怎么样加强速卖通详情页质量？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【所需准备】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.完成发布的前期<span style="color: black;">关联</span>工作；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.设计制作好的主图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【操作技巧】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">怎样</span>判断详情页优劣。<span style="color: black;">由于</span>本书属于入门级的科普读物，<span style="color: black;">因此呢</span>详情页制作部分<span style="color: black;">帮忙</span>读者判断好的详情页应该是什么样子。判断详情页优劣的指标有：转化率、平均<span style="color: black;">拜访</span>速度、平均页面停留时间、跳失率、客单价，其中转化率最为关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">怎样</span><span style="color: black;">经过</span>视觉营销<span style="color: black;">提高</span>详情页质量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视觉<span style="color: black;">针对</span>电商的重要性<span style="color: black;">不问可知</span>，<span style="color: black;">由于</span>视觉直接影响转化率。大<span style="color: black;">都数</span>卖家是将视觉外包的，<span style="color: black;">由于</span>自己雇美工，在品质、效率和成本上不<span style="color: black;">必定</span>都理想。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)主图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)详情页模板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">衡量详情页的指标<span style="color: black;">包含</span>转化率、页面停留时间和<span style="color: black;">拜访</span>深度。<span style="color: black;">优秀</span>的详情页由一系列<span style="color: black;">照片</span><span style="color: black;">形成</span>，<span style="color: black;">因此呢</span><span style="color: black;">亦</span>叫视觉营销。<span style="color: black;">一般</span>为了提<span style="color: black;">有效</span>率，会制作一套<span style="color: black;">或</span>多套详情页模板，对<span style="color: black;">区别</span>的<span style="color: black;">制品</span>进行套用。模板<span style="color: black;">常常</span><span style="color: black;">包含</span>以下几个区域：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">宣传</span>区：这个位置会放<span style="color: black;">有些</span>美观的<span style="color: black;">宣传</span>图、海报图和重要的信息，当然，还<span style="color: black;">相关</span>联营销图。<span style="color: black;">一般</span>在详情页的最上面<span style="color: black;">安置</span><span style="color: black;">相关</span>营销<span style="color: black;">制品</span>信息模块，<span style="color: black;">这般</span><span style="color: black;">能够</span>让客户在看主打<span style="color: black;">制品</span>前，看到其他的<span style="color: black;">相关</span><span style="color: black;">制品</span>，<span style="color: black;">增多</span>他进入店铺其他页面的可能性，引导流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②产品<span style="color: black;">宣传</span>图区：<span style="color: black;">这儿</span>会<span style="color: black;">安置</span><span style="color: black;">制品</span>的<span style="color: black;">宣传</span>、SKU介绍、<span style="color: black;">制品</span>属性、卖点、真假对比等<span style="color: black;">照片</span>，是对<span style="color: black;">详细</span><span style="color: black;">制品</span>打的<span style="color: black;">宣传</span>。列出<span style="color: black;">制品</span>的<span style="color: black;">重点</span>参数(Main Features)，最好用美观的<span style="color: black;">照片</span>把<span style="color: black;">制品</span>的特点展示给买家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上传<span style="color: black;">制品</span>详情<span style="color: black;">照片</span>时，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>避免详情<span style="color: black;">照片</span>与主图不一致，避免后期买家投诉<span style="color: black;">制品</span>与<span style="color: black;">照片</span>不一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③<span style="color: black;">制品</span>实拍图区：<span style="color: black;">这儿</span>应该<span style="color: black;">安置</span><span style="color: black;">制品</span>的实拍图、细节图。<span style="color: black;">倘若</span>是服饰，<span style="color: black;">能够</span><span style="color: black;">安置</span>佩戴图、<span style="color: black;">运用</span>图、买家分享图，<span style="color: black;">照片</span>在真实的<span style="color: black;">基本</span>上要美观、有吸引力，<span style="color: black;">例如</span>能够看到手机后盖圆润且有金属光泽。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">制品</span><span style="color: black;">照片</span>的<span style="color: black;">选取</span>，应该<span style="color: black;">重视</span>以下几点：<span style="color: black;">制品</span>正面、侧面、背面、细节、包装的展示<span style="color: black;">照片</span>都应该有；分辨率<span style="color: black;">不该</span>该<span style="color: black;">小于</span>800X800，尺寸要统一，呈正方形；不得抄袭其他卖家的<span style="color: black;">照片</span>，<span style="color: black;">以避免</span>受到平台处罚；不要对<span style="color: black;">照片</span>过分修饰，<span style="color: black;">以避免</span>影响<span style="color: black;">制品</span>真实性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④店铺信息图区：<span style="color: black;">这儿</span><span style="color: black;">重点</span>放<span style="color: black;">有些</span>与交易<span style="color: black;">关联</span>的信息，如付款方式、物流方式、<span style="color: black;">机构</span>介绍、礼品赠送规则、FAQ等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>文字<span style="color: black;">仅有</span>图案的详情页会让人感到苍白无力，美观的<span style="color: black;">照片</span><span style="color: black;">协同</span>优秀的文案才会让人有购买的冲动。<span style="color: black;">针对</span>入门者而言，需牢记以下几点：一是文案要直白有效。<span style="color: black;">无</span>“打折”“促销”“清仓”<span style="color: black;">这般</span>的字眼，很难深入买家的内心。二是要图文结合。Key words反复<span style="color: black;">显现</span>，卖点变着<span style="color: black;">花招</span><span style="color: black;">显现</span>，<span style="color: black;">才可</span>触动买家。三是要与众<span style="color: black;">区别</span>，要<span style="color: black;">持续</span>寻找新的台词、新的<span style="color: black;">方向</span>表达<span style="color: black;">自己</span><span style="color: black;">制品</span>的<span style="color: black;">优良</span>和卖点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)侧边栏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从店铺首页进入详情页<span style="color: black;">能够</span>看到侧边栏，这是一个额外的<span style="color: black;">制品</span>信息模块，<span style="color: black;">重点</span><span style="color: black;">包含</span>客服席位、新品与销量榜、二维码、多语言<span style="color: black;">选取</span>、工作时间等，<span style="color: black;">能够</span>多设置几个客服，<span style="color: black;">意见</span>将名字设为多语言的。新品与销量榜<span style="color: black;">能够</span>产生有效的<span style="color: black;">相关</span>营销效果。二维码<span style="color: black;">功效</span><span style="color: black;">重点</span>是引导客户<span style="color: black;">运用</span>移动端进行<span style="color: black;">拜访</span>，而<span style="color: black;">日前</span>移动端的流量与销量<span style="color: black;">已然</span>不容小觑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">连连国际平台业务专注为<span style="color: black;">持有</span>跨境场景需求的平台业务客户<span style="color: black;">供给</span>专业<span style="color: black;">方便</span>且高性价比的跨境全链路收付兑<span style="color: black;">处理</span><span style="color: black;">方法</span></p>
感谢楼主的分享！我学到了很多。 外贸B2B平台有哪些？ 论坛是一个舞台，让我们在这里尽情的释放自己。 你的言辞如同繁星闪烁，点亮了我心中的夜空。
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