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b1gc8v 发表于 2024-8-12 03:17:47

淘宝怎么样打造爆款主图详情爆款

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天给<span style="color: black;">大众</span>分享<span style="color: black;">怎样</span>制作一整套主图+详情<span style="color: black;">仔细</span>爆款思路， 利用</span><span style="color: black;">主图详情、优化、布局、<span style="color: black;">提高</span>、这个引流、转化</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个文</span><span style="color: black;">章敲了一个上午，我觉得<span style="color: black;">针对</span><span style="color: black;">日前</span><span style="color: black;">来讲</span>还是比较全面的</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你们。</span><span style="color: black;">关于主图优化、详情优化到底有多重要，<span style="color: black;">为何</span>我的标题是跟这个引流、转化<span style="color: black;">关联</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">第1</span>个<span style="color: black;">咱们</span>的这个主图呢<span style="color: black;">便是</span><span style="color: black;">大众</span>不管是<span style="color: black;">便是</span>方图、长图，还是<span style="color: black;">咱们</span>的这个创意图，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>开直通车啊、开超级</span><span style="color: black;"><span style="color: black;">举荐</span></span><span style="color: black;">、报名这个官方的活动，<span style="color: black;">那样</span>它都会<span style="color: black;">需求</span><span style="color: black;">咱们</span>上传一张<span style="color: black;">制品</span>的<span style="color: black;">照片</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>的话呢<span style="color: black;">咱们</span>的这个创意图的话呢它是非常重要的，<span style="color: black;">况且</span>的话呢最最重要的是<span style="color: black;">第1</span></span><span style="color: black;">张</span><span style="color: black;">和</span><span style="color: black;">第五张</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">第1</span>张主图的话呢它是<span style="color: black;">必须</span>展示<span style="color: black;">咱们</span>商品的一个全貌</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0d651e05b6654d3e8b06970531a1cc0b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=enzUDRAaqw5nPSk4LIjOnkRRTOM%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五张主图呢它<span style="color: black;">需求</span>是平铺、</span><span style="color: black;">白底图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>要传白底图 ？ 是</span><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">更易</span>被系统抓取到官方的各大频道里面去进行展示，<span style="color: black;">便是</span>这一点</span><img src="https://p3-sign.toutiaoimg.com/pgc-image/0ddf126de9d742d380438e42bce1dcc5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=uyLUeWAuzlbsqneuvQW6LM8jK8g%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>第五张图， <span style="color: black;">必要</span><span style="color: black;">便是</span>用白底图，最好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好<span style="color: black;">咱们</span></span><span style="color: black;">继续来</span><span style="color: black;">看一下关于这个</span><span style="color: black;">主</span><span style="color: black;">图优化的一个重要的点啊，<span style="color: black;">首要</span>来<span style="color: black;">知道</span>一下<span style="color: black;">咱们</span>主图的基本<span style="color: black;">需求</span>，<span style="color: black;">而后</span>再<span style="color: black;">咱们</span>来看一下关于这个同行的<span style="color: black;">照片</span>，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>来看一下关于这个主图的<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;"><span style="color: black;">商品全貌图</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span><span style="color: black;">方向</span>的全貌图</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;"><span style="color: black;">细节图</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span><span style="color: black;">方向</span>细节图</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.</span><span style="color: black;"><span style="color: black;">白底图</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">第1</span></span><span style="color: black;">张</span><span style="color: black;">和第二</span><span style="color: black;">张</span><span style="color: black;">呢，最好是能够去完整的展示<span style="color: black;">咱们</span>的商品</span><span style="color: black;">，</span><span style="color: black;"> 记住 展示</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三张和第四张<span style="color: black;">便是</span><span style="color: black;">咱们</span>的一个细节图，第五张的呢是白底图，<span style="color: black;">那样</span>第三</span><span style="color: black;">张</span><span style="color: black;">和第四</span><span style="color: black;">张</span><span style="color: black;">细节图的话呢<span style="color: black;">咱们</span>要展示<span style="color: black;">区别</span></span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">方向</span>的细节展示<span style="color: black;">区别</span>的<span style="color: black;">方向</span>细节<span style="color: black;">便是</span>相当于<span style="color: black;">咱们</span>抓拍的<span style="color: black;">同样</span>啊<span style="color: black;">例如</span>说<span style="color: black;">咱们</span>的一个水杯，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的一个水杯是不锈钢的，<span style="color: black;">或</span>说<span style="color: black;">咱们</span>里面有内胆，</span><span style="color: black;"><span style="color: black;">或</span><span style="color: black;">亦</span>是</span><span style="color: black;">双层玻璃等等<span style="color: black;">或</span></span><span style="color: black;"><span style="color: black;">便是</span>要<span style="color: black;">明显</span>这个</span><span style="color: black;">保温杯的特点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/779a6548721a4cf5a2e8cb3d526c465a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=6J6Z2LdX%2B9idImAhqcsAWFHyQc4%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>说卖</span><span style="color: black;">鼠标垫，</span><span style="color: black;">鼠标垫上的一个图案，那<span style="color: black;">咱们</span></span><span style="color: black;">就</span><span style="color: black;">去展示它的一个细节啊，<span style="color: black;">便是</span>说<span style="color: black;">咱们</span>的这个边边、角角啊之类的这些东西的话都把它展示出来，<span style="color: black;">由于</span>这些东西的话是比较容易决定<span style="color: black;">咱们</span>的消费者<span style="color: black;">是不是</span>要<span style="color: black;">最后</span>购买的重点啊，<span style="color: black;">因此</span>说这些细节的话呢是<span style="color: black;">必定</span>要的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6d1a0cc912ed4e279ddb85e009e0d608~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=pwRNaj4552spqg1hMv3jmzhdbjQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说你卖的是零食，零食的话，买家更加关注的是什么呢？更加关注的是它的一个产地，它的一个日期这<span style="color: black;">一起</span>的话呢尤其重要，<span style="color: black;">尤其</span>是酸奶</span><span style="color: black;">！</span><span style="color: black;"><span style="color: black;">日期越近越好</span><span style="color: black;">，</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/350e8897f7614845b74fdbbaeeb03a62~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=6oNFjy4YzrmJ3wNQJTdokVww3TI%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>像葡萄干的话呢，他肯定是袋装</span><span style="color: black;">的，</span><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">便是</span>它的一个原产地</span><span style="color: black;">是什么新疆这种对吧，</span><span style="color: black;">啊还有<span style="color: black;">咱们</span>其他的这个童装啊、鞋子、</span><span style="color: black;">衣服，</span><span style="color: black;"><span style="color: black;">那样</span>他会有些人会比较关注<span style="color: black;">那些</span>地区是盛产<span style="color: black;">那些</span><span style="color: black;">制品</span>的，<span style="color: black;">那样</span><span style="color: black;">倘若</span>说你的这个<span style="color: black;">制品</span><span style="color: black;">源自</span>地是那边的话，<span style="color: black;">那样</span>他会<span style="color: black;">更易</span>愿意相信这个<span style="color: black;">制品</span>的质量，对不对？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ef179bb6689d4ed58901f4376a80d298~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=1X3AdimzcIi%2F0e3CqOT%2BaFP2mjc%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>我</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">针对</span>这个细节这<span style="color: black;">一起</span>，<span style="color: black;">制品</span>的细节展示好了之后呢，<span style="color: black;">那样</span>买家<span style="color: black;">安心</span>的，<span style="color: black;">那样</span>他再去看<span style="color: black;">咱们</span>详情的这个各方面的<span style="color: black;">有些</span>属性啊啊<span style="color: black;">那样</span>就很容易刺激它</span><span style="color: black;">转化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">倘若</span>说你这些<span style="color: black;">无</span>做好的话，对不对？做得非常的粗糙，<span style="color: black;">那样</span>就会<span style="color: black;">引起</span><span style="color: black;">咱们</span>的这个买家最后的话呢可能流失掉</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>细节是非常非常重要的，<span style="color: black;">常常</span>细节决定成败</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>第五张白底图就很简单了，<span style="color: black;">不仅</span>是<span style="color: black;">咱们</span>的这个主图<span style="color: black;">必须</span>，<span style="color: black;">那样</span><span style="color: black;">咱们</span>后面的话呢<span style="color: black;">便是</span><span style="color: black;">咱们</span>的素材中心，<span style="color: black;">包含</span><span style="color: black;">咱们</span>报名活动的时候，他有的时候会<span style="color: black;">需求</span><span style="color: black;">咱们</span></span><span style="color: black;">上传</span><span style="color: black;">多少尺寸的这个白底图，logo图</span><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>都会<span style="color: black;">需求</span>啊<span style="color: black;">咱们</span><span style="color: black;">照片</span>的一个格式</span><span style="color: black;">以及</span><span style="color: black;">背景<span style="color: black;">因此</span>的话呢关于这个白底</span><span style="color: black;"><span style="color: black;">必定</span>要搞定。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">倘若</span>说<span style="color: black;">咱们</span>在优化<span style="color: black;">咱们</span><span style="color: black;">制品</span>的时候，就能够去把这些做好后面的话呢<span style="color: black;">咱们</span>就会省时、省力<span style="color: black;">非常多</span>，这是这一点</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>尺寸的话呢</span><span style="color: black;"><span style="color: black;">便是</span>方图</span><span style="color: black;">是</span><span style="color: black;">800*800</span><span style="color: black;">长</span><span style="color: black;">图</span><span style="color: black;"><span style="color: black;">便是</span></span><span style="color: black;">750*1000 <span style="color: black;">倘若</span>你是做服饰类的 长图最好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>再来看一下主图视频，主图视频的话呢它就有多种格式了，</span><span style="color: black;">1：1</span><span style="color: black;">、</span><span style="color: black;">16：9 3：4</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3：4</span><span style="color: black;">的话呢<span style="color: black;">便是</span><span style="color: black;">咱们</span>不管是哪一个尺寸的饰品都是上传这个三十秒以内的比较好，黄金时</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">间三十秒以内啊<span style="color: black;">那样</span><span style="color: black;">通常</span><span style="color: black;">便是</span></span><span style="color: black;">，</span><span style="color: black;">3. 12 . 13. 15 <span style="color: black;">或</span>15-20S内， 就一个简短的小视频，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>在很短的时间内，把<span style="color: black;">咱们</span><span style="color: black;">制品</span>的一个功能属性用途 <span style="color: black;">最后</span>的效果直接展示出来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的话是<span style="color: black;">更易</span>呗系统抓取推荐的， <span style="color: black;">为何</span>？ 官方呀 <span style="color: black;">优秀</span>呀，系统就<span style="color: black;">爱好</span>你这种呀， <span style="color: black;">因此</span><span style="color: black;">咱们</span>在拍摄主图视频过程中，<span style="color: black;">咱们</span>要<span style="color: black;">重视</span>是什么呢 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;"><span style="color: black;">不要过度的<span style="color: black;">显现</span>和<span style="color: black;">制品</span>无关的东西</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"><span style="color: black;">配音配文字<span style="color: black;">能够</span>找人做 就找人做， <span style="color: black;">倘若</span>不行，用剪映来进行操作就好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;"><span style="color: black;">处理文字<span style="color: black;">尽可能</span>少而短，做短视频都<span style="color: black;">晓得</span>什么叫开头“黄金”三秒</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;"><span style="color: black;">不要<span style="color: black;">显现</span><span style="color: black;">哪些</span>容易违规，敏感的词汇， 像<span style="color: black;">有些</span><span style="color: black;">敏锐</span>的词汇是很难被抓取的， 什么 “全网最好的短袖，什么最好的棉，什么畅销爆款， <span style="color: black;">重点</span>还是展示<span style="color: black;">重点</span>功能 展示， 非标服饰鞋包就配模特上身照，照片式视频。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尤其</span>文案方面，有些时候你自己<span style="color: black;">制品</span>有违禁词你都不清楚，<span style="color: black;">由于</span>系统会抓取你的主图详情种种文字，<span style="color: black;">倘若</span>说你的标题有什么违禁词<span style="color: black;">哪些</span>肯定被抓取来， 大概率不会被系统<span style="color: black;">举荐</span>， <span style="color: black;">因此</span>我<span style="color: black;">通常</span>找美工做完图之前 我都是先用这个电商先锋这个工具来进行检测， <span style="color: black;">否则</span>容易就翻车了， 那怎么检测呢 ，打开这个工具，<span style="color: black;">而后</span>直接打开数据分析，点击他的那个极限词<span style="color: black;">查找</span>， 输入你的商品ID 就<span style="color: black;">能够</span>直接检测你<span style="color: black;">全部</span>链接的文字， 检测有<span style="color: black;">无</span>违禁<span style="color: black;">状况</span>， 这带你各位<span style="color: black;">亦</span>要<span style="color: black;">重视</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b7b8cddc9b9a46fa8cac241976353110~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=1Fj229qSWDkuOpBXDjR6tv8s8ys%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说你的短视频足够<span style="color: black;">优秀</span>在<span style="color: black;">咱们</span>的宝贝页面里，被系统抓取展示，又被短视频<span style="color: black;">途径</span>抓取了，变<span style="color: black;">成为了</span>热点视频， 那后面给你带来的流量肯定是你这边<span style="color: black;">没法</span>估量的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>主图视频这<span style="color: black;">一起</span>的话还是把控， 阿里系的功能权重<span style="color: black;">举荐</span>机制都是换换相通一环扣一环的， 并不是说<span style="color: black;">必定</span>要S S 才多流量。 <span style="color: black;">为何</span><span style="color: black;">那样</span>多人不提倡S， 是<span style="color: black;">由于</span><span style="color: black;">她们</span>做的是专业化，真真正正去打磨<span style="color: black;">制品</span>， 做好内功优化的， 只要你用心做， 你<span style="color: black;">亦</span>能做到， 难道， 淘宝这个平台，不刷，他真的不会给你流量吗， 并不正确。 就像你这个短视频做好了， 你的流量<span style="color: black;">亦</span>是<span style="color: black;">能够</span><span style="color: black;">火速</span>的冒出来呀。 ~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然了<span style="color: black;">便是</span>在这种<span style="color: black;">基本</span>之上</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">咱们</span>肯定要把<span style="color: black;">咱们</span><span style="color: black;">制品</span>的<span style="color: black;">评估</span></span><span style="color: black;"><span style="color: black;">晒图啊、问<span style="color: black;">大众</span>，这些都要做好啊，<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">倘若</span>说把<span style="color: black;">照片</span>做好了，只能说<span style="color: black;">咱们</span>的一个创意图啊很ok，对不对？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>它能够获取到视频，说明<span style="color: black;">咱们</span>的创意是<span style="color: black;">能够</span>的，<span style="color: black;">然则</span><span style="color: black;">倘若</span>说你的这个其他的<span style="color: black;">无</span>做好啊，<span style="color: black;">那样</span>流失掉了那<span style="color: black;">便是</span>非常可惜的</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>的话呢<span style="color: black;">咱们</span>它的一个主图、创意图优化好之后，能够</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>去刺激<span style="color: black;">更加多</span>的一个消费者</span><span style="color: black;">，</span><span style="color: black;">点击进店，这是一个引流的一个过程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>来看一下关于这个主图的一个优化，<span style="color: black;">那样</span><span style="color: black;">刚才</span><span style="color: black;">认识</span>的是<span style="color: black;">咱们</span>主图的一个<span style="color: black;">仔细</span>的<span style="color: black;">需求</span>，接下来的话来看一下主图的一个优化的时间</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.优化时间在宝贝自然下架的一个小时内， <span style="color: black;">或</span>说凌晨12点，并不是说会影响多大的权重， <span style="color: black;">为何</span><span style="color: black;">那样</span>多人说<span style="color: black;">必定</span>要在凌晨换？ 原理很简单，你换主图你得下架把， 你上午下午换你不做生意了？ 影响权重<span style="color: black;">亦</span>不怕呀， 换个主图优化<span style="color: black;">行径</span>， 一下子又上去了， 这很正常， 你想换你<span style="color: black;">亦</span><span style="color: black;">能够</span>随时换，凌晨换的话影响不大， 要你的点击率本来就很差<span style="color: black;">或</span>说<span style="color: black;">基本</span>没流量， 你还纠结什么？ 你流量都没换个主图你还害怕 “负流量”？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两句话总结<span style="color: black;">便是</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有流量的宝贝<span style="color: black;">尽可能</span>凌晨<span style="color: black;">或</span>宝贝流量低峰期<span style="color: black;">起始</span>换</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>流量的宝贝　直接换　好吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">这般</span>的话呢<span style="color: black;">便是</span>说<span style="color: black;">倘若</span>在这个时间段<span style="color: black;">咱们</span>把它优化好了，相当于<span style="color: black;">便是</span>一张新的<span style="color: black;">照片</span>，对<span style="color: black;">那样</span>这个时候的话呢它是直接<span style="color: black;">根据</span>一天的数据来的</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然了有<span style="color: black;">朋友</span>说<span style="color: black;">倘若</span>说我不是修改<span style="color: black;">咱们</span><span style="color: black;">照片</span>的一点点，对不对？我是要把</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">全部</span><span style="color: black;">照片</span>都修改完，<span style="color: black;">全部</span><span style="color: black;">照片</span>完全的换一张新的图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>设计、<span style="color: black;">咱们</span>美工做了一张新的<span style="color: black;">照片</span>，<span style="color: black;">而后</span>的话呢把这张<span style="color: black;">照片</span>替换下来，对不对？<span style="color: black;">那样</span>像这种<span style="color: black;">状况</span>下的话呢，<span style="color: black;">咱们</span>最好<span style="color: black;">便是</span>把这个<span style="color: black;">照片</span></span><span style="color: black;">放在第二张，等一个星期<span style="color: black;">上下</span>，在把第二张，换回<span style="color: black;">第1</span>张的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">倘若</span>说，我的五张图<span style="color: black;">所有</span>都要换，对不对？我的五张图<span style="color: black;">所有</span>都有问题，我<span style="color: black;">所有</span>让我的这个美工呀设计了一套新的<span style="color: black;">照片</span>，<span style="color: black;">那样</span>这个链接我还是要的，<span style="color: black;">然则</span><span style="color: black;">照片</span>的话呢我要替换下来，<span style="color: black;">那样</span><span style="color: black;">这般</span>的话呢怎么样去换，对不对？那么<span style="color: black;">咱们</span>最好的</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必要</span>得要在，</span><span style="color: black;">最短的时间之内去换，<span style="color: black;">由于</span><span style="color: black;">倘若</span>说你换的次数太多、频率太高，<span style="color: black;">那样</span><span style="color: black;">咱们</span>这个宝贝的话呢后面你再要去进行推广的话，肯定会有影响</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>最好是在<span style="color: black;">1星期</span>的时间之内，<span style="color: black;">而后</span>分两到三次去把它替换下来，<span style="color: black;">亦</span>是要去参考<span style="color: black;">这般</span>的一个时间段，<span style="color: black;">便是</span>这一点</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>主图的</span><span style="color: black;">有一点就i</span><span style="color: black;">非常重要的一点<span style="color: black;">便是</span>清晰度<span style="color: black;">必定</span>要高，最好呢是有模特<span style="color: black;">无</span><span style="color: black;">暗影</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">无</span><span style="color: black;">暗影</span>是重点，<span style="color: black;">由于</span><span style="color: black;">倘若</span>说你有<span style="color: black;">暗影</span>的话，<span style="color: black;">咱们</span>在上传<span style="color: black;">咱们</span>的素材中心的时候它是通<span style="color: black;">不外</span>的</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说你的一张<span style="color: black;">照片</span><span style="color: black;">倘若</span>在你的这个素材中心<span style="color: black;">经过</span>了，<span style="color: black;">那样</span>说明这个<span style="color: black;">照片</span>它的一个设计这<span style="color: black;">一起</span>的话呢是过关了，<span style="color: black;">无</span>问题</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>的话呢<span style="color: black;">倘若</span>说这个<span style="color: black;">照片</span>引流效果<span style="color: black;">欠好</span></span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">必须</span>去参考<span style="color: black;">咱们</span>同行的这个主图去进行优化，<span style="color: black;">因此</span>说<span style="color: black;">咱们</span>在优化<span style="color: black;">照片</span>的时候的话有多个<span style="color: black;">方向</span>、多个维度</span><span style="color: black;">去看</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>关于这个<span style="color: black;">制品</span>的卖点呢，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>啊<span style="color: black;">便是</span>说适当的加上<span style="color: black;">咱们</span>的一个营销文案</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>来看一下关于文案，<span style="color: black;">便是</span><span style="color: black;">咱们</span>的一个主图上面怎么能够</span><span style="color: black;">，</span><span style="color: black;">快速的去抓住<span style="color: black;">咱们</span>的这个</span><span style="color: black;">买家</span><span style="color: black;">消费心理</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">她们</span><span style="color: black;">通常</span>的话呢看到<span style="color: black;">咱们</span><span style="color: black;">照片</span>之后，点击进来的时候，那一刻心里面是想的什么，对不对？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">倘若</span>说我去搜索一件连衣裙，<span style="color: black;">倘若</span>说我心里的话平时我自己是比较<span style="color: black;">爱好</span>白色的连衣裙，<span style="color: black;">那样</span>我会在前面加上白色两个字</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>当我搜索白色的连衣裙出来之后啊，<span style="color: black;">那样</span>我会在一堆的</span><span style="color: black;">商品</span><span style="color: black;">里面去<span style="color: black;">选取</span>，<span style="color: black;">那样</span>我接下来的话呢颜色确定了</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>再来确定的是什么呢？款式、长短，对不对啊</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">那样</span>我再会从这些维度去思考，<span style="color: black;">而后</span>的话款式这个长</span><span style="color: black;">短</span><span style="color: black;">确定好了之后的话呢，我接下来<span style="color: black;">便是</span>对比</span><span style="color: black;">这个价位</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9c7295c8d3944f3c94fb98b51cae0355~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=EPICM31NqE0JSJHwkCnloudhL0A%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谁家的这个价格的话呢更符合我的一个消费心理，我会先把它加入我的购物车，多选了几件之后呢，后面我会在我的购物车里面去再来进行比较</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加入购物车之后，我再来看<span style="color: black;">她们</span>的一个详情展示、模特展示</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>再来看一下它的一个</span><span style="color: black;"><span style="color: black;">评估</span></span><span style="color: black;">，对不对？看完了这些，<span style="color: black;">倘若</span>说都符合我的<span style="color: black;">需求</span>，我就留下来，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不符合<span style="color: black;">需求</span>我就把它</span><span style="color: black;">删</span><span style="color: black;">掉了</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>看了这些之后，下一步我是看什么呢？下一步我是去看<span style="color: black;">她们</span>的一个<span style="color: black;">评估</span></span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">买家秀怎么样？买家秀的话呢<span style="color: black;">倘若</span>说里面这个上</span><span style="color: black;">身</span><span style="color: black;">效果比较满意，<span style="color: black;">那样</span>下一步我是看什么呢？中差评，对不对？下一步我<span style="color: black;">便是</span>看中差评</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a46878b161234e82ac92b19c2490b691~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=VE2NYKMwx5frcOTdjlmJcShDGxw%3D" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">那<span style="color: black;">倘若</span>说你的这个中差评有问题啊，<span style="color: black;">那样</span>差评的话那里面写的</span><span style="color: black;"><span style="color: black;">评估</span>内容</span><span style="color: black;">它内容，<span style="color: black;">针对</span><span style="color: black;">制品</span>的话呢<span style="color: black;">便是</span>说有<span style="color: black;">有些</span>不和谐的声音，<span style="color: black;">那样</span>我可能就会考量<span style="color: black;">而后</span>放在那里先看着</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再去<span style="color: black;">瞧瞧</span>其他的，对不对？<span style="color: black;">那样</span>这是<span style="color: black;">咱们</span><span style="color: black;">做为</span>一个正常的消费者呢，他去买一个东西的时候，各方面<span style="color: black;">认识</span>的信息，它的一个<span style="color: black;">过程</span>啊<span style="color: black;">那样</span><span style="color: black;">那样</span>综合这些来看</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">因此</span>的话呢<span style="color: black;">便是</span>关于这个详情页的一个问题，对不对？<span style="color: black;">那样</span><span style="color: black;">便是</span>讲到了<span style="color: black;">非常多</span>的一个内功优化的一个问题</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">首要</span><span style="color: black;">第1</span>点<span style="color: black;">便是</span>还是<span style="color: black;">咱们</span>的一个主图能够吸引我进来，吸引我进来</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说两件<span style="color: black;">类似</span>的模特两件<span style="color: black;">类似</span>的衣服，<span style="color: black;">或</span>说是啊相同的这个模特，<span style="color: black;">那样</span>我会去看什么呢？<span style="color: black;">倘若</span>说两家啊卖<span style="color: black;">同样</span>的<span style="color: black;">制品</span>、用的<span style="color: black;">同样</span>的模特，<span style="color: black;">那样</span>我会看什么呢我会去看它的一个主</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面的文案对不对？<span style="color: black;">由于</span>你们两家卖的是<span style="color: black;">同样</span>的，模特展示效果是<span style="color: black;">同样</span>的，那我就看谁家的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">价格更便宜呀</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>这个上面写的呢包邮、顺丰包邮，那我想快点拿的话呢，我就选这个顺丰包邮的</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>我对价位不<span style="color: black;">留意</span>的话，那<span style="color: black;">倘若</span>说我对价格很<span style="color: black;">留意</span>、很<span style="color: black;">敏锐</span>，对不对？<span style="color: black;">那样</span>这家上面写的呢买了这件之后啊，任选店铺里面的其他一件，<span style="color: black;">而后</span>半价</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>说什么到手价是多少，它有这个优惠券，对不对啊<span style="color: black;">那样</span>我就会去啊领取了券，<span style="color: black;">而后</span>拍下订单到<span style="color: black;">咱们</span>的这个付款页面，我再来看一下哪家的买了之后更划算</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>这<span style="color: black;">便是</span>后面的了</span><span style="color: black;">，</span><span style="color: black;">总而言之的话呢，<span style="color: black;">咱们</span><span style="color: black;">首要</span>啊<span style="color: black;">便是</span>说在看到<span style="color: black;">制品</span>的时候</span><span style="color: black;">，</span><span style="color: black;">先是看到它的主图，<span style="color: black;">而后</span>的呢再去关注啊这个<span style="color: black;">照片</span>是衣服、模特，<span style="color: black;">而后</span>的话呢是看他的文案，再对比它的价格</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这么<span style="color: black;">便是</span><span style="color: black;">咱们</span>一个正常的消费者在决定买一件<span style="color: black;">制品</span>比较的时候的一个正常购物思维</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">因此</span>说<span style="color: black;">咱们</span>的<span style="color: black;">照片</span>呢是非常非常重要的，关键词的话呢反而是排在后面的，<span style="color: black;">为何</span>呢？<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">首要</span>用关键词搜索的，<span style="color: black;">那样</span>你的标题里面<span style="color: black;">包括</span><span style="color: black;">这般</span>的关键词，你的<span style="color: black;">制品</span>就有展示的机会，<span style="color: black;">那样</span>我再来去看你的<span style="color: black;">照片</span></span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说关键词搜索<span style="color: black;">首要</span>是<span style="color: black;">第1</span>要义，<span style="color: black;">咱们</span>的搜索排名要高</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二点<span style="color: black;">便是</span><span style="color: black;">咱们</span>的主图<span style="color: black;">必定</span>要能够吸睛，<span style="color: black;">因此</span>说点击高的啊<span style="color: black;">照片</span>的话呢<span style="color: black;">常常</span></span><span style="color: black;">，</span><span style="color: black;">都是<span style="color: black;">哪些</span>做的比较<span style="color: black;">优秀</span>的图，<span style="color: black;">况且</span>的话呢<span style="color: black;">咱们</span><span style="color: black;">能够</span>去看一下同行的<span style="color: black;">有些</span>排名靠前的车主</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>靠前的车主的话呢<span style="color: black;">咱们</span>打开<span style="color: black;">咱们</span>的手机淘宝啊，<span style="color: black;">或</span>是<span style="color: black;">咱们</span>的这个电脑端的啊一个<span style="color: black;">制品</span>，<span style="color: black;">而后</span>的话呢搜索连衣裙，</span><span style="color: black;"> 电脑端<span style="color: black;">表示</span><span style="color: black;">宣传</span>的，手机端<span style="color: black;">表示</span><span style="color: black;">宣传</span>并主图左上方带有HOT的，<span style="color: black;">便是</span><span style="color: black;">她们</span>的一个车图 ， 直接几个核心</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;"><span style="color: black;">抄他的<span style="color: black;">方向</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"><span style="color: black;">抄的文案</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;"><span style="color: black;">抄的风格</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;"><span style="color: black;">抄他的<span style="color: black;">各样</span><span style="color: black;">评估</span>问<span style="color: black;">大众</span><span style="color: black;">各样</span>问题汇总成表格</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一个跨行业的<span style="color: black;">办法</span>，这个不多说，<span style="color: black;">倘若</span>你点击率做到差不多，市场<span style="color: black;">亦</span><span style="color: black;">无</span>好的主图， <span style="color: black;">能够</span>跨行业参考标品的， <span style="color: black;">为何</span>参考标品？ 标品同质化，<span style="color: black;">因此</span>做标品的主图详情都会优化的非常好 ！不信去搜索几个大牌 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>说你们觉得一个一个麻烦找， 其实<span style="color: black;">亦</span><span style="color: black;">能够</span>用这个电商先锋工具箱来实现， <span style="color: black;">然则</span>不是插件， <span style="color: black;">由于</span><span style="color: black;">日前</span>插件是非常不稳定的， <span style="color: black;">为何</span>？ 插件是直接植在浏览器<span style="color: black;">而后</span>爬取数据的， <span style="color: black;">此刻</span><span style="color: black;">已然</span>有<span style="color: black;">非常多</span>人被警告扣分严重封店了，<span style="color: black;">因此</span>我<span style="color: black;">此刻</span><span style="color: black;">通常</span><span style="color: black;">亦</span>是用电商先锋这个工具， 直接就<span style="color: black;">能够</span>站外一键抓取主图 详情页 <span style="color: black;">评估</span>， 把他放入表格里面拆解，分析， <span style="color: black;">这般</span>的话方便<span style="color: black;">非常多</span>，<span style="color: black;">况且</span>呢 <span style="color: black;">亦</span>比较安全,直接一键打标带走的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a23ec71bddb543868764e5319ba94b90~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=VVTJySuB9ze%2FPHsEzYuQdXj7ip8%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1210bb8b608a4fe399ab46b410d82e91~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=DH%2BYwadG80hNPyu0WPEbkroMaVU%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是关于这个主图这<span style="color: black;">一起</span></span><span style="color: black;">就分享到<span style="color: black;">这儿</span>了</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>接下来再来看一下详情页，详情页<span style="color: black;">亦</span>是非常重要的，详情页的排版<span style="color: black;">需求</span></span><span style="color: black;">我给<span style="color: black;">大众</span>直接列出来，<span style="color: black;">大众</span>看的<span style="color: black;">亦</span>舒服点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">A.重点：详情页的<span style="color: black;">通常</span>都是 8-13张图， 那<span style="color: black;">咱们</span>最多<span style="color: black;">亦</span>是20张，最多<span style="color: black;">亦</span>是28张，<span style="color: black;">通常</span>来讲不<span style="color: black;">意见</span>超过20张， 13张为最佳，最低不<span style="color: black;">小于</span>8张， 8张会比较少。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>八张的话呢<span style="color: black;">能够</span>说是最少的了</span><span style="color: black;">，</span><span style="color: black;">虽然消费者<span style="color: black;">此刻</span>详情页不会给你拉到最后，<span style="color: black;">因此</span> 13张为最好的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然了，<span style="color: black;">倘若</span>说<span style="color: black;">咱们</span>能够在详情页里面加<span style="color: black;">咱们</span>的一个店铺<span style="color: black;">举荐</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">倘若</span>设置了店铺<span style="color: black;">举荐</span>，就用8张图，店铺<span style="color: black;">举荐</span>比较智能，<span style="color: black;">能够</span>任意的推介<span style="color: black;">咱们</span>店铺三款<span style="color: black;">制品</span>来进行展示，在去添加<span style="color: black;">有些</span>优惠卷模块，海报 证书什么的，<span style="color: black;">因此</span>加起来<span style="color: black;">亦</span>是蛮多的了，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来呢，我就拿一点案例来举例， 说好怎么分布后， 到底要怎么设计怎么拍 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>肯定是场景了，像<span style="color: black;">有些</span>户外的东西，登山包背包什么的，肯定适合在户外进行一个展示，并且<span style="color: black;">能够</span>全方位<span style="color: black;">明显</span>卖点 ？ <span style="color: black;">明显</span>卖点的<span style="color: black;">选取</span>是 ：|“需求”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我买这个东西我肯定<span style="color: black;">需求</span><span style="color: black;">便是</span>， 能装东西 包本身不重，毕竟你要背<span style="color: black;">那样</span>多东西， <span style="color: black;">由于</span>我<span style="color: black;">爱好</span>登山，我肯定<span style="color: black;">爱好</span>其他户外运动，<span style="color: black;">因此</span> <span style="color: black;">便是</span>质量 耐磨 对吧 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>我是卖行李箱的 我关注什么？ 关注 关注<span style="color: black;">秘码</span>，安全还是不安全， 关注轮子轮子<span style="color: black;">是不是</span>耐磨，会不会我拉着拉着就掉了， 关注拉链 顺畅不顺畅， 关注内存，他能装多少东西？ 关注拉杆箱，是不是金属，<span style="color: black;">是不是</span><span style="color: black;">牢靠</span>，不会拉着拉着都不<span style="color: black;">晓得</span>拉去哪里了，还是一拉就断了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6e0d3ca315984a7e981d3ea461adad41~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=sF0xqVl%2BnX%2F5rxoAs7VopCkFviA%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">有些</span>静音呀 耐磨 呀 防撞 防摔 等等 这些是不是<span style="color: black;">咱们</span>平时要挖掘一个需求 ，<span style="color: black;">因此</span>给<span style="color: black;">大众</span>一个定义是什么 “卖东西之前想清楚他的细分人群是什么 人群<span style="color: black;">留意</span>什么， <span style="color: black;">通常</span>都有什么<span style="color: black;">需求</span>？” <span style="color: black;">倘若</span>你不会 几个<span style="color: black;">途径</span>，直接去竞品那里看。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A1问<span style="color: black;">大众</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A2<span style="color: black;">评估</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A3客服自动回复</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A3客服点击回复</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A3客服窗口输入关键词会<span style="color: black;">显现</span>什么 ，这些<span style="color: black;">常常</span>都是这些人群的痛点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span></span><span style="color: black;">详情页里面的话呢<span style="color: black;">便是</span>说要去展示<span style="color: black;">咱们</span>的一个行李箱的一个细节图</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>刚<span style="color: black;">起始</span>都是会放场景，<span style="color: black;">然则</span>你做行李箱你不一<span style="color: black;">同样</span>呀，人是货的规矩是死的， 你<span style="color: black;">倘若</span>说你是做行李箱<span style="color: black;">那样</span>多痛点的， 那肯定要展示玩场景之后，赶紧衔接痛点，轮子<span style="color: black;">秘码</span>拉杆内存</span><span style="color: black;">，</span><span style="color: black;"> 还得深层次挖掘痛点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是深层次挖掘痛点？ 虽然我<span style="color: black;">晓得</span>痛点是<span style="color: black;">秘码</span>， <span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">不可</span>说 “<span style="color: black;">秘码</span>箱”把 那<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的文案包装为“职业小偷都打不开的行李箱呢” 刷一下可能你咨询就多了，用这句话做主图， 你的点击<span style="color: black;">亦</span>就大了。、 <span style="color: black;">或</span>什么“逼疯小偷的行李箱” 对不对。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/0520285bd0ae4ede9ee57f4122e4498f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=EX8hcXjBvbHAFqs1Kyg2%2FdR4KK4%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回顾上面的话，细分人群，<span style="color: black;">怎样</span>细分 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你行李箱针对的人群是旅游人群， 那<span style="color: black;">她们</span>肯定<span style="color: black;">留意</span><span style="color: black;">秘码</span>，对质量<span style="color: black;">需求</span><span style="color: black;">亦</span>比较高，<span style="color: black;">咱们</span>详情就主打质量， 安全， 舒适， 方便，那你的客单价 <span style="color: black;">亦</span>注定了天花板空间还是又的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的行李箱是针对学生人群，那他肯定<span style="color: black;">留意</span>性价比，空间<span style="color: black;">体积</span>， 以及<span style="color: black;">是不是</span>好看， 耐磨 耐压 那这个时候<span style="color: black;">咱们</span> <span style="color: black;">倘若</span>送“行李箱贴纸呢” 恭喜你想到转化率又上了一个层次。 当然你的客单价 <span style="color: black;">亦</span>注定了<span style="color: black;">不可</span>太高</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/13da775cbb78435588aaf05d201539c2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723646161&amp;x-signature=dCA6r0V3ER2MvHCWGKktA5t32eg%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>行李箱<span style="color: black;">重点</span>购买地区是南方呢、？ 南方又什么特征？ 雨水多，那<span style="color: black;">咱们</span>又多了一个卖点，防水防污渍，里面装 的东西<span style="color: black;">亦</span><span style="color: black;">不易</span>弄湿，恭喜你 又多了一批南方的顾客。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>在针对<span style="color: black;">咱们</span>上面细分上来总结的几个点， 痛点，去进行设计， 例如 质量问题， 你换我来操作，我必然会做个实验视频，直接拿个锤子砸行李箱， 泡水 外观 等等痛点的 <span style="color: black;">照片</span>， 并把<span style="color: black;">她们</span>做成主图视频， 不香吗 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我就问你看到<span style="color: black;">这般</span>的行李箱戳不戳到你 ？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按这个思路去设置的详情页，一点问题都没，<span style="color: black;">然则</span><span style="color: black;">期盼</span><span style="color: black;">大众</span>从<span style="color: black;">这儿</span>并不是说学会怎么样去设置详情页， 而是要学会互通， 什么是互通</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>刚才挖掘了痛点出来，<span style="color: black;">倘若</span>单做详情页太浪费了对不对， <span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>把<span style="color: black;">咱们</span>提炼出来的卖点， 好去做一个 好物点评， 好 我去做一个问<span style="color: black;">大众</span>，好 我去阿里妈妈把<span style="color: black;">咱们</span>的详情页做成主图视频， 好 我把这些痛点整合起来，做一套话术， 促进成交， 淘宝的本质他<span style="color: black;">便是</span>一个卖货平台，<span style="color: black;">因此</span><span style="color: black;">非常多</span>东西都是在站内流转， <span style="color: black;">非常多</span>素材都<span style="color: black;">能够</span>应用在<span style="color: black;">区别</span>的方面上， 只要<span style="color: black;">咱们</span><span style="color: black;">善于</span>去挖掘， 还是<span style="color: black;">能够</span><span style="color: black;">帮忙</span>到<span style="color: black;">咱们</span><span style="color: black;">非常多</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那讲完详情页设计，就最后给<span style="color: black;">大众</span>分享一下， 详情页怎么优化，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>详情页的一个优化时间和一个优化章数，<span style="color: black;">咱们</span>来看一下，</span><span style="color: black;">其实和<span style="color: black;">咱们</span>的主图，差不多， 你<span style="color: black;">能够</span>在凌晨换， <span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">咱们</span>的流量低峰期换，假设你<span style="color: black;">通常</span>是<span style="color: black;">夜晚</span>6点后 早上9-10点，卖到最好， 那你就七点换 就在五点换 就在下午三点换， 还是那个原则， 有流量的商品慢慢换， 没流量的商品直接换。 就<span style="color: black;">那样</span>简单。</span><span style="color: black;"><span style="color: black;">倘若</span>说有数据的款，你<span style="color: black;">必须</span><span style="color: black;">海量</span>的换图，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>分多次一个</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先切换一部分</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的话呢<span style="color: black;">便是</span>说<span style="color: black;">倘若</span>说你是正在操作的，<span style="color: black;">那样</span>一个星期换一部分，<span style="color: black;">然则</span><span style="color: black;">倘若</span>说你是这个款上架了之后不久的，对不对？<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">安心</span>的换</span><span style="color: black;">，</span><span style="color: black;">记住，新品，你随便换，<span style="color: black;">持续</span>优化，<span style="color: black;">持续</span>优化 就行了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">倘若</span>说你的数据并不是<span style="color: black;">非常多</span>，<span style="color: black;">那样</span><span style="color: black;">咱们</span>最好是在一个星期之内把它换好</span><span style="color: black;">，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那像<span style="color: black;">刚才</span>那两款的话呢，它<span style="color: black;">已然</span>有几千<span style="color: black;">或</span>说上万的一个<span style="color: black;">评估</span>了，对不对？月销<span style="color: black;">亦</span>不错</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">那样</span>他<span style="color: black;">倘若</span>说一下换<span style="color: black;">非常多</span>的话呢对他的一个权重影响是非常大的，<span style="color: black;">因此呢</span>的话它是一个星期换一部分啊，慢慢一点点的换下来，<span style="color: black;">这般</span>的话呢<span style="color: black;">咱们</span>边再换、边再推广，加大力度，<span style="color: black;">那样</span><span style="color: black;">咱们</span>的一个权重</span><span style="color: black;">的话， 影响 <span style="color: black;">亦</span>不会很大。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>优化<span style="color: black;">照片</span>的<span style="color: black;">有些</span>这个基本工具啊，像美图秀秀、啊、ps，</span><span style="color: black;">图怪兽、鹿班 等等 <span style="color: black;">许多</span>， 不行直接找美工换 好吗</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">咱们</span>都要常用的<span style="color: black;">有些</span>工具，</span><span style="color: black;">好了 今天的分享就到<span style="color: black;">这儿</span>， <span style="color: black;">咱们</span>有空再见， 有什么不懂的<span style="color: black;">亦</span><span style="color: black;">能够</span>随时留言~</span></p>

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