者带来的好处<span style="color: black;">或</span>利益。<span style="color: black;">能够</span>是<span style="color: black;">制品</span><span style="color: black;">成份</span>的<span style="color: black;">优良</span>，功效的<span style="color: black;">优良</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">处理</span>消费者本能需求、<span style="color: black;">处理</span>消费者的核心痛点、满足消费的痒点。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/181a20eae11349d29c5aa8418a3650a3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=Obx9c8Hl%2B52ixkv6WXSMJ%2FRK92Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">制品</span>特征</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">把<span style="color: black;">制品</span>特点转换成用户能够理解并<span style="color: black;">帮忙</span>消费者<span style="color: black;">处理</span>的需求点，<span style="color: black;">帮忙</span>用户更好地理解和传播<span style="color: black;">制品</span>，并产生购买的可能。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">植物<span style="color: black;">成份</span>、功效<span style="color: black;">成份</span>、产地</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bbf5ac1546a54bc1ae47315614706e75~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=q7PD2u%2FCGaQ5e4HOoSI1wcEvoMs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、数据证明</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">客观证明<span style="color: black;">制品</span>的功效，有理有据做出细致描述，说服买家对<span style="color: black;">制品</span>的信任，并且有愿意为<span style="color: black;">制品</span>的买单欲望。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">消费者实测、实验室数据、检测报告、对比测试</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/891c63ad8ec147379a0553d1538fd7c2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=7Y0755ZXImf%2BgPWOSFwIg773eoI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、<span style="color: black;">制品</span>信息</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包装细节、<span style="color: black;">运用</span>说明、<span style="color: black;">运用</span><span style="color: black;">过程</span></span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2f028a0802c84f328026b59ae9dbd2d5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=A7A%2F5KKskuyD3ZD1oJNVobLooVw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、品牌介绍</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">品牌理念传达给消费者，使<span style="color: black;">制品</span>有了厚度，赋予<span style="color: black;">制品</span><span style="color: black;">更加多</span><span style="color: black;">心情</span>价值，带动消费者购买，会事半功倍。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6e04fc8476064f5eb631b97ae57a8fb4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723652033&amp;x-signature=sVK85Tz3BIXc4BIc312DInUNN8Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">设计详情页不仅是艺术与<span style="color: black;">商场</span>的交融，<span style="color: black;">更加是</span>科学引导消费决策的过程。<span style="color: black;">经过</span>精心编排的<span style="color: black;">制品</span>海报、痛点<span style="color: black;">处理</span><span style="color: black;">方法</span>、独特<span style="color: black;">优良</span>展示、功效详解、特征呈现、数据支撑及详尽的<span style="color: black;">制品</span>与品牌信息，设计师成功搭建起消费者与商品间信任的桥梁。<span style="color: black;">这般</span>的详情页设计不仅<span style="color: black;">提高</span>购买转化率，更塑造出品牌形象和价值认同，实现消费者从认知到购买的无缝对接，彰显电商设计在现代营销中的核心地位与深远影响。</span></span></p>




maqg 发表于 2024-9-10 11:39:16

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wrjc1hod 发表于 2024-9-25 20:02:51

你的见解真是独到，让我受益良多。
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