9q13nh 发表于 2024-8-12 07:57:53

淘宝详情长图怎么制作？有何需求？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>感觉淘宝店铺商品的点击率<span style="color: black;">始终</span>不错，<span style="color: black;">然则</span>转化率<span style="color: black;">便是</span><span style="color: black;">始终</span>不高，其实<span style="color: black;">这儿</span>就要<span style="color: black;">思虑</span>自己店铺的主图、标题、详情页等<span style="color: black;">关联</span>问题， <span style="color: black;">况且</span><span style="color: black;">非常多</span>新手商家<span style="color: black;">亦</span>不<span style="color: black;">注重</span>店铺详情页，其实宝贝详情页<span style="color: black;">功效</span>还是挺多的，<span style="color: black;">那样</span>接下来就<span style="color: black;">一块</span>往下<span style="color: black;">瞧瞧</span>吧!</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">淘宝宝贝详情页有什么<span style="color: black;">功效</span>?</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、介绍<span style="color: black;">制品</span>信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户购买商品，<span style="color: black;">首要</span><span style="color: black;">必须</span>初步<span style="color: black;">认识</span>商品，<span style="color: black;">能够</span>制作一个<span style="color: black;">制品</span>信息表，<span style="color: black;">例如</span>服装信息表，<span style="color: black;">能够</span>有面料、尺码、颜色、身高体重范围等。<span style="color: black;">制品</span>信息表做的越完整，越能让用户更细致<span style="color: black;">认识</span><span style="color: black;">制品</span>，<span style="color: black;">亦</span>减少了售前客服咨询的工作量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、给出购买理由</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在用户初步<span style="color: black;">认识</span>了<span style="color: black;">制品</span>信息后，商家就<span style="color: black;">必须</span>展示商品<span style="color: black;">优良</span>，给出核心卖点。这个核心卖点<span style="color: black;">必要</span>是和宝贝核心属性关键词紧密相连的，<span style="color: black;">能够</span>从<span style="color: black;">制品</span>细节上激发用户购买兴趣。商家若是不清楚要<span style="color: black;">选取</span>哪个卖点，<span style="color: black;">能够</span>从买家反馈评论、咨询客服的高频问题、竞品分析等途径确定<span style="color: black;">最后</span>卖点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">提高</span>信任感</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品品质<span style="color: black;">必定</span>是用户最关注的，<span style="color: black;">提高</span>用户对商品的信任感<span style="color: black;">能够</span>有非常多方式，<span style="color: black;">例如</span>展示店铺/品牌是十年老店;展示商品资质证明;晒出买家好评;<span style="color: black;">制品</span>对比图等方式。<span style="color: black;">不外</span>前提都是商品品质要真的好，否则即使卖出商品<span style="color: black;">亦</span>有非常多售后问题等着你。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、提出售后<span style="color: black;">保证</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在详情页的最后<span style="color: black;">必定</span>要给出售后<span style="color: black;">保证</span>，降低买家购买<span style="color: black;">危害</span>。一旦有“七天无理由退换”、“运费险”、“质保三年”等<span style="color: black;">保证</span>，肯定能让用户降低购买顾虑，加快下单的速度。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ee80a679b05940db806875e44dfa3c8b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723649588&amp;x-signature=9aK%2B0Tkel7fRUjeWg8JgwiV839Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>在淘宝服务市场场搜美图王，<span style="color: black;">而后</span>会<span style="color: black;">显现</span><span style="color: black;">非常多</span>淘宝详情页模板，有些是免费的模板有些是<span style="color: black;">必须</span>付费的模板，<span style="color: black;">大众</span>找到适合宝贝的模板之后，<span style="color: black;">倘若</span><span style="color: black;">必须</span>付费，就进行<span style="color: black;">花费</span>支付。<span style="color: black;">选取</span>好之后，点<span style="color: black;">起始</span><span style="color: black;">运用</span>，进入详情页编辑，直接点模板上的<span style="color: black;">照片</span>进行更换，讲文字进行编辑修改<span style="color: black;">就可</span>。下面再来讲下详情页的<span style="color: black;">需求</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>长图的比例高：宽=2:3，<span style="color: black;">便是</span>用<span style="color: black;">创立</span>的尺寸800*1200px。细节图<span style="color: black;">体积</span>最好是单张500k，连体<span style="color: black;">照片</span>3m以内。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">来讲</span>服装类目的制作长图比较多，<span style="color: black;">重点</span>是为了<span style="color: black;">表现</span>模特穿衣的效果。<span style="color: black;">然则</span><span style="color: black;">亦</span>有其它类目的采用长图，<span style="color: black;">然则</span>会加入<span style="color: black;">非常多</span>素材，<span style="color: black;">经过</span>拼接就变成长图了。设好之后用手机查看长图的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">倘若</span>会设计<span style="color: black;">照片</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>美图来制作长图，<span style="color: black;">针对</span>想要的重点部分进行裁剪。<span style="color: black;">选取</span><span style="color: black;">照片</span>尺寸，<span style="color: black;">能够</span>是宽度800px高度1200px，<span style="color: black;">保准</span>高度是大于宽度不<span style="color: black;">少许</span>值的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后<span style="color: black;">能够</span>给<span style="color: black;">照片</span>加些滤镜<span style="color: black;">保留</span>，<span style="color: black;">倘若</span>想要做<span style="color: black;">繁杂</span>的专业的长图，<span style="color: black;">那样</span><span style="color: black;">亦</span><span style="color: black;">能够</span>去找专门做详情长图的，<span style="color: black;">不外</span>这类是<span style="color: black;">必须</span>商家付费的服务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好长图之后就<span style="color: black;">能够</span>在发布的界面对长图进行上传，<span style="color: black;">另一</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>助理对主图的长图进行上传，在上传之前最好对长图的内容再次进行确认，<span style="color: black;">以避免</span>有些错别字<span style="color: black;">或</span>价格数据等内容编辑错误的<span style="color: black;">状况</span><span style="color: black;">出现</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝长图是<span style="color: black;">位置于</span><span style="color: black;">制品</span><span style="color: black;">照片</span><span style="color: black;">其中</span>的第6张，最重要的是前5张，<span style="color: black;">倘若</span>上传了店铺长图之后想要修改，<span style="color: black;">那样</span>对店铺是有影响的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>在做图的时候，想<span style="color: black;">思虑</span>清楚，<span style="color: black;">而后</span>再来做，<span style="color: black;">这般</span>免去修改的时间，<span style="color: black;">倘若</span>上传后再来修改确实会比较麻烦，<span style="color: black;">因此</span>，不<span style="color: black;">意见</span><span style="color: black;">大众</span>上传后再修改，<span style="color: black;">由于</span>会影响顾客的体验。</span></p>
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