制品详情页布局规律
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>商家以为做商品详情页<span style="color: black;">便是</span>简单的摆放几张商品图，<span style="color: black;">而后</span>加<span style="color: black;">有些</span>参数表、再放一个5星好评就<span style="color: black;">能够</span>了，其实做详情页说简单<span style="color: black;">亦</span>简单，说难<span style="color: black;">亦</span>难，难就难在什么样的详情页布局能够将<span style="color: black;">制品</span>卖出去。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/52a280053837431483991eb6881c0a4a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=A8I0KSp9%2FhuX9H%2FiMrXmCwdbtgk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">简单<span style="color: black;">来讲</span>，详情页的布局应该采用上半部分阐述商品价值，下半部分培养买家的消费信任感来完成。在详情页的<span style="color: black;">形成</span>框架中，每<span style="color: black;">一起</span><span style="color: black;">构成</span>都有它的价值，都要经过仔细地推敲和设计。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/867c407b70f44d60a154ef31584f48e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=l%2F45MlnL2j6ZiT8sX56MUCdQ6tk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">上半部分阐述商品价值</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①创意海报情景大图，利用创意海报瞬间传递商品以及店铺信息，用最短的时间使买家产生继续浏览的欲望，<span style="color: black;">因此呢</span>在设计该部分时<span style="color: black;">能够</span>尽情展现商品的<span style="color: black;">特殊</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b32edc6148b34dd5853a693b7bb6c31b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=e00%2FDngPj1rTI4MjwRrEvHkouJY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②商品卖点<span style="color: black;">优良</span>总结，一个商品的卖点有<span style="color: black;">非常多</span>，<span style="color: black;">倘若</span>零散的分布，买家很难自己总结出商品的<span style="color: black;">优良</span>，<span style="color: black;">因此呢</span>在阐述卖点之前应该对所有卖点进行一个大的总结，告诉买家这个商品的卖点都在哪里，都有<span style="color: black;">那些</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e7e2b4b61b0c48088286343fbeb71c71~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=6aw%2F3iiwcdGazwt8aKNRIUMFjIo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③阐述商品卖点功能，<span style="color: black;">按照</span>商品卖点<span style="color: black;">优良</span>总结进行逐一的展示，其中1~6个卖点在对应的模块中展示，<span style="color: black;">这儿</span>所要展现的<span style="color: black;">便是</span>商品的<span style="color: black;">特殊</span>，塑造商品专业性，向买家传达<span style="color: black;">制品</span>能够带来卓越功效等。此类信息<span style="color: black;">提高</span>买家的购买欲望。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0dd1286a55b64dca9d3f647463a1f056~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=v6R0XiYlgUBiWoqpeccP6CLYuj4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">④商品的基本参数，<span style="color: black;">这儿</span>要写的其实就很简单了，它指的是可视化的商品说明书。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8a17a5803a8c4b348fa91c138db7c0c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=9Ngqlnxwm9POjANH4jb%2F0kG9OOs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑤商品全方位展示，以多个<span style="color: black;">方向</span>展示商品面貌，目的<span style="color: black;">便是</span>拉近与买家的距离，让买家<span style="color: black;">认识</span>这款商品<span style="color: black;">是不是</span>适合自己。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/befb7a31a797411ca30afa1392c5cb95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=cZnx72DQ24HODBlNct0eL12Obr4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑥商品细节展示，要清晰、富有质感，并且附加<span style="color: black;">详细</span>细节的<span style="color: black;">关联</span>文案介绍，方便买家更好地<span style="color: black;">认识</span>商品的材质和构造。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e6ce891bc2ae4a0e9cec7b08c47470c2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=PKuh%2Fayb5nxeho%2BvpOHmBdb53kY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">下半部分培养买家的消费信任感。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①同行商品优劣对比。<span style="color: black;">经过</span>对比强化自己的商品卖点，<span style="color: black;">持续</span>向买家阐述商品的<span style="color: black;">优良</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ba7886d70e0e48edb5e6c029d170c242~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=TUj5WVw%2FBWJYGfSTa2N9xt1pY1g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②商品包装展示。<span style="color: black;">经过</span>商品包装<span style="color: black;">能够</span>展现店铺的品牌实力和商品的专业性，好的<span style="color: black;">制品</span>包装<span style="color: black;">能够</span>贏得买家的信赖，让买家觉得这个<span style="color: black;">制品</span>的性价比很高。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0046864658e143ebbc77db92fd52d40d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=MhcLNbFcUMtE%2Bw4NccZG6XR1xxQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③店铺或商品资历证书。<span style="color: black;">这儿</span><span style="color: black;">表现</span>的是品牌的实力，引导买家关注商品的专业品质，并让买家对商品产生信任感，从而接纳商品。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/909fa4caf8c84161b94b40300c65b4a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=%2FQcj9eFQRS99L6tlsIvBzgRfw%2F0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">④店面或工厂展示。<span style="color: black;">经过</span>店面<span style="color: black;">或</span>工厂的<span style="color: black;">照片</span>展示，<span style="color: black;">能够</span>烘托出品牌和店铺的实力，<span style="color: black;">加强</span>买家对品牌的认知和信任感。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/99af8aa74a8541d5b91ce6f4fd1caf92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=QT49E%2F8qt9haKDGsocuT839C5UE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑤商品售后说明。<span style="color: black;">能够</span><span style="color: black;">处理</span>买家已知和未知的<span style="color: black;">各样</span>问题，好的商品售后说明模块<span style="color: black;">不仅</span><span style="color: black;">能够</span>减轻客服的工作压力，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">增多</span>静默转化率，从而做到把<span style="color: black;">繁杂</span>的问题留给自己，把简单的答案留给买家。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/14d27b8e04ea4f37b5ff16bedbba6834~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723651662&x-signature=naeMLVTtBgcnYrz8J614b%2Fk0w5g%3D" style="width: 50%; margin-bottom: 20px;"></div>
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